LaFontaine Ford of Lansing

What LaFontaine Ford of Lansing does

LaFontaine Ford of Lansing, operating substantively as LaFontaine Ford Grand Blanc out of 2229 W. Hill Road, Flint, MI, is a privately held franchised Ford automobile dealership. It is part of the family-owned LaFontaine Automotive Group dealer network in Michigan and sells new Ford vehicles (F-150, Super Duty, Mustang, Mustang Mach-E, Bronco, Explorer, Escape, Expedition, Maverick, Ranger, Transit), certified pre-owned vehicles, and a dedicated work-truck and commercial fleet inventory (F-Series, Transit, E-Transit, E-Series Cutaway, Chassis Cab, F-650/F-750) through a separate commercial microsite. The business serves two primary segments: individual consumers in the Grand Blanc/Flint area purchasing retail vehicles, and commercial/business customers procuring work trucks and fleet vehicles.

The dealership generates revenue across four integrated streams: new and used vehicle sales, finance and insurance products via Ford Credit, parts and service (routine maintenance, major repairs, mobile service, Ford Pickup & Delivery, Alignments for Life), and a collision center offering the Collision Care+ deductible-coverage program. Pricing is structured around a disclosed dealer documentation fee of $280 and CVR fee of $34, with Michigan sales tax, title, registration, and government fees passed through to the buyer. GTM motion is hybrid: a physical showroom plus a FordDirect-powered website supporting online inventory browsing, quote requests, and service scheduling, with social media as a top-of-funnel channel.

The core technology layer is the FordDirect platform for digital retailing, supplemented by standard dealer CRM and DMS infrastructure; no proprietary technology or AI/ML capability is disclosed. The dealership carries no public ticker, has no disclosed parent company or institutional investors, and is classified as a private Michigan corporation. The relationship with Ford Motor Company, Ford Credit, and FordDirect are the three core strategic partnerships governing the franchise, financing, and digital operations.

Name

LaFontaine Ford of Lansing

Legal name

LaFontaine Ford Grand Blanc

Website

https://lafontaineford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LaFontaine Ford of Lansing is a privately held Ford franchised dealership in Flint, MI (operating as LaFontaine Ford Grand Blanc), selling new, certified pre-owned, and commercial Ford vehicles plus service, parts, collision repair, mobile service, and Ford Credit financing to retail consumers and commercial fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail (Ford Franchise Dealership)

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive retail sales
• Vehicle service repair
• Commercial truck sales
• Auto financing leasing
• Collision repair services

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

LaFontaine Ford of Lansing (operating as LaFontaine Ford Grand Blanc) is an authorized Ford franchise dealership that sells new, certified pre-owned, and pre-owned Ford vehicles including cars, SUVs, trucks, electric models, and commercial vans. It also provides automotive service and parts, collision repair, mobile service, and vehicle financing through Ford Credit, with a dedicated commercial vehicle channel for business and fleet customers.

Product overview

LaFontaine Ford Grand Blanc operates as a Ford automobile dealership offering new vehicles, certified pre-owned vehicles, and commercial/work truck inventory. The core product is the sale of Ford vehicles across multiple categories: cars (Mustang, Mustang Mach-E), SUVs (Escape, Explorer, Edge, Expedition, Bronco, Bronco Sport), trucks (F-150 including Lightning electric variant, Super Duty F-250 through F-750, Maverick, Ranger), and commercial vans (Transit including E-Transit electric). The dealership also provides complementary service offerings including maintenance/repairs, collision repair, mobile service, and vehicle financing through Ford Credit. Work truck and commercial vehicle sales are handled through a separate commercial trucks website. The business model combines vehicle sales with service, parts, and financing as integrated revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford automobiles including cars (Mustang, Mustang Mach-E), SUVs (Escape, Explorer, Edge, Expedition, Bronco, Bronco Sport), trucks (F-150 including Lightning, Maverick, Ranger), and commercial vans (Transit, E-Transit) targeted at individual consumers and families.
• Certified Pre-Owned Vehicles Rigorous inspection program for pre-owned Ford models with additional warranty coverage offered to retail buyers seeking used vehicles with manufacturer-backed assurance.
• Pre-Owned Vehicles Sale of used Ford and non-Ford vehicles with CarFax 1-Owner options and an under-$15,000 price band for budget-conscious individual buyers.
• Work Trucks & Commercial Vehicles Commercial vehicle sales program offering new and pre-owned F-Series, Transit, E-Transit, E-Series Cutaway, Chassis Cab, and F-650/F-750 medium-duty inventory targeted at business and fleet customers through a dedicated commercial trucks website.
• Service & Parts Routine maintenance, mechanical repairs, and genuine Ford parts installation performed by factory-trained technicians for Ford and other vehicles, scheduled online or by phone.
• Collision Center Body shop services for collision-damaged vehicles, including the Collision Care+ program that covers insurance deductible gaps for three years with unlimited claims and a free loaner vehicle.
• Ford Pickup & Delivery / Mobile Service Convenience service where dealership technicians pick up the customer's vehicle, perform maintenance or repairs, and return it, or perform service on-site at the customer's location.
• Ford Credit & Financing Auto loan, lease, and service financing options arranged through Ford Credit with flexible payment plans and an online application for vehicle and service purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ Distributor
• FordDirectcoreTechnology or Integration

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US automotive retailer with 200+ rooftops across multiple OEMs. Comparable as a franchised new- and used-vehicle retailer with integrated F&I, service, and parts operations, though at vastly greater scale and geographic diversification.
• Group 1 Automotive: Large publicly traded franchised auto retailer with US and UK operations. Comparable in offering integrated sales, service, parts, and F&I across multiple OEM brands.
• Asbury Automotive Group: Franchised US dealer group with retail and Clicklane digital channels. Comparable in core product offering (new, used, F&I, service, parts) across multiple OEM franchises.
• Lithia Motors: Major US franchised dealer group with Driveway digital channel and broad OEM portfolio. Comparable business model: new/used vehicle sales, F&I, service, parts, and a growing digital retail layer.
• Penske Automotive Group: Global premium automotive retailer with franchised new vehicle, used, finance, and service operations. Comparable as a multi-OEM franchised dealer, especially in the premium/luxury and commercial segments.
• CarMax: Largest US used-vehicle retailer with integrated F&I and a no-haggle pricing model. Comparable to the dealership's used-vehicle and F&I operations, though serving a different primary OEM-mix.
• Sonic Automotive: Franchised dealer group with EchoPark used-vehicle stores and a digital platform. Closely comparable operating model: franchised new sales, used, F&I, and parts/service.

Regional players

• Rush Enterprises: Largest US commercial truck dealer network (Peterbilt, International, Ford). Comparable to the dealership's commercial-vehicle channel (F-Series, Transit, medium-duty), particularly on commercial fleet sales and truck service.

Emerging players

• Carvana: Online used-vehicle retailer with vending-machine pickup and home delivery. Comparable on the used-vehicle and F&I monetization side, and a direct digital competitor for the dealership's online used-vehicle funnel.

Direct peers

• LaFontaine Automotive Group: Parent family-owned Michigan dealer group operating multiple franchised new- and used-vehicle rooftops. Direct sibling/peer since LaFontaine Ford Grand Blanc shares its brand, operational model, and inventory/marketing infrastructure with the broader group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lafontaine-ford-of-lansing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaFontaine Ford of Lansing