La Casa de Papel The Experience

What La Casa de Papel The Experience does

La Casa de Papel: The Escape is a licensed immersive escape-room experience operating a single location in San Pedro Garza García, Monterrey, Mexico, housed on the third floor of the Áuriga San Pedro shopping center within Sensea Immersive facilities. The core product is a 60-minute physical escape room in which groups of participants role-play as members of 'The Resistance' executing a heist against a corrupt banker, solving puzzles across themed rooms themed around Netflix's La Casa de Papel series. The experience is built on intellectual property licensed from Netflix, with the operational stack delivered by Fever, the global entertainment discovery platform that handles ticketing through its iOS and Android apps and website, along with on-site box office and customer support.

The business model is direct-to-consumer ticket sales for a fixed-duration experience, with two pricing tiers: General Admission tickets (from $360 MXN per person, grouped with other GA holders for the same time slot) and Private Group Reservations for 2-8 people with exclusive access. Ancillary revenue is generated through a post-experience themed bar (snacks and beverages), a photo-op zone, and an official merchandise shop featuring series-branded items. Operating hours are limited (Wed-Thu 16:00-20:00, Fri 15:00-21:00, Sat 10:00-21:00, Sun 10:00-19:00), and the experience is targeted at series fans, social groups of friends and family, and corporate teams.

The underlying technology is non-software: themed physical set design, props, lighting, air-conditioning/ventilation, and a venue infrastructure provided by Sensea Immersive. Distribution is driven by Fever's platform reach (40M+ monthly users globally) and joint marketing with Netflix, complemented by earned media from local outlets such as Publimetro, Telediario, and Dónde Ir, and a regional media partnership with Monterrey Secreto. The asset has a headcount of 7 employees and is part of a broader La Casa de Papel: The Escape franchise per the source data, with the Monterrey site being the only disclosed location as of the input date.

Name

La Casa de Papel The Experience

Legal name

La Casa de Papel: The Escape

Website

https://lacasadepapelexperience.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Casa de Papel: The Experience operates a licensed Netflix-themed immersive escape room in Monterrey, Mexico. It offers a 60-minute heist-themed adventure with themed bar and merchandise, sold direct-to-consumers via Fever's ticketing platform, to fans and small social groups.

Ownership category

akta.pro rank

Product category

Immersive Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Immersive escape rooms
• Themed entertainment
• Licensed IP experiences
• Experiential attractions
• Live entertainment

Headquarters

HQ city

San Pedro Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales - General Admission: Individual tickets sold to participants who are grouped with other general admission ticket holders for shared experience. Includes full experience access and themed bar entry.
2. Ticket Sales - Private Group Booking: Private experience bookings for groups of 2-8 people who complete the immersive escape room exclusively as a closed team. Includes full experience access and themed bar entry.
3. Themed Bar - Food & Beverage: Post-experience themed bar serving snacks and beverages for purchase. Cash and card payments accepted at the bar.
4. Official Merchandise: Sale of exclusive La Casa de Papel series merchandise. Card payment only at merchandise zone.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Casa de Papel The Experience operates a 60-minute immersive escape room attraction themed around the Netflix series La Casa de Papel, where participants join "The Resistance" to infiltrate a high-security vault, solve puzzles, and escape with the loot. The experience is sold via two ticket types—general admission (individuals grouped with other ticket holders) and private group bookings (2–8 people)—and is bundled with access to a themed bar, photo opportunity zones, and an official merchandise shop.

Product overview

La Casa de Papel: The Escape is a single immersive escape room experience themed around the Netflix series La Casa de Papel (Money Heist). The core offering is a 60-minute physical escape room where participants role-play as members of 'The Resistance' executing a heist against a corrupt banker. The experience includes themed rooms, puzzle-solving challenges, and a narrative arc. Additional offerings include a themed bar (for post-experience refreshments and photo opportunities), official merchandise shop, and two ticketing options: General Admission (shared with other participants) and Private Group Reservation (exclusive experience for 2-8 people). All offerings are tied to the single location-based experience and do not represent a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• La Casa de Papel: The Escape (Immersive Experience) A 60-minute immersive escape room experience themed around the Netflix series La Casa de Papel, where participants join 'The Resistance' to execute a heist against a corrupt banker, solving puzzles and navigating high-security themed rooms. Targeted at fans of the series, small social groups, and corporate team-building outings, with a minimum age of 12+.
• Official La Casa de Papel Merchandise Exclusive official merchandise available for purchase, including the iconic red jumpsuit (mono rojo) and other series-inspired items, sold at the merchandise zone within the venue.

