What Walibi Rhône-Alpes does

Walibi Rhône-Alpes is a regional theme park operated by Avenir Land SAS in Les Avenières-Veyrins-Thuellin, Isère, France, founded in 1980 and operated as a wholly-owned subsidiary of the publicly-traded Compagnie des Alpes group (RCS Paris 349 577 908), which also controls Futuroscope, Parc Astérix, and other European leisure parks. The park offers 36 attractions and shows organized across three themed worlds — Festival City, Explorer Adventure, and Exotic Island — catering primarily to families with children and regional visitors from the Lyon metropolitan area. Recent capital reinvestment includes the 2022 launch of the RépaR'TaKar immersive attraction and the 2025 expansion of Exotic Island with three new family attractions, one unique in Europe.

The underlying technology stack consists of a consumer-facing digital ticketing and information platform rather than proprietary AI: the WalibiRA mobile application (iOS/Android, launched 2022) provides park maps, real-time attraction wait times, gift card balance checking, and geolocation; automated photo capture systems generate ride photos sold at six designated photo points; and the website (built by Emakina.be, hosted on AWS for commerce and Adobe for content) supports online ticketing with social-login integrations (Facebook, Apple, Google). Operational infrastructure includes digital ticketing and video surveillance.

The business model is multi-stream direct-to-consumer revenue: one-time dated/undated day tickets (from €29.00, up to 25% discount) and group/corporate bookings; subscription-based annual passes (Abonnements) at €119.00 for unlimited year-round access; Fast Pass queue-jumping products (4xPass and Full Pass); gift cards (€20-€1,500, valid 1 year) usable across ticketing, dining, retail, and Fast Pass; and on-site F&B and retail transactions. Ancillary paid services include locker rental (€5-€8), stroller rental, and shuttle bus services from Lyon and surrounding towns. The park is actively operating with a season running from April to January, including seasonal events such as WAAAlloween and Merry ChristWAAAs.

Name

Walibi Rhône-Alpes

Legal name

Avenir Land

Website

https://walibi.fr

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Walibi Rhône-Alpes is a French regional theme park operated by Avenir Land SAS (subsidiary of Compagnie des Alpes), offering 36 attractions across three themed worlds to families and visitors in the Auvergne-Rhône-Alpes region, with multi-stream ticket, subscription, and ancillary revenue.

Ownership category

akta.pro rank

Product category

Theme Park Operations

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Theme park operations
• Amusement park admissions
• Family entertainment attractions
• Seasonal pass services
• Visitor experience services

Headquarters

HQ city

Les Avenières

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Theme Park Tickets: Single-day and multi-day admission tickets sold at the gate and online. Dated and undated tickets available. Children under 1 meter enter free.
2. Season Passes (Abonnements): Annual unlimited access passes providing year-round admission to the park.
3. Gift Cards: Physical and digital gift cards with values from €20 to €1,500. Valid for 1 year from activation. Can be used for park ticketing, restaurants, shops, and additional services.
4. Fast Pass (Queue-jumping): 4xPass and Full Pass options allowing expedited access to attractions, bypassing regular queues.
5. Food & Beverage: On-site restaurants including Golden Burger, Jazz Sugar Club, Quai 38, Wild Rock Café. Gift cards and tickets accepted at these venues.
6. Retail/Boutique: On-site shops selling merchandise, photos from attractions, and souvenirs. Gift cards accepted.
7. Locker Rental: Paid locker service at park entrance for personal belongings storage (€5 small, €8 large).
8. Photo Points: 6 photo points at attraction exits where visitors can purchase professional photos from their ride experience.
9. Stroller Rental: Stroller rental service at park entrance (€7 rental + €20 deposit).
10. Group/Corporate Bookings: Dedicated enterprise and group ticketing services for companies and organized groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Walibi Rhône-Alpes operates a theme park featuring 36 attractions and shows organized across three themed worlds — Festival City, Explorer Adventure, and Exotic Island. The park sells single-day and multi-day admission tickets, annual unlimited-access season passes (Abonnements), gift cards, and Fast Pass queue-jumping products. Supporting services include locker rental, stroller rental, Baby Switch, shuttle bus transport, automated ride photos, and on-site dining and retail.

