La Cá Nova

What La Cá Nova does

La Cà Nova is a family-owned winery and agriturismo operated by the Gazzone family in Cella Monte, in the Monferrato area of Piedmont, Italy, with roots tracing to 1700. The estate produces wine on-site and runs a direct-to-consumer hospitality operation offering tastings, lunches, and dinners, but does not offer overnight accommodation or maintain an online store. A 19th-century (1881) network of Infernot underground cellars on the property forms a distinctive architectural and oenological asset used for ageing and as a visitor attraction.

The business model is anchored in estate-gate sales and on-site hospitality revenue, with no wholesale, export, or e-commerce channel disclosed. Customer reach is regional Piedmont wine tourism plus visitors drawn to the Infernot heritage site. The operation is small (~5 employees) and family-run, with no disclosed funding, M&A, or external investment.

More recently, the company has broadened its surface area by registering as a Fattoria Didattica (educational farm) on MePA in 2024, opening an institutional and educational channel layered on top of wine and hospitality. It has also engaged in localized ecosystem partnerships, notably the Cipolla Rossa di Breme event (scheduled 3 July 2026), and has earned the TripAdvisor Certificate of Excellence, reflecting investment in reputation and discoverability. The strategic posture is incremental diversification within a constrained, heritage-led, direct-to-consumer model rather than scale-driven expansion.

Name

La Cá Nova

Legal name

Cantina La Cà Nova, Azienda Agricola, Vitivinicola e Agrituristica di Cella Monte, Monferrato – Piemonte (Italia)

Website

https://lacanova.wordpress.com

Company type

Private

Founded year

1700

Operating status

Operating

Headcount range

1–10 employees

Short description

La Cà Nova is a Gazzone-family winery and agriturismo in Cella Monte, Monferrato (Piedmont), producing wine and offering on-site tastings, lunches, and dinners to regional wine tourists. It also operates as a registered Fattoria Didattica (educational farm).

Ownership category

akta.pro rank

Product category

Winery and Agritourism

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine production
• Agritourism hospitality
• Educational farm programs
• Traditional winemaking
• Underground cellar aging

Headquarters

HQ city

Cella Monte

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct sale of wines produced from estate-grown vineyards through the on-site cantina.
2. Agritourism Experiences: On-site wine tastings, lunches, and dinners at the agriturismo featuring traditional homemade local products.
3. Educational Farm Experiences: Gastronomic, educational, and didactic experiences offered through the registered Fattoria Didattica program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Cà Nova produces and directly sells wines from its own estate vineyards in the Monferrato hills of Piedmont, Italy, using historic hand-carved underground Infernot chambers for natural temperature-controlled aging. It complements wine production with an on-site agriturismo offering tastings, lunches, and dinners of homemade traditional local products, a registered Fattoria Didattica (educational farm) providing formative and didactic experiences, and guided winery visits.

Product overview

La Cà Nova is a traditional agricultural, wine-producing, and agritourism business located in Cella Monte, Monferrato, Piedmont. Founded in the 17th century, the company offers a unified portfolio centered on wine production from its own vineyards, featuring unique underground cellars (Infernot) carved by hand in the 19th century. Complementary services include agritourism dining experiences (established 2013), educational farm experiences (Fattoria Didattica, registered MePA in 2024), and guided winery visits. The product ecosystem revolves around authentic Monferrato wine tradition combined with hospitality and educational offerings.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cipolla Rossa di BrememinorOthers · 3 July 2026Special event hosting partnership featuring the Cipolla Rossa di Breme (Red Onion of Breme), a traditional local product. An event hosted at La Cà Nova on July 3, 2026 featuring this regional specialty.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Marchesi Antinori: Major Italian wine group operating multiple estates across regions including Tuscany/Piedmont with hospitality and wine-tourism offerings; comparable at the broader wine-tourism-and-hospitality category level as a large incumbent that dwarfs La Cà Nova's scale.
• Planeta: Multi-regional Italian winery group with significant on-site hospitality and culinary programming at several estates; comparable at the level of integrated wine-and-food tourism experience.
• Frescobaldi: Large diversified Italian wine producer with estate hospitality and visitor programs across Tuscany and beyond; relevant as a broad incumbent in estate-driven wine tourism that competes for the same experiential travelers.

Direct peers

• Poderi Aldo Conterno: Single-estate family winery in Monferrato/Piemonte producing estate wines with cellar visits; comparable as a heritage Piedmont grower-producer with limited-volume, high-authenticity positioning.
• Vietti: Historic Piedmont winemaker (Barolo/Barbaresco) offering cellar visits and wine tastings at the estate; comparable as a multi-generational family winery in Piedmont with DTC experiential sales.
• La Spinetta: Family-owned Piedmont wine producer (Barbaresco/Monferrato) operating cellar-door tastings and guided winery visits; comparable as a heritage Piedmont winery selling estate wines directly to consumers alongside visitor experiences.
• Michele Chiarlo: Established Piedmont (Monferrato/Tortona area) winery with estate-grown vineyards and on-site tasting room experiences for visitors; directly comparable as a heritage family-run producer combining wine production with cellar-door hospitality in the same region.
• Cascina delle Rose: Small family-owned Piedmont estate winery offering on-site visits and direct wine sales; closely comparable as a similarly sized Piedmont family winery built around estate vineyards and DTC experiences.

Emerging players

• Castello di Neive: Smaller Piedmont estate winery combining wine production with cellar visits and accommodation; comparable as a heritage Piedmont estate offering combined wine and limited hospitality on-site, similar in scale to La Cà Nova.

Others

• Strada del Vino Monferrato: Regional wine-route consortium organizing visits, tastings, and tours across Monferrato wineries; relevant as an ecosystem partner that channels tourism traffic — including to La Cà Nova — and competes for tour operator mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaCanovaCellaMonte
• Instagraminstagram.com/lacanova
• LinkedInlinkedin.com/company/la-c%C3%A1-nova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cá Nova