Laguna Board of REALTORS®

What Laguna Board of REALTORS® does

Laguna Board of REALTORS® (LBOR) is a non-profit professional trade association chartered by the National Association of REALTORS® in 1924, predating the incorporation of Laguna Beach itself. It serves licensed real estate professionals — REALTORS®, brokers, appraisers, and affiliates — in Laguna Beach, Dana Point, and surrounding Orange County communities. LBOR operates from a single office at 939 Glenneyre St., Suite A, Laguna Beach, with a staff of 13, and exists as the chartered local Board for its territory within the larger NAR and California Association of REALTORS® (CAR) federated structure.

The association's core product is membership, segmented into REALTOR®, Affiliate, and Appraiser tiers. Members receive access to the California Regional Multiple Listing Service (CRMLS), the Supra eKey electronic lockbox system, professional standards and ethics enforcement, education and continuing-education classes, government-affairs advocacy, and a calendar of weekly marketing meetings, broker previews, and quarterly mixers. Supporting integrations include MLS-Touch (mobile MLS), ShowingTime (showing scheduling), zipForms (digital forms), RPR (property data and analytics), and RatePlug (mortgage rate lookup), all accessed through LBOR's member portal. The technology stack is conventional association tooling — there is no proprietary AI/ML layer, no patents, and no in-house engineering product beyond portal administration.

LBOR's revenue model is membership-dues-driven and subscription-recurring, supplemented by program and event income. It does not raise outside capital, has no parent company, and operates on a non-profit basis. Distribution is direct, primarily through the association office and member portal, with marketing conducted via social channels (Facebook, Instagram, X, YouTube), weekly emails, and in-person events held at fixed venues such as Ivan'z @ Mozambique Restaurant in Laguna Beach. Key partnerships are structural: NAR (chartering body, since 1924), CAR (state layer), CRMLS (MLS provider), and a set of policy-coordination partners including Smart Coast California, the Newport Beach Association of REALTORS®, and the Orange County Association of REALTORS®.

Name

Laguna Board of REALTORS®

Legal name

Laguna Board of REALTORS®

Website

https://lagunarealtors.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Laguna Board of REALTORS® is a non-profit professional trade association chartered by NAR in 1924, serving licensed REALTORS®, brokers, appraisers, and affiliates in Laguna Beach, Dana Point, and surrounding Orange County via MLS access, Supra eKey, education, ethics enforcement, and advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Beach, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues and Fees: Annual and prorated membership dues collected from REALTORS®, brokers, appraisers, and affiliate members. Fees support association operations, member services, and advocacy programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Laguna Board of REALTORS® is a nonprofit professional trade association that provides membership-based services to licensed real estate professionals in the Laguna Beach, Dana Point, and surrounding Orange County areas. Its core offerings include REALTOR®, Affiliate, and Appraiser memberships that bundle access to the California Regional Multiple Listing Service (CRMLS), Supra electronic lockbox access via the eKey smartphone application, professional standards and ethics enforcement, continuing education, government affairs advocacy, and weekly networking events.

