La Fiorida - Agriturismo Beauty Farm

Name

La Fiorida - Agriturismo Beauty Farm

Legal name

La Fiorida S.r.l. Società Agricola Azienda Agrituristica Valtellina

Website

https://lafiorida.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agritourism Hospitality

NAICS

Dairy Cattle and Milk Production (112120), Hog and Pig Farming (112210), Sheep and Goat Farming (1124)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Agriturismo hospitality
• Farm stay accommodations
• Wellness spa services
• Farm-to-table dining
• Corporate event venues

Headquarters

HQ city

Mantello

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hospitality/Accommodation: Farmhouse rooms and suites with various categories (Minimal, Living, Junior Suite, Family Suite, Country Chalet) providing overnight stays with breakfast and wellness access.
2. Restaurant Dining: Two restaurants - Quattro Stagioni (traditional Valtellina cuisine) and La Preséf (Michelin-starred restaurant). Revenue from lunch, dinner, and tasting menus.
3. Wellness & Spa Services: SPA access, massages, beauty treatments, aromatic baths (milk, wine, chocolate, hay), and wellness packages.
4. Product Sales (Bottega): On-site shop and online store selling farm products including cheeses, cured meats (bresaola, slinzega), butter, and other Valtellina gastronomic specialties.
5. Experience Packages: Curated packages combining accommodation, dining, wellness, and farm activities such as family farm stays, romantic getaways, and seasonal promotions.
6. Gift Vouchers: Digital and physical gift vouchers for restaurant dining, wellness experiences, and overnight stays, valid for 12 months.
7. Corporate Events & Team Building: Business meetings, conferences, corporate events, and team building activities on the farm for companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

La Fiorida operates an integrated agritourism (agri-relais) combining a working farm with 230 Brown Swiss cows with hospitality, dining, and wellness services. Core offerings include overnight accommodation in 29 Alpine-style rooms/suites/chalets, two restaurants (traditional Quattro Stagioni and Michelin-starred La Preséf), a full-service SPA & Beauty Farm with massages, aromatic baths, and beauty treatments, guided farm experiences and workshops, corporate team building and conference services, plus an on-site and online farm shop selling cheeses, cured meats, and Valtellina gastronomic specialties.

Product overview

La Fiorida is an Agri Relais in Valtellina, Italy, operating as a multi-faceted agriturismo and beauty farm. The integrated offering comprises: (1) Accommodation with 5 room types (Minimal, Living, Junior Suite, Family Suite, Country Chalet) featuring Alpine-style wood and stone interiors; (2) Two restaurants - Quattro Stagioni (traditional Valtellina cuisine) and Michelin-starred La Preséf; (3) Full-service SPA & Beauty Farm with Path of the Senses wellness journey, body massages, aesthetic treatments, aromatic baths (milk, wine, chocolate, hay), and Ahura phytotherapeutic treatments; (4) Farm experiences including guided tours, cheesemaker workshops, and school programs; (5) Outdoor experiences in Valtellina and Lake Como including boat tours; (6) Corporate services (conference rooms, team building); (7) Gift vouchers and pre-configured experience packages; (8) Farm shop (La Bottega) for cheeses, cured meats, and local products. The portfolio is unified under the concept of 'four souls' - Genuine (farm/production), Hospitable (accommodation), Gourmet (restaurants), and Wellness (SPA/beauty) - all connected through a short supply chain philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• La Preséf: Michelin-starred fine dining restaurant at La Fiorida, awarded one star and one Green Star for sustainable gastronomy by Michelin guide
• Quattro Stagioni
• La Bottega
• SPA & Beauty Farm

