LAFF
LAFF is a Luxembourg non-profit foundation (F13871) that runs an integrated creative-industry platform combining education (LAFF Hub, LAFF Academy) with the twice-yearly Luxembourg Art & Fashion Week, serving women, emerging talents, and young designers seeking entry into fashion and art.
- Company typePrivate
- Founded-
- HeadquartersLuxembourg, Luxembourg
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LAFF does
LAFF (Luxembourg Art and Fashion Foundation a.s.b.l.) is a Luxembourg-registered non-profit association (number F13871) that operates an integrated platform to develop the creative industry in Luxembourg, with a particular focus on integrating women and young people into fashion and art professions. The foundation was founded in 2022, is headquartered in Luxembourg, and runs with a six-person committee-led team including President Marianna Pogosova and Vice President Emilie Boland, supported by ambassadors Raffaele Riva (AUREA Multi-Family Office) and Nadine Robert (fashion media).
The foundation delivers value through three core programmes: LAFF Hub (entry-level courses covering Digital Fashion, Fashion Illustration, Art and Fashion, Social Media, Atelier, Photography, Make-up and Hairstyling, Defile and Modelling), LAFF Academy (professional development for young designers globally, focused on transitioning the fashion industry toward eco- and sustainable-oriented practices), and Luxembourg Art & Fashion Week (a twice-yearly international event featuring runway shows, networking, and themes of creativity, digitalisation, sustainability, and TechFashion). Complementary event services — fashion shows, photography, makeup, and model coordination — are offered alongside. Distribution is hybrid: on-the-ground delivery in Luxembourg for the events and Hub, plus online registration via Google Forms enabling international participation in Academy and event signups.
The business model blends non-member revenue streams — educational programme fees, event participation fees, corporate sponsorship packages offering logo visibility across physical and digital channels, and event service bookings — with mission-driven activities. Pricing is quote-based and not publicly disclosed, and engagement is acquired through the website (laff.lu), social media (Instagram partnerships with @infashionradiotv and @picknik_podcast), email newsletter, and self-serve Google Forms. Customer segments span individual creatives (women, emerging talents, young designers) as the primary audience and corporate sponsors/partners as a secondary commercial channel.
LAFF firmographics
Firmographics- Name
- LAFF
- Legal name
- Luxembourg Art and Fashion Foundation a.s.b.l
- Website
- https://laff.lu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LAFF is a Luxembourg non-profit foundation (F13871) that runs an integrated creative-industry platform combining education (LAFF Hub, LAFF Academy) with the twice-yearly Luxembourg Art & Fashion Week, serving women, emerging talents, and young designers seeking entry into fashion and art.
- Ownership category
- akta.pro rank
LAFF industry classification
Industry- Product category
- Arts and Fashion Education & Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Fashion & Apparel Design Colleges (EDAHAJAF)
- akta.pro secondary industries
- Learning Management (LMS) & Talent Development (BPACAPAG), Corporate & Leadership Development (BPACANAA)
Keywords
Where LAFF is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
LAFF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Educational Programs: Revenue from LAFF Hub courses (Digital Fashion, Fashion Illustration, Art and Fashion, Social Media, Atelier, Photography and Photo Studio, Make-up and Hairstyling, Defile and Modelling) and LAFF Academy professional development programs for young designers.
- Event Participation Fees: Fees from participation in Luxembourg Art & Fashion Week events, including runway shows and networking opportunities.
- Sponsorship and Partnership: Revenue from corporate sponsors seeking brand visibility through fashion events, advertising campaigns, logo placement on posters, schedules, leaflets, online and social media presence.
- Event Services: Booking services for fashion shows, photo/makeup sessions, model coordination, and event organization.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LAFF product offering
Product offeringCore offering
LAFF develops the creative industry in Luxembourg by running educational programs (LAFF Creative Hub and LAFF Academy) for emerging and women designers, organizing the bi-annual Luxembourg Art & Fashion Week as a flagship international event, and providing LAFF Event Services for tailored fashion and art event organization. The foundation's primary output is talent development, community building, and event production for the fashion and art sector.
Product overview
LAFF (Luxembourg Art and Fashion Foundation a.s.b.l.) is a non-profit organization offering a platform for the creative industry in Luxembourg. The organization operates three core initiatives: LAFF Hub (creative courses for individuals), LAFF Academy (business-oriented educational programs for young designers focused on sustainable fashion), and Luxembourg Art & Fashion Week (twice-yearly international fashion events). The organization also provides event services including fashion shows, photography, makeup, and model coordination. LAFF consolidates creative business components including art, fashion, show, modeling, style, photo and video.
Differentiator
Problem solved
Functional benefit
Products and services
- LAFF Creative Hub (LAFF Hub) Educational project offering courses and training programs for emerging designers and creative professionals in Luxembourg.
- LAFF Academy Educational project specifically dedicated to supporting young designers through structured training and development programs.
