Label News

What Label News does

Label News is a Paris-based documentary press agency (agence de presse) founded in 2013 by François Pomès as part of Groupe Label. The company produces premium factual and investigative documentaries for major French and international television broadcasters, with a catalog of approximately 60 productions since inception. Its editorial specialization centers on three verticals: Egyptian archaeology (Pyramides, Scanning the Nile, The Pyramids: Solving the Mystery, Cléopâtre series, PHARAONS, Imhotep), space and scientific exploration (Apollo: Back to the Moon, ExoMars with Thomas Pesquet, Solar Odyssey, Mayas), and investigative long-form journalism (Marilyn, Her Final Secret; Claude François, les secrets inavouables). Marquee projects have generated documented audience performance including 595,000 average viewers on RMC Découverte for Le Louvre and 130,000+ average / 170,000 peak on Paris Première for Claude François.

Label News's production methodology combines editorial access and proprietary technology partnerships: photogrammetry and 3D scanning with Iconem across multiple Egyptian pyramid sites, LiDAR and underwater ROVs deployed for Nile exploration in partnership with CevennFly, full-scale studio reconstructions combined with 4K CGI (via Mikimo), and world-first forensic DNA analysis with Professor Ludovic Orlando. Exclusive content access relationships with Franck Goddio (underwater archaeology at Thônis-Héracléion and Cleopatra's submerged temple), Zahi Hawass (Egyptology at Saqqara and Gizeh), and ESA/NASA space programs provide source material that competitors cannot easily replicate. The company also produces corporate and institutional content — for Système U, CNSD, and Chambre Syndicale BOCI — leveraging the same imaging and editorial capabilities for non-broadcast clients.

The business operates on three revenue streams: coproduction agreements with broadcasters (RMC Découverte, National Geographic, France 5, PBS) where production costs are shared and first-window broadcast rights are granted in exchange for international distribution retention; international distribution and licensing through ZED, Lucky You, Mediawan Rights, NEWEN Connect, Kwanza, and TF1 Studio; and project-based corporate content production. With 13 employees and no disclosed external funding, Label News functions as a boutique production house whose competitive position rests on exclusive access, accumulated content IP, and a tightly held roster of scientific talent rather than scale economics.

Name

Label News

Legal name

Label News

Website

https://label-news.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Label News is a Paris-based press agency founded in 2013 that produces premium documentaries for French and international broadcasters, specializing in Egyptian archaeology, space/science, and investigative journalism using photogrammetry, LiDAR, CGI, and DNA analysis.

Ownership category

akta.pro rank

Product category

Documentary Production & Broadcasting

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

Keywords

• Documentary production
• Broadcast television content
• Investigative journalism
• Archaeological documentaries
• Coproduction financing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coproduction with Broadcasters: Label News enters into coproduction agreements with major TV networks (RMC Découverte, France 5, National Geographic, C8, Planète+) where production costs are shared and the broadcaster secures first-window broadcast rights. The company retains rights for international distribution.
2. Documentary Distribution & Licensing: Label News distributes its documentary catalog internationally through distribution partners (ZED, Lucky You, Mediawan Rights, NEWEN Connect, Kwanza, TF1 Studio) to secondary broadcasters worldwide, generating licensing and royalty revenue.
3. Corporate & Institutional Content Production: Label News produces custom corporate content for institutional clients including motion-design videos, drone cinematography, and branded short-form series (e.g., L'Echo de l'Agriculture for Public Sénat/Système U, CNSD dental syndicate films, jewelry industry showcases), using the same high-value image technology as its broadcast work.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Label News is a French press agency (agence de presse) that produces documentary and factual programming for major French and international TV broadcasters. The company specializes in high-end documentary series covering Egyptian archaeology, space exploration, science, and investigative journalism, employing advanced imaging technologies such as photogrammetry, LiDAR, underwater drones, 3D CGI, and DNA analysis. It operates through coproduction agreements with broadcasters and supplements broadcast revenue with custom corporate content production for institutional clients.

