LACICLA

What LACICLA does

LACICLA is a privately held marketing and communications agency founded in 2013, headquartered in Buenos Aires, Argentina, with regional offices in Bogotá, Colombia and New York, USA. The firm delivers end-to-end digital communication services — communication strategy, social media management (including crisis monitoring and community management), reporting and analytics, and email marketing — alongside adjacent creative offerings such as photography, app development, art and design, and ongoing support. Its stated differentiator is integrating multi-country teams across Argentina, Colombia, and the United States to produce digital communication strategies that combine commercial objectives with positive social, economic, and environmental impact, and it holds a Clean Creatives certification in support of that positioning.

Its core customers span two segments: a primary vertical of high-impact retail brands requiring large-scale social media and crisis-aware community management (with Cinemark as a named enterprise client), and a horizontal tail of SMBs across retail, food & beverage, and legal/immigration verticals. The company reaches clients via direct outreach, email, WhatsApp, and a portfolio/showcase motion across its own social channels. Revenue is generated predominantly through professional services — project-based and likely retainer engagements — supplemented by a small transactional e-commerce shop selling illustrations and creative digital assets via lacicla.net/shop/.

LACICLA is founder-led under CEO Caro Clack, with a small public leadership team (Art Director Marina Schonta plus two Designers). It has raised no external funding, operates with roughly 21 employees across three countries, has won four Creative Awards between 2017 and 2020, and currently shows no disclosed proprietary technology, AI/ML capability, API, patents, or institutional ownership. The firm's commercial surface remains modest and largely service-based, with an optional long-tail e-commerce contribution.

Name

LACICLA

Legal name

LACICLA

Website

https://lacicla.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LACICLA is a Buenos Aires–based, founder-led marketing and communications agency (founded 2013, 21 employees) delivering digital communication strategy, social media management, reporting, and email marketing across Argentina, Colombia, and the United States. Its clients include enterprise retail brands such as Cinemark and a long tail of SMBs.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Digital marketing services
• Social media management
• Communication strategy
• Email marketing campaigns
• Creative design agency

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Communication Services: LACICLA provides digital communication strategy, social media management, reporting and analytics, and email marketing services. Revenue is generated through service fees, likely project-based or retainer arrangements for ongoing communication strategy and social media management, particularly with high-impact retail clients.
2. E-commerce (Shop): The company operates an online shop selling illustrations and digital creative assets, generating transaction-based revenue through the sale of creative products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LACICLA is a digital marketing and communications agency that develops communication strategies, manages social media (including crisis monitoring and community management for high-impact retail clients), produces reporting and analytics, and runs email marketing campaigns. It also offers photography, app development, art & design, and creative design services, and operates an e-commerce shop selling illustrations and creative assets.

Product overview

LACICLA is a marketing and communication agency offering a unified suite of digital services. The core offerings include Communication Strategy, Social Media Management, Reporting, and Email Marketing, which together form an integrated digital communication ecosystem. Additional services include Photography, App Development, Art & Design, Creative Design, and Support services. The agency also operates an e-commerce Shop for illustrations. Services are delivered across multiple regions including Argentina, Colombia, and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia de Comunicación (Communication Strategy) Communication strategy service focused on understanding client markets, objectives, and financial/professional goals to create effective digital communication strategies that support business growth.
• Social Media Management Social media management including monitoring, crisis handling, content publishing, user responses, community management, resource optimization, and customer service through digital platforms, with experience working with high-impact retail clients.
• Reporting & Analytics Analytics and evaluation of quantitative and qualitative reach and results to interpret community behavior and inform decision-making for communication strategies.
• Email Marketing Email campaign design and creation including copywriting, design, newsletter construction, database building, customer loyalty building, and sales promotion.
• Shop (Illustrations E-commerce) Online shop for purchasing illustrations, featuring creative assets for clients and individual buyers.
• Photography Professional photography services for agency and personal portfolios.
• App Development Application development services for digital products and platforms.
• Art & Design Artistic and design services for creative projects and brand development.
• Creative Design Premium-quality digital and web design products providing visual solutions.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alma: Hispanic-focused creative agency delivering integrated advertising, social media, and communications for brands targeting US-Hispanic and LatAm audiences. Direct competitor to LACICLA's tri-country positioning.
• Anomaly: Independent creative and strategic agency with integrated social, digital, and brand offerings. Comparable to LACICLA in operating as a non-holding-co agency delivering strategy, social, and creative for enterprise clients.
• Huge: Digital-first agency offering strategy, creative, social media, and experience design. Comparable to LACICLA in its digital communication and social-first orientation toward enterprise clients, with stronger technology and product design capabilities.
• R/GA: Digital agency focused on connected experiences, social, and brand strategy for enterprise clients. Comparable to LACICLA in its digital-first, social-led service model and enterprise client base, with a stronger innovation and technology practice.
• Lápiz: Hispanic-market creative agency offering integrated digital, social, and brand strategy for brands targeting US Latino consumers. Comparable to LACICLA in serving brands seeking Spanish-language and culturally-relevant communication strategy.

Broad incumbents

• McCann Worldgroup: Global advertising and communications network with a particularly strong LatAm and Hispanic footprint. Comparable to LACICLA in offering integrated digital communication, social media, and brand strategy for enterprise clients across the Americas.
• BBDO Worldwide: Global creative and advertising agency network with strong LatAm presence. Comparable to LACICLA in delivering integrated campaigns across social, digital, and brand strategy for enterprise clients across multiple markets.
• Ogilvy: Global full-service advertising and communications network with deep LatAm and US-Hispanic operations. Directly comparable to LACICLA in offering integrated strategy, social media, and PR services, but at vastly larger scale and with broader media buying capabilities.
• Droga5: Independent creative agency (now part of Accenture Song) with strong digital, social, and brand storytelling capabilities. Comparable to LACICLA in offering integrated strategy and creative for enterprise clients, with far greater scale and award recognition.
• Leo Burnett: Global creative agency with established operations across Latin America. Comparable to LACICLA in offering integrated strategy, social media management, and creative services, though at holding-company scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lacicla.net
• LinkedInlinkedin.com/company/lacicla
• Instagraminstagram.com/lacicla

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACICLA