La Choza
La Choza is a family-owned traditional New Mexican restaurant in Santa Fe, NM, operating since 1983 and serving authentic Southwestern cuisine, full bar, and party menus to locals and tourists via dine-in, carry-out, and third-party delivery.
- Company typePrivate
- Founded1983
- HeadquartersSanta Fe, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What La Choza does
La Choza is a family-owned, single-location traditional New Mexican restaurant operating in Santa Fe, New Mexico since 1983. It serves authentic Southwestern cuisine including award-winning red and green chile, lunch and dinner menus, kids menu, full bar offerings, and specialized party menus for large groups, with both indoor and dog-friendly patio seating. The restaurant monetizes through dine-in service, phone-in carry-out and curbside pickup, third-party delivery partnerships with Dashing Delivery and Fetch, and digital and physical gift card sales through the CardFoundry platform.
The underlying operating model is conventional full-service restaurant operations with no proprietary technology platform; the business runs on standard third-party SaaS integrations for reservations (Perfect Venue), gift cards (CardFoundry), and delivery (Dashing Delivery, Fetch). La Choza shares family heritage and brand affinity with sister restaurant The Shed, another Santa Fe locals' favorite, forming a small brand cluster rather than a multi-unit chain. The company is privately held with no disclosed institutional investors, parent entity, or external funding rounds.
La Choza's primary customer segments are Santa Fe locals and tourists seeking traditional New Mexican cuisine, with a secondary segment of large-party and event groups. Its go-to-market is direct-to-consumer via the restaurant's website, Instagram (@lachozasantafe), word-of-mouth referrals, and aggregated customer reviews. The restaurant has been voted the #1 New Mexican restaurant by readers of the Santa Fe Reporter, providing strong regional brand recognition but no current evidence of unit expansion, technology differentiation, or investment-driven growth.
La Choza firmographics
Firmographics- Name
- La Choza
- Legal name
- La Choza
- Website
- https://lachozasf.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Choza is a family-owned traditional New Mexican restaurant in Santa Fe, NM, operating since 1983 and serving authentic Southwestern cuisine, full bar, and party menus to locals and tourists via dine-in, carry-out, and third-party delivery.
- Ownership category
- akta.pro rank
La Choza industry classification
Industry- Product category
- New Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where La Choza is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Choza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Service: Indoor and patio seating for walk-in customers, serving traditional New Mexican cuisine with full bar
- Carry-out and Delivery: Curbside pickup, carry-out, and delivery through third-party partners Dashing Delivery and Fetch
- Gift Cards: Digital and physical gift card sales
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
La Choza product offering
Product offeringCore offering
La Choza is a family-owned New Mexican restaurant in Santa Fe, New Mexico, operating since 1983 from a historic adobe building. It serves traditional New Mexican cuisine including red and green chile dishes through dine-in, carry-out, curbside pickup, and third-party delivery, complemented by a full bar and dog-friendly patio. The restaurant also sells digital and physical gift cards and accepts large party reservations.
Product overview
La Choza is a traditional New Mexican restaurant offering a single-location dining experience with multiple menu categories (Lunch, Dinner, Kids, Bar, and Party menus), outdoor patio seating, full bar service, carry out, and third-party delivery options. The restaurant has operated since 1983 and is known for its red and green chile dishes.
Differentiator
Problem solved
Functional benefit
Products and services
- La Choza Dining Experience Full-service dine-in restaurant serving traditional New Mexican cuisine including red and green chile dishes, with indoor and patio seating, full bar, and a historic adobe setting for individual diners, families, and visitors in Santa Fe, NM.
- Lunch Menu Midday New Mexican cuisine menu served Monday through Saturday 11:00am - 2:30pm, available for dine-in, carry-out, and delivery.
- Dinner Menu Evening New Mexican cuisine menu served Monday through Saturday 4:30pm - 9:00pm, available for dine-in, carry-out, and delivery.
- Kids Menu Child-friendly menu options for younger diners available at the restaurant.
- Bar Menu Beverage and cocktail offerings for the full bar service, including margaritas and other drinks.
- Party Menus Specialized menu options for large party events and group celebrations, available via the Perfect Venue booking platform.
- Carry-Out and Curbside Pickup Phone-in ordering service for curbside pickup and carry out, available by calling 505-982-0909 directly at the restaurant.