Product overview

Walibi Rhône-Alpes is a theme park operated by Avenir Land (a subsidiary of Compagnie des Alpes) in Les Avenières-Veyrins-Thuellin, France. The park is organized around three themed worlds — Festival City, Explorer Adventure, and Exotic Island — and offers 36 attractions and shows catering to all age groups. The core product is single-day and multi-day park admission (Day Tickets), supported by Annual Passes for unlimited annual access. The offering is expanded by Gift Cards (both digital and physical, ranging from €20 to €1,500, valid for one year) usable for ticketing, dining, retail, and queue management; Fast Pass products (4xPass and Full Pass) for skip-the-line access; and locker rental. A dedicated WalibiRA mobile application provides the park map, real-time wait times, and gift card balance checking. Additional services include a birthday package for children, Baby Switch for families with height-restricted children, stroller rental, automated photo points at six attractions, and a seasonal shuttle bus service from Lyon and surrounding towns.

Differentiator

Problem solved

Functional benefit

Brands

• Exotic Island: Family-themed attraction zone featuring Tiki and tropical island theming
• Festival City
• Explorer Adventure
• Abonnements
• Carte cadeau Walibi
• Fast Pass

Products and services

• Walibi Rhône-Alpes Theme Park Admission Single-day and multi-day admission tickets to the theme park featuring 36 attractions and shows, for families and visitors of all ages.
• Annual Season Pass (Abonnement) Annual unlimited-access subscription pass priced at €119.00, granting the holder year-round admission to the theme park.
• Gift Card (Carte Cadeau) Physical or digital gift cards ranging from €20 to €1,500, valid for one year from activation, redeemable for park tickets, restaurants, shops, and queue-jumping options.
• Fast Pass (4xPass and Full Pass) Skip-the-line queue access product sold in two tiers — 4xPass and Full Pass — allowing expedited access to attractions.
• Locker Rental Bag and personal item storage lockers at the park entrance, available in small (€5.00) and large (€8.00) sizes.
• WalibiRA Mobile Application Mobile application for iOS and Android providing park map, real-time attraction wait times, gift card balance checking, and geolocation services during the visit.
• Birthday Package Dedicated birthday celebration package for children up to 12 years old, sold as an add-on to park admission.
• Baby Switch Service Family service enabling parents to take turns riding height-restricted attractions without re-queuing when a child does not meet the minimum height requirement.
• Shuttle Bus Service Seasonal shuttle buses from Lyon, Villefontaine, and La Tour-du-Pin to the park during summer 2026, with shuttle passengers receiving discounted adult tickets.
• Stroller Rental Stroller rental service at the park entrance store, priced at €7 plus a €20 refundable deposit.
• Automated Photo Points Six automated photo points at attraction exits (Timber, WoodStock Express, Generator, Bambooz River, Coccinelle, Mystic) with ride-mounted automated capture, photos available for purchase.
• Corporate and Group Bookings Dedicated corporate and group ticketing service for companies, schools, and organized groups seeking discounted multi-attendee bookings.

