Art Seen

What Art Seen does

Art Seen is a Los Angeles-based fine art advisory firm founded in 1993 by Leonardo Ledesma, an architecture-trained (USC) curator who built the business around connecting emerging and established artists with luxury residential, corporate, healthcare, and hospitality clients. The firm provides full-service art procurement — selection, acquisition, budget definition, commissions from concept through completion, framing, placement, and installation — alongside curatorial production of exhibitions. To date, Art Seen has curated more than 70 exhibitions and operates an online store selling original paintings, limited edition prints, sculptures, and mixed-media works.

The business generates revenue through two principal streams: (1) professional advisory and procurement services billed via artwork procurement markups and project-based advisory fees, sold consultatively through direct relationships with architects, interior designers, real estate developers, corporations, and private collectors; and (2) one-time direct sales of artworks through the online storefront, exhibitions, art fairs, and showroom partners. Pricing is custom-quoted per project, with publicly listed store items ranging approximately $1,100–$20,000. The company maintains no proprietary software or technology platform and conducts GTM through a combination of sales-led direct consultation, event-driven art fair participation (SCOPE Miami), and community-led exhibition programming (Water Garden since 2017, Luxury Living, Atelier Purcell, Century Park).

Art Seen's client roster spans a notable cross-section of enterprise names (CBRE, Blackstone, Wells Fargo, Hyatt, Hearst, British Airways, Genesis/Hyundai, Gensler, Northrop Grumman) and high-profile luxury residential projects (Ritz Carlton Residences, Marisol Malibu Zero Carbon Homes, Kenter Avenue Brentwood Estate). The firm is privately held, founder-owned, with no disclosed venture capital backing, parent company, or acquisitions. Geographic concentration is in California with international reach exercised through select projects (Cannes, SCOPE Miami, Endless Summer global distribution).

Name

Art Seen

Legal name

Art Seen

Website

https://laartseen.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Art Seen is a Los Angeles-based fine art advisory founded in 1993 by Leonardo Ledesma, providing art procurement, curatorial, and exhibition services to luxury residential clients, corporations, architects, designers, developers, and healthcare institutions. Revenue is generated through advisory fees, procurement markups, and direct artwork sales.

Ownership category

akta.pro rank

Product category

Art Advisory Services

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Fine art advisory
• Art procurement services
• Art curation exhibitions
• Corporate art collections
• Luxury residential art

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Art Procurement & Advisory Services: Art Seen provides professional art procurement and advisory services to corporations, designers, architects, real estate developers, businesses, and private collectors. Services include selection and acquisition of artworks, defining budgets, commissions from concept to completion, framing, art placement and installation. Revenue is earned through markups on artwork procurement and advisory fees.
2. Artwork Sales: Direct sales of original artworks, limited edition prints, and sculptures through the Art Seen store and exhibition venues. Notable products include John Van Hamersveld's The Endless Summer XL Collector Art Edition (60th Anniversary, 2024) priced at $7,500. Individual artist works range from $1,100 to $20,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Art Seen is a fine art advisory that sources, selects, procures, commissions, frames, places, and installs original artworks for corporations, architects, interior designers, real estate developers, healthcare institutions, and private collectors. The firm curates and produces public and private exhibitions and sells limited edition prints and originals through its online store. Services span residential, commercial, corporate, hospitality, and healthcare settings, billed via project-based advisory fees and artwork markups.

Product overview

Art Seen is a multidisciplinary fine art advisory founded in 1993 by Leonardo Ledesma, offering a unified service platform centered on professional art procurement and advisory. The company represents a select group of artists from around the globe and provides services including art selection, acquisition, commissions, framing, placement, and installation for corporations, designers, architects, developers, and private collectors. Their product portfolio encompasses Fine Art Advisory Services, Art Exhibition Curation (over 70 exhibitions produced since founding), an online Art Store, and Project-Based Art Curation spanning residential, commercial, corporate, hospitality, and healthcare sectors. They also produce and sell limited edition art prints and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Art Advisory Services Professional art procurement and advisory services provided to corporations, designers, architects, real estate developers, businesses, and private collectors. Services include selection and acquisition of artworks, defining budgets, commissions from concept to completion, framing, art placement, and installation.
• Art Exhibition Curation Curatorial services producing art exhibitions, including annual exhibitions at Water Garden Santa Monica (since 2017), Convergence at Century City Pavilion, exhibitions at Luxury Living Showroom, and collaborations with venues such as Done Galerie (Hollywood), Villa Purcell, and the Cannes Film Festival.
• Art Store (Online Storefront) Online store for purchasing original paintings, limited edition prints, sculptures, and art merchandise. Individual artist works range from approximately $1,100 to $20,000. Ships within the United States; international inquiries handled by email.
• The Endless Summer XL Collector Art Edition 60th Anniversary Limited edition silkscreened art print (40" x 54.5") designed by John Van Hamersveld to celebrate the 60th anniversary of The Endless Summer film. Signed, authenticated, and limited to 100 total copies distributed globally.
• Project-Based Art Curation Custom art curation for specific projects spanning residential, commercial, corporate, hospitality, and healthcare settings. Includes works from paintings on canvas to works on paper, sculpture, and photography, tailored to the project's architecture and interior design vision.

