La BULLE

What La BULLE does

La Bulle is a single-site, multi-activity leisure complex located in Saint-Quentin (Aisne, Hauts-de-France, France), operated under the Récréa network (Récréa SAS, RCS Caen 488 530 759, headquartered in Saint-Contest). The facility combines five core spaces: an aquatic center (300 m² main pool, leisure pool, sport pool, splash area, 105-meter water slide, buoy river), a 1,400 m² ice rink with themed evenings and ice karting, a 12-lane bowling alley, a thalasso-style wellness area (two saunas, hammam, balneotherapy pool, ice fountain, jacuzzi), and a fitness center offering Les Mills licensed group classes (BodyPump, RPM, Bodycombat, Dance) plus yoga, pilates, HIIT, and combat sports. A seminar space with two modular 60 m² rooms accommodates up to 100 persons for corporate events and team-building.

The business generates revenue across six streams: per-entry tickets and activity passes, monthly/annual subscriptions, corporate seminar and event rentals (from €200 half-day), structured activity bookings and courses, children's birthday packages (Ludiboo), and gift vouchers. Distribution is primarily walk-in at the Saint-Quentin site, supplemented by online ticketing through Billetweb and a website-based reservation system; corporate seminars are sold direct via email and phone. Marketing relies on the company's own website, a Google Business profile (3.6/5, 1,853 reviews), email newsletters, Facebook, and the Récréa national locator platform (moncentreaquatique.com). Technology integrations include Billetweb (ticketing), Planity (spa booking), Payline and Sogecommerce (payments), Diago (fitness tracking), OVH (hosting), Axeptio (consent), and Google reCAPTCHA. There are no disclosed funding rounds, no external investors, and no evidence of M&A activity; the center is wholly owned within the Récréa group.

Name

La BULLE

Legal name

Récréa

Website

https://labullesaintquentin.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Bulle is a single-site multi-activity leisure complex in Saint-Quentin, France, operated by Récréa, offering aquatic, ice skating, bowling, wellness, fitness, and corporate seminar facilities to local families, fitness enthusiasts, and event clients.

Ownership category

akta.pro rank

Product category

Leisure and Recreation Services

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), Bowling Centers (71395), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Aquatic leisure complex
• Multi-activity recreation center
• Wellness spa facilities
• Group fitness classes
• Corporate event hosting

Headquarters

HQ city

Saint-Quentin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Entry fees and activity tickets: Individual entry fees for aquatic center, bowling, ice skating, and fitness areas, sold via online ticketing (Billetweb) and on-site.
2. Subscriptions and memberships: Monthly and annual subscription plans offering unlimited or discounted access to the center's various spaces and activities.
3. Seminar and event rentals: Corporate seminar packages including room rental (from €200 half-day, €330 full day), team-building activities, and optional catering. Spaces can be privatized for events.
4. Activity bookings and courses: Revenue from structured group classes such as aquabiking, BodyPump, RPM, yoga, swimming lessons, and children's activities, booked via the center's online reservation system.
5. Birthday party packages: Ludiboo birthday party packages for children aged 4+, including aquatic activities, animation, and refreshments.
6. Gift vouchers: Sale of gift cheques (cheques-cadeaux) available via the website, enabling gifting of center experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La Bulle is a multi-activity aqualudic leisure complex in Saint-Quentin, France, operating six integrated visitor spaces: an aquatic center with multiple pools and a 105-meter water slide, a 12-lane bowling alley, a 1,400 m² ice skating rink, a wellness area (saunas, hammam, balneotherapy pool), a fitness center with Les Mills group classes, and modular seminar rooms for corporate events. The center sells individual entry tickets, subscriptions, activity bookings, birthday party packages, and gift vouchers, primarily to local consumer families and fitness enthusiasts, with a secondary offering for corporate seminars.

