Destree

What Destree does

Destree is a Paris-based French luxury fashion label founded in 2016 by Laetitia Lumbroso and Géraldine Guyot, operating in the ready-to-wear, bags, accessories, and selective home categories for women. The brand's core assortment covers tops, shirts, jackets, pants, skirts, dresses, knitwear, outerwear, and a leather goods line anchored by the Gabrielle bag (100% calfskin, crafted in Spain) at price points spanning roughly $240 for accessories to $950 for dresses and €3,800-€4,500 for limited-edition pieces. Differentiation is design- and craft-led rather than technology-led: signature passementerie trims, a drop-shaped hardware detail on the Gabrielle line, and an innovative electroforming technique used in the Bulgari Serpenti collaboration are the principal technical and design signatures. The technology stack is a standard Shopify-based DTC e-commerce platform with PayPal, Klarna, Klaviyo email, and Gorgias support integrations, and no proprietary AI/ML assets are disclosed.

The business model is multi-channel: direct-to-consumer through destree.com and owned flagship boutiques in Paris, New York (837 Madison Avenue, opened September 2024), and Seoul; wholesale distribution through Neiman Marcus, Nordstrom, Saks, The Webster, and Just One Eye; and selective limited-edition collaborations with Bulgari (leather goods) and Cabana (home/tableware). The U.S. is the brand's largest market at approximately one-third of revenue. Pricing is one-time unit-based with no subscription or licensing model evident. Marketing relies on Instagram, Pinterest, and Facebook for organic reach, an email "DESTREE Circle" loyalty program, fashion-week activations, press coverage, and a steady cadence of artist and brand collaborations.

Capital structure is private, with a Series A round raised exclusively from women investors that helped triple revenue in 2023, and a subsequent $5,000,000 funding event from Sandbox Studios recorded in December 2025. The brand has 1-10 disclosed employees, no parent company, no public listing, and an explicitly women-only investor base that is itself a stated brand differentiator.

Name

Destree

Legal name

DESTREE

Website

https://destree.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct product sales: One-time purchase model for ready-to-wear, bags, accessories, and jewelry sold through owned e-commerce and retail stores. Price points range from $240 for accessories to $950+ for dresses.
2. Wholesale distribution: Revenue generated through wholesale partnerships with luxury department stores and specialty retailers (Neiman Marcus, Nordstrom, Saks, The Webster, Just One Eye) who purchase inventory for resale.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Destree is a French luxury fashion brand that designs, produces, and sells ready-to-wear clothing, leather handbags, jewelry, and accessories for women. The brand sells its collections through its own e-commerce site, owned retail boutiques in Paris, New York, and Seoul, and through wholesale partnerships with luxury department stores. Signature offerings include the Gabrielle bag collection crafted in calfskin leather, and limited-edition collaborations with brands such as Bulgari and Cabana.

Product overview

Destree is a French luxury fashion brand founded in 2016 by Laetitia Lumbroso and Géraldine Guyot-Arnault, offering a comprehensive ready-to-wear wardrobe, bags, and accessories for women. The brand's product portfolio centers on its core Ready to Wear collection (jackets, pants, shirts, tops, dresses, skirts, knitwear, outerwear) and Bags category featuring signature bag lines including the Gabrielle Bag (crafted in 100% calfskin leather in Spain), Gunther, Martin, and Gerrit collections. The brand differentiates through passementerie (decorative trimming) details and has expanded into artist collaborations (Hilary Pecis capsule), home decor (Cabana partnership), and high-end accessories including jewelry. Notable limited edition collaborations include the Bulgari Serpenti In Conversation handbag featuring signature brass passementerie handles. The company operates flagship stores in Paris, New York (837 Madison Avenue), and Seoul, with wholesale partnerships including Neiman Marcus, Nordstrom, Saks, and The Webster.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Wear Women's ready-to-wear collection including jackets, pants, shirts, tops, dresses, skirts, knitwear, and outerwear designed for everyday luxury wear.
• Gabrielle Bag Structured yet effortless shoulder and crossbody bag with a signature drop-shaped detail, crafted in 100% calfskin leather in Spain, available in camel, ecru, nude, and red colorways.
• Accessories Includes jewelry (earrings, necklaces, rings), hats and caps, and passementerie belts featuring the brand's signature decorative trimming details.
• Wedding Collection Bridal and occasion-wear including dresses, bags, earrings, necklaces, rings, shirts, and skirts in predominantly white and beige tones with satin, embroidered, and lace details.
• Denim Collection Denim collection featuring dresses, pants, skirts, and tops in various washes including ecru, blue, dark blue, and khaki.
• Matching Sets Coordinated outfit pieces including jackets, pants, shorts, skirts, and tops designed to be worn together as complete looks.
• Destree x Bulgari Serpenti Handbag Limited edition collaboration handbag with Bulgari featuring Destree's signature passementerie brass handle created using innovative electroforming technique; 300 pieces produced worldwide.
• Destree x Cabana Tableware Collection First home decor collection featuring hand-painted ceramic square plates made in Italy, linen napkins, tablecloths, and accessories with French passementerie details, launched with Cabana.
• DESTREE x Hilary Pecis Capsule Collection Capsule collection featuring artist Hilary Pecis's distinctive prints on dresses, pants, tops, and skirts in blue, multicolor, and red colorways.

