La Gas

What La Gas does

La Gas (legally GASOLINERAS LA GAS, S.A. de C.V.) is a privately held Mexican fuel retail franchise network founded on June 6, 2016, in the wake of Mexico's Energy Reform. Headquartered in Mérida, Yucatán, the company operates 90+ service stations across five southeastern Mexican states — Yucatán, Campeche, Quintana Roo, Tabasco, and Oaxaca — positioning itself as the first 100% Mexican private fuel retail brand competing against state-owned PEMEX. Its go-to-market is direct-to-consumer via physical stations, with a franchise operating model supplemented by company-operated locations.

The company's product surface extends well beyond fuel dispensing. Most stations include convenience stores and restaurants, with selected locations offering nitrogen tire inflation and preventive automotive maintenance. Digital products include the Yena loyalty rewards platform, prepaid fuel vouchers (Gasovale, Tanque Lleno) and smart card programs (Enerkard via Enerkom, GasoMatic), and a dedicated online invoicing portal (facturacion.lagas.com.mx). Core technology consists of standard fuel-dispensing infrastructure, a web-based billing and authentication stack, cookies and web beacons for digital advertising measurement, and integration with the Yena loyalty backend; no proprietary AI/ML, mobile app, or public API is disclosed.

La Gas earns revenue primarily through per-liter fuel sales at the pump (a government-regulated, thin-margin transaction), complemented by convenience store and restaurant retail, prepaid voucher/card float and take-rate economics, fleet B2B contracting, and ancillary services such as tire inflation and oil changes. Customer mix is dominated by individual vehicle owners in the mass-market B2C segment, with a secondary mid-market fleet channel served via the prepaid smart card products; government and nonprofit customers appear principally in the form of CSR donations rather than recurring revenue. Marketing relies on organic social (Instagram, Facebook), a content-rich website, the Yena loyalty referral layer, and earned media from community and environmental initiatives.

Name

La Gas

Legal name

GASOLINERIAS LA GAS, S.A. de C.V.

Website

https://lagas.com.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

La Gas is a Mexican fuel retail franchise network operating 90+ gas stations across five southeastern states. It serves individual vehicle owners and business fleet operators with fuel, convenience retail, prepaid vouchers, loyalty rewards, and online invoicing services.

Ownership category

akta.pro rank

Product category

Fuel Retail Services

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel retail services
• Gas station network
• Prepaid fuel cards
• Convenience store retail
• Fleet fuel management

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of gasoline and diesel fuel to individual consumers and fleet operators at company-owned and franchised service stations across southeastern Mexico.
2. Convenience Store and Restaurant Sales: Retail sales of convenience goods and food at station-adjacent stores and restaurants, complementing the core fuel offering.
3. Prepaid Fuel Vouchers and Cards: Sale of prepaid fuel vouchers and smart cards (Gasovale, Enerkard, GasoMatic, Tanque Lleno) through group operators and direct sales to business fleet customers.
4. Advertising and Promotional Revenue: Email and online advertising partnerships with third parties, as disclosed in the privacy policy for promotional communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La Gas operates a 90+ station fuel retail franchise network across southeastern Mexico, dispensing gasoline and diesel at physical service stations in Yucatán, Campeche, Quintana Roo, Tabasco, and Oaxaca. The company complements fuel sales with convenience stores, restaurants, nitrogen tire inflation, and preventive auto maintenance, and offers prepaid fuel vouchers (Gasovale, Tanque Lleno) and smart cards (Enerkard, GasoMatic) for individual and fleet budget control.

Product overview

La Gas is a 100% Mexican gas station franchise network operating over 90 stations across southeastern Mexico (Yucatán, Campeche, Quintana Roo, Tabasco, and Oaxaca). The company offers fuel dispensing services complemented by convenience stores, restaurants, nitrogen tire filling, and preventive auto maintenance. Its product portfolio includes prepaid voucher systems (Gasovale, Tanque Lleno) and smart card programs (Enerkard, GasoMatic) for budget and consumption control, the Yena loyalty platform for exclusive discounts and point accumulation, and an online billing system. The core service is built on three pillars: Easy, Friendly, and Fast.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Dispensing (Gasoline and Diesel)
• Convenience Store and Restaurant Services
• Gasovale Prepaid Fuel Voucher
• Enerkard Smart Card
• GasoMatic Smart Card
• Tanque Lleno Prepaid Voucher
• Yena Loyalty Program
• Online Invoicing System
• Nitrogen Tire Inflation and Oil Change