Product overview

La Bulle is a multi-activity leisure complex in Saint-Quentin operated by Récréa, featuring an integrated portfolio of aquatic, fitness, wellness, and entertainment facilities. The core offering centers on the aquatic center with multiple pools, water slides, and aquasports activities, complemented by a 12-lane bowling alley, 1,400m² ice skating rink, wellness spa area (sauna, hammam, jacuzzi), and fitness center with group exercise classes. The seminar space offers meeting rooms for corporate events with team-building activities. Activity add-ons include Les Mills programs (Bodycombat, RPM, Dance, Bodypump), aquatic fitness classes (aquabiking, aquafitness variants, aquaboxing), mind-body practices (yoga, pilates, stretching), and children's programs (baby swimming, swimming lessons, birthday parties). The complex operates on a modular service model where visitors can access individual activities or purchase subscriptions for unlimited access.

Differentiator

Problem solved

Functional benefit

Products and services

• Espace Aquatique (Aquatic Center)
• Bowling
• Patinoire (Ice Skating Rink)
• Espace Bien-être (Wellness Area)
• Espace Fitness
• Espace Séminaire (Seminar Space)
• Anniversaire Ludiboo (Children's Birthday Party Package)
• Chèques Cadeaux (Gift Vouchers)
• Subscriptions and Memberships

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Récréa CampusminorStrategic or Co-development Partner · 1 January 2026Récréa Campus offers BPJEPS (Brevet Professionnel de la Jeunesse, de l'Éducation Populaire et du Sport) training programs in aquatic activities. La Bulle participates in BPJEPS AAN (Activités Aquatiques et de la Natation) recruitment for the 2026 academic year, with 125 places available across training hubs. This partnership provides a pipeline of qualified instructors for the center.
• RécréacoreOthersRécréa (Action Développement Loisir SAS) is the parent company and operator of La Bulle. The company manages the center's overall strategy, digital platforms, customer data systems (via moncentreaquatique.com), and national marketing. Récréa also runs a national promotional contest tied to the 2026 European Swimming Championships, demonstrating shared marketing initiatives.
• LES MILLSminorChannel Partner/ Reseller/ DistributorLa Bulle offers licensed LES MILLS group fitness programs including BodyPump, RPM, Bodycombat, and Dance. LES MILLS provides certified instructor training and program licensing to the center.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vert Marine: France's largest private operator of public aquatic centers, managing 70+ facilities nationwide. Most direct comparable in multi-activity municipal aquatic operations and family programming.
• Calicéo: French network of aquatic spa and wellness centers (Lyon, Toulouse, Bordeaux, Nantes). Comparable in the wellness/aquatic cross-over segment with subscription day-pass model.
• Archipel: Multi-activity aquatic and leisure center operator in western France (Les Herbiers, La Roche-sur-Yon) with comparable aquatic + fitness + wellness + events portfolio targeting families and regional catchments.
• Aquaboulevard de Paris: Large indoor urban water park in Paris combining wave pools, slides, fitness, and wellness. Comparable as a multi-activity aquatic leisure destination with subscription and entry-fee revenue mix.
• Duo Caudry (Récréa): Récréa sister center north of Saint-Quentin offering baby swimming, 25m pool, Kneipp parcours, zen pool, outdoor saunas and hammam. Same operator, same concept, near-overlapping Aisne catchment.
• Aquoisia (Récréa): Sister Récréa aquatic complex in Guise (Aisne), featuring pools, saunas, hammam, balneotherapy, and RPM studio. Directly comparable as part of the same operator network with overlapping customer base in Hauts-de-France.

Broad incumbents

• UCPA: Major French non-profit sport and leisure operator offering aquatic, fitness and outdoor activities across 130+ destinations. Comparable on aquatic programming and youth/family segments but broader portfolio than La Bulle's regional center focus.
• Walibi Rhône-Alpes: Established French theme park operator with water park and family attractions. Comparable as a paid-admission leisure destination serving family and group segments in France.
• Center Parcs (Pierre et Vacances): Network of family leisure villages across France with aquatic centers, bowling, leisure activities, and on-site dining. Comparable multi-vertical family leisure model but at destination-resort scale rather than urban regional.

Emerging players

• L'Île de Loisirs de Cergy-Pontoise: Regional leisure island complex in Île-de-France offering aquatic center, sports facilities, and outdoor activities. Comparable as a multi-activity regional leisure destination targeting families and local residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/la-bulle02100

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La BULLE