Lagoon Pools

What Lagoon Pools does

Lagoon Pools is a privately held Australian reseller of fibreglass swimming pools, operating a direct-to-consumer model targeting residential homeowners. The company does not manufacture pools; it sources shell inventory from two upstream OEMs — Freedom Pools and WA Fibreglass — and resells them across three product tiers: (1) refurbished pools, which are previously installed shells removed, inspected, and restored to near-new condition; (2) factory seconds, which are new shells with cosmetic imperfections (excess glitter, gel coat issues, cancelled orders, overstock) but intact structural integrity; and (3) full-priced new pools from Freedom Pools and WA Fibreglass in sizes ranging from approximately 4m to 12m.

The business operates on an appointment-only basis, with weekday phone/email enquiries and weekend viewings. Lead capture is handled through a Jotform pool request form on the lagoonpools.com.au website, alongside a single mobile contact (0422 634 118) and a consumer email address ([email protected]). Distribution is entirely domestic Australia, with no indication of geographic expansion, channel partnerships, or installer network. The company's value proposition is price arbitrage on discounted and refurbished fibreglass shells, giving budget-conscious homeowners access to pools at a fraction of new-retail pricing while offering quality-focused buyers newer alternatives from the two OEMs.

Commercial mechanics are one-time unit sales with no recurring revenue, no subscription component, no publicly disclosed pricing, and no visible contracts or financing offerings. The operating footprint is that of a micro-business: a single contact line, no headcount disclosures, no management team listed, no funding history, no certifications, and no digital presence beyond a single basic website. Revenue, ownership, and employee data are absent from the source material.

Name

Lagoon Pools

Legal name

Lagoon Pools

Website

https://lagoonpools.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lagoon Pools is a privately held Australian reseller of fibreglass swimming pools, sourcing refurbished shells, factory seconds, and new pools from Freedom Pools and WA Fibreglass for direct-to-consumer sales to residential homeowners via appointment-based viewings.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Pool Sales: One-time sales of fibreglass pool shells including refurbished pools, factory seconds, and new pools. Revenue generated through direct customer purchases with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lagoon Pools supplies fibreglass swimming pool shells directly to Australian homeowners across three categories: refurbished pools (previously installed shells restored to near-new condition), factory seconds (new shells with cosmetic imperfections sourced from Freedom Pools or WA Fibreglass), and brand-new pools from Freedom Pools and WA Fibreglass in sizes ranging from 4m to 12m. Customers contact the business via website form, phone, or email to obtain quotes and arrange appointments.

Product overview

Lagoon Pools is a physical fibreglass pool supplier offering three distinct product categories: Refurbished Pools (previously installed shells restored to near-new condition), Factory Seconds (new pools with cosmetic imperfections from Freedom Pools or WA Fibreglass), and New Pools sourced from Freedom Pools and WA Fibreglass manufacturers. The company operates as a distributor/reseller rather than a manufacturer, providing budget-friendly alternatives alongside full-priced options.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Pools (Refurbs) Previously installed fibreglass pool shells that have been carefully removed, inspected, and restored to near-new condition, offering the look and function of a new pool at a fraction of the price. Aimed at budget-conscious Australian homeowners wanting quality on a budget.
• Factory Seconds Pools sourced from Freedom Pools or WA Fibreglass with purely cosmetic issues (e.g., excess glitter, gel coat issues, cancelled orders, or overstock) and no structural concerns. Available in various sizes such as 4m x 2.5m, 6.5m x 2.7m, 8m x 2m, and 10m x 3.4m.
• New Freedom Pools New fibreglass swimming pool shells manufactured by Freedom Pools, available in multiple sizes from 4m to 12m in length and a range of depth configurations, sold at full retail pricing to quality-focused Australian homeowners.
• New WA Fibreglass New fibreglass swimming pool shells sourced from WA Fibreglass, available in sizes ranging from 4.5m to 8.5m in length with various depth configurations, sold at full retail pricing to Australian homeowners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Freedom PoolscoreOEM/ Whitelabel/ Licensing PartnerFreedom Pools is a manufacturer that supplies fibreglass pool shells to Lagoon Pools. Lagoon Pools sources both factory seconds (returned or cancelled orders) and new pool inventory from Freedom Pools. The partnership provides Lagoon Pools with a steady supply of quality fibreglass pools across multiple size configurations.
• WA FibreglasscoreOEM/ Whitelabel/ Licensing PartnerWA Fibreglass is a Western Australian manufacturer that supplies fibreglass pool shells to Lagoon Pools. The partnership provides Lagoon Pools with factory seconds and new pool inventory from WA Fibreglass, enabling the company to offer additional size and style options to customers.

Recent moves4 records

Expansion highlights1 record

Emerging players

• Plungie: Australian manufacturer of precast/plunge pools offering compact alternative pools direct to homeowners. Partially overlaps with Lagoon Pools' residential pool offering, focusing on a modern, smaller-format segment of the market.

Direct peers

• Aqua Technics: Western Australian fibreglass pool manufacturer serving residential customers across size ranges comparable to Lagoon Pools' offerings. Geographically and product-line aligned with Lagoon Pools' WA Fibreglass and broader stock.
• Compass Pools Australia: Australian and New Zealand fibreglass pool manufacturer and seller with a comparable D2C model. Compass sells directly to consumers across multiple price/configurations, mirroring Lagoon Pools' role as a pool shell provider targeting residential buyers.
• Barrier Reef Pools Australia: Manufacturer of fibreglass pools in Australia offering multiple sizes to homeowners. Directly comparable product offering (fibreglass shells across configurations) and similar residential buyer focus, though with their own dealer network.

Regional players

• River Pools and Spas: US fibreglass pool manufacturer and installer providing shells to residential customers. Comparable product offering and residential buyer focus, but primarily serves the North American market rather than Australia.
• Trulock Pools: US-based fibreglass pool manufacturer and installer serving residential customers with comparable shell products. Comparable in product type and target buyer but operates in a different geography, providing a useful reference for scale and operations.

Others

• Freedom Pools: Australian fibreglass pool manufacturer and one of Lagoon Pools' two named OEM partners supplying new shells and factory seconds. Upstream supplier rather than competitor, but operates in the same product category.

Broad incumbents

• Narellan Pools: Australia's largest fibreglass pool manufacturer and franchised installer network. Overlaps with Lagoon Pools in the fibreglass residential pool category but operates at much greater scale and with a full installation/franchise model rather than pure resale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lagoon-pools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoon Pools