LA FABRICA DE LUZ

What LA FABRICA DE LUZ does

LA FABRICA DE LUZ is a Santiago, Chile-based smart lighting retailer and light hardware manufacturer operating since 2019. The company is the official Philips Hue store in Chile, reselling the full Philips Hue ecosystem (smart bulbs, light strips, bridges, sensors, outdoor luminaires, and entertainment lighting) through its own e-commerce site, lafabricadeluz.cl, with delivery across Santiago and nationwide via Starken courier. Alongside resale, it manufactures and sells a proprietary line of minimalist floor lamps under the MINIMAL brand, featuring a concrete base and aluminum light bar in WHITE, RGB COLOR, and Philips Hue-integrated variants; the brand is registered under Chilean industrial property standards. The company also offers professional landscape lighting design and installation services for the Santiago Metropolitan Region, bundling low-voltage (12V-24V) outdoor kits with on-site installation at package prices up to 890,000 CLP.

The business serves a dual customer base: residential homeowners purchasing smart lighting products directly online, and commercial/enterprise clients (including Warner, Codelco, La Capital, Dartel, Nucleos, El Reloj, Sana Salud, Shi Nua, and Comunidad Feliz) engaged through project-based lighting installations showcased in a 100+ project portfolio. Revenue is generated through hardware sales (Philips Hue products and proprietary MINIMAL lamps), installation and maintenance services, and accessories, with payment processing via Webpay, Mercado Pago, and Apple Pay.

Operationally, LA FABRICA DE LUZ is a micro-enterprise with 5 employees, no external funding, and exclusive dependence on a direct-to-consumer e-commerce channel complemented by WhatsApp-based sales. Its technology stack is built around the Philips Hue / Signify ecosystem (Bluetooth, Zigbee, Hue Bridge, voice assistant integrations, Spotify sync), with its only proprietary technical asset being the MINIMAL lamp design and its brand registration. Certifications include CE and RoHS compliance on the MINIMAL line.

Name

LA FABRICA DE LUZ

Legal name

LA FABRICA DE LUZ

Website

https://lafabricadeluz.cl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LA FABRICA DE LUZ is a Santiago-based smart lighting retailer and manufacturer, operating as Chile's official Philips Hue store while selling its own MINIMAL line of minimalist floor lamps and providing professional landscape lighting installation services to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Smart Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Landscaping Services (561730), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electrical Work (1731), Electric Lighting & Wiring Equipment (3640), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYHSAIAHAB

Low-Voltage Outdoor Lighting Installation

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Lighting Installation & Maintenance

SECONDARYCRAIAIAJ

Outdoor Lighting & Landscape Lighting Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIAHAA

Landscape Lighting Design & Layout

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Lighting Installation & Maintenance

Keywords

• Smart lighting systems
• LED lighting solutions
• Landscape lighting
• Smart home automation
• Lighting installation services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Philips Hue: Revenue from reselling Philips Hue smart lighting products including smart bulbs (E27, GU10, E14 bases), starters kits, decorative lamps (table lamps, floor lamps, ceiling lights), light strips, outdoor luminaires, and accessories (bridges, sensors, switches, cables, connectors). Products are sold individually and in bundles/packs.
2. Product Sales - MINIMAL Lamps (Proprietary): Revenue from the company's own MINIMAL lamp brand — a line of minimalist floor lamps manufactured in Chile with concrete base and aluminum light bar. Available in WHITE, COLOR, and HUE versions. Sold via e-commerce with pricing from 149,900 CLP per unit.
3. Installation Services: Professional installation services for landscape lighting and smart lighting systems. Services include design, technical visit, luminaire installation, cabling up to 30 meters, and control system setup. Priced at 40,000-50,000 CLP for service visits, and 890,000 CLP for complete landscape lighting installation packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LA FABRICA DE LUZ is an official Philips Hue retail partner in Chile that sells the full Philips Hue smart lighting ecosystem (smart bulbs, lightstrips, bridges, outdoor luminaires, accessories) alongside its own proprietary MINIMAL line of minimalist floor lamps manufactured in Chile. The company also designs and installs professional low-voltage (12V-24V) landscape lighting systems for residential gardens and commercial properties in the Santiago Metropolitan Region.

