LA DIVA DRINKS & FOOD LTD

What LA DIVA DRINKS & FOOD LTD does

La Diva Drinks & Food Ltd is a London-based, family-run wholesale beverage distributor founded in 2008 and headquartered at Unit 5, Catford Hill, London SE6 4NU. The company supplies over 4,000 SKUs — including premium spirits, wines, champagnes, lagers, ciders, ales, and hygiene/bar essentials — to on-trade hospitality customers (hotels, restaurants, pubs, clubs) and independent venues across South East London, using its own dedicated delivery fleet to offer next-day delivery for orders placed by 4pm. It complements B2B wholesale with a cash-and-carry outlet open Monday–Friday at the Catford warehouse and consumer-facing marketplace listings on Amazon UK and eBay UK.

The business operates as a traditional alcohol and beverage distribution company with no proprietary technology disclosed; it relies on standard warehouse management, logistics systems, and commodity third-party tools including payment processors (World Pay, Echo Pay, Clover), an ordering app (Rekki), and Google Analytics. Ordering is multi-channel — telephone, WhatsApp, email, online form, and Rekki — supported by a telesales team operating Monday–Friday 9am–5pm. The company holds AWRS registration (XNAW00000101443) as required by HMRC for UK alcohol wholesalers.

Revenue is generated through transactional wholesale sales with credit terms for established trade accounts, supplemented by cash-and-carry and marketplace sales. The company has built a small own-brand portfolio — Loca Diva Triple Sec (launched 2015), La Diva Prosecco, and La Diva Shadow Prosecco — but the majority of revenue derives from third-party brand distribution. Pricing is not publicly disclosed; free delivery is offered on online orders over £250. Marketing uses Facebook, Instagram, monthly email deals, and WhatsApp outreach. The company is privately held with no external institutional investors or parent company.

Name

LA DIVA DRINKS & FOOD LTD

Legal name

La Diva Drinks & Food Ltd

Website

https://ladivadrinks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

La Diva Drinks & Food Ltd is a family-run London-based wholesale beverage distributor founded in 2008, supplying over 4,000 products to on-trade hospitality venues and independent businesses across South East London via its own delivery fleet, supplemented by cash-and-carry and marketplace sales.

Ownership category

akta.pro rank

Product category

Wholesale Beverage Distribution

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

akta.pro secondary industries

Liquor Stores (General Off-Premise) (CRANAAAA), Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)

Keywords

• Wholesale beverage distribution
• Alcohol wholesale supplies
• On-trade beverage supply
• Spirits and wine distribution
• Bar and hygiene essentials

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale Beverage Distribution: Revenue generated from selling alcoholic beverages (spirits, wines, champagnes, lagers, ciders, ales) and bar essentials (cleaning products, hygiene supplies) to on-trade businesses. Transaction-based sales model with credit terms available for established accounts.
2. Cash and Carry Sales: Direct cash and carry sales to general public from warehouse location in Catford, London.
3. Proprietary Brand Products: Sales of own branded products including Loca Diva Triple Sec and La Diva Prosecco.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Diva Drinks & Food Ltd is a B2B wholesale distributor of alcoholic beverages and bar essentials serving on-trade establishments (hotels, restaurants, pubs, clubs) across South East London from its Catford warehouse. The company distributes over 4,000 products spanning premium spirits, wines, champagnes, lagers, ciders, ales, and hygiene/bar essentials, complemented by its own branded products (Loca Diva Triple Sec and La Diva Prosecco). It also operates a cash-and-carry service for the general public and lists select products on Amazon UK and eBay UK.

