La Huerta Hotel
La Huerta Hotel is a Colombian boutique regenerative-tourism hotel near Lake Calima, combining a farm-to-table restaurant, corporate event halls, outdoor experiences, and a Campo Escuela agroecology field school, serving leisure travelers, corporate retreat buyers, and regenerative-agriculture students.
- Company typePrivate
- Founded-
- HeadquartersYotoco, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Huerta Hotel does
La Huerta Hotel is a boutique regenerative-tourism hotel operating on a 7-hectare property between Yotoco and Lake Calima in Valle del Cauca, Colombia, under the legal entity Calima Gourmet SAS. Founded in 2015 by agronomist Iván Castrillón Libreros and Gina Zárate, the company runs King, Twin, and Triple room accommodations, a farm-to-table restaurant sourcing over 70 organic ingredients grown on-site (no agrochemicals), and two corporate event halls with capacities of 20 and 60 people. Revenue is generated across six streams: room rentals, restaurant covers (including day visitors), corporate events and team-building, outdoor experiences (paddle, birdwatching, cycling, cooking classes), the Campo Escuela Field School and 4-day Diseño de Fincas Productivas course (USD 650–850 per attendee), and the La Huerta LAB online learning community with 400+ Latin American members.
The underlying technology is a regenerative-agriculture system organized around seven "Forest Immunity Principles" (microclimate, microorganisms, nutrient recycling, diversity, water management, energy flow, rest) refined over eight years into the proprietary La Huerta Hotel Method for farm design. Supporting infrastructure includes a black-water treatment system using mountain microorganisms to produce liquid fertilizer, terrace-based water management, soil carbon sequestration that yields a negative operational carbon footprint, and a biological corridor linking the hotel's forest — home to 164+ bird species — to the adjacent Yotoco Nature Reserve, where pava caucana populations have recovered by more than 400% under joint monitoring with CVC and the Wildlife Conservation Society.
Go-to-market is primarily direct-to-consumer via the property's own Roomcloud booking engine, WhatsApp, and an event sales channel for B2B corporate retreats; Tripadvisor (top 10% globally, 2022–2025) and ProColombia endorsements drive top-of-funnel demand. The 12–30 person team is over 70% women and operates under a 33% revenue-share-to-collaborators model. The company has received the Tripadvisor Travelers' Choice Award four consecutive years, the EnCampo Bancolombia award (2023), Negocio Verde certification from CVC (2024), and was a 2020 finalist for the Yunus/BCG Social Entrepreneurship Award. No external institutional investors are referenced; ownership remains founder-controlled.
La Huerta Hotel firmographics
Firmographics- Name
- La Huerta Hotel
- Legal name
- Calima Gourmet SAS
- Website
- https://lahuertahotel.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Huerta Hotel is a Colombian boutique regenerative-tourism hotel near Lake Calima, combining a farm-to-table restaurant, corporate event halls, outdoor experiences, and a Campo Escuela agroecology field school, serving leisure travelers, corporate retreat buyers, and regenerative-agriculture students.
- Ownership category
- akta.pro rank
La Huerta Hotel industry classification
Industry- Product category
- Regenerative Tourism Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro industry
- Eco-Boutique & Sustainable Lifestyle HotelsNature Lodges & Eco-ResortsSustainability/Green Certified Conference HotelsBiodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations)Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)
Keywords
Where La Huerta Hotel is headquartered
LocationHeadquarters
- HQ city
- Yotoco
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
La Huerta Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel accommodation: The hotel generates revenue through room rentals across multiple room categories (King, Twin, Triple) with overnight stays for individual guests, families, and corporate groups. Reservations are made through the Roomcloud booking engine on the website.
- Farm-to-table restaurant: On-site restaurant serving organic ingredients grown in the hotel's own production, with a focus on regenerative cuisine. Revenue from both hotel guests and external day visitors for breakfast, brunch, lunch, and dinner.
