Lagrama
Lagrama is a Spanish furniture manufacturer in Vinaròs, Castellón, that designs and sells modular residential furniture systems (AddLiving, Dressbox, Kubox, AirBox) through a distributor network and B2B professional portal, serving families, homeowners, and interior designers across Europe and the United States.
- Company typePrivate
- Founded-
- HeadquartersVinaròs, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lagrama does
Lagrama, S.L. is a Spanish designer and manufacturer of modular residential furniture headquartered in Vinaròs, Castellón, Spain. The company produces configurable furniture systems across four primary categories: youth bedrooms (Kubox, Cottage, Homage, Nidos, Literas, Camas Abatibles), living rooms (AddLiving modular wall units, sideboards, shelving), wardrobes (Dressbox modular stackable system, plus hinged, folding, and sliding-door lines), and home office (Addbox, Compact, Levita). Lagrama's core technology is a family of interlocking modular systems — AddLiving, Dressbox, Kubox, AirBox, and Addbox — designed by Toni Felip and Lluís Codina, which allows customers to combine modules across dimensional, finish, color, door type, and handle options to fit specific room geometries. The flagship design feature is a rebated front (galce) that conceals handles for a clean surface aesthetic, complemented by 1 cm thick side panels and complementary accessories (Nest, Fly, Mesitas OX).
Lagrama operates a B2B2C go-to-market: consumer-facing channels route prospects to a distributor/dealer network via the website's "Encuentra un distribuidor" CTA, while a dedicated professional portal (lagrama.es/profesionales) supplies B2B partners (interior designers, retailers, architects) with technical files, 3D models, high-resolution imagery, material samples, and a project advisory service called Lagrama Pro. The company maintains a physical showroom at its Vinaròs headquarters, participates in major international trade fairs (Salone Internazionale del Mobile di Milano 2013, Feria del Mueble de Zaragoza 2014/2018, Feria Hábitat Valencia 2018/2022), and distributes across at least 11 countries including Spain, Portugal, Italy, France, Germany, Netherlands, UK, Greece, Russia, Belgium, and the USA. Marketing is conducted through the corporate website, blog, YouTube, Facebook, Instagram, Pinterest, and a WhatsApp channel. Pricing is quote-based rather than publicly listed, indicating a made-to-order premium positioning with revenue per unit driven by configuration choices. The firm is privately held by founders/management, with no disclosed institutional investors; its only reported funding is a €54,635 grant from the Generalitat Valenciana in July 2019 to develop manufacturing cells under the Valencian Industry Strategic Plan.
Lagrama firmographics
Firmographics- Name
- Lagrama
- Legal name
- LAGRAMA, S.L.
- Website
- https://lagrama.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lagrama is a Spanish furniture manufacturer in Vinaròs, Castellón, that designs and sells modular residential furniture systems (AddLiving, Dressbox, Kubox, AirBox) through a distributor network and B2B professional portal, serving families, homeowners, and interior designers across Europe and the United States.
- Ownership category
- akta.pro rank
Lagrama industry classification
Industry- Product category
- Modular Residential Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)
- akta.pro primary industry
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)
- akta.pro secondary industries
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where Lagrama is headquartered
LocationHeadquarters
- HQ city
- Vinaròs
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lagrama business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Manufacturing and Sales: Lagrama designs, manufactures, and sells modular furniture directly to consumers and through a network of professional distributors. Revenue is generated from the sale of modular furniture systems including youth bedrooms, living rooms, wardrobes, and home office products. The company offers extensive customization options across product lines (AddLiving, Dressbox, Kubox, AirBox) with multiple finishes, colors, door types, and handle options, driving revenue per unit through premium configuration choices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing available — quote-based sales through professional distributors |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lagrama product offering
Product offeringCore offering
Lagrama designs, manufactures, and sells modular furniture systems for residential use, including youth bedrooms, living rooms, wardrobes, and home offices. Its product platform consists of interlocking modular lines (AddLiving, Dressbox, Airbox, Kubox, Addbox) that can be configured in dimensions, colors, finishes, door types, and handles, allowing customers to compose bespoke furniture for any room. The company sells primarily through a network of authorized distributors and dealers across Europe and the USA, complemented by a B2B professional portal serving designers and retailers.
Product overview
Lagrama is a Spanish furniture manufacturer specializing in modular furniture systems for homes. The company offers a platform-plus-modules architecture consisting of several interlocking product lines: AddLiving (living room modules), Dressbox (wardrobe system), Airbox (shelving), Kubox (youth bed modules), and Addbox (hanging storage). These systems are designed to be combined with complementary collections like Homage (beds), Cottage (youth styles), Compact/Levita (tables), and Nest/Fly (shelving accessories). All products feature extensive color and finish customization options, allowing customers to configure furniture to their specific space and aesthetic preferences.
Differentiator
Problem solved
Functional benefit
Brands
- AddLiving: Modular system for living rooms, sideboards, and storage solutions with various door and drawer configurations.
