Mezcal Lagrimas de Dolores

What Mezcal Lagrimas de Dolores does

Mezcal Lágrimas de Dolores is a family-owned premium mezcal producer operating under the legal entity Productora de Mezcal Hacienda Dolores S.P.R. de R.L., headquartered in Durango, Mexico. Founded in 2007 by the Gutierrez family, the company produces 100% agave mezcal exclusively from Agave durangensis, an agave species endemic to the State of Durango in northern Mexico. Agave is harvested from the family-owned Rancho La Campana de Santa Elena in the Mezquital Municipality using traditional jimado (hand-harvesting) methods, then cooked and distilled under ancestral techniques. The core product portfolio comprises Mezcal Joven (unaged, available in 250ml and 750ml formats) and Mezcal Añejo (aged four seasons in white oak, in 250ml and 750ml formats), with a premium tier extension called Agave Cenizo III that undergoes a third copper-still distillation. Bottles are custom-designed and manufactured by Saverglass in Feuquières, France, with leather accents over the cork evoking Mexican fine-horse culture and 18th-century hacienda heritage tied to the Virgen de los Dolores (Mater Dolorosa).

The company generates revenue through direct-to-consumer sales of its mezcal portfolio via a bilingual (Spanish/English) e-commerce storefront on its own website, accepting payment by bank transfer. Unit pricing ranges from approximately $281 MXN (250ml Joven) to $985 MXN (750ml Añejo), with the higher-tier Agave Cenizo III priced as the flagship offering. Distribution is exclusively direct-to-consumer with no disclosed retail, hospitality, or third-party distributor relationships. The customer base consists of premium spirit connoisseurs seeking artisanal, heritage-quality mezcal from rare endemic agave varieties. With 6 employees, no institutional investors, no funding rounds, and no disclosed revenue, the company operates as a small-scale, vertically integrated craft producer focused on brand storytelling, terroir differentiation, and DTC sales rather than scaled distribution.

Name

Mezcal Lagrimas de Dolores

Legal name

Productora de Mezcal Hacienda Dolores S.P.R. de R.L.

Website

https://lagrimasdedolores.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mezcal Lágrimas de Dolores is a family-owned Durango, Mexico-based premium mezcal producer that sells 100% Agave durangensis spirits (Joven, Añejo, and triple-distilled Agave Cenizo III) directly to consumers worldwide via a bilingual e-commerce storefront, targeting premium spirit connoisseurs seeking artisanal, heritage-quality mezcal from endemic agave varieties.

Ownership category

akta.pro rank

Headquarters

HQ city

Durango

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of premium mezcal products through the company's e-commerce platform. Products are sold in various bottle sizes (250ml and 750ml) with different aging profiles (Joven, Añejo, and Agave Cenizo III). Payment is accepted via bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mezcal Lágrimas de Dolores produces premium artisanal mezcal 100% from Agave durangensis, an endemic species harvested from the hills of Rancho La Campana de Santa Elena in the Mezquital Municipality of Durango, Mexico. The portfolio includes unaged Joven, white-oak-aged Añejo, and the premium triple-distilled Agave Cenizo III, packaged in exclusive Saverglass bottles. The brand sells its bottled mezcal directly to consumers worldwide through its bilingual e-commerce storefront.

Product overview

Lágrimas de Dolores is a premium mezcal producer from Durango, Mexico, offering a portfolio of mezcales made from 100% Agave durangensis. The core product line consists of Mezcal Joven (unaged) and Mezcal Añejo (aged in white oak), both available in 250ml and 750ml bottle sizes. The premium tier includes Agave Cenizo III, which undergoes a third distillation for enhanced quality. All products are distilled at Hacienda Dolores and bottled in custom glassware manufactured by Saverglass in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mezcal Joven (Joven Cenizo) Unaged mezcal made from 100% Agave durangensis, characterized by a translucent appearance, smoky aroma, and subtle herbaceous notes; sold in 250ml and 750ml bottles to premium spirit consumers.
• Mezcal Añejo Aged mezcal matured in white oak for four seasons, presenting a dark amber color, peaceful woody flavor, and friendly herbaceous notes from cooked Agave durangensis; sold in 250ml and 750ml bottles.
• Agave Cenizo III

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SaverglasscoreOEM/ Whitelabel/ Licensing PartnerBottle manufacturing partner based in Feuquières, France. The bottle was exclusively designed and moulded for Lágrimas de Dolores by Saverglass, a premium glass bottle manufacturer.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Jose Cuervo: World's largest tequila producer with expanding mezcal offerings (e.g., 400 Conejos). Comparable as an agave-spirits incumbent with dominant distribution and brand investment capacity.
• Pernod Ricard: Global spirits multinational that owns Del Maguey and other premium mezcal/tequila brands. Comparable as a strategic acquirer and competitor shaping the premium mezcal category globally.
• Patrón Tequila: Premium tequila brand owned by Bacardi with broad global distribution. Comparable as a premium agave-spirit brand at scale, but operates in adjacent category with much larger portfolio and reach.

Direct peers

• Bozal Mezcal: Craft mezcal brand featuring rare agave varieties with distinctive bottle design and premium positioning. Closely matches Lágrimas de Dolores' niche strategy of highlighting endemic/wild agave in artisanal production.
• El Jolgorio: Single-mezcalero mezcal brand focused on rare and wild agave expressions. Directly comparable as a producer-led brand emphasizing unique agave varietals and artisanal methods.
• 400 Conejos: Mexican mezcal brand offering artisanal mezcals with emphasis on traditional production methods. Comparable craft mezcal positioning aimed at premium consumers.
• Del Maguey: Single-village artisanal mezcal producer offering a portfolio of premium mezcals from Oaxaca. Directly comparable as a craft premium mezcal brand targeting connoisseurs with terroir-driven production.
• Nuestra Soledad: Cooperative mezcal brand featuring single-village mezcals from Oaxaca. Similar artisanal production model and premium positioning targeting spirit enthusiasts.
• Casa Noble: Premium agave spirits producer with both tequila and mezcal offerings. Comparable premium positioning and craft production ethos applied to agave-based distilled spirits.
• Mezcal Vago: Single-producer mezcal brand sourcing from multiple Oaxacan mezcaleros with a DTC and specialty retail presence. Comparable as an artisanal, producer-focused mezcal brand pursuing premium niche positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l%E0%B8%A3%E0%B8%81grimas-de-dolores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezcal Lagrimas de Dolores