Product overview

La Diva Drinks & Food Ltd operates as a business-to-business alcohol and beverage distribution company offering over 4,000 products to the on-trade sector (hotels, restaurants, pubs, clubs) and independent businesses. The company combines its own proprietary brands (Loca Diva Triple Sec, La Diva Prosecco, La Diva Shadow Prosecco) with agency brand distribution. The product portfolio spans premium spirits, wines, champagnes, beers (lagers, ciders, ales), and hygiene/bar essentials. The company provides a one-stop supply solution with its own dedicated delivery fleet, offering ordering through multiple channels (WhatsApp, telephone, email, online, Rekki app) and marketplace presence on Amazon and eBay for retail consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Loca Diva Triple Sec: Proprietary triple sec liqueur brand launched in 2015, marking the company's entry into branded creations.
• La Diva Prosecco

Products and services

• La Diva Shadow Prosecco Premium prosecco product offered under La Diva's own brand, available for purchase through the online shop.
• Loca Diva Triple Sec First proprietary product launched in 2015, marking La Diva's entry into branded liqueur creations.
• La Diva Prosecco A customer favorite prosecco product under the La Diva own brand, consistently popular among clients.
• Premium Spirits Distribution Wide selection of premium spirits included in the 4,000+ product range supplied to hotels, restaurants, pubs, and clubs via wholesale distribution.
• Wines and Champagnes Distribution Extensive wine and champagne selection available through La Diva's distribution service with over 4,000 products.
• Beers, Lagers, Ciders and Ales Distribution Selection of lagers, ciders, and ales available as part of the comprehensive 4,000+ product range.
• Hygiene and Bar Essentials Cleaning and bar essentials that are highly rated by customers for their exceptional quality, supporting business operations of on-trade venues.

Quantifiable outcome

• 130 'Excellent' Google reviews demonstrating customer satisfaction

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• HMRC (Alcohol Wholesaler Registration Scheme)coreOthersRequired regulatory registration for alcohol wholesale operations. AWRS No. XNAW00000101443. Mandatory scheme to tackle alcohol fraud in the UK.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Master of Malt: Online specialist spirits retailer with a wide range of premium and own-brand spirits. Comparable in spirits range and premium positioning, though operating primarily D2C online rather than on-trade wholesale.

Direct peers

• Walker & Wodehouse: Specialist UK on-trade wine distributor serving independent restaurants and hotels. Direct peer in wine and beverage distribution to the same hospitality customer base.
• Hallgarten & Novum Wines: UK wine specialist distributor focused on premium and agency wines to the on-trade. Direct peer in on-trade wine distribution with overlapping customer segments (independent restaurants, hotels, bars).
• Bibendum Wine: UK on-trade wine distributor offering an agency-brand portfolio of premium wines to restaurants and hotels. Comparable B2B distribution model and customer overlap with La Diva's wine category.
• Matthew Clark: One of the UK's largest on-trade drinks wholesalers, supplying beers, wines, spirits, and soft drinks to pubs, restaurants, and hotels nationwide. Direct competitor to La Diva in the B2B on-trade beverage distribution model.
• Corney & Barrow: UK wine and spirits merchant with a long history of supplying the on-trade (restaurants, hotels, private members' clubs). Comparable B2B distribution model and customer segments, particularly in fine wine.
• Enotria Wine: Specialist UK wine and spirits distributor serving the on-trade and independent sector. Comparable to La Diva in supplying premium wines and spirits to hotels, restaurants, and bars, with a similar agency-brand-plus-own-brand model.
• Cask Liquid Marketing: UK on-trade drinks distribution specialist supplying pubs, bars, and restaurants. Direct peer with similar B2B wholesale model and customer focus.

Broad incumbents

• Bidfood: Large UK foodservice wholesaler supplying pubs, restaurants, and hotels with a broad product range including beverages. Comparable customer base and B2B delivery model, but as a broad-line incumbent with nationwide operations.
• Booker Wholesale: UK's largest cash & carry and foodservice wholesaler (part of Tesco), offering a broad range including beers, wines, and spirits to pubs, clubs, and caterers. Comparable in on-trade supply, though as a broad-line incumbent with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ladivadrinksfoods
• Instagraminstagram.com/ladivadrinks
• LinkedInlinkedin.com/company/la-diva-drinks-&-food-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA DIVA DRINKS & FOOD LTD