Microbrasserie La Chouape

Name

Microbrasserie La Chouape

Legal name

Microbrasserie La Chouape

Website

https://lachouape.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Craft beer production
• Organic beer brewing
• Bottle refermentation
• Microbrewery products
• Craft beer distribution

Headquarters

HQ city

Saint-Félicien

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales (On-site): Direct sales of beer through the on-site tasting room/bar and boutique. The boutique, opened in 2020, sells classic beers, exclusive offerings, and branded merchandise including glasses, caps, clothing and other products.
2. Beer Distribution: Distribution of packaged beers to retail outlets across Quebec, including the Saguenay-Lac-St-Jean region and greater Montreal area.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Microbrasserie La Chouape brews and sells a diverse portfolio of craft beers, including year-round organic classics certified by Écocert Canada, fruity seasonal beers, special-release IPAs, and occasional limited-edition brews. All beers are produced using bottle refermentation similar to Champagne production with yeast retained in the bottle. The company also operates an on-site tasting room and a boutique selling classic beers, exclusivities, and branded merchandise.

Product overview

Microbrasserie La Chouape is a craft brewery offering a diverse portfolio of beers organized into four main families: Organic Classics (certified by Écocert Canada), Fruity/Seasonal beers, Special Release IPAs, and Occasional limited-edition brews. The brewery uses traditional bottle refermentation methods similar to Champagne production, giving all beers natural effervescence. All five organic classics (Blonde, Blanche, Rousse, IPA, and Noire à l'avoine) are available year-round, while fruity beers, special IPA releases, and occasional brews rotate seasonally. The company also operates an on-site tasting room (Salon de dégustation) and boutique store opened in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Classic Beer Line (Blonde, Blanche, Rousse, IPA, Noire à l'avoine) Year-round organic classic beers (Blonde Ale, Witbier, Irish Red Ale, IPA, Oatmeal Stout) certified by Écocert Canada; brewed without chemical additives and refermented in the bottle for natural effervescence, sold to individual consumers through the brewery's tasting room, boutique, and Quebec retail network.
• Fruity Seasonal Beer Line (BLEU DES BLEUETS, Blanche aux framboises, Sure à la camerise, Blanche aux mûres, Citron lime) Seasonal fruit-infused beers including blueberry, raspberry, haskap, blackberry, and citrus varieties; produced up to several times per year as a rotating series of fruit beers inspired by local and exotic berries, sold through the brewery's tasting room, boutique, and Quebec retail network.
• Special Release IPA Line (Buddy, Caro, Cath, Kitty Cath, Dude, Mini-Dude, Joe, Lewis, Max) Special-release bold IPA series including Oat IPA, New England Pale Ale (NEPA), Session IPA, Double Dry Hopped IPA, Double IPA, West Coast IPA, and India Pale Lager (IPL); bottled, refermented craft beers offered as limited/experimental releases to consumers seeking hop-forward craft styles.
• IPA Series (Pale ale à l'américaine, Luna no.2, Luna no.3, Nano) IPA-focused series including the award-winning American Pale Ale (APA) and IPA variations (Luna no.2, Luna no.3, Nano), offered as a seasonal rotating lineup.
• Occasional Beer Line (Blonde légère, Blanche aux agrumes, Lager mexicaine, MacFLY, Edgar, Ashuap, Gras dur, plus seasonal specials) Occasional limited-edition brews spanning multiple styles (light blonde, citrus wheat, Mexican lager, Scotch Ale, Brown Ale, Triple, Quadruple, Double IPA, Brut IPA, Bohemian Pilsner, Session IPA); allows the brewery to experiment with new approaches and provides variety for consumers.
• Salon de dégustation (On-site Tasting Room) On-site tasting room located at the brewery in Saint-Félicien, offering a wide selection of La Chouape draft beers, snacks, and weekly events to visitors and walk-in customers.
• Boutique (On-site Store) On-site boutique opened in 2020 on the production site, selling classic beers, exclusive products, and branded merchandise such as glasses, caps, clothing, and other branded items to visitors and walk-in customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bellwoods Brewery: Toronto craft brewery with rotating lineup of IPAs, sours, and lagers plus bottle shop/taproom; comparable in SKU breadth, seasonal/limited-release cadence, and premium craft positioning.
• Collective Arts Brewing: Ontario craft brewery distributing across Canada with rotating limited releases and art-driven brand; comparable on Canadian craft retail distribution and limited-edition SKU strategy.
• Le Castor Brewing: Quebec microbrewery cooperative producing craft beers across multiple styles with regional distribution; similar scale, producer-owned ethos, and Quebec-only footprint.
• Brasserie Dunham: Quebec craft brewery known for diverse core and seasonal beers, on-site taproom, and broad Quebec distribution; closely matches La Chouape's craft positioning and multi-channel model.
• Beau's All Natural Brewing Co. Ontario craft brewery built around organic, additive-free credentials and family/values-led brand; directly comparable on the organic-certification and natural-beer differentiation that anchors La Chouape's value proposition.
• Microbrasserie Charlevoix: Quebec microbrewery producing terroir-driven craft beers; comparable regional craft scale, on-site retail/tasting room, and tourism-anchored brand storytelling.
• Dieu du Ciel!: Montreal-based craft brewery with extensive year-round and seasonal lineup plus brewpub presence; highly comparable craft positioning, SKU breadth, and Quebec retail/wholesale reach.
• Le Trou du diable: Shawinigan, Quebec craft brewery with broad core/seasonal lineup, on-site brewpub, and award-winning reputation; direct overlap in craft product mix and Quebec distribution.

Emerging players

• Hopfenstark Brewery: Quebec microbrewery focused on lagers and hop-forward styles; smaller-scale craft producer overlapping with La Chouape's IPA and occasional-release portfolio in the Quebec market.

Broad incumbents

• Unibroue: Large Quebec specialty brewer (e.g., La Fin du Monde, Maudite) known for bottle-conditioning and Belgian-inspired methods; relevant benchmark for premium refermented craft at greater scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lachouape
• LinkedInlinkedin.com/company/microbrasserie-la-chouape

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microbrasserie La Chouape