MARIA'S MEXICAN RESTAURANT, INC.
Maria's Mexican Restaurant is a single-location, family-owned full-service Mexican restaurant in Grass Valley, California, founded in 1993 by Maria Byers-Ramos. It serves authentic scratch-made Mexican cuisine across breakfast, lunch, dinner, and catering to local families and event organizers.
- Company typePrivate
- Founded1993
- HeadquartersGRASS VALLEY, California, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MARIA'S MEXICAN RESTAURANT, INC. does
Maria's Mexican Restaurant, Inc. is a privately held, single-location full-service restaurant operating under the DBA Maria's Mexican Restaurant at 226 E Main Street in Grass Valley, California. Founded in 1993 by Maria Byers-Ramos, the restaurant serves authentic Mexican cuisine across breakfast (weekends only, 9am-1pm), lunch, dinner, and happy hour service, with operating hours spanning seven days a week and approximately 70+ hours of weekly service. The company employs roughly 52-100 workers (firmographic count and internal commentary diverge), with Maria Byers-Ramos personally working 60+ hours per week in active operations.
The core product is homecooked Mexican food prepared daily from scratch using family recipes originating in Mexico and passed down through generations. The menu is structured into six categories — Breakfast, Lunch, Dinner, Bar, Kid's, and Catering — with signature items including Enchiladas Suissa (chile verde sauce, $17.95-$20.95), Poblano Enchiladas (creamy poblano sauce, $19.95-$22.95), and fajitas ranging from $22.95 (veggie) to $32.95 (asada). The underlying "technology" is traditional scratch cooking plus proprietary family recipes; the digital layer consists of a Popmenu-powered website handling menus, reviews, and the $500 dish-review giveaway program, plus Heartland (HRS POS) for point-of-sale and gift card processing.
The business model is direct-to-consumer transaction-based revenue, with three streams: dine-in restaurant sales, catering services for events and private gatherings, and beverage sales (margaritas and tequila). Pricing is unit-based and pay-as-you-go. Customer segments are Grass Valley-area families, individuals, and event organizers seeking authentic homecooked Mexican food, with a VIP loyalty program and digital gift cards serving as retention and acquisition channels. Third-party delivery via DoorDash and Grubhub extends reach but is lightly formalized. The business is bootstrapped, with no venture capital, parent company, or institutional investors disclosed.
MARIA'S MEXICAN RESTAURANT, INC. firmographics
Firmographics- Name
- MARIA'S MEXICAN RESTAURANT, INC.
- Legal name
- Maria's Mexican Restaurant, Inc.
- Website
- https://mariasgrassvalley.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maria's Mexican Restaurant is a single-location, family-owned full-service Mexican restaurant in Grass Valley, California, founded in 1993 by Maria Byers-Ramos. It serves authentic scratch-made Mexican cuisine across breakfast, lunch, dinner, and catering to local families and event organizers.
- Ownership category
- akta.pro rank
MARIA'S MEXICAN RESTAURANT, INC. industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Family-Style Restaurants (THAFACAC), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where MARIA'S MEXICAN RESTAURANT, INC. is headquartered
LocationHeadquarters
- HQ city
- GRASS VALLEY, California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MARIA'S MEXICAN RESTAURANT, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining in at the restaurant for breakfast, lunch, and dinner. Offers full menu including appetizers, entrees, and specialty drinks.
- Catering Services: Catering menu available for events and private gatherings. Customers submit catering inquiry forms for group events.