Product overview

Label News is a documentary production agency (agence de presse) that produces documentaries and factual content for international broadcast networks. The company operates as a content production house rather than a software platform, specializing in documentary series and factual programming. Its core product portfolio includes documentary productions across categories including archaeological series (Pyramides, Scanning the Nile, The Pyramids: Solving the Mystery, INSIDE PYRAMIDS, Cleopâtre series, PHARAONS, Imhotep), space exploration series (Apollo: Back to the Moon, ExoMars), scientific documentaries (Atlantide d'Égypte, Mayas), investigative journalism (Marilyn, Her Final Secret, Claude François series), and lifestyle/food content (Cuisine coréenne, pizza premium, buffets). The company also produces corporate content with advanced image technology and a magazine series (L'Echo de l'Agriculture). Content is distributed through partners including RMC Découverte, France 5, National Geographic, PBS, ZED, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Documentary Productions (Broadcast) Core documentary and factual content production service for international broadcast networks, covering investigative documentaries, scientific series, historical sagas, and magazine-format programming across diverse subjects from archaeology to geopolitics.
• Corporate Content Production Institutional and corporate video projects requiring high editorial quality and advanced image technology, including motion-design, drone footage, and 3D animations for brands, professional syndicates, and institutional clients.
• Reportage (News Reporting) News reporting and investigative journalism content produced for broadcast, covering topics such as automobiles, politics, and current events.
• Pyramides : les mystères révélés Six-part documentary series exploring the mysteries of Egyptian pyramids including Khéops, Djoser, and Meidoum, featuring photogrammetry and aerial imaging techniques.
• Scanning the Nile Four-part documentary series exploring ancient Egypt along the Nile from Alexandria to Lake Nasser and the Red Sea, using LiDAR, underwater drones, photogrammetry, and archaeology 2.0 techniques.
• Apollo: Back to the Moon Two-part documentary series recounting the Apollo program via studio recreations in 4K, featuring missions Apollo 1, 8, 11, and 13, with 3D and special effects.
• ExoMars, l'impossible mission Documentary recounting the European ExoMars program spanning 20 years, featuring exclusive access and testimony from astronaut Thomas Pesquet, exploring the mission's technological, economic, and political challenges.
• The Pyramids: Solving the Mystery Six-part series using photogrammetry and drone technology to scan Egyptian pyramid sites with unprecedented precision, in partnership with Iconem.
• Cléopâtre, à la recherche du tombeau englouti Four-hour saga documentary series exploring the search for Cleopatra's tomb, blending archaeological fieldwork with dramatic recreations, filmed across Egypt and Greece.
• Le temple englouti de Cléopâtre Four-episode series following archaeologist Franck Goddio's underwater excavations of a submerged temple near Alexandria associated with Cleopatra.
• Marilyn, la dernière vérité / Marilyn, Her Final Secret 52-minute documentary using genetics to investigate Marilyn Monroe's biological father, in collaboration with DNA specialist Professor Ludovic Orlando.
• Claude François, les secrets inavouables Investigative documentary revealing practices tolerated in the entertainment industry of the 1960s-70s through the story of singer Claude François.
• Notre-Dame de la Garde: vues inédites de la basilique Documentary revealing construction secrets of Marseille's basilica with unprecedented aerial views and 3D reconstructions.
• Les mystères du Nil Documentary series exploring archaeological mysteries along the Nile river, investigating how ancient Egypt was built along the sacred river.
• PHARAONS Series exploring the lives of ancient Egypt's greatest pharaohs including Narmer, Cleopatra, Ramses II, Djoser, and Alexander the Great, featuring on-site experts and innovative GFX.
• Imhotep, à la recherche du vizir Two-part documentary series following Zahi Hawass's search for the tomb of Imhotep, vizier and architect of Djoser's pyramid, featuring discoveries of sarcophagi and tombs.
• Cuisine coréenne, la diplomatie du kimchi Documentary analyzing South Korea's use of gastronomy and K-Food as cultural soft power, exploring the intersection of cuisine and geopolitics.
• Atlantide d'Égypte, les derniers secrets 90-minute documentary following underwater archaeologist Franck Goddio's 25-year quest to uncover the submerged city of Thônis-Héracléion and reveal its secrets.
• Bruce Willis, les secrets d'une icône Investigative documentary exploring Bruce Willis's trajectory from aspiring actor to Hollywood star and his retirement due to illness.
• Mayas, comment la Nasa explique leur chute ? Documentary investigating how NASA tools and paleoclimatology research reveal that climate change and drought caused the decline of the Maya civilization.
• INSIDE PYRAMIDS Documentary series using portable laser scanners to scan Egypt's most mysterious pyramids, including discharge chambers of the Khéops pyramid.
• L'Echo de l'Agriculture Short-format magazine series exploring French agricultural sectors from farm to fork, covering 60 episodes on topics including wheat quality, livestock, and farming technologies.

