Labcom

What Labcom does

Labcom is a Peru-founded corporate communication consultancy that operates across Peru, Colombia, and Chile, serving large enterprise clients with internal communication, organizational culture, change management, employer branding, and communication diagnostics services. Founded in January 2017 and headquartered in Miraflores, Lima, the firm is privately held and founder-controlled, with Oscar Ysla as Director and José Salazar as Managing Partner. The firm reports a headcount of 69 employees, including communicators, a digital communicator, graphic designer, audiovisual producers and supervisors, and administrative staff.

The service portfolio comprises eight core lines: Internal Communication, Culture and Corporate Identity, Internal Social Networks management (Workplace, Yammer, Facebook, WhatsApp), Organizational Change Management, Diagnostics and Audits, Employer Branding, Leader Communication training, and Campaigns. Service delivery rests on a custom research-based methodology — described as a seven-step process from investigation to reporting — rather than standardized packages, and integrates strategic consulting with agency-style operational execution. The company also operates Punto.Com, a content platform launched in September 2022 that publishes interviews with senior corporate communication professionals as a thought-leadership channel.

Labcom generates revenue through professional services on a project-based, multi-year contract model with no public pricing tiers. The go-to-market is sales-led via direct enterprise engagement, with senior-led account management. The customer base of 30+ named enterprises spans mining, telecommunications, banking, energy, construction, logistics, education, and agriculture, including Newmont Yanacocha, Anglo American, Claro, Credicorp, BBVA Continental, Antamina, Engie, ISA, Repsol, DHL, CEMEX, and Engie. No external funding rounds, acquisitions, or institutional investors have been disclosed.

Name

Labcom

Legal name

LABCOM

Website

https://labcom.com.pe

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Labcom is a Peru-based corporate communication consultancy serving large enterprises across Latin America with internal communication, culture management, change management, and employer branding services delivered through custom research-based methodologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communication Consulting: Labcom generates revenue through consulting and professional services for internal communication, organizational culture, employer branding, change management, and diagnostic audits. Services are customized to each client organization with project-based engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Labcom is a corporate communication consultancy that designs and executes internal communication strategies, organizational culture programs, change management initiatives, employer branding campaigns, leader communication training, and communication diagnostics for large enterprise clients. The firm operates a hybrid model combining strategic consulting with agency-style operational execution, using research-based methodologies and managing internal social networks on platforms such as Workplace, Yammer, Facebook, and WhatsApp. Services are delivered as customized, project-based engagements across Peru, Colombia, and Chile.

Product overview

Labcom is a corporate communication consultancy that combines strategic consulting and agency services into a unified offering. Founded in January 2017, the company operates across Peru, Colombia, and Chile, serving clients in sectors including mining, construction, banking, energy, and telecommunications. The core product portfolio includes: Internal Communication (strategic design and campaign execution), Culture and Corporate Identity management, Internal Social Networks management (handling platforms like Workplace, Yammer, Facebook, and WhatsApp), Organizational Change Management, Diagnostics and Audits, Employer Branding, Leader Communication training, and Campaigns. The company also operates Punto.Com, a content publication platform featuring interviews with communication professionals. Labcom positions itself as combining the strategic work of a consultancy with the operational execution of an agency.

Differentiator

Problem solved

Functional benefit

Brands

• PUNTO.COM: A publication platform featuring interviews with corporate communication executives and articles on corporate communication topics.

Products and services

• Internal Communication (Comunicación Interna) Strategic design and implementation of internal communication strategies, new channel proposals, and campaigns for organizational collaborators. Includes communication plans, content generation, and channel optimization for large enterprises.
• Corporate Culture and Identity (Cultura e Identidad Corporativa) Cultural management services including diagnostics, cultural element definition, alignment workshops, cultural induction, culture campaigns, and cultural indicator measurement. Custom tools and materials are developed for each client.
• Internal Social Networks (Redes Sociales Internas) Strategic management of collaborative platforms and internal social networks including Workplace, Yammer, Facebook, and WhatsApp. Covers user profile identification, tool suitability assessment, community management, and KPI reporting.
• Organizational Change Management (Gestión del Cambio Organizacional) Change adoption facilitation through integral management aligned with organizational strategy. Puts collaborators at the center of transformation, including stakeholder engagement, training, cultural transformation, and risk mitigation.
• Diagnostics and Audits (Diagnósticos o Auditorías) Deep organizational immersion with custom research tools and multiple investigation methods to assess the current state of communication, culture, or other study objectives for enterprise clients.
• Employer Branding (Marca Empleadora) Employer brand positioning services including attribute definition, communication axes, key messages, diffusion campaigns, and measurement tools for enterprise clients.
• Leader Communication (Comunicación de Líderes) Leadership and spokesperson communication skills training including leadership development, communication diagnostics, assertive communication, active listening, and internal stakeholder relations for enterprise leaders.
• Internal Campaigns (Campañas) Full-service internal campaigns from strategy design to success indicator measurement, using proven methodologies to achieve client objectives for internal audiences in enterprises.
• Punto.Com Educational content platform featuring interviews with senior communication managers from major Peruvian companies, covering corporate communication topics including values, culture, digital transformation, and organizational change.

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotwire Global: Global communications consultancy combining strategic counsel with creative and digital execution for technology and corporate clients. Most directly comparable in the integrated strategy-plus-execution model Labcom promotes, though larger and more tech-segment focused.
• Tinkle Communications: European corporate communications consultancy providing integrated strategy and execution including internal communications, employer branding and change management for enterprise clients — a comparable boutique-style firm to Labcom operating in a different geography.
• Another Company: Spanish/Latin American communications and public affairs consultancy providing corporate communications, internal communications and stakeholder engagement for enterprise and public-sector clients. Comparable in scale, region and service mix to Labcom.

Broad incumbents

• FTI Consulting: Global advisory firm with a strategic communications segment serving large enterprises on change management, internal communications and corporate culture. Competes for the same enterprise RFPs in mining, energy and financial services sectors where Labcom operates.
• Weber Shandwick: Global communications agency with operations across Latin America providing corporate communications, employee engagement and change management services to enterprise clients in similar industries as Labcom.
• LLYC (Llorente & Cuenca): Large Spanish/Latin American communications consultancy with deep Andean presence offering corporate communications, internal communications, change management and brand strategy. Closest scale-comparable regional peer to Labcom and the most direct competitor for enterprise accounts in Peru, Colombia and Chile.
• Kreab: Global communications consultancy headquartered in Stockholm with active Latin American operations. Provides corporate communications, public affairs and change advisory — overlapping with Labcom's enterprise internal communications and change management offering.
• Edelman: Global public relations and communications firm with regional offices across Latin America. Offers internal communications, employer branding and corporate advisory services to multinational enterprise clients comparable to Labcom's roster.
• Burson (BCW): Global communications consultancy offering employee engagement, change communications and corporate affairs services to multinationals, including across Latin America. Operates as a broad incumbent with overlapping capabilities to Labcom's core offering.
• Havas PR (Havas Red): Global communications group with public relations and corporate communications practices serving enterprise clients across Latin America. Offers employee engagement and internal communications services comparable to Labcom's portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMJxzp8UDS5sk9RLaBfACKQ
• Facebookfacebook.com/labcom.pe
• LinkedInlinkedin.com/company/labcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labcom