Pomax

Name

Pomax

Legal name

BOLD NV

Website

https://pomax.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home interior furnishings

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), Home Furnishing Merchant Wholesalers (423220)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Home interior products
• Designer furniture collections
• Home decoration goods
• Tableware and lighting
• Textile and garden decor

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2C Product Sales: Direct-to-consumer sales of home interior products including furniture, decoration, table art, lighting, textile, wall decoration, candles, and garden items through the consumer webshop. Products are shipped to customers' homes or available for pickup at distribution points.
2. B2B Professional Sales: Wholesale and project sales to professional retailers, interior architects, hospitality businesses, and project developers through the B2B professional webshop and agent/distributor network.
3. Gift Vouchers: Gift vouchers sold online and at distribution points, valid for one year from purchase date.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pomax designs, curates, and distributes a unified home interior collection spanning furniture, table art, decoration, lighting, textiles, wall decoration, candles, and garden/orangerie items. The company sells directly to consumers in Belgium and the Netherlands through its B2C webshop (pomax.com) and to professional retailers, interior architects, and hospitality businesses through a dedicated B2B professional webshop (business1.pomax.com) supported by an agent and distributor network across Europe. The portfolio is enriched by exclusive designer collaborations (Kuti's by Antoinette Dewinter, Eclipse by Suuz Studio, Cycle by Sophie Casier, maNi by Patricia Rommens) and emphasizes the use of certified natural and recycled materials.

Product overview

Pomax is a Belgian interior design brand (operating since 1993) offering a unified home collection platform. The core offering spans multiple product categories: Table Art (tableware, cutlery, glassware), Furniture (seating, tables, storage, modular concepts), Decoration (vases, candles, lanterns), Lighting (table/floor/hanging lamps), Textile (cushions, throws, rugs), Wall Decoration (mirrors, canvas), Candles, and Garden/Orangerie items. The portfolio includes designer collaborations (Kuti's by Antoinette Dewinter, Eclipse by Suuz Studio) and named interior concepts. Pomax operates both a B2C consumer webshop and a B2B Professional Webshop (business1.pomax.com) for retail and hospitality projects. The company emphasizes sustainability through certified natural and recycled materials, with a 'soul in your home' design philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Art Table setting product line including tableware, cutlery, glasses, pitchers, serving trays, chopping boards, bread/napkin/cutlery baskets, table linen, and accessories for consumers and B2B customers.
• Furniture Comprehensive furniture collection featuring cabinets, consoles, racks/shelves, tables, chairs, stools, benches, sofas/armchairs, coffee/side tables, poufs, wall racks, modular concepts, and bar chairs.
• Decoration Home decoration items including vases, hurricanes/T-lights, candle holders, lanterns, dishes and baskets, photo frames, wall hooks and coat-hangers, and decorative objects.
• Lighting Lighting solutions comprising table lamps, floor lamps, hanging lamps, wall lamps, and outdoor lighting for residential and hospitality interiors.
• Textile Textile products including cushions, floor cushions, throws, and rugs for home interiors.
• Wall Decoration Wall decoration items such as mirrors and canvas/wall deco pieces for residential and commercial interiors.
• Candles Candle collection including standard candles and scented candles.
• Garden / Orangerie Garden and orangerie products featuring flowers, plants, and flower pots.
• Kuti's Collection (by Antoinette Dewinter) Ceramic collection by Antoinette Dewinter for Pomax — an ode to rhythm, fertility, and the African continent with patterns symbolizing fertility and green tones evoking growth and renewal.
• Eclipse Collection (by Suuz Studio) Designer collaboration collection designed by Suuz Studio for Pomax, featuring distinctive aesthetic and storytelling.
• Professional Webshop (B2B) Dedicated B2B platform for professional retail, project and hospitality customers offering professional prices and exclusive information on new Pomax products, with agent and distributor support across Europe.
• Gift Vouchers Digital gift vouchers valid for one year from purchase date, redeemable at Pomax distributors and the online webshop.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• GLS (General Logistics Systems)coreTechnology or IntegrationGLS courier service handles home delivery for Pomax's B2C online orders in Belgium and Netherlands. Provides Track & Trace tracking for customers. Delivery takes 1-3 working days after shipping confirmation.
• Designer Antoinette DewintercoreStrategic or Co-development PartnerCollaboration on Kuti's collection - an ode to rhythm, fertility, and African continent featuring ceramics with symbolic patterns carved into them, green tones evoking growth and renewal.
• Suuz StudiocoreStrategic or Co-development PartnerCollaboration on Eclipse collection - a new design collection for Pomax featuring distinctive aesthetic and storytelling.
• Sophie CasiercoreStrategic or Co-development PartnerCollaboration on Cycle collection - tableware and decoration inspired by peony and quiet rhythms of nature, capturing moments in natural cycles.
• Patricia RommenscoreStrategic or Co-development PartnerCollaboration on maNi collection for Pomax - part of the designer collaboration program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bloomingville: Copenhagen-based home interior brand offering furniture, lighting, textiles and home accessories through D2C and a wholesale/dealer network across Europe; operates a similar one-stop-shop, multi-channel home concept to Pomax.
• Ferm Living: Danish designer-led home and lifestyle brand with curated collections across lighting, furniture, textiles and accessories sold D2C and through premium dealers; highly comparable to Pomax on designer collaboration model, multi-category offering and European premium positioning.
• Westwing: European online home and living retailer operating country-specific D2C stores across the continent; comparable to Pomax on curated home assortment sold via a dedicated consumer webshop and a multi-country European footprint.
• Bolia: Premium Nordic-designed home furniture and interior brand sold through a D2C webshop and own showrooms with European B2B/contract trade; comparable to Pomax on premium positioning, designer-led collections and dual consumer/trade go-to-market.
• Madam Stoltz: Danish curated lifestyle and home accessories brand sold D2C and through wholesale partners in Europe; comparable to Pomax on soulful, bohemian aesthetic, multi-category assortment and reliance on a premium dealer/distributor channel.

Broad incumbents

• JYSK: Large Scandinavian home furnishings retailer with extensive European store and online presence across furniture, textiles, lighting and decoration; overlaps with Pomax's multi-category breadth at the value-to-mid end of the same market.
• IKEA: Global mass-market home furnishings retailer with extensive own stores, D2C e-commerce and a growing offering in decorative home, lighting, textiles and tableware; the dominant incumbent in Pomax's broader addressable categories.
• Maisons du Monde: Major French-headquartered multi-category home furnishings brand with European D2C webshop plus extensive own-store and B2B/contract network; broader assortment and scale but overlapping on the curated decorative home positioning Pomax occupies.
• H&M Home: Home furnishings extension of a global fashion retailer selling a wide range of decorative home, textiles, lighting and tableware via strong D2C e-commerce; represents a broader incumbent competing for similar lifestyle-driven home purchases.

Regional players

• Côté Maison: France/Benelux-focused home decoration and lifestyle brand with curated interior collections sold online and through dealers; comparable regional positioning, although primarily active in French-speaking markets where Pomax's D2C is currently absent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PomaxOfficial
• LinkedInlinkedin.com/company/pomax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomax