La Bagagerie

What La Bagagerie does

La Bagagerie is a French maison de maroquinerie et de bagages founded in 1954 by Jean MARLAIX, operating today as a privately held société anonyme à directoire et conseil de surveillance headquartered at 41 Rue du Four in the 6th arrondissement of Paris. The company designs and sells leather handbags, shoulder bags, crossbody bags, backpacks, travel bags, small leather goods (wallets, card holders, watch boxes, jewelry boxes), and hard- and soft-shell luggage (cabin, medium, XL formats in polycarbonate, ABS, and polypropylene). Core craftsmanship is described as 70+ years of leather expertise using full-grain leather (cuir pleine fleur), grained calfskin (cuir de vachette grainé), lambskin, and high-performance textiles, with incremental integration of recycled PET materials in travel lines.

Its business model is direct-to-consumer retail, executed through 11 owned boutiques across prestige French locations (five in Paris including Saint-Germain-des-Prés and Tour Montparnasse, plus Lyon, Nantes, Strasbourg, Colmar, Thionville, and an outlet in Corbeil-Essonnes) and an owned Shopify e-commerce storefront (labagagerie.com) shipping to France, the EU, UK, Norway, Switzerland, and international destinations. Unit pricing spans €75–€559, with free shipping over €100 and 3x interest-free installment payments via Alma above €150; maximum order is capped at €1,800 per transaction. The assortment is supplemented by authorized reseller partnerships with Samsonite (core), American Tourister, Bric's, and Delsey, and a 2015 official licensing agreement with Paris Saint-Germain Football Club. Primary customers are French women seeking elegant daily and professional leather bags, with secondary segments in men's accessories and travelers; revenue is not disclosed and share capital is €732,000.

Name

La Bagagerie

Legal name

La Bagagerie société anonyme à directoire et conseil de surveillance

Website

https://labagagerie.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

La Bagagerie is a French leather goods and luggage house founded in 1954, selling handbags, small leather goods, and suitcases direct-to-consumer through 11 French boutiques and an e-commerce site, supplemented by Samsonite and other premium luggage resale partnerships.

Ownership category

akta.pro rank

Product category

Leather Goods and Luggage

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Leather handbags
• Luggage retail
• Fashion leather goods
• Travel bags
• Small leather accessories

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: One-time purchase of leather goods (bags, luggage, accessories). Products are sold at fixed retail prices with occasional promotional discounts. Revenue generated through e-commerce and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

La Bagagerie designs and retails leather handbags, travel bags, backpacks, luggage (suitcases), and small leather goods under its own brand. Founded in 1954, the company operates 11 boutiques across France and an e-commerce store, and also serves as an authorized reseller of premium luggage brands including Samsonite, American Tourister, Bric's, and Delsey.

Product overview

La Bagagerie is a French maroquinerie and luggage house founded in 1954, headquartered in Saint-Germain-des-Prés, Paris. The company's own product portfolio centers on leather goods — handbags (Barbara, Nesma, Livia, AMOURETTE, Viviana, DOUX, GUILIA, Rosita, Maelys, Juliette, Thais, Ava, Jean, Mila, Lucie, Emmanuelle, Trotteur, Solange, Kendall, Victoria, Vanessa, Véronica, Vic, Luna, Sharon, Gaia, Inès, Ninon, Léa), travel bags (Newshop, LA 500), backpacks (Ava, ML, Naples, Dora, Securit), and small leather goods (wallets, card holders, watch boxes, jewelry boxes). Its luggage range (the Plume, Lucky20, Biz, SUN, P-series, and V-series lines) covers cabin, medium, and XL formats in polycarbonate and ABS. Additionally, La Bagagerie acts as an authorized reseller of Samsonite, American Tourister, Bric's, and Delsey brands. The company also sells partner-licensed Paris Saint-Germain football club accessories. Products are sold through 11 French boutiques and an e-commerce platform with multilingual support (French and English).

Differentiator

Problem solved

Functional benefit

Products and services

• La Bagagerie Bags (Sacs)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Paris Saint Germain Football ClubcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2015Licensing agreement signed in 2015 with PSG football club. Natural alignment between both brands sharing attachment to Paris and competitive spirit that drives them to excellence. Frédéric MARLAIX ensures brand image through respect for craftsmanship and quality standards.
• SamsonitecoreChannel Partner/ Reseller/ DistributorOfficial authorized reseller of Samsonite luggage. La Bagagerie offers a selection of Samsonite products including cabin luggage, medium and XL sizes, backpacks, and vanity cases. Products feature materials like Curv, polypropylene, Roxkin, and Recyclex.
• American TouristerminorChannel Partner/ Reseller/ DistributorPartnership to offer American Tourister branded luggage products alongside own-brand and other premium luggage brands.
• Bric'sminorChannel Partner/ Reseller/ DistributorPartnership to offer Bric's branded luggage products as part of the travel collection offering.
• DelseyminorChannel Partner/ Reseller/ DistributorPartnership to offer Delsey branded luggage products as part of the travel collection offering.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Goyard: Historic French luxury trunk and leather goods maison with owned boutiques including Paris; relevant as a fellow French heritage leather goods player serving the luxury end of the same customer base.
• Mark Cross: American heritage leather goods house revived as a luxury accessories brand; relevant as a fellow heritage maison pursuing a modernized brand-building playbook in the same product category.
• Smythson: British heritage leather goods and stationery maison with global own-brand boutiques; comparable as a fellow multi-generational European leather goods house competing for similar gifting and travel accessories occasions.
• Longchamp: Major French heritage leather goods and luggage maison with global boutique network and a much larger product portfolio; an established incumbent in the same category whose pricing overlaps with La Bagagerie at the premium end.

Direct peers

• Lipault Paris: French luggage and leather goods brand (owned by Samsonite) selling cabin luggage, travel bags, and handbags in similar price points through DTC e-commerce and select retail — overlapping assortment and customer base with La Bagagerie's travel category.
• Le Tanneur & Cie: French heritage leather goods maison founded in 1897, operating its own boutiques across France with a comparable mix of own-brand handbags, small leather goods, and travel accessories in the same accessible-premium price band as La Bagagerie.

Emerging players

• Paravel: DTC luggage and travel brand with sustainability positioning and direct online sales; competes with La Bagagerie's travel and luggage category, particularly with eco-conscious travelers.
• Polène: Paris-based DTC contemporary leather goods brand focused on handbags and small accessories with strong digital marketing and flagship retail; competes for the same mid-market French customer seeking design-forward leather goods at accessible prices.
• Léo et Violette: Paris-based DTC contemporary leather goods brand selling handbags and small leather goods directly online; targets a similar French, design-conscious customer seeking mid-market leather accessories.
• D'Estrëe: Paris-based contemporary leather goods maison blending heritage-inspired design with modern production; comparable mid-market positioning and direct-to-consumer focus to La Bagagerie's own-label women's bags.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/labagagerie
• LinkedInlinkedin.com/company/la-bagagerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bagagerie