Rose City Label

What Rose City Label does

Rose City Label is a privately held, family-owned custom label printing company headquartered in Portland, Oregon, founded in 1928 and operating continuously for nearly a century under Pillsbury family ownership. The company employs approximately 9 people and serves primarily Pacific Northwest craft beverage producers — wineries, craft breweries, and craft distillers — with adjacent business in food and beverage, beauty and personal care, cannabis, and industrial products. Rose City Label differentiates on its 12-year average employee tenure, positioned as the most experienced service and production team in the regional label-printing segment.

Name

Rose City Label

Legal name

Rose City Label

Website

https://labelprintingportland.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose City Label is a Portland, Oregon-based, family-owned custom label printer (founded 1928, ~9 employees) serving Pacific Northwest craft wineries, breweries, distillers, and food, beauty, and cannabis producers using HP Indigo digital and traditional flexographic presses with premium finishing.

Ownership category

akta.pro rank

Product category

Commercial Label Printing

NAICS

Commercial Printing (except Screen and Books) (323111)

akta.pro industry

PRIMARYIMALAKAK

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMALAJAN

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling)

Industrials, Manufacturing & Construction/Packaging & Containers/Cosmetic & Personal Care Packaging

Keywords

• Custom label printing
• Flexographic printing services
• Digital label production
• Wine label printing
• Premium label finishing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Label Printing: Primary revenue from printing custom product labels using digital and flexographic technology. Pricing varies by quantity, technology choice, and complexity. Typical digital orders range from $750-$5,000 for 5,000-35,000 labels.
2. Graphic Design Services: Pre-press and graphic design services to prepare artwork for printing, including file setup, trapping, color correction, and proof review
3. Finishing Services: Value-added finishing including foil stamping, embossing, lamination, and specialty coatings bundled with label printing

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rose City Label is a custom label manufacturer that produces branded product labels for wineries, craft breweries, distillers, food and beverage producers, beauty/personal care brands, and cannabis companies. It operates both an HP Indigo 7-color digital press and a traditional flexographic servo press to match technology to job size, with finishing services including foil stamping, embossing, lamination, and variable data printing. The company also provides in-house graphic design and pre-press file preparation.

Product overview

Rose City Label is a Portland, Oregon-based custom label printing company established in 1928, offering a comprehensive suite of label products and printing services. The company operates two primary printing technologies: Premium Digital Printing (HP Indigo 7 Color digital offset) for high-end short-to-medium runs with premium embellishments, and Traditional Servo Press (flexographic) for longer economical runs. Additional services include Variable Label Printing with variable data capabilities, Foil Stamping and Embossing for luxury finishes, Graphic Design Services, and Pre-Press Services. The company specializes in wine labels, beer labels, food and drink labels, beauty and industrial product labels, and cannabis labels, serving clients throughout the Pacific Northwest and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Digital Printing HP Indigo 7-Color digital offset printing service for premium labels on textured papers, with foil stamping and embossing after printing. Typical orders range from 5,000–35,000 labels at $750–$5,000 total, with a $450 minimum charge.
• Traditional Servo Press Printing Traditional flexographic servo press printing for longer runs at the lowest possible cost, with faster turnaround on exact reprint orders once setup is complete. Most economical above 50,000 labels.
• Variable Label Printing Digital printing capability supporting variable data on each label, including unique numbers, barcodes, and QR codes, enabling multiple SKUs and changing artwork within a single run.
• Foil Stamping and Embossing Premium finishing services including hot foil stamping (using a Newfoil press from the UK) in metallic golds, silvers, and custom colors, plus embossing to create raised or debossed effects for luxury label appearance.
• Graphic Design Services Professional label design assistance helping clients create press-ready artwork, with the in-house prepress team reviewing and preparing files for production.
• Pre-Press Services Expert prepress services including color correction, image manipulation, trapping, step and repeat, spell checking, and UPC code verification, delivered by a FIRST Level 3 certified graphics team.
• Wine Labels Custom wine labels for Oregon and Pacific Northwest wineries, with premium textured papers, water-resistant coatings for ice bucket durability, and embellishments including foil stamping and embossing.
• Beer Labels Custom labels for craft breweries, including can labels with lamination for scuff protection, bottle labels, and specialty labels for events and seasonal releases.
• Food and Drink Labels Custom labels for food and beverage products, including FDA-compliant Nutrition Facts panels, specialty packaging, and custom designs for various food products.
• Beauty and Industrial Product Labels Custom labels for cosmetics, personal care products, and industrial applications, designed to meet specific durability and aesthetic requirements.
• Cannabis Labels Specialized labels for legal cannabis products that meet industry-specific regulatory and packaging requirements.

Quantifiable outcome

• 47% water reduction over 5 years
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Graphic Lime Creative (Rachel Tourville)coreStrategic or Co-development PartnerOngoing partnership with Rachel at Graphic Lime Creative for label design collaboration. Created award-winning label for Momtazi Bachinsky and Kramer Vineyards Celebrate Series. Described as having 'creativity and vision always shining through' and 'ability to capture the essence of a brand and translate it into a standout label is unmatched.'
• Portland General Electric (PGE) Green Future EnterpriseminorOthersParticipation in PGE Green Future Enterprise program for renewable energy sourcing. In 2024, purchased 201,203 kWh of wind renewable energy certificates.
• Green-e CertificationminorOthersGreen-e certification ensures energy comes from promised renewable sources with transparency, no greenwashing.
• Now Design Creative Services (Chris Noud)coreStrategic or Co-development PartnerDesign partnership for Blakeslee Vineyard Estate label. Designer trusted Rose City Label to execute design with premium digital printing and foil/embossing.
• OBRC (Oregon Beverage Recycling Collaborative)minorStrategic or Co-development PartnerPartnership with Oregon Craft Beer industry and bottle collection system for reusable 500ml beer bottles. Rose City Label is an approved label vendor with compatible adhesive research.
• All Print Resources (APR)minorOthersVendor partner supporting transition to water wash printing plates. Shared case study on Rose City Label sustainability efforts.
• Channelled Resources (Calvin Frost)minorOthersLongtime vendor and friend, Calvin Frost is the voice of sustainability in printing industry. His company essentially operates as one big recycling business inspecting and salvaging potentially damaged product.
• Oregon Brewers GuildminorStrategic or Co-development PartnerPartnership for Black Is Beautiful beer initiative. Rose City Label printed free labels for 10 OBG member breweries supporting justice for people of color.
• Weathered Souls BrewingminorStrategic or Co-development PartnerTexas brewery that founded Black Is Beautiful initiative using beer as force for good. Rose City Label partnered through Oregon Brewers Guild to support the project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McDowell Label: Texas-based HP Indigo digital label printing specialist serving craft beverage and CPG brands. Comparable technology platform and target customer base in premium short-run labels.
• AWT Labels & Packaging: Mid-market label converter offering digital and flexographic printing to CPG and beverage customers. Comparable in scale, technology mix, and consultative service approach.
• Hammer Packaging: Premium label converter with both digital and flexographic capabilities serving beverage, food, and consumer products. Comparable technology stack and customer vertical mix.
• Resource Label Group: Private label converter serving consumer products with digital and flexographic capabilities. Highly comparable to Rose City Label as a mid-sized roll-up focused on premium labels with similar technology platforms.
• Dion Label Printing: HP Indigo digital press partner specializing in wine, beer, and spirits labels. Directly comparable in technology focus, customer vertical, and emphasis on premium embellishments.
• Fortis Solutions Group: Private equity-backed label converter offering premium labels across multiple verticals including wine, spirits, and food. Comparable in scale, technology mix (digital + flexo), and customer focus on craft beverage brands.

Broad incumbents

• CCL Industries: World's largest label converter with extensive wine, spirits, and CPG label operations. Sets competitive benchmarks for technology, scale, and customer relationships in the label industry.
• Avery Dennison: Global leader in pressure-sensitive labels and packaging materials. While broader and far larger, directly competes in wine and spirits label segments Rose City Label serves.
• Multi-Color Corporation: One of the largest global label converters (now part of CCL Industries) serving wine, spirits, food, and personal care. Represents the large incumbent that Rose City Label competes against for premium regional accounts.

Regional players

• Inland Label: Midwestern US label converter with wine, spirits, and CPG focus. Comparable mid-sized player with similar technology platforms and premium embellishment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rclabelpdx/videos
• Facebookfacebook.com/RoseCityLabel
• LinkedInlinkedin.com/company/rose-city-label
• Instagraminstagram.com/rosecitylabel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose City Label