orange county association of realtors (ocar)

What orange county association of realtors (ocar) does

Orange County REALTORS® (OCAR) is a non-profit professional trade association headquartered in Laguna Hills, California, with a secondary office in Fountain Valley. It serves more than 15,000 licensed real estate salespersons, brokers, appraisers, and affiliated service professionals (mortgage, title, escrow) operating in Orange County. The association delivers a bundled platform-plus-services offering that combines CRMLS Matrix MLS access, zipForm® and Transact electronic transaction management, Supra key/lockbox services, ShowingTime scheduling, Lone Wolf Relationships CRM, RPR and RealReports property intelligence, and CloudCMA comparative market analysis, alongside a five-track education catalog (Tracks 1–5), Code of Ethics and Fair Housing training, professional standards enforcement, government affairs advocacy, and seven regional weekly marketing meetings.

The business model is member-funded. Primary revenue derives from annual membership dues from licensed professionals and affiliates; secondary revenue comes from course registration fees (members typically attend free, while non-members pay $25–$40 per course), nominal $1–$3 marketing-meeting entry fees, room rentals, and affiliate discount program marketing partnerships (e.g., Aquarium of the Pacific, Harry & David, BMW Group). Distribution occurs through a self-serve RAMCO member portal, an in-person education center in Laguna Hills, online webinars, office outreach training, and active social channels (Instagram, TikTok, YouTube, Facebook, LinkedIn, X).

OCAR's strategic posture in 2024 centers on embedding third-party AI tools into the member stack (RealReports' Aiden advisor, Google Gemini, ChatGPT, Canva AI, Veo 3) and educating members on their use under an Ethical AI Use Plan, while expanding the regional marketing-meeting footprint and adding AB38 wildfire-compliance education. Revenue figures are not publicly disclosed, consistent with its California non-profit status and its explicit carve-out from the California Consumer Privacy Act.

Name

orange county association of realtors (ocar)

Legal name

Orange County REALTORS®

Website

https://ocar.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange County REALTORS® is a non-profit trade association serving over 15,000 licensed real estate agents, brokers, appraisers, and affiliates in Orange County, California, delivering MLS access, education, transaction tools, advocacy, and marketing meetings through a bundled member platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from licensed real estate salespersons, brokers, appraisers, and affiliated service professionals (mortgage, title, escrow). As a non-profit entity under California law, membership fees support association operations and member services.
2. Education and Training Fees: Course registration fees for professional development programs, many offered free to members with fees for non-members ($25-$40 range observed). Revenue from CE courses, designation programs, and specialized training.
3. Event and Meeting Fees: Entry fees for marketing meetings and broker previews ($1-$3 per event) and room rental fees for member use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Orange County REALTORS® (OCAR) is a non-profit professional real estate trade association serving over 15,000 licensed salespersons, brokers, appraisers, and affiliated service professionals in Orange County, California. Its core offerings bundle access to the CRMLS multiple listing service, zipForm® and Transact electronic transaction management, ShowingTime scheduling, Supra lockbox services, education programs (Code of Ethics, Fair Housing, designation tracks), marketing meetings, professional standards oversight, government advocacy, and member discounts on third-party products and services.

Product overview

Orange County REALTORS® operates as a membership-based professional real estate trade association offering a platform-plus-services model. The core offerings include zipForm® and Transact (transaction management), CRMLS Matrix (MLS platform), and ShowingTime (scheduling), supplemented by educational tracks, marketing meetings, and the OC REALTOR® Magazine. Additional products include RealReports (AI-powered property reports), RPR (property data analytics), and Relationships CRM (AI-powered contact management). The association serves over 15,000 licensed real estate professionals with tools for listings, transactions, marketing, and professional development across five educational tracks.

Differentiator

Problem solved

Functional benefit

Brands

• OCAR Cares Foundation: The OCAR Cares Foundation Member Relief Program was created to assist Orange County REALTORS® members suffering financial hardship due to the onset of a major illness, accident, or other unforeseeable life-changing event.
• OC REALTOR® Magazine

