La Fogata Pizzeria

What La Fogata Pizzeria does

La Fogata Pizzeria is a family-owned and operated single-location pizzeria founded in 1998 by Bernardo and Tere in Alhaurín el Grande, province of Málaga, Spain. The restaurant serves the local community and the broader Valle del Guadalhorce region, offering a menu of over 40 pizza varieties in three sizes (Normal, Mediana, and Familiar) prepared in a wood-fired oven (horno de leña), alongside complementary items including bocadillos, Mexican food (nachos and quesadillas), salads, paninis, and garlic bread. Prices range from €3.00 for basic garlic bread to €29.00 for family-size specialty pizzas, with all prices inclusive of VAT.

The business operates a direct-to-consumer model across three channels: dine-in at the restaurant, online ordering with customer pickup, and home delivery. Customers can place orders through the company's website (lafogatapizzeria.com) without calling, accessing pizzas, paninis, nachos, and garlic bread via a dedicated online ordering platform. The restaurant is located at Calle Casares, 24, Alhaurín el Grande, and reaches customers by phone at 952 59 53 16. The company markets itself on the use of fresh, high-quality ingredients, a proprietary dough recipe, and authentic wood-fired preparation, with continuous operation for over 25 years serving multiple generations of local families.

The business is privately held with no external investors, no venture or private equity funding, no subsidiaries, and no publicly disclosed financial figures. There are no patents, trademarks, certifications, or partnerships disclosed. Online presence is limited to the company website; no mobile applications, social media profiles, or third-party platform integrations (delivery aggregators, reservations apps) are documented.

Name

La Fogata Pizzeria

Legal name

La Fogata Pizzeria

Website

https://lafogatapizzeria.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

La Fogata Pizzeria is a family-owned pizzeria in Alhaurín el Grande, Málaga, Spain, founded in 1998, serving local residents and the Valle del Guadalhorce region with wood-fired pizzas, Mexican food, and other menu items via dine-in, online ordering, and home delivery.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Wood-fired pizza
• Italian restaurant
• Home delivery
• Pizzeria dining
• Online food ordering

Headquarters

HQ city

Alhaurín el Grande

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: One-time transaction revenue from selling pizzas, bocadillos, nachos, Mexican food, salads, paninis, and garlic bread directly to consumers at the restaurant location and through online ordering for pickup or delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

La Fogata Pizzeria operates a traditional pizzeria that prepares and sells wood-fired oven pizzas in three sizes (Normal, Mediana, Familiar) with over 40 varieties, alongside bocadillos, Mexican food items, salads, paninis, and garlic bread. The restaurant serves customers through dine-in service at its Alhaurín el Grande location, online ordering with pickup, and home delivery in the Valle del Guadalhorce region.

Product overview

La Fogata Pizzeria is a traditional pizzeria offering a single unified food service with no modular platform architecture. The core offering centers on wood-fired pizzas available in three sizes (Normal/individual, Mediana/medium, and Familiar/family), with over 40 varieties ranging from classic Margherita to specialty pizzas like Fogata and Barbacoa. The menu also includes supporting products: bocadillos (sandwiches), Mexican food items (nachos, quesadillas), salads, and bread products including paninis and garlic bread. A home delivery service enables online ordering of all products. The establishment has operated for over 25 years in Alhaurín el Grande, Málaga.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Multiple generations of customers have enjoyed the food over 25+ years

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• La Tagliatella: Italian-themed full-service restaurant chain operating across Spain; competes for the same Italian-cuisine dining occasions and family outings, but with full-service dining rather than delivery-led QSR.
• 100 Montaditos: Spanish casual dining and delivery concept offering a broad menu of small-format food at accessible prices; overlaps with La Fogata on casual Spanish-occasion dining and snack/light-meal occasions, though positioned around montaditos rather than pizza.
• La Mafia se sienta a la mesa: Italian-themed casual dining chain established in Spain; comparable in Italian-themed positioning and family/occasion dining use case, though with a sit-down full-service model rather than QSR/delivery.

Broad incumbents

• Papa John's España: International pizza delivery chain operating in Spain; directly comparable in product (wood-fired-style pizzas, delivery-led model) and target customer, but with corporate scale advantages.
• Telepizza: Spain's largest home-grown pizza delivery chain; competes with La Fogata in the same pizza QSR category with broader geographic reach, delivery-platform scale, and significantly larger marketing budgets.
• Domino's Pizza España: Global pizza QSR leader with strong delivery operations across Spain; competes on speed, app-driven ordering, and promotional pricing — a directly comparable category player, though with much broader infrastructure.
• Pizza Hut España: International pizza chain with dine-in and delivery presence in Spain; overlapping product offering and target customer in the family/casual dining segment, although with a broader menu and corporate backing.

Emerging players

• Pizza Jardín: Spanish regional pizza chain with dine-in and delivery; comparable in menu breadth (pizzas plus complementary items) and casual-dining positioning, but operates at a multi-unit scale La Fogata has not reached.
• Grosso Napoletano: Spanish artisanal Neapolitan pizza chain focused on authentic wood-fired pizzas and premium ingredients; highly comparable to La Fogata on authentic pizza positioning, though operating at multi-unit scale in larger Spanish cities.

Others

• Just Eat España / Glovo / Uber Eats: Third-party food delivery aggregators that distribute restaurant menus (including local pizzerias) to online consumers; not a direct competitor but a channel partner or competitive substitute that shapes consumer ordering behavior for businesses like La Fogata.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/la-fogata-pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fogata Pizzeria