La Cabrera Bogotá Parrilla Argentina

What La Cabrera Bogotá Parrilla Argentina does

La Cabrera Bogotá Parrilla Argentina operates a small chain of premium Argentine steakhouses (parrillas) in Colombia, founded by Argentine chef Gastón Riveira, who also serves as cook and owner. The brand was originally established circa 2004 around Argentine beef as its central product, with a proprietary approach to side dishes (guarniciones) and dessert presentation, and currently runs three dining locations: La Cabrera Zona G and La Cabrera 85 (Zona T) in Bogotá, and a third branch in the historic center of Cartagena de Indias. The concept is built on three pillars — menú, ambiente, and servicio — and the kitchen executes a traditional wood-fired grilling method (Ritual de Leña) over premium beef cuts from Hereford, Aberdeen Angus, Brangus, and Wagyu breeds, with matured aging for flavor and tenderness.

The business operates a direct-to-consumer restaurant model with no delivery, takeout, or franchise structure visible in the source data. Customer acquisition is reservation-driven via phone and WhatsApp, supplemented by earned media coverage in El Tiempo, La República, and El Espectador, plus word-of-mouth from premium dining experiences. Digital touchpoints are limited to a third-party QR-menu platform (fiweex.com), an online payment portal (pagos-online), and social media channels; there is no proprietary technology stack, mobile app, or AI capability. The restaurant has been recognized among the Top 10 best restaurants in Bogotá on TripAdvisor.

The company is privately held and founder-owned by Gastón Riveira, with no institutional investors, parent company, or external capital structure identified. Operating geographies are limited to Colombia (Bogotá and Cartagena), and the headcount of 17 employees across three locations indicates lean operations typical of an independent restaurant group. The brand's competitive position rests on its authentic Argentine heritage, the founder's culinary credibility, premium-zone real estate in Bogotá's Zona G and Zona T, and a recognized status as one of Bogotá's leading steakhouses rather than on scale, technology differentiation, or capital intensity.

Name

La Cabrera Bogotá Parrilla Argentina

Legal name

La Cabrera Bogotá Parrilla Argentina

Website

https://la-cabrera.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

La Cabrera Bogotá Parrilla Argentina is a privately held, founder-owned chain of three premium Argentine steakhouses in Colombia (Bogotá Zona G, Bogotá Zona T, and Cartagena), serving individual diners traditional wood-fired grilled beef cuts from Hereford, Angus, Brangus, and Wagyu breeds under chef Gastón Riveira.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Services: One-time transaction model where customers pay per visit for dining experiences at physical restaurant locations. Revenue generated through food and beverage sales during service hours.
2. Online Payment System: Digital payment processing for restaurant services via online payment portal (pagos-online).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Cabrera is an Argentine steakhouse (parrilla argentina) operating three physical restaurant locations in Colombia (Bogotá Zona G, Bogotá 85/Zona T, and Cartagena Centro Histórico). The company sells a traditional wood-fired Argentine grill dining experience centered on premium beef cuts (Hereford, Aberdeen Angus, Brangus, Wagyu), paired with curated side dishes and desserts, targeting individual diners seeking an authentic Río de la Plata culinary experience.

Product overview

La Cabrera is a traditional Argentine steakhouse (parrilla argentina) offering a complete dining experience centered on wood-fired grilled meats. The restaurant features a unified dining service that includes access to their full menu of Argentine cuts (Hereford, Aberdeen Angus, Brangus, and Wagyu beef), online reservation capabilities, and online payment options. The offering combines three pillars: Menu, Ambiance, and Service.

Differentiator

Problem solved

Functional benefit

Products and services

• La Cabrera Dining Experience Traditional Argentine steakhouse (parrilla argentina) dining experience served across three physical restaurant locations in Bogotá (Zona G and Zona T) and Cartagena Centro Histórico. The offering centers on wood-fired grilled premium beef cuts (Hereford, Aberdeen Angus, Brangus, Wagyu) paired with curated side dishes and desserts, combined with a designed ambiance and professional service to create a complete sensory dining experience for individual diners, couples, families, and corporate guests.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Smith & Wollensky: US premium steakhouse chain known for dry-aged beef, clubby ambiance, and high average checks. Comparable as an established premium steakhouse operator with multi-location presence that demonstrates the unit economics and brand-building playbook for upscale grilled-meat concepts at international scale.
• The Capital Grille: Darden-owned US premium steakhouse chain focused on dry-aged steaks, an extensive wine list, and white-tablecloth service. Comparable as a broad-incumbent premium steakhouse brand that demonstrates how a multi-unit upscale grill concept can be operated as a scaled business with corporate infrastructure.
• Fogo de Chão: International Brazilian-style steakhouse chain with locations across the US and globally, operating a churrasco/rodízio grill model. Comparable as a scaled Latin-American grill concept that has expanded internationally, illustrating the growth trajectory La Cabrera could pursue if it converted its brand into a multi-unit operation.

Direct peers

• Don Julio: Boutique Buenos Aires steakhouse consistently ranked among the world's best parrillas with traditional asado technique. Comparable as a chef-credibility-led, premium-positioned Argentine grill where the founder/chef identity and cut quality are central to the value proposition.
• Andrés Carne de Res: Iconic Colombian premium steakhouse chain operating multiple high-volume locations in Bogotá and surrounding markets. Directly comparable to La Cabrera as a premium-positioned, experience-driven steakhouse targeting Colombian diners and tourists with celebratory/special-occasion occasions, with similar Zona-type premium-zone strategy.
• La Cabrera Buenos Aires: The original Gastón Riveira-founded Argentine steakhouse in Buenos Aires from which the Colombian operation derives its brand and concept. Directly comparable as the concept originator and brand parent, providing both a reference point and a potential sister-location peer for the Bogotá and Cartagena units.
• Cabaña Las Lilas: Premium Puerto Madero, Buenos Aires steakhouse renowned for high-end Argentine asado experience with international clientele. Closely comparable concept — wood-fired grill, premium beef cuts, tourist-leaning clientele — making it the natural benchmark for premium Argentine steakhouse economics and brand-building.

Others

• Harry's Bar (Cipriani): Historic premium hospitality brand with locations globally known for Italian cuisine and old-world dining experience. Relevant as an adjacent benchmark for premium experiential dining and brand-extension potential (Harry's Bar is itself an extension of an iconic original concept), rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-cabrera-bogot%C3%A1-parrilla-argentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cabrera Bogotá Parrilla Argentina