What Zed does

Zed (legal entity Newry Global Media SL) is a Spain-headquartered digital media distribution and monetization company operating a global multi-channel platform for mobile apps, digital content, and value-added services. Founded in 1996 and based in Las Rozas De Madrid, the company has scaled a portfolio of more than 175 owned apps/IPs and 350 mobile services, generating 520 million downloads over a 24-month window and serving approximately 5 million active subscribers worldwide through relationships with more than 200 distributors and payment partners. The company positions itself around Smart Life digital experiences, Digital Media, and Entertainment, with strategic emphasis on emerging markets in Africa, Asia, and LATAM alongside its European core.

The core platform integrates Billing & Settlement (a fintech-grade framework connecting partner content with delivery, billing, and monetization), Data Analytics, Marketing Analytics, and Omni-channel distribution capabilities, underpinned by a proprietary real-time analytics engine that supports user acquisition, engagement, and stickiness optimization. Revenue is generated through a mix of subscription, advertising, and transaction-based monetization across consumer end markets, supported by an in-house marketing agency operating on three pillars: a human team, acquisition tooling, and optimization procedures.

The business is privately held, ISO 27001:2022 certified, and supported by the EU Horizon 2020 INNOVFIN SME Guarantee facility. Historical capital includes a 2002 $15 million strategic investment from Yahoo and earlier funding from Palamon Capital Partners, and the company executed five disclosed acquisitions between 2006 and 2009 (Alvento, Mobitween, Net People, Player X, and Temafon) to consolidate mobile services, ad-tech, and digital content capabilities.

Name

Zed

Legal name

Newry Global Media SL

Website

https://zed.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Newry Global Media SL (operating as Zed) is a Spain-headquartered digital media distribution and monetization company operating 175+ owned apps and 350+ mobile services, serving 5 million active subscribers globally across Europe, Africa, Asia, and LATAM through 200+ distribution and payment partners.

Ownership category

akta.pro rank

Product category

Digital Content Distribution & Monetization

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

Keywords

• Digital content distribution
• Mobile app monetization
• Omni-channel marketing
• Digital media services
• App publishing platform

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Zed for Business: Commercial enterprise tier offering centralized billing and team controls for business teams, providing a subscription or licensing model for organizational use.
2. Open Source (AGPLv3/Apache/GPL): Core editor is open source under AGPLv3/Apache/GPL licensing, with commercial features available for enterprise customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Newry Global Media SL, operating as Zed, is a global multi-channel distribution and monetization platform for digital services and mobile applications, headquartered in Las Rozas de Madrid, Spain. The company owns a digital assets portfolio of more than 175 apps and IP plus 350 mobile services, generating 520 million downloads and 5 million active subscribers over the past 24 months. It provides partner content distribution, billing and settlement (Fintech), proprietary real-time analytics, marketing analytics, and omni-channel reach through 200+ distributors and payment partners, with emphasis on emerging markets in Africa, Asia, and LATAM.

Product overview

Zed is a single unified code editor product built from scratch in Rust, with an enterprise tier (Zed for Business) offering centralized billing and team controls. The platform includes DeltaDB, a CRDT-based collaboration engine enabling real-time collaborative editing. The core editor and enterprise tier share the same foundation, differentiated by team management and billing features.

Differentiator

Problem solved

Functional benefit

Products and services

• Zed Multi-Channel Distribution & Monetization Platform Core B2B platform offering global multi-channel distribution and monetization of digital services, connecting content with end users through 200+ distributors and payment partners worldwide. Includes billing & settlement (Fintech), data analytics, marketing analytics, omni-channel distribution, worldwide localization, and global management of digital experiences, content, rights, metadata, and assets.
• Zed Digital Assets Portfolio The company's owned digital assets portfolio comprising more than 175 apps and IP plus 350 mobile services, distributed globally and generating 520 million downloads and 5 million active subscribers in the past 24 months. Includes both proprietary apps/IP and third-party partnerships, with focus on emerging markets in Africa, Asia, and LATAM.
• In-House Marketing Agency Proprietary in-house marketing agency combining a human team, user-acquisition tools/software at scale, and tested procedures to optimize engagement, loyalty, and stickiness for the company's app and content portfolio. Uses real-time analytics to make monetization and control decisions on marketing investment.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viant Technology: Viant is a programmatic advertising and data platform offering people-based targeting and analytics; its cloud-based DSP and measurement capabilities overlap with Zed/Newry's marketing analytics stack.
• Liftoff: Liftoff (formed from the merger of Taptica and Tremor Video's mobile business) is a mobile ad-tech and retargeting platform with a strong emerging-market footprint, comparable to Zed/Newry's UA and analytics offering.
• Digital Turbine: Digital Turbine distributes and monetizes mobile apps and content for carriers and OEMs globally, directly comparable to Zed/Newry's mobile content distribution and billing platform across emerging and developed markets.
• ironSource (Unity): ironSource, now part of Unity, provides app monetization, mediation and user-acquisition tools that directly overlap with Zed/Newry's billing, settlement and marketing analytics offerings.
• Yeahmobi: Yeahmobi is a mobile ad network with deep presence in emerging markets (Africa, LATAM, Southeast Asia), closely mirroring Zed/Newry's geographic focus and multi-channel distribution model.
• AppLovin: AppLovin operates a leading app monetization and marketing platform (AXON, SparkLabs) competing head-to-head with Zed/Newry's user-acquisition and monetization stack across mobile app developers.
• Mintegral: Mintegral is a mobile ad platform focused on user acquisition and monetization across global markets, particularly Asia and emerging regions, competing with Zed/Newry's UA and analytics stack.

Regional players

• Digital Bros: Digital Bros is an Italian (European) video game publisher and distributor, comparable to Zed/Newry as a Southern-European-headquartered digital content distributor with global reach and a portfolio of owned IPs.

Broad incumbents

• Digital River: Digital River provides global digital commerce, billing and payments infrastructure at scale; it overlaps with Zed/Newry's Billing & Settlement and omni-channel monetization capabilities, though it serves a broader enterprise set.

Emerging players

• Opera Limited: Opera operates mobile browsers and a content/news portal with strong emerging-market distribution (especially Africa via Opera Mini), giving it comparable reach to Zed/Newry among prepaid mobile users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ZedGroup
• LinkedInlinkedin.com/company/zed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zed