- Beverage Sales: Specialty drinks including famous margaritas and tequila sales, which are highlighted as perfect complements to their dishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Enchiladas Suissa - Green enchiladas with chicken, cheese, onion in chile verde sauce |
| Unit Pricing | Pay-as-you-go | Poblano Enchiladas - Chicken, cheese, onion in creamy poblano sauce |
| Unit Pricing | Pay-as-you-go | Fajitas - Chicken, Asada, Veggie, or Shrimp options |
| Unit Pricing | Pay-as-you-go | Fish Tacos (3 count) |
| Unit Pricing | Pay-as-you-go | Seasonal Fish or Shrimp Tacos |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MARIA'S MEXICAN RESTAURANT, INC. product offering
Product offeringCore offering
Maria's Mexican Restaurant is a single-location, family-owned restaurant in Grass Valley, California that prepares and serves authentic Mexican cuisine from scratch using family recipes originating in Mexico and passed down through generations. The restaurant operates across breakfast (Sat/Sun), lunch, dinner, and happy hour service, offering six menu categories (breakfast, lunch, dinner, bar, kids, and catering), complemented by house-specialty margaritas and a tequila selection.
Product overview
Maria's Mexican Restaurant is a single-location family restaurant offering authentic Mexican cuisine prepared fresh daily using family recipes from Mexico. The product portfolio includes six distinct menu categories (Breakfast, Lunch, Dinner, Bar, Kid's, and Catering) available through their physical restaurant location and website. Their core offering centers on homecooked Mexican food made from scratch, complemented by their famous margaritas and tequila selection. Additional services include catering for events, a VIP loyalty program with free nacho signup incentive, and gift cards. Menu items are available for dine-in, and the restaurant partners with third-party delivery services for off-premise consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakfast Menu Traditional Mexican breakfasts served Saturday and Sunday from 9 am to 1 pm, featuring dishes made from scratch using family recipes from Mexico.
- Lunch Menu Midday offerings including lunch specialties, combo meals, and traditional Mexican dishes prepared fresh daily.
- Dinner Menu Evening menu featuring dinner specialties, fajitas, enchiladas, seafood entrees, and a full Mexican dining experience.
- Bar Menu Bar food offerings including appetizers and light fare paired with specialty drinks and cocktails.
- Kid's Menu Child-friendly Mexican dishes tailored for younger guests.
- Catering Services Full-service catering with online inquiry form for events, holidays, and private gatherings; offers full Mexican food spread scaled for groups.
- Margaritas and Tequila Selection House-specialty margaritas and tequila drinks, described as a signature complement to their Mexican dishes.
- Gift Cards Digital gift cards available for purchase through the Heartland payment platform for use at the restaurant.
Quantifiable outcome
- 30+ years of continuous operation
- +2 more outcomes
Companies that use MARIA'S MEXICAN RESTAURANT, INC.
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
MARIA'S MEXICAN RESTAURANT, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
MARIA'S MEXICAN RESTAURANT, INC. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PopmenucorePopmenu provides the restaurant's website platform, menu management system, review collection functionality, and promotional tools including the review giveaway program.
- Heartland (HRS POS)coreHeartland provides the point-of-sale system and gift card processing platform for the restaurant. Gift cards are available for purchase through their platform.
- DoorDashminorCustomers inquire about delivery availability through DoorDash. A customer mentioned wanting to order via DoorDash or Grubhub for delivery to their father in Penn Valley.
- GrubhubminorCustomers inquire about delivery availability through Grubhub. A customer mentioned wanting to order via Grubhub or DoorDash for delivery.
Scale indicators4 records
Recent moves2 records
Expansion highlights4 records
MARIA'S MEXICAN RESTAURANT, INC. competitors and assessment
Company assessmentBroad incumbents
- El Pollo Loco: El Pollo Loco is a California-headquartered Mexican-style restaurant chain. Comparable on regional presence and Mexican cuisine category, though it operates a quick-service grilled chicken concept rather than full-service dining.
- Qdoba Mexican Eats: Qdoba is a national fast-casual Mexican chain. Comparable in cuisine category and counter-service-adjacent dining occasions, though it operates a franchised multi-unit model versus Maria's single full-service site.
- Taco Bell: Taco Bell is the largest Mexican-inspired QSR chain globally. Competes at the low end of Mexican cuisine occasions and captures value-driven customers who might otherwise visit full-service independents like Maria's.
