Auberge du Lac Morency

What Auberge du Lac Morency does

Auberge du Lac Morency is an independent, four-season resort located in Saint-Hippolyte, Quebec, in the Laurentian mountains, operating continuously since 1932. The property operates as a single integrated hospitality site offering overnight accommodation, gastronomy at Restaurant Chez Hippolyte (a 700+ bottle wine cellar curated by sommelier François Peloquin under chef Jérémy Forest), a Nordic spa with treatments, and year-round outdoor activities (snowmobile, ATV, dog sledding, kayaking, hiking). The core commercial product is a modular set of eight bundled stay-packages (forfaits) ranging from the Escale at $128 per person to Plaisirs Laurentiens at $667 per person, each combining lodging with dining, spa, and/or adventure components on a double-occupancy basis.

The business sells directly to consumers through its bilingual website (lacmorency.com, powered by OXXY), a toll-free reservation line (1-800-616-5546), and walk-in inquiries, with dedicated sales contacts for corporate events and weddings. Four primary customer segments are served: leisure couples and family travelers, corporate groups (team building, conferences), and wedding clients, with venue capacity spanning 10 to 100+ attendees across multiple salons and the on-site lakeside chapel La Chapelle. Ancillary revenue streams include restaurant table d'hôte dining ($49.95), standalone spa passes, and a la carte activities, with no third-party OTA or travel-agent distribution referenced in the source data.

The company is privately held with no disclosed parent, no institutional investors, no funding rounds, and no headcount figures available. Strategic posture is best characterized as mature, relationship-driven, and asset-anchored rather than tech-driven, with growth executed through organic service-line expansion (events, weddings, partnership-based add-ons such as Miron et Co for wedding media and Ixpé for corporate video) rather than inorganic or geographic expansion.

Name

Auberge du Lac Morency

Legal name

Auberge du Lac Morency

Website

https://lacmorency.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Auberge du Lac Morency is an independent four-season resort in the Quebec Laurentians, operating since 1932, that bundles lodging, fine dining, Nordic spa, and outdoor activities into eight stay-packages for leisure travelers, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Resort hospitality services
• Boutique inn accommodation
• Spa and wellness services
• Wedding and event venue
• Outdoor adventure activities

Headquarters

HQ city

Saint-Hippolyte

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Package Bookings (Hébergement): The primary revenue stream consists of overnight stay packages (forfaits) that bundle accommodation, meals, and activities. Packages include options ranging from quick escapes (Escale from $128) to comprehensive multi-day experiences (Plaisirs Laurentiens from $667). Revenue is generated per person with double occupancy pricing.
2. Restaurant Chez Hippolyte: On-site gourmet dining at the restaurant Chez Hippolyte, featuring table d'hôte menus and à la carte selections. The restaurant serves multi-course meals with wine pairings from a collection of over 700 bottles. Revenue from individual dining (breakfast, lunch, dinner) outside of package inclusions.
3. Spa and Wellness Services: Nordic spa access, massage therapy, and body treatments offered both as package inclusions and standalone purchases. Spa multi-access passes and 5@7 special offers drive additional revenue.
4. Outdoor Adventure Activities: Motorized and non-motorized outdoor activities including snowmobile rentals, ATV/Jeep tours, dog sledding, and guided hiking. Activities are offered as add-ons to packages or standalone bookings.
5. Corporate Events and Weddings: Event hosting services for corporate meetings, team building retreats, conferences, and weddings. Multiple venue spaces available including La Chapelle (100 persons), conference rooms, and dining facilities. Revenue from venue rental, catering, and associated services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auberge du Lac Morency operates a four-season Laurentian resort selling overnight stay packages that bundle comfort-room accommodation with on-site amenities including Restaurant Chez Hippolyte (table d'hôte and à la carte menus), a wine cellar of 700+ bottles, Nordic spa, treatment spa, and outdoor adventure activities (snowmobiling, ATV, dog sledding, hiking, kayaking). It also sells standalone dining, spa, and adventure services, plus venue rental for corporate events and weddings across multiple indoor and outdoor event spaces.