Quantifiable outcome

• 90+ fuel stations across the Yucatán Peninsula
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cruz Roja MexicanacoreOthers · 12 March 2026La Gas donated MXN $250,000 to Cruz Roja Mexicana as part of the 'Ayuda a Ayudar' campaign in March 2026. Previously donated fuel for Cruz Roja ambulance operations during the COVID-19 contingency. Mario Braga Miranda, brand ambassador of La Gas, received recognition from Cruz Roja representative Claudia Garza Alemán for ongoing support.
• DIF YucatánminorOthers · 7 October 2024Following Hurricane Milton, La Gas donated 200 food supply boxes to DIF Yucatán and delivered an additional 200 boxes directly to the most affected households in Celestún.
• Banco de Alimentos de MéridaminorOthers · 8 May 2020During the COVID-19 contingency, La Gas donated fuel to the Food Bank of Mérida to support logistics and food distribution operations.
• YenacoreGTM or Marketing PartnerYena is La Gas's loyalty rewards platform partner. Through the Yena program, La Gas rewards customer preference by offering exclusive discounts and point accumulation on fuel purchases at all La Gas stations. The partnership is central to La Gas's customer retention strategy.
• Limpiemos YucatáncoreStrategic or Co-development PartnerEnvironmental cleanup organization that collaborates with La Gas on multiple coastal and mangrove cleanup initiatives. Notable collaborations include a simultaneous beach cleanup from Celestún to El Cuyo with 2,125+ volunteers collecting 4,695.2 kg of garbage (September 2023) and mangrove cleanup in Yucalpetén collecting 348 kg of garbage (April 2026).
• Desarrollo Sustentable YucatáncoreStrategic or Co-development PartnerSustainability organization partnered with La Gas on environmental initiatives including cenote cleanup in Calotmul (December 2023) and beach cleanup operations in Sisal. Contributed to reforestation efforts and donated environmental containers.
• OsonminorStrategic or Co-development PartnerEnvironmental partner that co-organized the mangrove cleanup event in Yucalpetén with La Gas and Limpiemos Yucatán in April 2026.
• Kanan KabminorStrategic or Co-development PartnerYucatán-based civil association partnered with La Gas and the Mérida City Council for reforestation initiatives, including the Cruzada Forestal 2020 that planted 4,000 trees and the 2021 initiative planting 500 trees per day in Mérida.
• Enerkard / EnerkomcoreChannel Partner/ Reseller/ DistributorEnerkard (operated by Enerkom) is one of the prepaid fuel card brands sold and accepted across all La Gas stations. Contact: Flor Madriaga, [email protected], Office: +52 999 940 6000 ext. 102, Mobile: +52 999 900 0992.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• G500 (Grupo G500): Large Mexican fuel retail franchise network with a similar multi-site franchise model targeting Mexican motorists; comparable in customer base, geographic focus on Mexican regions, and reliance on branded forecourt retail plus ancillary services.
• Orsan: Mexican private fuel retail brand with stations across multiple states; directly comparable in customer base, forecourt retail format, and non-PEMEX positioning.
• Petro-7: Mexican private gasoline retail chain offering fuel and convenience items at the forecourt; comparable private-brand model targeting individual motorists and small fleets.
• Rendichicas: Mexican regional fuel retail network operating branded service stations; comparable in Mexican private retail format and customer segment, though with different regional footprint.
• Hidrosina: Mexican private fuel retailer operating a branded network of service stations with convenience offerings and customer loyalty mechanics; directly comparable as a domestic non-PEMEX competitor with similar fuel-plus-ancillary proposition.

Broad incumbents

• BP México: Global oil major with Mexican fuel retail operations; comparable branded forecourt retail experience, loyalty programs, and convenience store offerings serving overlapping customer types.
• Shell México: Global oil major with Mexican service station network and advanced loyalty/payments infrastructure; comparable in fuel retail format and customer engagement programs, but with substantially larger scale.
• Repsol México: Global integrated energy major with a retail station presence in Mexico; comparable as a multi-brand fuel retailer serving Mexican motorists with broader portfolio and capital base than La Gas.
• TotalEnergies México: Global integrated energy company operating branded retail stations in Mexico; comparable forecourt retail model with overlapping convenience and loyalty offerings, with much broader energy portfolio.

Regional players

• YPF (Argentina retail reference): Latin American integrated fuel retailer with branded station networks and loyalty programs; comparable in Latin American private fuel retail dynamics and customer engagement approach, though serving a different country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaGasMx
• Instagraminstagram.com/lagas
• LinkedInlinkedin.com/company/lagas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Gas