Quantifiable outcome

• 60-minute immersive experience duration
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NetflixcoreStrategic or Co-development PartnerNetflix is the IP licensor and co-presenter of the La Casa de Papel: The Escape experience. The series is one of Netflix's most popular globally with 231 million+ paid members worldwide. Netflix branding appears prominently in marketing materials as presenting partner.
• FevercoreStrategic or Co-development PartnerFever is the primary platform partner and co-presenter of the experience. Operates the ticketing platform (mobile app and website), event discovery, and event management. Fever is a global entertainment discovery platform serving 40+ million users monthly. Also provides on-site box office operations.
• Sensea ImmersiveminorOthersVenue operator hosting the experience within Áuriga San Pedro shopping center. Provides indoor space infrastructure for the immersive escape room facilities. Located on third floor of the commercial center.
• Áuriga San PedrominorOthersShopping center and real estate partner providing physical location for the experience. Modern commercial center in San Pedro Garza García's exclusive zone. Parking facilities available for visitors (separate parking fees apply).
• Monterrey SecretominorGTM or Marketing PartnerRegional media partner for the Monterrey location. Listed as media partner alongside Netflix and Fever. Helps promote the experience to local Monterrey audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fever: Global entertainment discovery platform (40M+ monthly users) and parent/operator of this and many other IP-licensed immersive experiences (e.g., Stranger Things, Bridgerton, Squid Game formats). Overlaps significantly on the immersive experience product line, distribution, and operational model, but at much larger scale and broader scope.
• Disney Experiences: Walt Disney's theme park and IP-based experience division operating global parks, cruise experiences, and themed attractions built around owned IP (Star Wars, Marvel, Pixar). Comparable on the model of monetizing beloved IP through immersive, ticketed, location-based experiences with F&B and merchandise, but at vastly larger scale and with owned rather than licensed IP.
• teamLab: International immersive digital art organization operating permanent and touring immersive installations with ticketed timed entry, merchandise, and on-site F&B. Comparable in immersive, ticketed, location-based experience model, but broader in scale and distinct in artistic vs. narrative IP.

Direct peers

• Breakout Games: US-based escape room chain with multiple locations offering themed 60-minute escape experiences for small groups and corporate team-building events. Comparable on product, group size, and corporate/private booking mix.
• Meow Wolf: Operator of large-scale, IP-driven immersive art and entertainment experiences (e.g., House of Eternal Return) with ticketed entry, themed environments, photo opportunities, and on-site retail/F&B. Closely comparable in business model — paid immersive, themed, location-based experience combining narrative, visuals, and merchandise.
• The FRIENDS Experience: IP-licensed (Warner Bros./HBO) immersive experience featuring recreated sets, photo opportunities, themed bar, and merchandise. Directly comparable business model — licensed TV-IP experience combining themed environments, F&B, and retail with ticketed timed entry.
• The Escape Game: Largest US-based escape room chain operating ~50 themed rooms across multiple locations with a 60-minute format and group booking model. Highly comparable on product format (immersive puzzle rooms), group sizing, and per-ticket pricing structure, though operating in a different geography.
• Escape Hunt: Global escape room franchise with locations across the UK, Europe, Asia, and Australia, offering themed 60-minute escape experiences for groups. Comparable on immersive puzzle-based product, group bookings, and franchise replication model.
• 60out Escape Rooms: Escape room operator with multiple Los Angeles venues offering 60-minute themed rooms plus private group bookings. Comparable in escape-room product format, group size limits, and pricing structure, though regional to the US.

Emerging players

• ARTE Museum: Immersive digital art and themed experience operator with multiple venues combining ticketed timed entry, photo zones, and on-site retail/café. Comparable on immersive, themed, ticketed experience model with add-on F&B and merchandise revenue streams, but with artistic rather than TV-IP content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-casa-de-papel-the-experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa de Papel The Experience