Product overview

Auberge du Lac Morency is a four-season resort located in the Laurentian Mountains of Quebec, operating since 1932. The property offers a modular accommodation-and-experience platform organized around eight distinct stay packages (Zen, Vitality, Friend of the Sommelier, Auberge, Escale, Adventure, Coureur des Bois, and Laurentian Pleasures), each bundling lodging in comfort rooms with dining, spa, and activity options. The integrated service portfolio includes Restaurant Chez Hippolyte (gourmet Quebec cuisine with 700+ bottle wine program), the Cave à vin (guided tastings and cellar tours), Spa Nordique (sauna, steam bath, whirlpools, lakeside pool), Soins et Spa (aesthetic and massage treatments), and Outdoor Adventure (motorized and nature-based four-season activities). The property also serves corporate events and weddings with dedicated venues including La Chapelle, multiple meeting salons, and lakefront terraces.

Differentiator

Problem solved

Functional benefit

Brands

• Chez Hippolyte: The legendary restaurant of Auberge du Lac Morency featuring gastronomic cuisine and a wine cellar with over 700 bottles.
• Spa Nordique

Products and services

• Forfait Zen (Zen Package) Relaxation package including Nordic Spa access, gastronomic dinner, comfort room accommodation, breakfast, indoor pool access, fitness center, and dining room gratuity. Starting from $220 per person (double occupancy). Targeted at couples and individual leisure travelers seeking a wellness-focused short break.
• Forfait Vitalité (Vitality Package) Wellness package combining a 60-minute Swedish massage, gastronomic table d'hôte meal, and access to indoor pool, spa, and fitness center. Starting from $345 per person (double occupancy). Targeted at guests seeking a massage and relaxation experience.
• Forfait Ami du Sommelier (Friend of the Sommelier Package) Wine enthusiast package featuring a three-wine tasting session, a guided wine cellar tour, and a multi-course gourmet dinner for two with sommelier wine pairings. Starting from $291 per person (double occupancy). Targeted at couples and gastronomy/wine travelers.
• Forfait Auberge (Auberge Package) Core accommodation package including overnight stay, hearty breakfast, gourmet dinner for two, and access to all inn facilities including indoor pool and fitness center. Starting from $192 per person (double occupancy). Targeted at guests wanting the standard inn experience.
• Forfait Escale (Escale Package) Short-stay package featuring accommodation, gourmet breakfast, and access to indoor and outdoor pools. Designed for travelers seeking a brief relaxation getaway. Starting from $128 per person (double occupancy). Targeted at travelers wanting a quick escape.
• Forfait Aventure (Adventure Package) Outdoor adventure package including a 2-hour snowmobile initiation with guide, gastronomic dinner, comfort room accommodation, breakfast, and indoor pool access. Starting from $318 per person (double occupancy). Targeted at guests wanting a guided motorized outdoor experience.
• Forfait Coureur des Bois (Coureur des Bois Package) Nature exploration package featuring a 90-minute guided educational hike through mountain trails with flora and fauna interpretation, table d'hôte dinner, breakfast, and pool access. Available in snowshoe (winter) or hiking (summer) formats. Starting from $249 per adult with special rates for children 13 and under accompanied by two parents.
• Forfait Plaisirs Laurentiens (Laurentian Pleasures Package) Comprehensive multi-day experience package offering a choice of outdoor activity (2-hour ATV, snowmobile, or dog sledding/jeep), 3-hour Nordic Spa access, two three-course dinners, two breakfasts, wine with dinner, and two nights in a comfort room. Starting from $667 per person (double occupancy). Targeted at guests seeking the ultimate inn experience.
• Restaurant Chez Hippolyte On-site gourmet restaurant featuring Quebec fine cuisine, table d'hôte menus ($49.95 per person for a 3-service dinner), à la carte selections, a 700+ bottle wine list, house-smoked salmon specialty, and seasonal menus using local ingredients. Open to both overnight guests and outside diners; reservations via 450-563-5546. A 15% service charge and taxes are automatically added to bills.
• Cave à vin (Wine Cellar) Wine program featuring a cellar of over 700 bottles curated by sommelier François Peloquin. Includes guided tastings, wine cellar tours, and winemaker dinner events for both overnight guests and external visitors.
• Spa Nordique (Nordic Spa) Nordic spa facility with indoor dry sauna, eucalyptus steam bath, whirlpools, and a lakeside in-ground pool on the shores of Lac Morency. Open daily 10am–8pm with multi-access passes available and a 5@7 special offer. Includes summer dock swimming and winter cold-water spring options.
• Soins et Spa (Treatments and Spa) Full-service spa offering aesthetic and body treatments including facials, body treatments, nail services, and massage therapy (Swedish massage and specialized treatments). Online booking powered by GoRendezvous; inquiries via [email protected]. Available both as package inclusions and standalone purchases.
• Aventure (Outdoor Adventure) Four-season outdoor activity center offering motorized adventures (snowmobile, ATV, Jeep tours), dog sledding, hiking excursions, and nature expeditions with certified guides. Activities are offered as add-ons to packages or as standalone bookings.
• Corporatif (Corporate Events) Business event services including meeting and event venues (La Chapelle for 100 persons, conference room for 100, Salon Morency for 25, activity salon for 20, Oasis lounge for 10, lake terrace for 20, Morency terrace for 20, and Chez Hippolyte dining room for 80), team-building activities, corporate retreats, and optional video production via partner Ixpè. Coordinated by dedicated contact Anne-Marie via [email protected] and 1-800-616-5546.
• Mariage (Wedding Services) Wedding venue and planning services including the on-site chapel (La Chapelle), multiple reception spaces, customizable 3-4-5 course meals, wine service, on-site accommodations, spa treatments, outdoor activities, and wedding photo/video packages through partner Miron & Co. Managed by Wedding Manager Marie-Christine with dining room manager Marc-André.