Quantifiable outcome

• Revenue tripled in 2023 following Series A funding

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• BulgariflagshipStrategic or Co-development Partner · 3 October 2025Roman jeweler Bulgari launched Serpenti In Conversation collaboration series with Destree co-founder Géraldine Guyot, resulting in limited edition Serpentine top-handle handbag with spiraling brass handle inspired by Destree's passementerie trims. Uses electroforming technique for lightweight yet structured design. Limited to 300 pieces priced €3,800-€4,500 at selected Bulgari boutiques worldwide.
• CabanacoreStrategic or Co-development Partner · 4 June 2025First home decor collection collaboration with Cabana, a biannual magazine and retailer dedicated to tableware and interiors founded by Martina Mondadori in 2014. Collection features hand-painted ceramic plates made in Italy, linen napkins/tablecloths, and accessories with French passementerie, including signature anise green shade. Launched with open-air lunch at Passalacqua near Lake Como and trunk show at Casa Cabana.
• Hilary PecisminorStrategic or Co-development PartnerArtist collaboration for DESTREE x Hilary Pecis capsule collection featuring ready-to-wear pieces (dresses, pants, tops, skirts) in Pecis's signature blue and red print aesthetic.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mansur Gavriel: NYC-based contemporary leather goods brand that scaled from a single bucket bag into a multi-category luxury house. Shares the modern minimalist design language, DTC emphasis, and premium department store wholesale strategy.
• Staud: LA-based contemporary luxury womenswear and accessories brand selling dresses, bags, and accessories at similar accessible luxury price points. Comparable as a multi-category contemporary label with DTC and upscale wholesale distribution.
• Strathberry: Edinburgh-based contemporary leather goods brand with a signature architectural closure (the Strathberry bar). Highly comparable as a design-IP-driven accessories label scaling via DTC and luxury wholesale.
• Danse Lente: London-based contemporary leather goods brand built around sculptural bags. Highly comparable on architecture-led design language, modern minimalism, and DTC+wholesale omnichannel strategy.
• Wandler: Amsterdam-based contemporary luxury leather goods brand built around signature handbag silhouettes at similar price points ($400-$900). Compares on positioning as a design-led women's accessories house scaling through DTC and luxury wholesale.
• Polène: Paris-based contemporary leather goods brand with architectural silhouettes and a similar architectural-yet-effortless design philosophy. Directly comparable on French heritage positioning, DTC-led growth, and accessible luxury pricing.
• Khaite: NYC-based contemporary luxury womenswear brand with flagship presence in New York and similar accessible luxury price points ($300-$2,000). Comparable as a U.S.-anchored, design-led women's wear brand operating in the same contemporary luxury segment.
• Cult Gaia: LA-based contemporary accessories brand famous for a single iconic bag (the Ark). Compares as a fashion-forward, Instagram-native accessories house with celebrity-driven demand and similar price architecture.

Emerging players

• By Far: Emerging contemporary luxury accessories brand with strong 90s-inspired design language and similar price band. Comparable as a younger-generation brand building accessories-led equity, though still scaling relative to Destree's wholesale penetration.

Broad incumbents

• Loewe (LVMH): Spanish luxury leather goods Maison owned by LVMH. Overlaps materially in leather goods category and craft-led design narrative but operates at vastly higher scale, price points, and distribution. A proxy for the heritage incumbent tier Destree's category extension efforts must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/destreeparis
• Instagraminstagram.com/destree/?hl=en
• Pinterestpinterest.fr/thisisdestree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destree