Sparklys

What Sparklys does

Sparklys Switzerland AG is a Swiss beverage company founded in 2019-2020 and headquartered in Appenzell, Switzerland, that produces and distributes low-calorie alcoholic and non-alcoholic sparkling beverages under the Sparklys Hard Seltzer and Sparklys Soda brands. The Hard Seltzer line is a 5% ABV sparkling beverage made from a fermented alcohol base, carbonated water from the Rheintal region, and natural flavors, with only 1.8g sugar and 80 calories per 250ml serving and claims of 30% fewer calories than conventional alcoholic mixed drinks. The newer Sparklys Soda line is a non-alcoholic, prebiotic beverage containing plant-based fiber (tapioca and topinambour), folic acid (Vitamin B9), and green tea extract for natural caffeine, at 12 kcal and 1.4g sugar per 100ml. Both product lines are gluten-free, vegan, climate-neutral certified (since 2022), and packaged in 100% recycled aluminum cans.

The company operates a hybrid go-to-market model combining a direct-to-consumer e-commerce storefront (sparklys.ch) with a bi-weekly subscription offering 15% discount and free shipping, alongside B2B wholesale and retail distribution through major Swiss channels including Spar (approximately 30 locations), Migros Online, BP Shops, Coop-to-Go, TopCC's 11 gastronomy markets, Galaxus, Brack, Schuetzengarten, Wyhus Belp, Drinks of the World, and Alfie's. Pricing is structured around 12-pack (CHF 13.80 Hard Seltzer) and 24-pack (CHF 28.80) units, plus a branded apparel and accessories collection (T-shirts, hoodies, robe, can opener, tote bags). The company also engages in event marketing through partnerships such as with Schwarzmatt Music (electronic events in Eastern Switzerland) and has received Master and Gold recognition at the 2024 Global Hard Seltzer Masters (The Spirits Business).

Sparklys is privately held and controlled by its four co-founders — Andri Zindel and Ayko Neil Kehl (Co-CEOs) along with Gabriel Altwegg (Finance) and Sandro Hagen (Technology) — supported by a small operations team handling key accounts, events, social media, and strategy. The company is bootstrapped except for a disclosed 2025-08-18 funding event with Appenzeller Bier, operates primarily within Switzerland and Liechtenstein, and targets health-conscious consumers aged 20-35 seeking better-for-you alternatives to conventional alcoholic and sugary soft drinks.

Name

Sparklys

Legal name

Sparklys Switzerland AG

Website

https://sparklys.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparklys Switzerland AG is a St. Gallen-area beverage company producing calorie-reduced, climate-neutral Hard Seltzer (5% ABV) and prebiotic Sparklys Soda, sold via DTC subscription and major Swiss retailers including Spar, Migros Online, BP Shops, and TopCC, targeting health-conscious 20-35 year old consumers in Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Hard Seltzer Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYAFAFAAAE

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer)

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYAFAFACAE

Sparkling/Carbonated Bottled Water Production

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

Keywords

• Hard seltzer beverages
• Prebiotic sparkling soda
• Low-calorie alcoholic drinks
• Functional soft beverages
• Swiss beverage brand

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through own e-commerce store (sparklys.ch) with subscription option offering 15% recurring discount and free shipping. Products sold include Hard Seltzer (Maracuja, Holunder, Variety Pack), Sparklys Soda (Yuzu & Ginger, Blueberry & Pomelo), and branded apparel/accessories.
2. B2B Wholesale & Retail Distribution: Wholesale supply to gastronomy sector through TopCC, retail distribution through major Swiss supermarket chains and convenience stores including Spar, Migros Online, BP Shops, Brack, Galaxus, Wyhus Belp, Drinks of the World, Schuetzengarten, Coop-to-Go.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Sparklys produces and sells Hard Seltzer (alcoholic sparkling water at 5% ABV) and non-alcoholic prebiotic Sparklys Soda, both as low-calorie, gluten-free, vegan beverages carbonated with regional Swiss water and packaged in 100% recycled aluminum cans. The company distributes these products to consumers through its own e-commerce shop with a subscription option as well as through Swiss retail chains, online retailers, and gastronomy wholesalers. A small line of branded apparel and accessories (T-shirts, hoodie, robe, tote bag, can opener) is also sold alongside the beverages.

Product overview

Sparklys Switzerland AG is a Swiss beverage company offering two main product lines: Sparklys Hard Seltzer (alcoholic sparkling water at 5% ABV) and Sparklys Soda (non-alcoholic prebiotic sparkling beverages). The Hard Seltzer line includes Maracuja (passion fruit) and Holunder (elderflower) flavors, available individually or as Variety Packs in 12 or 24-can packs. The Soda line features Yuzu & Ginger and Blueberry & Pomelo flavors, both containing plant fibers for digestive health support, folic acid, and low sugar content. Both product lines are gluten-free, vegan, and made with regional Swiss water. The company also sells branded apparel and accessories including T-shirts, hoodies, robes, tote bags, and can openers, all produced in Switzerland using organic materials and hand-printed/embroidered by local partner Atelier Ackerweg. Products are available for purchase through the online shop with subscription options offering 15% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Sparklys Hard Seltzer: Alcoholic sparkling beverage with 5% alcohol by volume, low calorie, gluten-free, and vegan. Available in Maracuja and Holunder flavors.
• Sparklys Soda