Quantifiable outcome

• 70+ art exhibitions curated and produced since founding in 1993
• +1 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• Century Park (Century City Pavilion)flagshipStrategic or Co-development Partner · 1 January 2026Art Seen curates 'Convergence,' an art exhibition at Century Park's cultural pavilion in Century City. The exhibition brings together artists Miguel Osuna (Mexico), Ann Thornycroft (England), Gleici Rufatto (Brazil), and Peter Scherrer (Switzerland), exploring abstraction shaped by global cultural lineages. The space offers a striking architectural context bridging art, design, and the built environment.
• Atelier PurcellflagshipStrategic or Co-development Partner · 1 January 2025Atelier Purcell and Art Seen debuted collaborative art and design exhibitions at Villa Purcell, West Hollywood — first in Summer/Fall 2025 featuring Miguel Osuna, Ann Thornycroft, Jason Trotter, and Yu Xiao, then again in Fall 2025 through Spring 2026 featuring Debra Van Tuinen, Moises Ortiz, Justyna Bugajczyk, Peter Scherrer, and Yu Xiao. The exhibitions pair Purcell's contemporary furniture collections with Art Seen's curated abstract artworks.
• Genesis (Hyundai Motor Group)flagshipStrategic or Co-development Partner · 1 January 2024Genesis partnered with Art Seen to curate an exclusive art exhibition for the unveiling of their 2026 GV70 Compact Luxury SUV models in Los Angeles. The showcase featured large-scale paintings by Miguel Osuna, Peter Scherrer, Ann Thornycroft, and Yong Sin. This was a high-profile brand event pairing automotive luxury with curated fine art.
• Starke SoundminorStrategic or Co-development Partner · 1 January 2024Art Seen and Starke Sound unveiled a synesthetic collaboration interpreting audio into visual imagery with custom Starke Speakers designed by artists Moncho 1929 and Karlos Marquez. This cross-disciplinary partnership merged sound and visual art design.
• SCOPE Art Show / GCS AgencyflagshipGTM or Marketing Partner · 1 January 2024Art Seen exhibited at SCOPE Art Fair Miami in December 2024 alongside GCS Agency. Art Seen & GCS Agency presented 'Latin Cultural Identity in Art' on the SCOPE Miami Main Stage, a panel discussion. SCOPE provides Art Seen with access to an international collector audience and institutional buyers.
• Identify FoundationminorOthers · 1 January 2024Art Seen hosted a website launch party and art auction at W Hollywood Hotel to benefit the Identify Foundation, whose mission is to bring awareness to conservation efforts protecting endangered species.
• Bruce Brown Films / EsquireflagshipStrategic or Co-development Partner · 1 January 2023Art Seen partnered with Bruce Brown Films and Esquire magazine to celebrate the 50th anniversary of 'The Endless Summer.' The exhibition showcasing John Van Hamersveld's original poster was first presented in Venice Beach in collaboration with Esquire before traveling to Cannes Film Festival. Additional collaborating artists included Ryan Snow, James Verbicky, Miguel Osuna, Dev N Gosha, Laddie John Dill, E.T. Risk, Brad Howe, and Claudio Santini.
• Pacific Design Center / Decor News Now / Markilux / La Peche CreativeminorGTM or Marketing Partner · 1 January 2023Founder Leonardo Ledesma participated as a panelist at PDC Fall Market in West Hollywood, CA on 'Navigating the Evolving Art Landscape of Interior Design.' The panel was moderated by Courtney Porter (Editor-In-Chief of Decor News Now) alongside panelists from Cole Martinez Curtis and Associates and Kate Lester Interiors.
• CBRE / Water GardencoreStrategic or Co-development Partner · 1 January 2017CBRE's Water Garden campus has engaged Art Seen since 2017 to curate an annual art exhibition. Each year, Art Seen presents a group of four artists who produce original large-scale works for Water Garden's main building lobbies. This ongoing project has provided both local and international artists with the opportunity to showcase large-scale works publicly. CBRE has been a longstanding client of Art Seen since the early 2000s.
• Luxury Living GroupcoreStrategic or Co-development PartnerOngoing exhibition at Luxury Living Showroom on Beverly Blvd, West Hollywood. Art Seen presents works by Brad Howe, Miguel Osuna, and Moises Ortiz, selected to complement Luxury Living's collections including Versace Home, Luxence, Dolce & Gabbana Casa, Trussardi Casa, Bentley Home, and Bugatti Home. This partnership positions Art Seen within a luxury home furnishings retail environment.
