La Bonne Vague

What La Bonne Vague does

La Bonne Vague is a France-based digital media and consumer-products business founded in 2020. Its primary asset is a WordPress-based regional media platform covering tourism and culture across 18 departments of South-West France, organized around editorial verticals including Culture Sud-Ouest, Made in Sud-Ouest, and a national extension branded Escale en France. The site carries display advertising as its core media revenue stream and targets regional tourism audiences, local businesses, and tourism boards in France.

Beyond media, La Bonne Vague has since extended into physical consumer products with two board games under the Débats Nuls brand, sold through a WordPress-powered e-commerce store and a retail distribution network in South-West France. The first title launched on 2022-11-15; a second title, Débats Nuls Pop Culture, launched on 2024-03-14 at a €17.50 retail price (reduced from €19.90). The physical-product line uses a one-time license model and supports the company's evolution into a dual-revenue, dual-channel operation.

The business remains founder-led (Anaïs Scira, Créatrice) with 5 employees, no disclosed outside funding, and no parent company. It has achieved media coverage in outlets including France 3, BFMTV, RTL2, Le Parisien, Le Progrès, Le Dauphiné Libéré, La Dépêche du Midi, and France Bleu Azur — a press footprint disproportionate to its operational scale. Strategically the company is pursuing breadth within a regional travel-and-culture niche via content vertical expansion, product portfolio extension, and omnichannel retail reach, with no announced move into AI-driven features or external capital.

Name

La Bonne Vague

Website

https://labonnevague.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Bonne Vague is a France-based regional digital media platform covering tourism and culture across 18 departments of South-West France, with a secondary business selling licensed board games (Débats Nuls, Débats Nuls Pop Culture) via WordPress e-commerce and retail.

Ownership category

akta.pro rank

Product category

Board Games

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Hobby, Toy, and Game Retailers (45912)

SIC

Miscellaneous Publishing (2741), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Regional tourism media
• Party board games
• French cultural content
• Local tourism guides
• Eco-responsible games

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Board Game Sales: Sale of proprietary board games (Débats Nuls and Débats Nuls Pop Culture) directly to consumers via e-commerce and through retail distribution partners.
2. Digital Media and Advertising: Tourism and culture-focused digital media platform generating revenue through content, likely including sponsored content and advertising partnerships with local businesses in the South-West France region.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Bonne Vague operates a French online media platform publishing editorial content on tourism, culture, and local makers for the South-West of France, and designs, manufactures, and sells its own line of French-made eco-responsible party board games (Débats Nuls and Débats Nuls Pop Culture) through its e-commerce site and retail partners across France.

Product overview

La Bonne Vague is a French online media platform publishing editorial content focused on tourism, culture, and lifestyle for the South-West of France (Sud-Ouest). The company operates a portfolio of content verticals including Tourism Sud-Ouest (regional tourism guides across 16 departments), Culture Sud-Ouest (historical and cultural stories), Made in Sud-Ouest (local artisans and brands), and Escale en France (broader French content). Additionally, the company has developed a complementary board game product line, including the core products Débats Nuls and Débats Nuls Pop Culture - social party games dedicated to frivolous and pop culture debates respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Débats Nuls: A French board game dedicated to debating trivial topics. Made in France, eco-responsible, 70 cards, for 3+ players.
• Débats Nuls Pop Culture

Products and services

• Débats Nuls A social party board game dedicated to frivolous debates where players must convince a referee using brilliant or absurd arguments. Includes 70 playing cards and is manufactured in France under multiple eco-responsible certifications. Targeted at adult players for social gatherings.
• Débats Nuls Pop Culture A social party board game dedicated to pop culture debates where players win debates across generations by convincing a referee. Includes 70 illustrated cards covering iconic pop culture franchises such as Star Wars, Friends, Disney, and Mario. Targeted at adult players for social gatherings.

Quantifiable outcome

• Coverage spanning 18 departments across South-West France including all major tourist destinations

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Asmodee: World-leading French board game publisher (Catan, Ticket to Ride, etc.); the dominant French incumbent that controls the retail and distribution channels La Bonne Vague depends on for its physical product sales.
• actu.fr: Large French regional hyper-local news network covering departments across France — comparable as a digital regional news and lifestyle publisher operating at greater scale.
• Repos Production: Belgian-French board game publisher best known for 7 Wonders and Concept; a broader incumbent in the European board game space that competes for retail shelf space and consumer attention in the same category.
• France 3 Régions: Public regional broadcaster covering the same South-West France territories — comparable as a media outlet producing regional tourism and culture content for the same audience.

Emerging players

• Purple Brain: French board game publisher specializing in party and family games — comparable as a smaller French publisher competing in the same social/party game category as Débats Nuls.
• Ankama: French entertainment company producing games, animation, and publishing — comparable as a French creator-economy business that operates at the intersection of digital content and physical game products.

Direct peers

• Cocktail Games: French party game publisher focused on social, conversation-based games for adults — closely mirrors La Bonne Vague's Débats Nuls product positioning in the same French party-game niche.

Regional players

• Sud Ouest (newspaper): Leading regional newspaper covering South-West France — directly competes for the same regional tourism, culture, and lifestyle audience that La Bonne Vague serves with its editorial content.
• Le Progrès: Regional French newspaper covering Eastern France; cited in La Bonne Vague's press coverage and comparable as a regional press outlet featuring local creators and businesses.
• La Dépêche du Midi: Major regional newspaper covering the South-West France / Occitanie region; comparable as a regional news and culture media outlet covering the same audience and content categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCghDnps_SsEXaTHYv6dr68A
• Facebookfacebook.com/labonnevague
• LinkedInlinkedin.com/company/la-bonne-vague
• Instagraminstagram.com/la_bonne_vague

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bonne Vague