Magic Form

Name

Magic Form

Legal name

Magic Form

Website

https://magic-form.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: Recurring subscription revenue from multiple tiered membership plans (Magic One, Magic+, Magic Full, Abo Jeune) with both commitment-based and no-commitment options. Additional revenue from entry fees and annual equipment maintenance charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Magic Form operates a network of 40+ fitness clubs across France offering tiered gym memberships (Magic One, Magic+, Magic Full, Abo Jeune) that grant access to cardio and musculation equipment, coached group fitness classes including Les Mills programs, personal coaching follow-ups, and recovery amenities such as sauna and hydromassage. Revenue is generated primarily through recurring subscription fees plus one-time entry fees, member cards, and an annual equipment maintenance charge.

Product overview

Magic Form is a French gym chain offering a tiered membership model with four core subscription plans: Magic One (single-club access with cardio and weights), Magic+ (multi-club access plus group classes with two included options), Magic Full (premium no-commitment plan with full options), and Abo Jeune (youth plan for under-20s). These core memberships can be enhanced with optional add-on modules including Suivi (personal coaching), Duo (guest passes), Secur (membership postponement), Body (body composition analysis), EGYM (smart connected equipment), Cross Training, Sauna, Yanga (flavored water), Hydromassage, and Cours Collectifs (group fitness classes). Members also have access to dedicated facility spaces including Espace Musculation, Espace Cardio, Espace Cross-Training, Espace Biking, Espace Boxe, and Espace Détente. The company operates 42+ club locations across France.

Differentiator

Problem solved

Functional benefit

Brands

• Magic One: Entry-level membership plan with single club access, cardio and bodybuilding facilities
• Magic+
• Magic Full
• Abonnement Jeune

Products and services

• Magic One Basic gym membership providing access to a single club (the club of registration) with cardio and musculation facilities, and optional add-on options available for separate purchase. Priced at 0€/4 weeks with 52-week commitment or 40€/4 weeks without commitment, plus 40€ entry fee and 10€ member card.
• Magic+ Mid-tier membership offering multi-club access, unlimited group fitness classes with certified coaches, and two additional options included at choice (such as personal follow-up, duo guest passes, membership postponement, or body composition analysis). Priced at 40€/4 weeks with commitment or 50€/4 weeks without commitment.
• Magic Full Premium no-commitment membership providing full access to all club options and facilities, including multi-club access, coached group classes, and full options (Suivi, Duo, Body, Secur). Priced at 50€/4 weeks without commitment, with 0€ for the first 4 weeks.
• Abo Jeune Youth membership plan available to members under 20 years of age, offering multi-club access and group fitness classes at a reduced rate of 20€/4 weeks, with optional add-ons available for separate purchase.

Quantifiable outcome

• 2000+ group training sessions offered weekly

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Les MillscoreTechnology or IntegrationMagic Form offers Les Mills branded group fitness classes, providing internationally recognized workout programs including Body Pump, Body Combat, RPM, and other Les Mills disciplines. These classes are part of the core group class offerings across club locations.

Scale indicators2 records

Recent moves1 record

Broad incumbents

• Planet Fitness: Largest franchised fitness chain globally with subscription-based clubs. Comparable to Magic Form on low-friction subscription memberships and value-tier positioning, but at materially larger scale and in different geographies.
• Pure Gym: Large European low-cost fitness operator with multi-country presence. Comparable to Magic Form on subscription model and group-class offerings, but operates at much larger scale and primarily outside France.

Direct peers

• Neoness: Former French mid-market fitness chain (now under restructuring/restructured operations). Closely matched Magic Form on tiered subscription, urban club density, and group-class-led positioning in France.
• Fitness Park: French fitness chain operating a large network of low-cost clubs nationwide. Competes head-to-head with Magic Form on multi-club access subscriptions, coached group classes, and pricing in the same French geographies.
• L'Orange Bleue: French fitness franchise with hundreds of clubs across France. Directly comparable to Magic Form on coached group classes, multi-tier subscription pricing, and small-to-mid-sized city footprint.
• Club Moving: French fitness club chain with multi-club subscription offerings. Comparable to Magic Form on tiered membership, group class programming, and presence in Île-de-France and other French regions.
• Keep Cool: French fitness chain with broad national presence offering low-cost subscription memberships. Comparable to Magic Form in subscription model, multi-club access, and emphasis on accessibility for individual consumers in France.
• Basic-Fit: Largest low-cost fitness chain in Europe with hundreds of clubs across France. Directly competes with Magic Form on subscription-based gym access, multi-tier pricing, and geographic coverage in French cities.
• Wellness Sport Club (WSC): French premium-to-mid-market fitness club chain. Comparable to Magic Form on subscription tiers, coached classes, and footprint across major French metropolitan areas.

Others

• Les Mills International: Global provider of branded group fitness programming and content. Listed as a partner of Magic Form and therefore an ecosystem counterpart shaping Magic Form's coached-class offering rather than a direct gym competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magicformtroyes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Form