Products and services

• Accommodations (Camere) Overnight stays across 29 rooms, suites, and apartments in agriturismo style featuring wood and stone interiors, ranging from cozy double rooms (Minimal, Living) to family apartments (Country Chalet with loft), all with modern amenities and farm-themed toiletries.
• Ristorante Quattro Stagioni Farmhouse restaurant serving traditional Valtellina cuisine with lake fish dishes, seasonal menus, and gluten-free/vegan options, using ingredients from the farm's short supply chain.
• Ristorante La Preséf Michelin-starred fine dining restaurant led by Chef Gianni Tarabini, awarded 1 Michelin Star and 1 Michelin Green Star for sustainable gastronomy, offering gourmet tasting menus celebrating Valtellina terroir.
• SPA & Percorso dei Sensi (Path of the Senses) Full-service wellness center with a 75 sqm heated pool, Finnish sauna, Turkish bath, Vitarium, jacuzzi, experience showers, relaxation room with waterbeds, and herbal tea area, including treatments led by Masters of Wellness.
• Body Massages & Treatments Bookable body massage services spanning anti-stress, classical relaxing, stone, Lomi Lomi, sports, decontracting, Vodder lymphatic drainage, Renata Franca, and oriental massages (Ayurveda, Thai Oil/Bamboo, Tui-na, plantar reflexology).
• Aesthetic Treatments Bookable facial and body aesthetic services including facial cleaning, black soap exfoliant, salt scrub, youth ritual, hyperbaric oxygen facial, manicure/pedicure, epilation, and Fisiocare technology treatments.
• Aromatic Baths Specialty aromatic bath experiences using fresh farm milk, Valtellina DOC red wine, dark chocolate, and Valgerola alpine hay, available as single or couple 25-minute treatments.
• Farm Experiences Educational and family-friendly farm experiences including guided farm tours (~1.5 hours), Cheesemaker's Workshop (Classic and Advanced), goat milking (Mar–Nov), and accredited school programs.
• Valtellina & Lake Como Experiences Outdoor excursions and activities in Valtellina and Lake Como, including skiing, trekking, climbing, rafting, cycling, boat tours, and cultural visits to nearby attractions.
• Lake Como Boat Tours & Rental Lake Como private boat experiences offered in partnership with Nausika Boat Tours & Rental, including shared tours, private customized tours, and boat rental from Colico to Varenna, Bellagio, Villa Carlotta, and Villa del Balbianello.
• Team Building Corporate team building activities on the farm including dairyman's trial (butter/cheese production), cooking classes, farmer's trial, rural artists, treasure hunts, and wine & cheese tasting, customizable for groups up to 100 participants.
• Business & Event Services Business event services including Colmen Hall (6 pax), Pizzo dei Galli (20 pax), and Legnone Hall (80 pax) conference rooms, with catering, coffee breaks, Wi-Fi, projectors, screens, and sound systems.
• La Bottega (Farm Shop) On-site and online shop selling farm-produced cheeses, cured meats (bresaola, slinzega), butter, and other Valtellina gastronomic specialties sourced from the farm's short supply chain.
• Gift Vouchers (Buoni Regalo) Gift vouchers for restaurant meals, wellness experiences, and overnight stays, valid for 12 months, available in digital or physical format in special gift envelopes.
• Experience Packages (Pacchetti) Pre-configured experience packages combining accommodation, dining, wellness, and farm activities, including Relaxation and Wellness for Two, Family Farm, Summer on the Farm (3+ nights), and Night of Stars (Michelin dining + SPA).

Quantifiable outcome

• Farm tour visits: Children 4+ years €12/person, children under 3 free
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nausika Boat Tours & RentalminorGTM or Marketing PartnerCollaboration offering Lake Como boat tours and rental experiences. La Fiorida guests can access shared tours, private/customized tours, and independent boat rental. Departures from Colico, 10 minutes from La Fiorida. Combines well with spa and dining experiences for complete Valtellina/Lake Como itineraries.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Casole: Belmond-managed luxury estate in Tuscany with restaurant, spa, and agricultural land. Direct comparable as a high-end Italian country estate hotel combining fine dining, wellness, and rural Tuscan terroir — overlapping with La Fiorida's positioning despite different geography.
• Castello di Velona: Thermal spa resort in Tuscany with restaurant, vineyards, and agricultural land. Comparable as a high-end Italian estate combining wellness/spa, dining, and rural accommodations — overlapping with La Fiorida's farm + spa + dining pillars.
• Borgo San Felice: Boutique hotel estate in Chianti Classico with on-site restaurant, vineyard, and spa. Comparable as an Italian Relais-style property combining rural estate, wine/food, and hospitality — overlapping with La Fiorida's agrarian luxury positioning.
• Borgo Pignano: Boutique country estate in Tuscany with working farm, restaurant, and curated experiences. Comparable as an Italian agriturismo/estate combining working agriculture, fine dining, and small-scale luxury hospitality.
• Il Borro: Tuscan estate owned by the Ferragamo family with organic farming, vineyards, multiple restaurants, and accommodations. Highly comparable agriturismo concept with working farm + hospitality + dining, operating at premium positioning with similar integrated structure.
• Masseria San Domenico: Luxury masseria (former farmhouse) in Puglia with spa, restaurant, and agricultural heritage. Comparable as a transformed Italian farmhouse property repositioned into a premium hospitality, dining, and wellness destination — same playbook as La Fiorida, applied in southern Italy.
• Tenuta di Capezzana: Historic Tuscan wine estate with agriturismo accommodations, restaurant, and farm production. Comparable as a multi-generational Italian agricultural estate with on-site hospitality, food production, and direct-to-consumer sales.
• Borgo Egnazia: Luxury resort in Puglia combining a working agricultural estate, multiple restaurants, a large spa, and curated experiences. Closest direct comparable to La Fiorida's integrated farm-hospitality-gastronomy-wellness model at a higher price point and scale.
• Adler Lodge: Alpine luxury lodge in Alto Adige with spa, farm-to-table restaurant, and wellness focus. Strongly comparable in geography (Italian Alps), integrated wellness + dining + accommodation model, and premium pricing strategy.
• Hotel & Spa Chalet Del Sogno: Alpine luxury hotel and spa in Madonna di Campiglio with fine dining and wellness programs. Comparable as an Italian Alpine luxury property combining hospitality, gourmet, and spa offerings for a similar affluent leisure clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaFiorida
• Instagraminstagram.com/lafiorida
• LinkedInlinkedin.com/company/lafiorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fiorida - Agriturismo Beauty Farm