- Luxembourg Art & Fashion Week Bi-annual international event connecting local emerging designers with international industry exposure and audiences.
- LAFF Event Services Tailored event organization service for fashion and art events, leveraging the foundation's curatorial expertise and industry network.
Companies that use LAFF
Customer profileSegments3 records
Ideal customer profiles3 records
LAFF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LAFF partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Raffaele RivacoreRaffaele Riva serves as a mentor, strategy and business advisor for emerging talents in LAFF projects. He is Founder, co-owner, and partner of AUREA Multi-Family Office comprising regulated companies including Aurea Wealth Management SA (Lugano, CH), Aurea Consulenti Associati SA (Lugano, CH), Milano Fiduciaria S.r.l. (Milano, I), and AUREA Family Business Sarl (Luxembourg, LU).
- Nadine RobertcoreNadine Robert serves as a role model and fashion icon for LAFF. She is Co-host for @infashionradiotv and Podcast host for @picknik_podcast, providing media and community engagement support.
- Corporate SponsorsminorCorporate sponsors can expand network and business opportunities, attract fashion/lifestyle audience attention, increase brand attention through advertising campaigns, logo visibility on posters, schedules, leaflets, online and social media. Sponsors of fashion events can promote brand through participation in events.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
LAFF competitors and assessment
Company assessmentDirect peers
- Fashion for Good: Fashion for Good is a global non-profit platform that accelerates sustainable fashion innovation and supports emerging designers and innovators — overlapping strongly with LAFF Academy's focus on eco/sustainable fashion development.
- Camera Nazionale della Moda Italiana (CNMI): CNMI organizes Milan Fashion Week and supports the development of Italian fashion talent through education and emerging-designer showcases — same hybrid event + education + emerging-talent development model as LAFF.
- British Fashion Council: The British Fashion Council runs London Fashion Week and operates programmes to support emerging UK designers and the British fashion industry — the closest structural parallel to LAFF's hub + academy + twice-yearly fashion week model in Luxembourg.
- Council of Fashion Designers of America (CFDA): CFDA is a US non-profit fashion industry organization that supports emerging designers through education, mentoring, and the New York Fashion Week calendar — analogous to LAFF's combination of talent development programmes and a flagship fashion event.
- Fédération de la Haute Couture et de la Mode (FHCM): FHCM organizes Paris Fashion Week and the calendar of haute couture and ready-to-wear shows in France — a directly comparable national fashion-organization structure combining scheduled runway events with industry-support programmes.
- LVMH Prize for Young Fashion Designers: The LVMH Prize is a flagship talent-development programme that identifies and mentors emerging fashion designers worldwide — directly comparable to LAFF Academy's mission of supporting young designers entering the international fashion industry.
Regional players
- Amsterdam Fashion Week: Amsterdam Fashion Week is a regional fashion-week organization in a comparable small European capital, focused on Dutch designers and sustainable fashion initiatives — a geographic parallel rather than a direct competitor in the same market.
Emerging players
- 080 Barcelona Fashion: 080 Barcelona Fashion is a smaller regional fashion-week platform that promotes emerging Spanish designers, offering a comparable boutique-week format positioned between talent showcase and brand exposure — similar scale and intent to Luxembourg Art & Fashion Week.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LAFF social profiles
Digital presenceLAFF financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAFF leadership team
Management profileNumber of profiles
Profiles7 records
LAFF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAFF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAFF
What does LAFF do?
LAFF develops the creative industry in Luxembourg by running educational programs (LAFF Creative Hub and LAFF Academy) for emerging and women designers, organizing the bi-annual Luxembourg Art & Fashion Week as a flagship international event, and providing LAFF Event Services for tailored fashion and art event organization. The foundation's primary output is talent development, community building, and event production for the fashion and art sector.
Is LAFF a public or private company?
LAFF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LAFF founded?
LAFF was founded in -1. It employs 1 to 10 people.
Where is LAFF based?
LAFF is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does LAFF make money?
Four revenue lines are on record. Educational Programs are the primary driver. The others are event Participation Fees, sponsorship and Partnership and event Services.
Who are LAFF's main competitors?
Direct peers on record are Fashion for Good, Camera Nazionale della Moda Italiana (CNMI), British Fashion Council, Council of Fashion Designers of America (CFDA), Fédération de la Haute Couture et de la Mode (FHCM) and LVMH Prize for Young Fashion Designers. Amsterdam Fashion Week is listed as a regional player. 080 Barcelona Fashion is listed as an emerging player.
Does LAFF have an API?
No public API is recorded for LAFF.
What industry is LAFF in?
LAFF's product category is Arts and Fashion Education & Events. Its primary akta.pro industry code is EDAHAJAF, Fashion & Apparel Design Colleges, with a secondary code of BPACAPAG, Learning Management (LMS) & Talent Development. Its NAICS code is 711320 and its SIC code is 7330.