La Choza

What La Choza does

La Choza is a family-owned, single-location traditional New Mexican restaurant operating in Santa Fe, New Mexico since 1983. It serves authentic Southwestern cuisine including award-winning red and green chile, lunch and dinner menus, kids menu, full bar offerings, and specialized party menus for large groups, with both indoor and dog-friendly patio seating. The restaurant monetizes through dine-in service, phone-in carry-out and curbside pickup, third-party delivery partnerships with Dashing Delivery and Fetch, and digital and physical gift card sales through the CardFoundry platform.

The underlying operating model is conventional full-service restaurant operations with no proprietary technology platform; the business runs on standard third-party SaaS integrations for reservations (Perfect Venue), gift cards (CardFoundry), and delivery (Dashing Delivery, Fetch). La Choza shares family heritage and brand affinity with sister restaurant The Shed, another Santa Fe locals' favorite, forming a small brand cluster rather than a multi-unit chain. The company is privately held with no disclosed institutional investors, parent entity, or external funding rounds.

La Choza's primary customer segments are Santa Fe locals and tourists seeking traditional New Mexican cuisine, with a secondary segment of large-party and event groups. Its go-to-market is direct-to-consumer via the restaurant's website, Instagram (@lachozasantafe), word-of-mouth referrals, and aggregated customer reviews. The restaurant has been voted the #1 New Mexican restaurant by readers of the Santa Fe Reporter, providing strong regional brand recognition but no current evidence of unit expansion, technology differentiation, or investment-driven growth.

Name

La Choza

Legal name

La Choza

Website

https://lachozasf.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

La Choza is a family-owned traditional New Mexican restaurant in Santa Fe, NM, operating since 1983 and serving authentic Southwestern cuisine, full bar, and party menus to locals and tourists via dine-in, carry-out, and third-party delivery.

Ownership category

akta.pro rank

Product category

New Mexican Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• New Mexican cuisine
• Traditional restaurant dining
• Carry-out and delivery
• Restaurant gift cards
• Full bar service

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Indoor and patio seating for walk-in customers, serving traditional New Mexican cuisine with full bar
2. Carry-out and Delivery: Curbside pickup, carry-out, and delivery through third-party partners Dashing Delivery and Fetch
3. Gift Cards: Digital and physical gift card sales

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

La Choza is a family-owned New Mexican restaurant in Santa Fe, New Mexico, operating since 1983 from a historic adobe building. It serves traditional New Mexican cuisine including red and green chile dishes through dine-in, carry-out, curbside pickup, and third-party delivery, complemented by a full bar and dog-friendly patio. The restaurant also sells digital and physical gift cards and accepts large party reservations.

Product overview

La Choza is a traditional New Mexican restaurant offering a single-location dining experience with multiple menu categories (Lunch, Dinner, Kids, Bar, and Party menus), outdoor patio seating, full bar service, carry out, and third-party delivery options. The restaurant has operated since 1983 and is known for its red and green chile dishes.

Differentiator

Problem solved

Functional benefit

Products and services

• La Choza Dining Experience Full-service dine-in restaurant serving traditional New Mexican cuisine including red and green chile dishes, with indoor and patio seating, full bar, and a historic adobe setting for individual diners, families, and visitors in Santa Fe, NM.
• Lunch Menu Midday New Mexican cuisine menu served Monday through Saturday 11:00am - 2:30pm, available for dine-in, carry-out, and delivery.
• Dinner Menu Evening New Mexican cuisine menu served Monday through Saturday 4:30pm - 9:00pm, available for dine-in, carry-out, and delivery.
• Kids Menu Child-friendly menu options for younger diners available at the restaurant.
• Bar Menu Beverage and cocktail offerings for the full bar service, including margaritas and other drinks.
• Party Menus Specialized menu options for large party events and group celebrations, available via the Perfect Venue booking platform.
• Carry-Out and Curbside Pickup Phone-in ordering service for curbside pickup and carry out, available by calling 505-982-0909 directly at the restaurant.
• Third-Party Delivery Service Delivery service through third-party partners Dashing Delivery and Fetch, allowing customers to order La Choza food online or by phone for home delivery.
• Gift Cards Digital and physical gift cards available for purchase with balance checking through the CardFoundry platform for restaurant patrons.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The ShedcoreStrategic or Co-development PartnerThe Shed is La Choza's sister restaurant, another locals' favorite in Santa Fe. Both restaurants share family heritage and tradition in serving New Mexican cuisine.
• Dashing DeliveryminorChannel Partner/ Reseller/ DistributorThird-party delivery service partner for restaurant delivery orders. Customers can order online through Dashing Delivery or by calling 505-983-3274.
• Fetch DeliveryminorChannel Partner/ Reseller/ DistributorThird-party delivery service partner for restaurant delivery orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• El Farol: El Farol is one of Santa Fe's oldest restaurants, serving Spanish/New Mexican cuisine with a full bar in a historic adobe setting. Comparable heritage positioning and full-service Southwestern dining experience.
• The Shed: The Shed is the explicitly named sister restaurant to La Choza in Santa Fe, sharing family heritage and tradition in New Mexican cuisine. Operates as a full-service restaurant in the same Railyard-area dining scene with the same customer base.
• Tomasita's Restaurant: Tomasita's is a long-established Santa Fe New Mexican restaurant serving red/green chile and traditional Southwestern dishes in a sit-down format. Directly comparable in cuisine, customer demographic, and full-service dining experience.
• Coyote Cafe: Coyote Cafe is a well-known Santa Fe restaurant offering Southwestern and New Mexican cuisine with a full bar. Comparable full-service dining model and tourist/local customer mix in the same city.
• Santa Fe Bite: Santa Fe Bite is a Santa Fe restaurant known for award-winning green chile cheeseburgers and traditional New Mexican fare in a casual sit-down format. Comparable cuisine and Santa Fe customer base.
• Café Pasquals: Café Pasquals is a historic Santa Fe restaurant serving New Mexican/Southwestern cuisine with a similar local-and-tourist customer base. Comparable full-service dining model and long-standing heritage positioning.
• The Pink Adobe: The Pink Adobe is a historic Santa Fe restaurant in a centuries-old adobe building serving Southwestern and New Mexican cuisine with a full bar. Directly comparable in heritage format, adobe setting, and full-service New Mexican dining.
• Maria's New Mexican Kitchen: Maria's is a Santa Fe New Mexican kitchen offering red and green chile dishes with a full bar in a similar sit-down, heritage-driven format. Directly comparable cuisine and dining segment.

Regional players

• Range Café: Range Café is a New Mexico restaurant chain serving New Mexican/Southwestern comfort food. Comparable cuisine category but primarily Albuquerque-area locations, making it a regional rather than direct Santa Fe competitor.
• Frontier Restaurant: Frontier Restaurant is an iconic Albuquerque New Mexican diner serving red/green chile in a high-volume sit-down format. Comparable New Mexican cuisine but serves the Albuquerque market rather than directly competing in Santa Fe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=CPjjfA5mSk0&feature=youtu.be
• Facebookfacebook.com/151368488397460
• Instagraminstagram.com/lachozasantafe
• LinkedInlinkedin.com/company/la-choza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Choza