- Third-Party Delivery Service Delivery service through third-party partners Dashing Delivery and Fetch, allowing customers to order La Choza food online or by phone for home delivery.
- Gift Cards Digital and physical gift cards available for purchase with balance checking through the CardFoundry platform for restaurant patrons.
Companies that use La Choza
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
La Choza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
La Choza partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The ShedcoreThe Shed is La Choza's sister restaurant, another locals' favorite in Santa Fe. Both restaurants share family heritage and tradition in serving New Mexican cuisine.
- Dashing DeliveryminorThird-party delivery service partner for restaurant delivery orders. Customers can order online through Dashing Delivery or by calling 505-983-3274.
- Fetch DeliveryminorThird-party delivery service partner for restaurant delivery orders.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
La Choza competitors and assessment
Company assessmentDirect peers
- El Farol: El Farol is one of Santa Fe's oldest restaurants, serving Spanish/New Mexican cuisine with a full bar in a historic adobe setting. Comparable heritage positioning and full-service Southwestern dining experience.
- The Shed: The Shed is the explicitly named sister restaurant to La Choza in Santa Fe, sharing family heritage and tradition in New Mexican cuisine. Operates as a full-service restaurant in the same Railyard-area dining scene with the same customer base.
- Tomasita's Restaurant: Tomasita's is a long-established Santa Fe New Mexican restaurant serving red/green chile and traditional Southwestern dishes in a sit-down format. Directly comparable in cuisine, customer demographic, and full-service dining experience.
- Coyote Cafe: Coyote Cafe is a well-known Santa Fe restaurant offering Southwestern and New Mexican cuisine with a full bar. Comparable full-service dining model and tourist/local customer mix in the same city.
- Santa Fe Bite: Santa Fe Bite is a Santa Fe restaurant known for award-winning green chile cheeseburgers and traditional New Mexican fare in a casual sit-down format. Comparable cuisine and Santa Fe customer base.
- Café Pasquals: Café Pasquals is a historic Santa Fe restaurant serving New Mexican/Southwestern cuisine with a similar local-and-tourist customer base. Comparable full-service dining model and long-standing heritage positioning.
- The Pink Adobe: The Pink Adobe is a historic Santa Fe restaurant in a centuries-old adobe building serving Southwestern and New Mexican cuisine with a full bar. Directly comparable in heritage format, adobe setting, and full-service New Mexican dining.
- Maria's New Mexican Kitchen: Maria's is a Santa Fe New Mexican kitchen offering red and green chile dishes with a full bar in a similar sit-down, heritage-driven format. Directly comparable cuisine and dining segment.
Regional players
- Range Café: Range Café is a New Mexico restaurant chain serving New Mexican/Southwestern comfort food. Comparable cuisine category but primarily Albuquerque-area locations, making it a regional rather than direct Santa Fe competitor.
- Frontier Restaurant: Frontier Restaurant is an iconic Albuquerque New Mexican diner serving red/green chile in a high-volume sit-down format. Comparable New Mexican cuisine but serves the Albuquerque market rather than directly competing in Santa Fe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
La Choza social profiles
Digital presenceLa Choza financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Choza leadership team
Management profileNumber of profiles
La Choza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Choza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Choza
What does La Choza do?
La Choza is a family-owned New Mexican restaurant in Santa Fe, New Mexico, operating since 1983 from a historic adobe building. It serves traditional New Mexican cuisine including red and green chile dishes through dine-in, carry-out, curbside pickup, and third-party delivery, complemented by a full bar and dog-friendly patio. The restaurant also sells digital and physical gift cards and accepts large party reservations.
Is La Choza a public or private company?
La Choza is a private company. It is classified as family owned and is currently operating.
When was La Choza founded?
La Choza was founded in 1983. It employs 51 to 100 people.
Where is La Choza based?
La Choza is headquartered in Santa Fe, United States, in the North America region.
How does La Choza make money?
Three revenue lines are on record. Dine-in Service is the primary driver. The others are carry-out and Delivery and gift Cards.
Who are La Choza's main competitors?
Direct peers on record are El Farol, The Shed, Tomasita's Restaurant, Coyote Cafe, Santa Fe Bite, Café Pasquals, The Pink Adobe and Maria's New Mexican Kitchen. Regional players are Range Café and Frontier Restaurant.
Does La Choza have an API?
No public API is recorded for La Choza.
What industry is La Choza in?
La Choza's product category is New Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.