Quantifiable outcome

• Record documentary audience for Paris Première: 130,000+ average viewers, 170,000 peak, best prime-time documentary on the channel in over a year
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• RMC Découverte / RMC ProductioncoreStrategic or Co-development PartnerPrimary French broadcast commissioning partner and coproduction partner. RMC Découverte has aired the majority of Label News's flagship documentary series including Pyramides, Apollo, Scanning the Nile, Louvre, ExoMars, and Tombs of Egypt. RMC Production is a coproduction partner on the PHARAONS series.
• National Geographic (The Walt Disney Company)coreStrategic or Co-development PartnerInternational coproduction partner for Apollo: Back to the Moon and ExoMars: the Ultimate Quest series, distributed across the NGC network of 160+ channels globally. Pauline Dauvin (VP Programming) and Kevin Deysson served as executive producers for National Geographic France.
• ZEDcoreChannel Partner/ Reseller/ DistributorPrimary international distribution partner handling worldwide sales of Label News documentary catalog. Handles distribution for Pyramids, Apollo, Scanning the Nile, Louvre, Orsay, Aribert Heim, Notre-Dame de la Garde, and Cleopâtre documentary series across global markets.
• France 5coreChannel Partner/ Reseller/ DistributorMajor French public broadcaster partner for science and cultural documentaries including Atlantide d'Egypte (Science Grand Format), Cuisine coréenne, Pizza premium, and Camembert productions.
• Lucky YouminorChannel Partner/ Reseller/ DistributorInternational distribution partner for the Scanning the Nile / Les Mystères du Nil documentary series.
• IconemcoreTechnology or IntegrationTechnology partner providing photogrammetry expertise for scanning Egyptian archaeological sites (Saqqara, Gizeh, Dahchour, Meidoum, Abou Rawash) to create high-precision 3D digital models for Pyramids series and The Pyramids: Solving the Mystery.
• PBS (USA)coreChannel Partner/ Reseller/ DistributorAmerican public broadcaster coproducing and broadcasting the Cleopâtre documentary series alongside RMC Découverte and Toute l'Histoire.
• Mediawan RightsminorChannel Partner/ Reseller/ DistributorInternational distribution partner handling sales of Marilyn, Her Final Secret documentary to broadcasters including SBS, TLH, RTS, RTBF.
• NEWEN ConnectminorChannel Partner/ Reseller/ DistributorDistribution partner for Label News productions including Mayas documentary (RMC Découverte, Histoire TV) and Le temple englouti de Cléopâtre series.
• KwanzaminorChannel Partner/ Reseller/ DistributorDistribution partner for the PHARAONS documentary series.
• TF1 StudiominorChannel Partner/ Reseller/ DistributorFrench distribution partner for the Bruce Willis prime-time documentary on W9.
• Discovery ChannelminorChannel Partner/ Reseller/ DistributorInternational broadcast partner for Solar Odyssey documentary alongside RMC Découverte.
• ZDF (Germany)minorChannel Partner/ Reseller/ DistributorGerman broadcaster international coproduction partner for Pyramids and Scanning the Nile documentary series.
• SBS (Australia)minorChannel Partner/ Reseller/ DistributorAustralian broadcaster international coproduction partner for Egypt documentary series (Tombs of Egypt, Scanning the Nile) and broadcast partner for Marilyn documentary.
• Professor Ludovic OrlandocoreStrategic or Co-development PartnerInternationally recognized specialist in ancient DNA who provided genetic analysis for the Marilyn, Her Final Secret documentary, decrypting Marilyn Monroe's genome and comparing it against potential biological fathers — a world-first forensic genetics application in documentary filmmaking.
• Franck GoddiocoreStrategic or Co-development PartnerUnderwater archaeologist whose excavations at Thônis-Héracléion and Cleopatra's submerged temple off Alexandria were filmed exclusively by Label News for PBS and RMC Découverte.