• Done Galerie (Hollywood)coreChannel Partner/ Reseller/ DistributorArt Seen presents exhibitions at Done Galerie in Hollywood, California. Exhibitions include 'Cyrcle' (debut solo show for the street artist collective), 'Linear Plane' (Miguel Osuna and Jason Trotter), 'Chimera' (Moncho 1929), and 'Pyramid Schemes' (Marwan Shahin). Done Galerie provides gallery exhibition space for Art Seen to showcase represented artists.
• Cannes Film FestivalflagshipStrategic or Co-development PartnerArt Seen partnered with the Cannes Film Festival to present the 50th anniversary exhibition of 'The Endless Summer.' The exhibition traveled from Venice Beach to Cannes, accompanying a special screening of the iconic film. This elevated Art Seen's international profile significantly.
• gkk works / CannonDesignminorImplementation/ SI/ Consulting PartnerArchitecture and interiors firm gkk works (now CannonDesign) designed Pomona Valley Hospital Medical Center, for which Art Seen curated the artwork collection. This is a project-level partnership where Art Seen's art curation is integrated into a broader architecture/interior design project delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pace Gallery: Major contemporary art gallery with global locations representing blue-chip and mid-career artists. Overlaps with Art Seen in artist representation and exhibition curation, while operating as a much larger incumbent with deeper institutional and corporate relationships.
• Christie's: Major auction house with an art advisory arm providing tailored acquisition and collection management for collectors and institutions. Overlaps with Art Seen in corporate and private collector advisory services but operates globally with established auction and private sales channels.
• Gagosian: World-leading contemporary art gallery with a deep artist roster and global exhibition program. Comparable to Art Seen in representing contemporary artists and curating exhibitions, but operates at much larger scale with blue-chip-tier international artists and institutional reach.
• Sotheby's: Global auction house with a dedicated art advisory practice serving collectors and corporations. Comparable to Art Seen in offering curated art procurement and advisory services, but operates at vastly larger scale with global auction infrastructure and brand recognition.
• Phillips: Auction house with a growing art advisory and private sales business supporting collectors and corporate clients. Comparable to Art Seen in its advisory orientation and focus on contemporary art, while competing as a larger incumbent with international auction capabilities.
• Hauser & Wirth: International gallery representing major contemporary and modern artists with locations across the US, Europe, and Asia. Overlaps with Art Seen in curation, exhibition production, and artist representation, while operating as a much larger global incumbent.
• Park West Gallery: Art dealer specializing in corporate art advisory, hospitality installations, and cruise-ship art auctions. Highly comparable to Art Seen in its corporate and hospitality focus, though it operates at much larger scale with proprietary auction and distribution channels.
• David Zwirner: Preeminent contemporary art gallery with a global footprint and rosters of blue-chip artists. Comparable to Art Seen in curatorial services and representing established contemporary artists, but with vastly greater scale, online sales infrastructure, and institutional relationships.

Emerging players

• Artsy: Online art marketplace connecting collectors with galleries and auction houses globally. An emerging channel that competes with Art Seen's collector sales by offering broader inventory discovery, though it lacks the bespoke curatorial and installation services Art Seen provides.
• Artnet: Online art marketplace and auction aggregator with price databases and gallery networks. Comparable to Art Seen as an access point for collectors and an alternative to traditional advisory, but lacking the design-context curation and installation services Art Seen provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/artseenla
• LinkedInlinkedin.com/company/art-seen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Seen