La Clairière

What La Clairière does

La Clairière is a French ecological campsite (SARL Camping La Clairière) operating a 10-hectare car-free domain in Lamothe-Fenelon, strategically positioned between Sarlat and Rocamadour in the Dordogne/Lot border region. Founded originally in 1999 and acquired in its current form by Aurore Jobert-Aubin and Florian Aubin in 2021, the property comprises approximately 70 pitches (32 traditional camping pitches plus 23 rental accommodations) including five chalet models, glamping lodges, luxury tipis, treehouse-style canvas cabins, vintage caravans, and bivouac tents. The site features an infinity-edge pool naturally heated by sunlight, eco-sanitary facilities, dry toilets in forest zones, 100% renewable electricity, and eco-grazing by donkeys for land management.

The business operates a direct-to-consumer model with no intermediaries, accepting bookings through its multi-language WordPress website (French, English, Dutch) with a Winlijn-powered online payment system requiring a 40% deposit at booking and balance 30 days before arrival. Pricing ranges from €45 per night (low season canvas cabin) to €110 per night (high season), with add-on services including sheet rental, fridge rental, and end-of-stay cleaning. Ancillary revenue derives from an on-site bar/snack featuring local artisanal products, wellness services (yoga, massages at €60/hour), and nature workshops. The property carries Clef Verte (Green Key) certification since 2024, LPO Refuge biodiversity certification since 2023, and Atout France 3-star classification.

The customer base is exclusively individual leisure travelers — families seeking safe car-free environments, couples pursuing romantic nature getaways, solo travelers seeking disconnection, and nature enthusiasts interested in hiking, canoeing, and visits to medieval villages in the Périgord Noir. Distribution is entirely direct via the proprietary website, with social media (Facebook, Instagram) and Google Reviews as the primary awareness channels. The owners function as the operational backbone alongside ~5 total employees, positioning this as a lifestyle hospitality business rather than a venture-scale enterprise.

Name

La Clairière

Legal name

SARL Camping La Clairière

Website

https://la-clairiere-camping.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

La Clairière is a French ecological campsite in the Dordogne/Lot region operating a 10-hectare car-free domain with 70 pitches and 23 rental accommodations (chalets, lodges, tipis, treehouses), serving families, couples, and nature enthusiasts through a direct-to-consumer booking model with Clef Verte certification.

Ownership category

akta.pro rank

Product category

Eco-Tourism Camping & Glamping Accommodation

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Ecological camping
• Eco glamping accommodation
• Nature tourism Dordogne
• Car-free campsite
• Rural holiday rentals

Headquarters

HQ city

Lamothe-Fénelon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation rentals: La Clairière generates revenue through renting various accommodations including chalets (Horizon 7 pers., Forêt 5 pers., Harmonie 4/5 pers., Sérénité 4 pers., Cocon 2 pers.), lodges (Evasion), tipis (Nomade), treehouses (Perchée, Aventure), vintage caravans, bivouac tents, and standard camping pitches. Pricing varies by season from 45€ (low season) to 110€ (high season) for canvas cabins. Additional services include optional electricity, fridge rental, bed sheet rental, and end-of-stay cleaning.
2. Campsite pitches: Traditional camping pitches for tents, caravans, and camper vans with optional electricity connection. Pitches are large (approximately 150m² in main area, forest pitches more secluded), shaded by oak, chestnut, and pine trees.
3. On-site services: Additional revenue streams include bar/snack service, mini-grocery with local products, morning bakery service, wellness services (massages, yoga), and activity fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Clairière is a 3-star ecological campsite in the Dordogne valley (Lamothe-Fenelon) that rents nature-immersive accommodations on a 10-hectare pedestrian site. Guests stay in chalets, wood lodges, tipis, treehouses (cabanes perchées), vintage caravans, bivouac tents, or traditional camping pitches, with on-site amenities including a snack/restaurant area, a swimming pool, and bicycle rental.