• Zahi HawasscoreStrategic or Co-development PartnerCelebrated Egyptologist featured in multiple Label News productions (Imhotep series, Tombs of Egypt, Pyramides) documenting his ongoing searches for the tombs of Imhotep and other archaeological discoveries at Saqqara and Gizeh.
• Mont Fleuri ProductionminorImplementation/ SI/ Consulting PartnerMoroccan production services company serving as executive producer in Morocco for the Cleopâtre series, managing production logistics across multiple countries including Egypt and Greece.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZED: French documentary production and international distribution company that serves as Label News's primary worldwide sales partner. ZED both produces and distributes premium factual programming to global broadcasters, making it the closest comparable in both production and distribution model.
• Gedeon Programmes: Paris-based independent documentary and factual production company producing premium series for French and international broadcasters (including science, history, and adventure verticals) — directly comparable to Label News in scale, content category, and broadcaster-led business model.
• Elephant Doc (Studio Fact): French independent documentary production company specializing in history, society, and science programming for French public and private broadcasters. Comparable subject verticals and broadcaster relationships, including RMC Découverte commissions.
• Bonne Pioche: Major French independent documentary producer with a large factual catalog across history, science, and wildlife, supplying France 5, Arte, and international broadcasters. Comparable in subject verticals (Egyptology-adjacent, science) and as a French-language factual champion with global distribution.
• MC4 (a Federation Studios company): French documentary and factual production company producing premium history, science, and society series for French and international broadcasters. Operates at similar boutique scale to Label News with overlapping broadcaster clients and subject matter.

Broad incumbents

• Windfall Films: Internationally recognized factual and science documentary producer supplying BBC, Discovery, National Geographic, and PBS. Comparable in space and science verticals (astronomy, engineering) and in working with major global broadcasters on premium commissions.
• Atlantic Productions: UK-based premium documentary producer known for large-scale factual productions (space, history, science) including Apollo and natural history series. Larger and broader than Label News but competes for similar science/space commissioning budgets and global broadcaster relationships.
• ZDF Studios (ZDF Enterprises): International distribution and coproduction arm of German public broadcaster ZDF, which is a Label News coproduction partner on Pyramids and Scanning the Nile. Represents a key peer in international documentary distribution and a current partner for the company.

Others

• Iconem: French technology company specializing in photogrammetry and 3D digitization of heritage sites — a current Label News technology partner for the Pyramids and INSIDE PYRAMIDS series. Adjacent rather than directly competitive, but comparable in the niche intersection of 3D scanning, archaeology, and documentary-grade visual output.

Emerging players

• CuriosityStream: US-based streaming platform dedicated to factual and documentary content, including science and history programming comparable to Label News's catalog. Represents a potential direct distribution/commissioning partner and competitor for premium factual audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/label-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label News