AIB - Association Interprofessionnelle de la Banane

What AIB - Association Interprofessionnelle de la Banane does

AIB — Association Interprofessionnelle de la Banane is a French non-profit interprofessional association founded in 2012 and headquartered at the Rungis National Market (3 avenue du Viaduc FruiLeg, Rungis Cedex). It represents the entire French banana value chain — producers, importers, ripeners, wholesalers, distributors, and primeurs — and operates the consumer-facing platform 'La Banane' at labanane.info. The organization employs approximately six people and is structured as an industry-coordination body rather than a commercial enterprise.

AIB's core product is its informational and promotional digital platform, comprising the main labanane.info website, an extensive recipe library (across breakfast, snack, main dish, dessert, and beverage categories), the Banana Blog editorial channel, a dedicated Health Professionals section with scientific nutrition resources, and an Espace Pro section offering market indicators, quality tools, regulatory guidance, and RSE communication tools. The platform cites authoritative sources including Table Ciqual, Anses 2020, EU regulations, and the French PNNS nutrition framework. Distribution is amplified through organic social channels (Instagram, Facebook, YouTube) and event activations including a partnership with Magic Form fitness clubs and presence at Paris Games Week under the European 'Life is Better avec la banane' campaign.

AIB does not sell products or services directly and operates on a non-commercial membership-funded model. Its revenue mechanics are not disclosed in the input data; as a French interprofessional association, it is typically funded through contributions from member companies across the banana supply chain. No funding rounds, acquisitions, leadership changes, or financial milestones are documented in the available data.

Name

AIB - Association Interprofessionnelle de la Banane

Legal name

AIB – Association Interprofessionnelle de la Banane

Website

https://labanane.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AIB (Association Interprofessionnelle de la Banane) is a French non-profit association founded in 2012 that represents the entire banana supply chain — producers, importers, ripeners, wholesalers, distributors, and primeurs — and promotes banana consumption through the labanane.info consumer website, recipe content, and the European 'Life is Better avec la banane' campaign.

Ownership category

akta.pro rank

Headquarters

HQ city

Rungis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels8 records

Core offering

AIB is a non-profit interprofessional association that represents and coordinates the French banana industry across producers, importers, ripeners, wholesalers, distributors, and primeurs. Its primary consumer-facing offering is the labanane.info informational portal, which delivers banana nutrition education, recipe collections, health professional resources, and industry professional tools (market indicators, quality tools, regulatory and RSE communication materials). It also runs the "Life is Better avec la banane" European awareness campaign.

Product overview

AIB - Association Interprofessionnelle de la Banane operates the 'La Banane' informational portal (labanane.info), which serves as the primary consumer-facing platform for the French banana industry. The offering consists of the main website hub providing comprehensive banana information, supplemented by distinct content sections including a Recipe Collection (Recettes) with diverse banana-based recipes, a Health Professionals Section (Professionnels de santé) with scientific nutrition resources, a Professional Space (Espace Pro) for industry stakeholders, and a Banana Blog for lifestyle and editorial content. The platform functions as an educational and marketing resource rather than a commercial technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• La Banane informational portal (labanane.info) The main informational website portal for the French Banana Industry Association (AIB), providing comprehensive content about bananas including nutrition, recipes, health benefits, industry information, and member resources. It serves as the public-facing platform of the interprofessional association and houses the Recettes section, Professionnels de santé section, Espace Pro section, and Banana Blog.

Quantifiable outcome

• Banana has a Nutri-Score A rating, comparable to all fruits and vegetables, with approximately 90.5 kcal per 100g.
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Magic Form Fitness ClubsminorGTM or Marketing PartnerAIB partnered with Magic Form fitness clubs for a 'Magic Banana' activation event as part of the European 'Life is Better avec la Banane' campaign. The event featured banana coaching information, nutrition exchanges, and banana tastings at 20 Magic Form locations across the Paris region and provincial areas, targeting fitness club members.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FranceAgriMer: French national agriculture and seafood agency providing market data, quality tools, and regulatory guidance for French agricultural sectors including bananas. Overlaps with AIB's 'Espace Pro' mission of market indicators, quality tools, and regulatory resources for banana industry stakeholders.
• CNIEL (Centre National Interprofessionnel de l'Économie Laitière): French dairy interprofessional association running consumer education, health-professional outreach, and CSR communications for an agricultural commodity in France. Closely comparable in organizational structure, funding model, and promotional playbook to AIB.
• ANIA (Association Nationale des Industries Alimentaires): French food-industry federation representing processors across categories. Comparable to AIB as an industry-representation and promotion body, though broader in scope and focused on processed food rather than a single fresh commodity.
• World Banana Forum (FAO): Multi-stakeholder platform convened by the FAO to address sustainability, labor, and environmental issues across the global banana value chain. Comparable to AIB in convening industry actors around banana-specific sustainability and trade issues, but at a global rather than national scale.
• Interfel (Interprofession des Fruits et Légumes Frais): French interprofessional association for the entire fresh fruit and vegetable sector, headquartered at the same Rungis market complex. Comparable organizational model (interprofessional levy-funded body running national promotion, nutrition, and trade communications), serving a wider basket that includes bananas.

Regional players

• Fruit and Vegetable Industry Advisory Council (Australia): Analogous horticulture industry-body model in Australia running generic fruit-and-vegetable promotion programs. Structurally similar to AIB (industry-funded body promoting produce consumption) but operating in a different geography and crop scope.

Direct peers

• Aprifel (Agence pour la Recherche et l'Information en Fruits et Légumes): French non-profit agency linked to Interfel that produces science-based nutrition content about fruits and vegetables for health professionals and consumers. Mirrors AIB's health-professional nutrition platform and consumer-facing recipe content model.
• UGPBAN (Union des Groupements de Producteurs de Bananes): French interprofessional banana producer organization representing overseas French banana growers. AIB and UGPBAN operate in overlapping French banana-supply-chain policy and promotion space, though UGPBAN is producer-leaning while AIB represents the broader chain including importers and ripeners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@labananeinfo4514
• Facebookfacebook.com/labanane.info
• Instagraminstagram.com/labanane.info
• LinkedInlinkedin.com/company/aib-interprofession-banane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AIB - Association Interprofessionnelle de la Banane