- Moe's Southwest Grill: Moe's is a national fast-casual Mexican chain. Comparable in Mexican cuisine category and customer occasion (quick, casual dining) but with a counter-service model versus Maria's full-service sit-down format.
- Chipotle Mexican Grill: Chipotle is the largest fast-casual Mexican chain in the US. As a broad incumbent in the Mexican cuisine category, it competes for the same consumer dining occasions but operates at radically different scale and format (fast casual vs. full-service).
Direct peers
- Rosa Mexicano: Rosa Mexicano is an upscale full-service Mexican restaurant group. Comparable in offering elevated Mexican cuisine, signature margaritas, and full-service dining experience — though it operates in major metropolitan markets rather than small towns.
- Chevys Fresh Mex: Chevys is a casual dining Mexican restaurant chain (originally California-based). Directly comparable in full-service Mexican dining, margarita-driven beverage program, and family-oriented casual positioning.
- Rubio's Coastal Grill: Rubio's is a California-based Mexican restaurant chain known for fish tacos and Baja-inspired cuisine. Closely comparable to Maria's menu positioning (fish tacos, margaritas, full-service dining) and regional footprint in California.
Emerging players
- Bartaco: Bartaco is a growing upscale-casual Mexican restaurant concept focused on coastal communities. Comparable in elevated Mexican menu, craft margaritas, and full-service hospitality positioning for an adult/family demographic.
- California Tortilla: California Tortilla is a small fast-casual Mexican franchise chain. Comparable as a smaller-format Mexican operator focused on burritos, tacos, and casual dining, though it operates a counter-service model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MARIA'S MEXICAN RESTAURANT, INC. social profiles
Digital presenceMARIA'S MEXICAN RESTAURANT, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARIA'S MEXICAN RESTAURANT, INC. leadership team
Management profileNumber of profiles
Profiles1 record
MARIA'S MEXICAN RESTAURANT, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARIA'S MEXICAN RESTAURANT, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARIA'S MEXICAN RESTAURANT, INC.
What does MARIA'S MEXICAN RESTAURANT, INC. do?
Maria's Mexican Restaurant is a single-location, family-owned restaurant in Grass Valley, California that prepares and serves authentic Mexican cuisine from scratch using family recipes originating in Mexico and passed down through generations. The restaurant operates across breakfast (Sat/Sun), lunch, dinner, and happy hour service, offering six menu categories (breakfast, lunch, dinner, bar, kids, and catering), complemented by house-specialty margaritas and a tequila selection.
Is MARIA'S MEXICAN RESTAURANT, INC. a public or private company?
MARIA'S MEXICAN RESTAURANT, INC. is a private company. It is classified as family owned and is currently operating.
When was MARIA'S MEXICAN RESTAURANT, INC. founded?
MARIA'S MEXICAN RESTAURANT, INC. was founded in 1993. It employs 51 to 100 people.
Where is MARIA'S MEXICAN RESTAURANT, INC. based?
MARIA'S MEXICAN RESTAURANT, INC. is headquartered in GRASS VALLEY, California, United States, in the North America region.
How does MARIA'S MEXICAN RESTAURANT, INC. make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services and beverage Sales.
Who are MARIA'S MEXICAN RESTAURANT, INC.'s main competitors?
Broad incumbents on record are El Pollo Loco, Qdoba Mexican Eats, Taco Bell, Moe's Southwest Grill and Chipotle Mexican Grill. Direct peers are Rosa Mexicano, Chevys Fresh Mex and Rubio's Coastal Grill. Emerging players are Bartaco and California Tortilla.
Does MARIA'S MEXICAN RESTAURANT, INC. have an API?
No public API is recorded for MARIA'S MEXICAN RESTAURANT, INC..
What industry is MARIA'S MEXICAN RESTAURANT, INC. in?
MARIA'S MEXICAN RESTAURANT, INC.'s product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.