Product overview

La Clairière is an ecological campsite and holiday eco-location (écolieu de vacances) in the Dordogne valley, France, offering a diverse portfolio of accommodations across a 10-hectare car-free natural domain between Sarlat and Rocamadour. The accommodation range spans traditional camping pitches and forested pitches for tents, caravans, and camper vans, to fixed structures including five chalet models (Horizon, Forêt, Harmonie, Sérénité, Cocon) ranging from 2 to 7 persons, glamping options such as Lodge Evasion and Tipi Nomade with private facilities, and canvas cabins including Cabane Aventure (4-5 persons) and Cabane Perchée (treehouse-style for 2 persons), plus vintage caravans. On-site facilities include a naturally heated infinity-edge swimming pool with paddling pool, a bar/snack service featuring local and artisanal products, and a seasonal program of nature and wellness activities including yoga, massages, and children's nature workshops. The site operates as a unified eco-tourism destination where all components share the philosophy of ecological responsibility, nature immersion, and serene relaxation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping pitches
• Chalets
• Wood lodges

Quantifiable outcome

• 30% waste reduction through composting partnership with SYDED du Lot
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CanosphèrecoreStrategic or Co-development PartnerCanosphère is described as the '1st eco-responsible canoe base in Périgord noir'. La Clairière has a partnership with Canosphère offering 10% discount on canoe descents for guests. The partnership supports nature-based tourism experiences on the Dordogne river.
• SYDED du LotcoreStrategic or Co-development PartnerPartnership with SYDED du Lot (Syndicat Mixte de Traitement des Déchets) for zero-waste tourism initiative, including waste sorting, composting, and environmental awareness programs.
• Local artisans and producersminorChannel Partner/ Reseller/ DistributorVarious local partners supply products for the bar/snack including: Gourdon walnuts, artisanal beer, Cahors and Bergerac wines, duck products from neighboring farms, cheese from Payrac. Also local service providers for wellness activities (massages, yoga, pilates).
• Gaëlle Moreau (Massage therapist)minorImplementation/ SI/ Consulting PartnerLocal massage therapist offering wellness services to guests on reservation. 60€/hour for table massage using organic vegetable oil.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yelloh! Village: Network of independently-owned 4–5 star campsites across France offering premium mobile homes, chalets, and pitches with pools; comparable product mix (lodges, pitches, family focus) and similar reliance on direct regional tourism, but operates at franchise scale with 100+ sites.
• Flower Campings: Network of independent 2–4 star French campsites with pools and diverse accommodations (chalets, mobile homes, pitches); comparable mid-scale, family-oriented French campground product offering, with similar pricing tier.
• Les Castels: Network of ~110 French campsites emphasizing character accommodations (castles, atypical rentals) and outdoor experiences; comparable focus on unique, non-standard lodging and family nature holidays in regional France.
• Huttopia: French operator of nature-based campsites and glamping accommodations with a strong eco-responsible positioning; closest comparable in terms of nature immersion, atypical lodging (canvas cabins, chalets), and family-eco audience, but at significantly greater scale and geographic footprint.
• Campéole: French camping group with sites across coast, countryside, and mountains offering mobile homes, chalets, and pitches; comparable rental-and-pitch product mix serving French family vacationers, though typically less focused on the eco/atypical niche.
• Tohapi: French camping holiday operator offering pitches and rental accommodations across multiple sites; comparable direct-to-consumer French campsite experience, though Tohapi leans more toward seaside mass tourism versus La Clairière's eco/atypical positioning.
• Sites et Paysages: Cooperative of independent campsites in scenic French locations with strong emphasis on nature, authenticity, and on-site amenities (pools, food); comparable 3-star positioning, family eco-tourist audience, and direct booking model.
• Ciela Village: Operator of mid- to high-end French campsites with mobile homes and chalets focused on nature and family experiences; comparable regional French outdoor-lodging offering and direct-booking model.

Regional players

• Domaine de la Forêt d'Orient (Camping Quality): Individual ecological/nature-focused campsite in the Champagne region offering similar eco-responsible and family-friendly experience, but in a different French geography; useful as a comparable single-site eco-campsite operating model.

Broad incumbents

• Camping Paradis (TV / franchise): Licensed network of French campsites built around the "Camping Paradis" TV brand, offering pitches and rentals; relevant as a benchmark for how French independent campgrounds can scale through branding/alliances, though it is less differentiated on the eco/atypical axis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=LQ4kOaTFqq0
• Facebookfacebook.com/la.clairiere.ecolieu.de.vacances
• Instagraminstagram.com/la.clairiere.ecocamping
• LinkedInlinkedin.com/company/la-clairi%C3%A8re

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Clairière