Products and services

• Sparklys Hard Seltzer Maracuja Alcoholic sparkling water at 5% ABV in passion fruit flavor. Calorie-reduced (80 kcal per 250 ml), gluten-free, vegan, naturally flavored, with 1.8g of sugar per serving. Sold in 12-pack and 24-pack formats.
• Sparklys Hard Seltzer Holunder Alcoholic sparkling water at 5% ABV in elderflower flavor. Calorie-reduced, gluten-free, vegan, naturally flavored, with low sugar content. Sold in 12-pack and 24-pack formats.
• Sparklys Hard Seltzer Variety Pack Mixed pack combining both Hard Seltzer flavors (Maracuja and Holunder). Available in 12-pack and 24-pack sizes and offered as a subscription with 15% discount.
• Sparklys Soda Yuzu & Ginger Non-alcoholic sparkling soda in yuzu and ginger flavors. Prebiotic drink with plant fibers supporting digestion and immune system via folic acid, with natural caffeine from green tea extract. 12 kcal per 100ml, 1.4g sugar per 100ml. Made with Swiss spring water from the Säntis region.
• Sparklys Soda Blueberry & Pomelo Non-alcoholic sparkling soda in blueberry and pomelo flavors. Prebiotic drink with plant fibers (tapioca and topinambour) supporting digestion, folic acid (Vitamin B9) for immune support, and natural caffeine from green tea extract. 12 kcal per 100ml, 1.4g sugar per 100ml.
• Sparklys Soda Variety Pack Mixed pack containing both Sparklys Soda flavors (Yuzu & Ginger and Blueberry & Pomelo). Prebiotic functional beverage with plant fibers. Available in 12-pack and 24-pack sizes with subscription option.
• Booze on the Loose Signature T-Shirts (Maracuja & Holunder) Branded T-shirts (Maracuja, Holunder, and Sparklys & Ackerweg variants) in 100% combed ring-spun organic cotton, 180 GSM, pre-washed and hand screen-printed by Atelier Ackerweg in St. Gallen, Switzerland.
• Nutrition Facts Hoodie Black-on-black hoodie featuring nutrition facts design. 85% organic cotton / 15% recycled polyester, 350 GSM, hand-printed with screen printing by Atelier Ackerweg in St. Gallen, Switzerland.
• Professional Sparklys Robe OEKO-TEX certified unisex robe in 100% cotton, 420 g/m², embroidered by Atelier Ackerweg in St. Gallen, Switzerland, suitable for club, beach, or everyday wear.
• Professional Can Opener 2000 Multi-functional keychain can opener designed for quick can opening at parties. Compact enough for pockets and keychains.

Quantifiable outcome

• 30% fewer calories than conventional alcoholic mixed drinks with 5% ABV
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• High Noon Sun Sips: High Noon (E. & J. Gallo) is a premium vodka-based hard seltzer with positioning around 'real' ingredients and bright flavor profiles. Closely mirrors Sparklys' better-for-you, lifestyle-led approach in the 5% ABV sparkling category.
• Truly Hard Seltzer: Truly (Boston Beer Company) is a top-2 U.S. hard seltzer with broad flavor lineups and similar clean-label positioning. Compares to Sparklys on occasion-based consumption, flavor variety strategy, and premium natural ingredient messaging.
• Vizzy Hard Seltzer: Vizzy (Molson Coors) markets added vitamin C and antioxidant positioning, paralleling Sparklys' functional-ingredient angle. Same RTD alcoholic sparkling water category with major distribution muscle behind it.
• White Claw Hard Seltzer: White Claw is the category-defining hard seltzer brand (Mark Anthony Brands) and the most direct comparator to Sparklys Hard Seltzer. Both target young, health-conscious drinkers with low-calorie, gluten-free, canned sparkling alcoholic water at ~5% ABV.
• Bon & Viv Spiked Seltzer: Bon & Viv (Anheuser-Busch InBev) is a mainstream hard seltzer offering that competes on shelf space and consumer awareness across Europe. Directly comparable in can format, ABV, and low-calorie positioning.

Emerging players

• Poppi: Poppi is a prebiotic soda brand selling apple cider vinegar-based functional soft drinks with gut-health claims. Highly analogous to Sparklys Soda's prebiotic fiber + low sugar proposition in the non-alcoholic functional beverage category.
• Olipop: Olipop is a functional soda brand featuring prebiotic plant fibers for digestive health with reduced sugar content. Direct category analogue to Sparklys Soda's positioning on gut health and low-calorie refreshment.

Broad incumbents

• Fever-Tree: Fever-Tree is a premium mixer and sparkling beverage brand distributed in Swiss and pan-European retail and gastronomy. Comparable on premium sparkling beverage positioning, mixers/clean-label credentials, and bar/retail channel structure.
• AHA Sparkling Water: AHA is Coca-Cola's functional sparkling water brand, with exotic flavor profiles and added ingredients (caffeine, antioxidants). Strong analogue to Sparklys Soda's prebiotic, low-calorie, functional proposition at scale.
• San Pellegrino (Essenzia/Sanpellegrino): San Pellegrino's flavored sparkling water range is a comparable premium sparkling refreshment offering in cans/bottles across European retail. Parallel to Sparklys on premium flavor positioning and on-premise/retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sparklysseltzer
• LinkedInlinkedin.com/company/sparklys
• Instagraminstagram.com/sparklysseltzer
• TikToktiktok.com/@sparklysseltzer

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparklys