L'ABEILLE DE FRANCE

What L'ABEILLE DE FRANCE does

L'Abeille de France is a French monthly beekeeping publication founded in 1947 and operated as a SARL headquartered in Savonnières near Tours. It publishes a magazine 11 times per year covering bee health, apicultural techniques, regulatory developments, and industry news, serving both hobbyist beekeepers and the roughly 3,000 professional apiculturists across France. The publication has produced over 1,140 issues and is closely affiliated with the Syndicat National d'Apiculture (SNA), whose President Frank Alétru also serves as the magazine's editor.

The company's core product is the magazine itself, offered in digital format at €32/year and in print at €40/year (France) or €50/year (international), with subscription management handled through the Apiconnect.fr platform. Layered on top of subscriptions is a tiered insurance offering (Pack Bronze at €0.55/hive, Pack Argent at €1.85/hive, Pack Or at €3.70/hive) underwritten in partnership with Groupama Nord-Est, plus a CITEO eco-contribution collection service helping beekeepers comply with the French AGEC law. Additional services include a classified-ads marketplace for beekeeping equipment and an online bookstore.

Go-to-market is a hybrid of direct-to-consumer online subscriptions and distribution through departmental beekeeping syndicates in France and partner organizations in Belgium and Switzerland. Marketing relies on the labeilledefrance.com website, a newsletter, partner referrals, and a monthly webinar series (run with Beehoo) that draws over 1,000 listeners per session. Recent strategic activity includes the 2025 launch of the Grande Fête Nationale des Miels de France and the 2026 announcement of the Maison Nationale de l'Apiculture et des Pollinisateurs.

Name

L'ABEILLE DE FRANCE

Legal name

L'Abeille de France

Website

https://labeilledefrance.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Abeille de France is a French monthly beekeeping magazine (founded 1947) that serves hobbyist and professional beekeepers across France, Belgium, and Switzerland with print and digital subscriptions, bundled insurance via Groupama, and regulatory compliance services.

Ownership category

akta.pro rank

Product category

Beekeeping Media and Apicultural Services

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Beekeeping magazine
• Monthly publication
• Apiculture insurance
• Digital print media
• Beekeeping association

Headquarters

HQ city

Savonnières

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: L'Abeille de France generates primary revenue through annual magazine subscriptions, offering both digital and print versions (11 issues per year). Digital subscription is priced at €32.00/year while print versions range from €40.00 (France) to €50.00 (international).
2. Insurance Packages: Bundle insurance products with subscriptions including Bronze (€0.55/hive - RC coverage), Silver (€1.85/hive - RC + Incendie/Tempête/Inondation), and Gold (€3.70/hive - comprehensive coverage including theft). Administered in partnership with Groupama.
3. Eco-contribution Collection: Collects and remits eco-contribution fees for CITEO on behalf of subscribers who commercialize bee products, helping beekeepers comply with French environmental regulations (law AGEC).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

L'Abeille de France publishes a monthly beekeeping review magazine (11 issues per year) available in digital and print formats, covering scientific articles, practical beekeeping advice, regulatory updates, and bee health news. It also offers tiered hive-level insurance packages (Bronze, Silver, Gold) administered in partnership with Groupama, eco-contribution collection for CITEO, classified ads, a related bookstore, and training webinars.

Product overview

L'Abeille de France is a monthly beekeeping review magazine (11 issues per year) available in both digital and print formats. The core product is the magazine itself, covering scientific articles, practical beekeeping techniques, bee health, legislation, and industry news. Optional subscription add-ons (Formules Pack Bronze, Argent, and Or) provide tiered insurance coverage for beekeeping operations including civil liability, legal defense, fire/storm/theft protection, and eco-contribution management. Additional services include a classified ads marketplace for equipment and a bookstore. Subscriptions are managed through the Apiconnect.fr platform.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Abeille de France (Revue mensuelle)
• Revue numérique L'Abeille de France

Quantifiable outcome

• Webinars have attracted over 1,000 listeners per session, demonstrating strong engagement with professional development content

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Groupama Nord-EstcoreStrategic or Co-development PartnerPartnership for offering insurance products to beekeepers. Groupama provides RC (Responsabilité Civile), Incendie-Tempête-Inondation, and Multirisque insurance policies bundled with L'Abeille de France subscriptions. Data may be shared with Groupama for claims processing when subscribers opt for coverage.
• Apiconnect.frcoreTechnology or IntegrationOnline subscription platform used for processing magazine subscriptions and insurance package enrollments. The apiconnect.fr platform handles the technical delivery of subscription services.
• CITEOminorOthersEco-organization for packaging recycling. L'Abeille de France collects eco-contributions from subscribers and remits to CITEO on behalf of beekeepers commercializing bee products, helping them comply with AGEC law requirements.
• BeehoominorGTM or Marketing PartnerPartner for monthly webinar program on beekeeping topics. Joint initiative providing professional development content to subscribers with over 1,000 listeners per session.
• APIFORMATminorStrategic or Co-development PartnerAssociation pour le développement de la formation apicole et la protection des pollinisateurs. L'Abeille de France supports this training association launched in 2025.
• Société Centrale d'Apiculture (SCA)minorStrategic or Co-development PartnerHistorical partner providing permanent formation content and hosting events. SCA contributes articles and coordinates with L'Abeille de France for beekeeping education.
• Syndicat National d'Apiculture (SNA)coreStrategic or Co-development PartnerSNA is closely affiliated with L'Abeille de France. Frank Alétru, President of SNA, serves as editor for the magazine's main editorial. SNA uses the magazine as its primary communication platform for advocacy and member outreach.
• Fédération Nationale des Groupements Techniques Apicoles (FNGTA)minorStrategic or Co-development PartnerPartner in launching the international competition for Asian hornet elimination methods (€30,000 prize) and in organizing the Grande Fête Nationale des Miels de France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Bee Journal: Long-established US monthly beekeeping magazine (founded 1861) covering bee science, hive management, and industry news. Closest international equivalent in terms of trade magazine format and editorial remit for beekeepers.
• La Santé des Abeilles: French beekeeping magazine historically associated with FNOSAD (Fédération Nationale des Organisations Sanitaires Apicoles Départementales), focused on bee health, pathology and veterinary practice. Direct competitor for the same hobbyist and professional beekeeper audience in France.
• Bee Culture Magazine: US monthly beekeeping magazine covering practical and scientific aspects of apiculture with a focus on small-scale and sideliner beekeepers. Comparable niche trade publication with multi-channel subscription model.
• Abeilles & Cie (CARI): Belgian francophone beekeeping magazine and association (Centre Apicole de Recherche et d'Information) covering apicultural science and practice. Directly comparable niche trade publication serving the same beekeeper segment in a neighboring Francophone market.

Broad incumbents

• La France Agricole: France's flagship generalist agricultural trade publication. Comparable trade-media business model and distribution, with beekeeping as one of many vertical coverage areas.
• Réussir (Groupe Réussir): French agricultural trade publishing group with multiple specialist titles (cattle, crops, viticulture). Comparable B2B trade publishing model where vertical specialization supports subscription economics.
• Terre-net: Major French agricultural media brand (digital-first) covering crop farming, livestock and beekeeping news. Adjacent trade media serving overlapping agricultural professional audiences.

Emerging players

• Apidologie: Peer-reviewed scientific journal on bee science published jointly by INRAE and Springer. Adjacent academic publication serving a subset of L'Abeille de France's research-interested audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l'abeille-de-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ABEILLE DE FRANCE