Products and services

• zipForm® Electronic Transaction Management Free member benefit providing electronic transaction management and digital forms for buy, sell, or lease real estate transactions; available to OCAR members.
• Transact (C.A.R. Transaction Platform) C.A.R. transaction management platform for document handling and digital signatures, offered alongside zipForm® for OCAR members.
• CRMLS Matrix MLS Platform Access California Regional Multiple Listing Service platform providing property listings, search, client collaboration tools, broker office administration, and market statistics for OCAR members.
• ShowingTime Showing Scheduling Scheduling software with full MLS integration for tracking and maximizing property showings, with 24/7 access and immediate appointment confirmation.
• Supra Key & Lockbox Service Secure electronic key and lockbox service for property access with SupraWeb account management and feedback systems for OCAR members.
• Lone Wolf Relationships CRM AI-powered CRM platform (replacing LionDesk) offering contact management, automated email/text marketing, client/property matching, Google/Outlook integration, and AI-powered personalization for OCAR members.
• REALTORS® Property Resource (RPR) Comprehensive property data platform covering 160 million properties with analytics, market trends, school reports, geographic data, and dynamic client reports for desktop and mobile.
• RealReports AI Property Intelligence AI-powered 'Carfax for Homes' reports combining data from 70+ providers with AI property advisor Aiden for property insights, lead generation, and decision-making.
• OCAR Member Portal (RAMCO) Web-based member portal for event registration, education enrollment, committee management, directory access, billing, and member services; serves as the primary member interaction hub.
• OCAR Marketing Meetings & Broker Previews Seven regional weekly in-person networking meetings and broker previews (North, South, East, West, Central, Fountain Valley, Laguna Hills) for member listing promotion, with $1–$3 entry fees.
• OC REALTOR® Magazine Quarterly association publication covering leadership, market trends, sustainability, energy efficiency, innovation in homeownership, and member achievements.
• OCAR Cares Foundation Member Relief Program Foundation program providing financial assistance to OCAR members suffering hardship due to major illness, accident, or other unforeseeable life-changing events.
• OCAR Continuing Education and Designation Programs Catalog of 100+ professional development courses covering five educational tracks: New REALTOR® Essentials, Business Setup, Prospecting & Marketing, Market & Pricing Expertise, and Mastering the Transaction, including Code of Ethics, Fair Housing, and licensing exam preparation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability19 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• CRMLS (California Regional Multiple Listing Service)coreTechnology or IntegrationCRMLS provides the Multiple Listing Service platform used by OCAR members for property listings, search, and market data. The association offers CRMLS-related training courses including CRMLS 101, Matrix Agent Essentials, CRMLS On the Go, and CRMLS Top Violations compliance training.
• zipForm®coreTechnology or IntegrationzipForm® is a free member benefit providing electronic transaction management and forms for buy, sell, or lease transactions. OCAR offers comprehensive zipForm training including Introduction, Advanced Features, Mobile, and Tips & Tricks courses.
• SupracoreTechnology or IntegrationSupra provides key and lockbox services for property access. OCAR offers Supra 101 training and Supra email settings courses for member benefit utilization.
• ShowingTimemajorTechnology or IntegrationShowingTime provides scheduling software with full MLS integration for tracking and maximizing showings. Available through CRMLS for OCAR members.
• Lone Wolf (Relationships CRM)majorTechnology or IntegrationLone Wolf's Relationships CRM is an AI-powered platform replacing LionDesk, offering contact management, automated email/text marketing, client/property matching, and Google/Outlook integration. OCAR offers training on the platform transition and features.
• RealReportsmajorTechnology or IntegrationAI-powered property data platform providing Carfax-style reports with Aiden AI advisor. Multiple courses offered including RealReports 101, RealReports Pulse, Client for Life, and Secrets from the Pros.
• REALTORS® Property Resource (RPR)majorTechnology or IntegrationRPR provides property data, business tools, and marketing resources for REALTORS® with courses on prospecting, market statistics, and RPR fundamentals.
• Duane Gomer SeminarsmajorImplementation/ SI/ Consulting PartnerDuane Gomer Seminars provides MLO Continuing Education and DRE State Exam Prep courses taught by their instructors at OCAR education center.
• C.A.R. (California Association of REALTORS®)coreStrategic or Co-development PartnerState-level REALTOR® association providing standard forms (zipForm, Transact), education curriculum, and regulatory advocacy. OCAR offers C.A.R.-based courses and utilizes C.A.R. forms for transactions.
• Aquarium of the PacificminorGTM or Marketing PartnerAffiliate discount program offering members access to Employee & Affiliate Online Discount eTicket program at the Aquarium of the Pacific.
• Harry & DavidminorGTM or Marketing PartnerMember discount program offering up to 20% off discount on all products within the 1-800Flowers family of brands using code OCRMD0089.
• BMW GroupminorGTM or Marketing PartnerCorporate Fleet Pricing program offering members exclusive corporate fleet pricing at any BMW dealership.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Greater Los Angeles Association of REALTORS: Direct local-AOR competitor serving a large share of LA-area real estate professionals. Closely comparable in mission, services (MLS access, education, advocacy), and member base to OCAR, with overlapping coverage of Southern California.
• Pacific Southwest Association of REALTORS: Local San Diego-area REALTOR association offering MLS, education, and member services. Comparable in operating model and member offerings to OCAR, competing in the broader Southern California region.
• Inland Valleys Association of REALTORS: Local AOR serving Riverside and San Bernardino counties. Comparable to OCAR as a California local AOR delivering MLS, education, and professional standards services to its membership.
• Southland Regional Association of REALTORS: Southern California local AOR offering MLS access, education, and professional standards. Directly comparable to OCAR in scope and structure, competing for members in the greater LA/Inland Empire region.

Broad incumbents

• California Association of REALTORS (C.A.R.): State-level REALTOR trade association that provides standard forms, education curriculum, and advocacy to California local AORs including OCAR. Comparable as the supra-organization of which OCAR is a local chapter, with overlapping membership services.
• National Association of REALTORS (NAR): National federation of REALTOR associations and the parent body of OCAR's REALTOR designation. Highly comparable in structure (membership, ethics, MLS governance) but operates at national scale and is the source of much of OCAR's MLS and ethics framework.

Regional players

• Miami Realtors: Major Southeast Florida REALTOR association providing MLS, education, and advocacy. Similar membership-association model to OCAR, but operates in a different regional market.
• Houston Realtors (HAR): Large Texas-based REALTOR association with MLS and consumer-facing property portal. Comparable organizationally to OCAR, but serves a different geographic market and does not compete for Orange County members.

Others

• Bright MLS: Large regional MLS covering the Mid-Atlantic and parts of the Midwest. Comparable to OCAR's MLS partner in role (listing infrastructure for real estate professionals), though operating in a different region and not a direct competitor to OCAR.
• CRMLS (California Regional MLS): Core technology partner that provides the MLS platform that OCAR distributes to its members. Not a competing association, but a critical infrastructure provider whose relationship with OCAR directly determines member value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the_ocrealtors
• YouTubeyoutube.com/c/OrangeCountyREALTORS
• Facebookfacebook.com/theocrealtors
• LinkedInlinkedin.com/company/ocrealtors
• Instagraminstagram.com/theocrealtors
• TikToktiktok.com/@theocrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orange county association of realtors (ocar)