Quantifiable outcome

• Season pass at €119.00 provides unlimited annual access, offering significant savings for frequent visitors
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Balcons du Dauphiné (Community of Communes)coreStrategic or Co-development Partner · 1 January 2022Public/private partnership promoting tourism and enhancing the area's welcome and tourism offering. Visitors can find a photo area showcasing the intercommunal community and a map of the Balcons du Dauphiné area.
• Les Avenières Veyrins-Thuellin (Town Council)coreStrategic or Co-development PartnerLocal government partnership for regional development and community support. Park subsidizes local sports associations annually.
• Isère TourismecoreGTM or Marketing PartnerRegional tourism board partnership for developing partnerships and visibility operations contributing to regional dynamism.
• Auvergne-Rhône-Alpes TourismecoreGTM or Marketing PartnerRegional tourism agency partnership for visibility operations and development of sustainable tourism projects.
• Leo&gominorGTM or Marketing PartnerElectric/hybrid car-sharing service partner. Allows visitors to rent vehicles from Lyon to reach the park via app with no registration fees and all-inclusive pricing.
• Camping Del PadelminorGTM or Marketing PartnerCampsite partner near ViaRhôna. Offers €10 discount per accommodation for 2-night stay in mobile home upon presentation of Walibi ticket.
• Auberge des AvenièresminorGTM or Marketing Partner1-star hotel in village center, open year-round to discover the region's riches.
• Domaine de DolomieuminorGTM or Marketing Partner4-star hotel with charm and well-being amenities including spa, restaurants, and bars.
• Aux Kotas Finland'AinminorGTM or Marketing PartnerUnusual accommodation featuring Finnish kotas along ViaRhôna with sporting and cultural activities. Offers free welcome drink with code Walibi 2025.
• Hôtel Les BergeronnettesminorGTM or Marketing Partner3-star hotel 12km/15 minutes away near ViaRhôna with heated pool, air-conditioned rooms. Offers 10% off with 'Night + park entry tickets' package.
• Hôtel Le BelmontminorGTM or Marketing PartnerHotel 13km/12 minutes from park near A43 motorway. 24 rooms with panoramic terrace and bistronomic cuisine. Offers complimentary welcome cocktail and free breakfasts from 3rd night when visiting Walibi.
• Hôtel de la TourminorGTM or Marketing PartnerHotel with modern comfort, free Wi-Fi, air-conditioned rooms. Offers 5% discount on accommodation on presentation of Walibi tickets.
• Hôtel de FranceminorGTM or Marketing Partner22 rooms and 3 appart'hôtels with fully-equipped kitchens. Offers 10% discount on presentation of tickets plus free breakfast for families with children up to 18.
• Château de Chapeau CornuminorGTM or Marketing PartnerMedieval castle 20 minutes from Walibi with pool and games. Family rooms available. Offers 10% off room rate.
• Hôtel Mercure VillefontaireminorGTM or Marketing PartnerMercure hotel with comfortable rooms accommodating up to 5 people. Breakfast free for children up to 11 years old.
• Compagnie des AlpescoreStrategic or Co-development PartnerParent company of the Groupe Compagnie des Alpes. Manages and supervises IT systems for data collection and processing. Responsible for marketing and advertising operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Futuroscope: Sister park under Compagnie des Alpes near Poitiers, France. While Futuroscope is multimedia/film-themed rather than rides-driven, both are Compagnie des Alpes-operated French regional destination parks with comparable scale and seasonal operating cadence.
• Nigloland: Independent regional French theme park in the Champagne region with ~39 attractions and a similar family/thrill mix. Closest independent peer in scale, ticket pricing tier, and French regional catchment dynamics.
• Walibi Holland: Third Walibi-branded park operated by Compagnie des Alpes in Biddinghuizen, Netherlands. Direct brand sibling with shared operating model, season pass structure, and themed-zones approach.
• Le Pal: Regional French theme park combined with zoo in Allier, Auvergne-Rhône-Alpes region. Targets the same family demographic with attractions plus animal exhibits; overlapping catchment with Walibi RA and similar seasonal operating profile.
• Bagatelle: Small-to-mid-sized French regional theme park in Pas-de-Calais. Comparable regional positioning, attraction count, and value-tier pricing; competes for the French regional family day-trip segment.
• Parc Astérix: Sister park under Compagnie des Alpes in Plailly, Hauts-de-France. Larger French regional theme park (Asterix IP-themed), directly comparable in operating model, parent affiliation, and customer segment.
• Puy du Fou: Independent large-scale French theme park in Vendée known for historical spectacles and immersive shows. Direct competitor for French family leisure tourism spend and a meaningful alternative for visitors choosing a regional French park experience over a destination park.
• Walibi Belgium: Direct sister park also operated by Compagnie des Alpes under the Walibi brand, located in Wavre, Belgium. Same brand family, same parent, comparable mid-sized regional theme park format with seasonal European operation and similar revenue model (tickets, passes, F&B).

Broad incumbents

• Disneyland Paris: The dominant destination theme park in France, operated by The Walt Disney Company. Sets the upper bound of French theme park pricing and visitor expectations; competes with Walibi RA primarily for tourist day-trips and family entertainment budgets.

Regional players

• France Miniature: Smaller-scale French theme park in Élancourt featuring miniature replicas of French landmarks. Competes for family day-trip spend in the broader Paris/Île-de-France catchment, with a more limited attraction set than Walibi RA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@walibira?lang=fr
• Facebookfacebook.com/walibirhonealpes/?locale=fr_FR
• Instagraminstagram.com/walibira
• TikToktiktok.com/@walibira?lang=fr
• LinkedInlinkedin.com/company/walibi-rh-ne-alpes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walibi Rhône-Alpes