La Crosse Area Builders Association

What La Crosse Area Builders Association does

La Crosse Area Builders Association (LABA) is a private non-profit regional trade association serving the residential construction industry across five counties in western Wisconsin. Founded in the mid-1970s and now in its 50th year of operation, LABA provides membership services to approximately 240 builder, remodeler, subcontractor, supplier, and service-provider businesses through three tiered annual memberships: Builder and Associate at $575/year and Affiliate at $95/year. Membership automatically includes affiliation with the Wisconsin Builders Association (WBA) and the National Association of Home Builders (NAHB), creating a three-in-one local-state-national value proposition. All members must pass background checks, hold valid Wisconsin contractor licensing where applicable, carry business insurance, and receive Board approval before admission.

LABA's core service offering is a verified, searchable online member directory (business.labaonline.com/list) that functions as the primary referral channel connecting consumers to qualified contractors. Beyond the directory, LABA operates an event-driven engagement model anchored by signature annual programs: the Parade of Homes home tour (August 20-23, 2026), Home Show, Build My Future skilled-trades career fair, Tools for Schools grant program (over $163,000 donated to local high schools), and Cabin Fever Fun-Raiser. Supporting infrastructure includes monthly General Membership Meetings, the Floorplan monthly digital newsletter, Member-to-Member Deals, Hot Deals consumer promotions, and a NAHB BuilderBooks bookstore integration with 10% member discount. The organization employs 6 staff at its Onalaska, WI headquarters and is governed by a 10-member Board of Directors with representation on WBA and NAHB boards.

LABA generates revenue through a hybrid model combining recurring annual membership dues, event-related revenue (Parade of Homes ticket sales at $12-$15 each, Home Show booth rentals), event sponsorships (including major sponsors Altra Federal Credit Union and Coulee Region Mobility), and a small commission stream from the NAHB BuilderBooks affiliate program. Distribution is regional and self-serve through the online directory and MemberZone member portal, with no proprietary technology platforms, no AI capabilities, and no disclosed financial figures.

Name

La Crosse Area Builders Association

Legal name

La Crosse Area Builders Association

Website

https://labaonline.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

La Crosse Area Builders Association is a regional non-profit trade association serving 240+ home builders, remodelers, subcontractors, and suppliers across five counties in western Wisconsin through tiered membership, a verified member directory, and signature annual events including the Parade of Homes.

Ownership category

akta.pro rank

Headquarters

HQ city

Onalaska

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from three tiers: Builders ($575/year), Associates ($575/year), and Affiliates ($95/year). Membership includes automatic enrollment in Wisconsin Builders Association and National Association of Home Builders.
2. Event Revenue: Parade of Homes generates revenue through ticket sales ($15 per ticket, $12 pre-sale). Event sponsorships including $250 shoe cover sponsors and $200 survey sponsors provide additional non-dues revenue. Home Show booth rentals also contribute.
3. Bookstore Commissions: Members receive 10% discount on publications through NAHB BuilderBooks. The association earns commission on sales using code LACROSS00.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

La Crosse Area Builders Association is a non-profit trade association that serves as a membership-based platform for the residential building industry across five counties in western Wisconsin. Its core offering is paid annual membership (Builder, Associate, and Affiliate tiers at $575/$575/$95) that includes a verified online member directory, networking events, advocacy, and automatic affiliation with the Wisconsin Builders Association and National Association of Home Builders, supplemented by signature annual programs such as the Parade of Homes, Home Show, Build My Future career fair, Tools for Schools grant program, and the monthly Floorplan newsletter.

Product overview

La Crosse Area Builders Association offers a membership-based platform serving the home building and construction industry across 5 counties. The core offering is the Member Directory, a searchable database of over 240 verified member businesses. This is supplemented by signature event programs including the annual Parade of Homes tour (August), Home Show, Build My Future career fair, Tools for Schools grant program ($163,000+ donated), and Cabin Fever Fun-Raiser. Additional services include monthly General Membership Meetings, the Floorplan monthly newsletter, LABA Bookstore (NAHB BuilderBooks with 10% member discount), Member To Member Deals, Hot Deals, and a Job Postings board. Three membership tiers are offered: Builder ($575), Associate ($575), and Affiliate ($95), with membership automatically including Wisconsin Builders Association (WBA) and National Association of Home Builders (NAHB) affiliations.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Member Directory

Quantifiable outcome

• 240+ member businesses representing the building industry
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Wisconsin Builders Association (WBA)coreStrategic or Co-development PartnerLABA membership automatically includes membership in the Wisconsin Builders Association, providing access to state-level benefits including legal support hotline, business insurance programs, sales tax audit services, and member discounts. LABA directors serve as state directors for WBA.
• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerLABA membership automatically includes membership in the National Association of Home Builders, providing access to national-level benefits, publications, legal education, and advocacy. NAHB directors from LABA serve at the national level.
• Altra Federal Credit UnionmajorGTM or Marketing PartnerMajor sponsor of Parade of Homes 2026 and ticket outlet location for event. Provides office locations for ticket sales across multiple communities including Holmen, La Crescent, La Crosse, Onalaska, West Salem, and Winona.
• Coulee Region Mobility, LLCmajorGTM or Marketing PartnerMajor sponsor of Parade of Homes 2026, supporting the association's annual flagship event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Minnesota Building Industry Association: Minnesota's state-level builders trade association paralleling Wisconsin Builders Association; offers analogous legal, insurance, and advocacy benefits to its local chapter affiliates across MN.
• National Association of Home Builders: The national umbrella trade association whose BuilderBooks program LABA resells; functionally the apex of the three-tier membership pyramid LABA leverages, providing policy, training, and publications to local chapters.
• Wisconsin Builders Association: LABA's parent state-level affiliate providing legal/insurance/sales-tax benefits; operates statewide rather than regionally and serves as the pipeline between local chapters and national NAHB.
• Illinois Home Builders Association: State-level builders trade association serving Illinois, providing parallel three-tier local/state/national membership benefits analogous to WBA's relationship with LABA.

Regional players

• Green Bay Area Home Builders Association: Wisconsin-based local builders association serving the Green Bay region; closely comparable in size, structure, and member categories to LABA.
• Home Builders Association of Greater Milwaukee: Wisconsin-based regional builders association in the larger Milwaukee market; structurally similar association model with Parade of Homes and Builder Show programming, though scale is meaningfully larger.
• Quad Cities Building Industry Association: Regional builders trade association covering the Quad Cities area spanning IA/IL; similar size and membership-event mix despite operating in a different Midwest region.
• Home Builders Association of Greater Des Moines: Mid-sized Midwest regional builders trade association; comparable membership size and event-driven GTM but operating in a different metropolitan geography (Des Moines vs. La Crosse).
• Home Builders Association of the Fox Valley: Wisconsin-based local builders trade association in the Fox Valley region; comparable structure of builder/associate/affiliate membership and a Parade of Homes-style home tour.

Direct peers

• Madison Area Builders Association: A fellow Wisconsin regional home builders trade association serving the Madison metropolitan area; structurally and programmatically near-identical to LABA with tiered memberships, Parade of Homes, and BuilderBooks-affiliated bookstore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@labaonline
• Facebookfacebook.com/LaCrosseAreaBuildersAssociation
• LinkedInlinkedin.com/company/la-crosse-area-builders-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Crosse Area Builders Association