Product overview

LA FABRICA DE LUZ is a Chilean company specializing in smart lighting solutions, operating as an authorized Philips Hue retailer in Chile. The product portfolio centers on two main offerings: (1) the proprietary MINIMAL line of minimalist floor lamps manufactured in Chile with concrete bases and aluminum light bars, available in warm white, RGB multicolor, and Philips Hue-compatible versions; and (2) the complete Philips Hue ecosystem including smart bulbs (E27, GU10, E14), light strips, decorative lamps (Go, Iris, Bloom, Play), and outdoor fixtures (Lily, Calla, Amarant, Impress), all controllable via Bluetooth, Hue Bridge, and voice assistants (Alexa, Google Assistant, Siri). The company also provides professional landscape lighting design and installation services for outdoor spaces using low-voltage (12V-24V) systems.

Differentiator

Problem solved

Functional benefit

Brands

• MINIMAL: A line of minimalist floor lamps manufactured in Chile with concrete base and aluminum light bar. Available in WHITE (warm light), COLOR (RGB multicolor), and HUE (Philips Hue compatible) versions. Features indirect warm lighting with 1.7-1.8 meter height.

Products and services

• MINIMAL WHITE Floor Lamp

Quantifiable outcome

• Philips Hue Bridge supports up to 50 lights and accessories per hub
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Signify (Philips Lighting / Philips Hue)coreChannel Partner/ Reseller/ DistributorLA FABRICA DE LUZ is an official Philips Hue store (TIENDA OFICIAL PHILIPS HUE) in Chile, authorized to resell the full range of Philips Hue smart lighting products including bulbs, luminaires, accessories, bridges, and outdoor systems. The company leverages the Philips Hue ecosystem as its primary product platform, integrating Signify's smart lighting technology with its own proprietary MINIMAL lamp designs and professional installation services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Control4: Provider of integrated smart home and lighting control systems for higher-end residential and commercial projects. Comparable to LA FABRICA DE LUZ because it competes for the same premium installation and smart lighting integration projects.
• Tuya: Global IoT platform enabling white-label smart lighting and home automation devices. Comparable to LA FABRICA DE LUZ because it powers many of the low-cost smart lighting alternatives that compete with the Philips Hue ecosystem it resells.
• Lutron: Established lighting controls and smart shading manufacturer serving both residential and commercial projects. Comparable to LA FABRICA DE LUZ because it targets the same smart lighting and professional installation customer base.
• Signify (Philips Hue): Parent company of Philips Hue and LA FABRICA DE LUZ's core supplier. Comparable because it defines the smart lighting ecosystem the company resells, and competes indirectly through its own direct-to-consumer channels in other markets.

Regional players

• Nexxt Solutions: Smart home and connectivity brand with strong distribution across Latin America. Comparable to LA FABRICA DE LUZ because it sells smart lighting and home automation products to LATAM consumers through retail.
• Ilumax: Chilean lighting retailer offering a broad catalog of indoor and outdoor fixtures. Comparable to LA FABRICA DE LUZ because it competes in the same physical and online Chilean lighting retail market.

Emerging players

• TP-Link / Tapo: Growing smart home brand offering affordable smart bulbs, light strips, and cameras. Comparable to LA FABRICA DE LUZ because it targets the same price-sensitive smart lighting consumer with widely available retail distribution.

Direct peers

• Nanoleaf: Smart lighting brand focused on modular and decorative LED products with app and voice control. Comparable to LA FABRICA DE LUZ because it competes for design-conscious residential smart lighting buyers.
• Yeelight: Global smart lighting brand offering bulbs, light strips, and lamps controlled via app and voice assistants. Comparable to LA FABRICA DE LUZ because it competes for the same smart lighting category and consumer use cases.
• LIFX: Wi-Fi smart lighting brand selling bulbs, light strips, and fixtures with rich color and integration features. Comparable to LA FABRICA DE LUZ because it offers the same consumer smart bulb+luminaire proposition the company resells under Philips Hue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lafabricadeluzcl
• LinkedInlinkedin.com/company/lafabricadeluz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA FABRICA DE LUZ