- Dressbox
- Kubox
- Airbox
- Cottage
- Homage
Products and services
- AddLiving Modular system of cabinets, drawers, and doors for configuring living rooms, sideboards, consoles, and chests of drawers. Modules can be floor-standing, on plinths or legs, or wall-mounted. Features rebated fronts that function as invisible handles and 1 cm thick side panels. Designed by Toni Felip and Lluís Codina.
- Dressbox Stackable box program for configuring wardrobes freely and quickly. Modules are stackable and allow composing wardrobes with customizable dimensions, finishes, and door types (hinged, folding, sliding).
- Airbox Modular shelving system allowing creation of unique structures by choosing different module sizes, colors, depths, and alternating between open modules and modules with doors. Used in youth bedrooms and living rooms.
- Kubox
Quantifiable outcome
- Demonstrated through participation in leading international furniture trade fairs including Salone Internazionale del Mobile di Milano (2013), Feria del Mueble de Zaragoza (2014, 2018), and Feria Hábitat Valencia (2018, 2022)
Companies that use Lagrama
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Lagrama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lagrama partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XikaraminorXikara collaborated with Lagrama on the CoolifeGame custom gaming setup project, providing design and space-fitting services to adjust Lagrama's furniture pieces to perfectly fit the available room dimensions. Xikara handled the design and assembly precision work while Lagrama provided the custom furniture (desks, storage modules, and decorative panels).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lagrama competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global flat-pack and modular furniture incumbent offering kids' bedrooms (STUVA, SMASTAD), wardrobes, and shelving systems through own retail and online channels. Comparable to Lagrama in modular/product architecture but vastly larger in scale, distribution, and price.
Direct peers
- Pomax: Belgian design-led home and furniture brand offering modular shelving and living-room pieces. Comparable in modular-design DNA, European multi-country distribution, and small-scale designer-attributed positioning.
- Calligaris: Italian contemporary furniture maker with modular/extending tables and storage systems distributed internationally via dealers. Comparable in modular living/dining offerings, designer-attributed collections, and multi-country dealer model.
- Muji: Design-led modular furniture and home-storage maker with broad European retail presence. Comparable to Lagrama in emphasizing configurable, minimalist, modular units for living rooms and bedrooms with a strong brand/design vocabulary.
- BoConcept: Danish customizable contemporary furniture brand operating a franchise showroom model internationally. Comparable in offering customizable modular living-room and storage units with a dealer/partner distribution footprint.
- Micuna: Spanish manufacturer specializing in children's and juvenile bedroom furniture (cribs, beds, modular rooms). Comparable to Lagrama's youth/juvenile bedroom focus, Iberian manufacturing base, and dealer-driven distribution.
- USM: Swiss maker of the USM Haller modular furniture system sold B2B and B2C with strong presence among architects and designers. Comparable in modular/shelving architecture and reliance on a professional-specifier sales channel.
- Hülsta: German manufacturer of modular living-room, bedroom, and hallway furniture systems sold through specialist retail. Comparable in wooden modular construction, German/European retail distribution, and configurability across product lines.
- Vitsoe: High-end modular furniture maker (Eames 606 Universal Shelving, Vitsœ 606) selling made-to-order configurations direct and through distributors. Comparable in configurability, made-to-order model, and designer-anchored premium positioning.
- Nan Furniture: Spanish juvenile/children's bedroom furniture maker producing modular rooms, bunk beds, and storage. Comparable to Lagrama's Cottage/Kubox youth-bedroom line, Iberian origin, and small-to-mid scale Spanish manufacturer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lagrama social profiles
Digital presenceLagrama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lagrama leadership team
Management profileNumber of profiles
Profiles1 record
Lagrama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lagrama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lagrama
What does Lagrama do?
Lagrama designs, manufactures, and sells modular furniture systems for residential use, including youth bedrooms, living rooms, wardrobes, and home offices. Its product platform consists of interlocking modular lines (AddLiving, Dressbox, Airbox, Kubox, Addbox) that can be configured in dimensions, colors, finishes, door types, and handles, allowing customers to compose bespoke furniture for any room. The company sells primarily through a network of authorized distributors and dealers across Europe and the USA, complemented by a B2B professional portal serving designers and retailers.
Is Lagrama a public or private company?
Lagrama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lagrama founded?
Lagrama was founded in -1. It employs 11 to 50 people.
Where is Lagrama based?
Lagrama is headquartered in Vinaròs, Spain, in the Europe region.
How does Lagrama make money?
One revenue line is on record: furniture Manufacturing and Sales.
Who are Lagrama's main competitors?
IKEA is listed as a broad incumbent. Direct peers are Pomax, Calligaris, Muji, BoConcept, Micuna, USM, Hülsta, Vitsoe and Nan Furniture.
Does Lagrama have an API?
No public API is recorded for Lagrama.
What industry is Lagrama in?
Lagrama's product category is Modular Residential Furniture. Its primary akta.pro industry code is CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds), with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 337122 and its SIC code is 2511.