Product overview

Laguna Board of REALTORS® is a professional trade association serving real estate professionals in the Laguna Beach area since 1924. The organization provides a membership-based service portfolio centered on REALTOR®, Affiliate, and Appraiser memberships. Core offerings include access to the California Regional Multiple Listing Service (CRMLS), Supra electronic lockbox access via the eKey application, and weekly marketing meetings/broker preview events. Members also receive education programs including new member orientation and ongoing CE courses, government affairs advocacy, networking events, and a member portal for billing and directory access. The organization connects members with tools like MLS-Touch, ShowingTime, zipForms, RPR, and RatePlug, and participates in the broader CAR and NAR network for additional member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership Full membership for licensed real estate agents and brokers providing access to CRMLS, networking events, education, Supra lockbox access, government affairs advocacy, and professional standards services.
• Affiliate Membership Membership for business professionals providing products or services to the real estate industry such as lenders, title/escrow companies, mortgage companies, attorneys, and home warranty providers.
• Appraiser Membership Specialized membership for licensed appraisers providing search-only access to CRMLS, networking opportunities, and ongoing education classes.
• MLS Access via CRMLS Multiple Listing Service access through CRMLS for property listings, search, and data services for members.
• Supra Lockbox Access via eKey Electronic lockbox system using the Supra eKey smartphone application for secure property access at $50 + tax activation fee and $17.49 monthly subscription fee.
• Education Programs Ongoing education classes, new member orientation, CE courses, and access to NAR and CAR educational resources for members.
• Weekly Marketing Meetings and Broker Preview Weekly networking events where members can preview and promote new listings, held at Ivan'z @ Mozambique Restaurant in Laguna Beach.
• Government Affairs Program State and local advocacy, legislative updates, fair housing resources, and REALTOR Action Fund participation for members.
• Event Calendar and Networking Calendar of events including weekly, quarterly, and annual networking opportunities, mixers, and educational seminars for members.
• Market Reports Laguna Beach market statistics including new listings, closed sales, and inventory data published monthly for members.
• Member Portal Online portal for member access including billing, directory, event registration, and resource center.
• Facilities Rental Conference room and meeting space rental at the LBOR office for members and community use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Smart Coast California (SCCA)minorStrategic or Co-development PartnerLBOR is a proud member of Smart Coast California, a 501(c)6 established in 2019 to promote and advocate for private property rights and smart land use policies in coastal regions.
• Newport Beach Association of REALTORS® (NBAOR)minorStrategic or Co-development PartnerCo-hosted forum on Sea Level Rise & Coastal Erosion with UCSC Distinguished Professor Gary Griggs.
• Orange County Association of REALTORS® (OCAR)minorStrategic or Co-development PartnerCo-hosted forum on Sea Level Rise & Coastal Erosion and AB 38 Defensible Space Forum.
• California Association of REALTORS® (CAR)coreStrategic or Co-development PartnerState-level association providing member benefits, legal updates, advocacy, and professional development resources to LBOR members.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association that chartered LBOR as a local Board in 1924. Provides Code of Ethics, national member benefits, and advocacy.
• California Regional Multiple Listing Service (CRMLS)coreTechnology or IntegrationProvides MLS access and training to members for property listings and searches.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Newport Beach Association of REALTORS®: Neighboring Orange County local REALTOR® association of comparable size and coastal-luxury focus. Already a documented co-host partner on coastal-erosion programming, indicating directly comparable membership structure and member base.
• Houston Association of REALTORS®: Large local REALTOR® association operating the same chartered-board model, providing MLS (HAR.com), member services, advocacy, and education to REALTORS® in a single metro market. Closest comparable in operating model at a different scale and geography.
• Miami Association of REALTORS®: Major Southeast local REALTOR® association operating SEFMLS and providing the same bundle of membership, MLS, lockbox, education, and advocacy services to members in a luxury coastal market — closely analogous to LBOR's coastal-luxury focus.
• Orange County Association of REALTORS®: Larger regional Orange County REALTOR® association. Operates the same chartered-board model serving REALTORS®, affiliates, and appraisers in an overlapping Southern California territory with identical MLS, Supra, and CAR/NAR integrations.

Broad incumbents

• National Association of REALTORS®: National federation that chartered LBOR in 1924 and provides the Code of Ethics framework, national designation programs, and federal advocacy. Defines the structural framework within which LBOR's regulatory moat exists.
• California Association of REALTORS®: State-level chartered REALTOR® trade association providing legal updates, ethics arbitration, forms (zipForms), and advocacy to all California local boards including LBOR. Operates as the umbrella body that charters and supports LBOR's membership value proposition.

Others

• California Regional Multiple Listing Service (CRMLS): Core MLS infrastructure provider to LBOR members. Functions as an upstream technology and data vendor that LBOR depends on for member MLS access — adjacent infrastructure rather than a competing trade association.
• Smart Coast California: 501(c)(6) advocacy coalition promoting private property rights and smart land-use policy in California coastal regions. LBOR is a documented member; this is an adjacent ecosystem partner rather than a competing association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LagunaBoardCA
• YouTubeyoutube.com/channel/UCVuGdtnlpK9M0vV47baGDmA
• Facebookfacebook.com/LBOR-106557365363653
• Instagraminstagram.com/lagunaboardofrealtors
• LinkedInlinkedin.com/company/laguna-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Board of REALTORS®