Quantifiable outcome

• Guest satisfaction with combined dining and spa experience
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• IxpéminorOthersIxpé provides video production services for corporate events. The company can produce promotional videos of corporate stays and events to help businesses promote their company image.
• Miron et Co (Mariage Miron & Co)minorOthersMiron et Co provides wedding photography and videography services. Offer includes a 25-minute wedding film and 200 photos for $3999 + tax. Special partnership pricing offered to Auberge du Lac Morency wedding clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hôtel & Spa Mont Gabriel: Laurentians resort offering accommodation, dining, spa, and outdoor activities near Mont-Tremblant. Comparable as a four-season resort with bundled experiences and event/wedding services.
• Manoir des Sables: Laurentians-area resort offering full-service accommodation, dining, spa, and event spaces. Comparable Quebec resort with multi-venue capacity for weddings and corporate events.
• Château Bromont: Quebec resort hotel in the Bromont area featuring lodging, restaurant, spa, and event facilities including weddings and conferences. Comparable full-service Quebec resort with corporate and leisure segments.
• Hôtel Quintessence: Boutique luxury hotel in Mont-Tremblant offering full-service lodging, gourmet dining, spa, and lake views. Directly comparable Quebec Laurentians resort positioning with bundled experiential packages targeting couples and leisure travelers.
• Hotel Sacacomie: Wilderness resort hotel in Saint-Alexis-des-Monts, Quebec, combining lodging, fine dining, and a renowned spa with outdoor adventure offerings. Comparable Quebec full-service resort with spa-led positioning and activity packages.
• Le Grand Lodge Mont-Tremblant: Laurentians lakeside lodge offering full-service accommodation, restaurant, spa, and outdoor activities. Comparable Quebec four-season resort with bundled packages and adventure-focused positioning.

Broad incumbents

• Hotel Le Germain Charlevoix: Luxury boutique hotel in the Charlevoix region featuring spa, dining, and event venues. Comparable Quebec luxury boutique resort positioning though operating at larger scale and brand portfolio level.
• Le Westin Resort & Spa Tremblant: Marriott-brand resort in Mont-Tremblant with full-service lodging, spa, dining, and event facilities. Comparable Laurentians lodging competitor but operates at broader chain scale with global distribution.
• Hôtel Château Laurier, Québec: Established Quebec hotel offering accommodation, dining, event venues, and spa services. Comparable Quebec hospitality operator but located in urban Quebec City rather than resort geography.
• Fairmont Tremblant: Major international luxury hotel brand operating a four-season resort in Mont-Tremblant within the same Laurentians region. Comparable as a full-service Laurentians resort with broader corporate/group reach and stronger loyalty/distribution.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtnJkr9LKTdSXpGqfY9YpDg?
• Facebookfacebook.com/lacmorency
• Instagraminstagram.com/aubergedulacmorency
• LinkedInlinkedin.com/company/auberge-du-lac-morency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auberge du Lac Morency