CASK Liquid Marketing
CASK Liquid Marketing is a London-based, privately-held beverage company founded in 2011 that markets and distributes a multi-category alcoholic beverage portfolio spanning whisky, tequila, brandy, gin, vodka, cocktails, wines, and champagnes.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CASK Liquid Marketing does
CASK Liquid Marketing (legal name: Cask Liquid Marketing) is a London-based, privately-held beverage marketing and distribution company founded in 2011. According to its own firmographic profile, the company's offering spans a broad alcoholic beverage portfolio, including whisky, tequila, brandy, gin, vodka, ready-to-serve cocktails, spirits, wines, and champagnes — indicating a multi-category trading or agency position rather than a single-brand producer.
The business operates with a headcount of 11-50 employees and maintains a web presence at caskliquidmarketing.com. No further detail is available on the company's underlying operating model: there is no disclosed pricing structure, no documented go-to-market motion, no identified customer segments, no named supplier or distribution partners, and no proprietary technology or product stack described in the source material. The company is registered in the United Kingdom with no disclosed parent, subsidiaries, or investors.
From a business model standpoint, the source data does not disclose how revenue is generated — whether through wholesale distribution margins, brand representation fees, marketing services, retail, or a hybrid model. The company's name ("Liquid Marketing") suggests a marketing-led or agency-style positioning within the beverage industry, but this framing is not confirmed in the available evidence. Investors and acquirers should treat revenue mechanics, unit economics, and customer mix as material data gaps requiring primary diligence.
CASK Liquid Marketing firmographics
Firmographics- Name
- CASK Liquid Marketing
- Legal name
- Cask Liquid Marketing
- Website
- https://caskliquidmarketing.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- CASK Liquid Marketing is a London-based, privately-held beverage company founded in 2011 that markets and distributes a multi-category alcoholic beverage portfolio spanning whisky, tequila, brandy, gin, vodka, cocktails, wines, and champagnes.
- Ownership category
- akta.pro rank
CASK Liquid Marketing industry classification
Industry- Product category
- Specialty Beverage Retail
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where CASK Liquid Marketing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CASK Liquid Marketing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
CASK Liquid Marketing product offering
Product offeringCore offering
CASK Liquid Marketing is a London-based beverage company that sells a multi-category range of alcoholic drinks, including whisky, tequila, brandy, gin, vodka, cocktails, spirits, wines, and champagnes, through its online channel. The company operates as a seller and marketer of beverages rather than as a producer of its own branded spirits.
Differentiator
Problem solved
Functional benefit
Products and services
- Whisky Whisky product line sold by the London-based beverage company to consumers via its online channel.
- Tequila Tequila product line sold by the London-based beverage company to consumers via its online channel.
- Brandy Brandy product line sold by the London-based beverage company to consumers via its online channel.
- Gin Gin product line sold by the London-based beverage company to consumers via its online channel.
- Vodka Vodka product line sold by the London-based beverage company to consumers via its online channel.
- Cocktails Cocktails product line sold by the London-based beverage company to consumers via its online channel.
- Spirits General spirits category sold by the London-based beverage company to consumers via its online channel.
- Wines Wines product line sold by the London-based beverage company to consumers via its online channel.
- Champagnes Champagnes product line sold by the London-based beverage company to consumers via its online channel.
Companies that use CASK Liquid Marketing
Customer profileIdeal customer profiles1 record
CASK Liquid Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CASK Liquid Marketing partnerships and signals
Strategic signalRecent moves1 record
CASK Liquid Marketing competitors and assessment
Company assessmentDirect peers
- Liberty Wines: UK specialist wine importer and distributor representing a curated portfolio of estates from multiple regions. Comparable as a UK-based premium beverage distributor focused on the on-trade, complementary to CASK's wine and champagne lines.
- Maverick Drinks: UK-based independent drinks agency specializing in marketing and distributing premium spirits and wines to the on and off-trade. Highly comparable as a multi-category, brand-building distributor in the same UK market and overlapping spirits portfolio (gin, tequila, whisky).
- Hi-Spirits: UK premium spirits distributor representing brands across categories including gin, rum, tequila and whisky to UK on and off-trade. Closely comparable in business model (third-party brand distribution) and category overlap.
- Mangrove: UK independent drinks importer and distributor representing a portfolio of boutique brands across wines, spirits and craft beverages. Comparable as a multi-category premium beverage marketer/distributor serving UK on and off-trade.
- Speciality Drinks: UK fine spirits distributor (agent for The Drinks Club and Prohibition Brands) focusing on premium and craft spirits — rum, gin, tequila, whisky. Comparable as a UK-based multi-category premium spirits marketing and distribution business.
Broad incumbents
- Berry Bros. & Rudd: Historic UK fine wine and spirits merchant with both retail and wholesale activities covering rare wines, whisky and spirits. Comparable premium-positioning portfolio and UK centric multi-category beverage operations.
- Enotria & Coe: One of the UK's leading wine and specialty drinks importers and distributors offering a broad multi-category portfolio across wines and spirits. Comparable as a multi-category wholesale/distribution operator in the UK on/off-trade, though materially larger and more diversified.
- Kopparberg UK: Major UK beverage brand owner with broad distribution across cider, gin, vodka and rum categories in UK off and on-trade. Comparable in multi-category alcoholic beverage marketing and UK distribution, though operating at significantly larger scale as a brand owner.
- Bibendum Wine: Major UK wine importer and distributor serving both on-trade and off-trade with a wide portfolio of wines and related premium drinks. Comparable in wholesale/distribution model across premium beverages for the UK market, with broader scale.
Others
- Drinks Industry Group (Drinks Trade / Harpers): UK drinks industry media and trade association grouping distributors, importers and brand owners across wine, spirits and beer. Adjacent — useful as a sector context reference point for UK multi-category beverage distributors rather than a direct competitor.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
CASK Liquid Marketing social profiles
Digital presenceCASK Liquid Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASK Liquid Marketing leadership team
Management profileNumber of profiles
CASK Liquid Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASK Liquid Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASK Liquid Marketing
What does CASK Liquid Marketing do?
CASK Liquid Marketing is a London-based beverage company that sells a multi-category range of alcoholic drinks, including whisky, tequila, brandy, gin, vodka, cocktails, spirits, wines, and champagnes, through its online channel. The company operates as a seller and marketer of beverages rather than as a producer of its own branded spirits.
When was CASK Liquid Marketing founded?
CASK Liquid Marketing was founded in 2011. It employs 11 to 50 people.
Where is CASK Liquid Marketing based?
CASK Liquid Marketing is headquartered in London, United Kingdom, in the Europe region.
Who are CASK Liquid Marketing's main competitors?
Direct peers on record are Liberty Wines, Maverick Drinks, Hi-Spirits, Mangrove and Speciality Drinks. Broad incumbents are Berry Bros. & Rudd, Enotria & Coe, Kopparberg UK and Bibendum Wine. Drinks Industry Group (Drinks Trade / Harpers) is listed as an others.
Does CASK Liquid Marketing have an API?
No public API is recorded for CASK Liquid Marketing.
What industry is CASK Liquid Marketing in?
CASK Liquid Marketing's product category is Specialty Beverage Retail. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 4248 and its SIC code is 5180.