- Corporate events and meetings: Event venue rental and catering for corporate retreats, team building, executive meetings, conferences, and business celebrations. Two halls available: Executive Hall (up to 20 people) and Corporate Hall (up to 60 people).
- Field School and educational programs: Educational programs including the Farm Design Course (El Metodo La Huerta Hotel), agroecology immersions for universities and schools, and La Huerta LAB online community membership. Revenue from course fees ranging from $650-850 USD per person plus accommodation.
- Experiences and tours: Outdoor activities including paddle on Lake Calima, birdwatching tours, regenerative cooking classes, harvest tours, and bicycle rentals. Revenue from experience packages and activity fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | King Room - Private single occupancy |
| Unit Pricing | Pay-as-you-go | Single Room - Farm Design Course |
| Unit Pricing | Pay-as-you-go | Double Room - Farm Design Course |
| Unit Pricing | Pay-as-you-go | Triple Room - Farm Design Course |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
La Huerta Hotel product offering
Product offeringCore offering
La Huerta Hotel is a boutique regenerative tourism hotel near Lake Calima in Valle del Cauca, Colombia, that operates an integrated ecosystem of accommodations, a farm-to-table restaurant using 65%+ on-site organic ingredients, corporate event halls, outdoor nature experiences, and an agroecology Field School. The 7-hectare property combines hospitality services with an organic production system applying seven Forest Immunity Principles, allowing guests and course participants to engage directly with regenerative agriculture, biodiversity conservation, and community-driven rural tourism.
Product overview
La Huerta Hotel is a boutique regenerative tourism hotel operating as an integrated ecosystem of products near Lake Calima in Valle del Cauca, Colombia. The core offerings include Hotel Accommodations for guests seeking rest and nature connection, and a Farm to Table Restaurant serving organic ingredients grown on-site. Supporting these are Corporate Event Halls for business gatherings, Experiences including outdoor activities like paddleboarding and birdwatching, Campo Escuela for experiential agroecology education, and Gastronomic Experiences for culinary immersion. The Campo Escuela offers courses such as the 'Diseño de Fincas Productivas' intensive course and the La Huerta LAB online community for ongoing education. Team Building Regenerativo provides collaborative corporate programs. All offerings are unified by the hotel's regenerative tourism philosophy focused on environmental restoration, community empowerment, and sustainable food production without agrochemicals.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations Boutique hotel rooms and suites (King, Twin, Triple categories) offering regenerative tourism stays near Lake Calima for individual guests, families, and corporate groups seeking nature connection and rest.
- Farm-to-Table Restaurant On-site restaurant serving breakfast, brunch, main dishes, and tasting menus made with organic ingredients grown on the hotel farm under agroecological principles; open to hotel guests and external day visitors.
- Corporate Event Halls and Team Building Regenerativo Two event venues — Executive Hall (up to 20 people) and Corporate Hall (up to 60 people) — with A/V equipment and catering, combined with the Team Building Regenerativo program for corporate retreats, executive meetings, conferences, trainings, product launches, and business celebrations.
- Nature Experiences Outdoor and nature-based activities including paddleboarding on Lake Calima, birdwatching tours, visits to Yotoco Nature Reserve, cycling routes, and regenerative lifestyle immersions.
- Campo Escuela (Field School) and Diseño de Fincas Productivas Course Experiential education programs teaching agroecology, Forest Immunity Principles, and productive farm design through hands-on immersions. The flagship is the 4-day 'Diseño de Fincas Productivas' course priced at $650–$850 USD per person, including 3 nights accommodation, full meals, materials, and access to the La Huerta LAB online community.
- La Huerta LAB Online Community Online learning community with 400+ members across Latin America providing ongoing education, Q&A, resources, and support for participants who complete the Field School courses.
- Gastronomic Experiences Specialized culinary programs including 'Comer para Sanar' retreats, agroecology-gastronomy immersions, harvest and cooking tours, and 5 or 7-course tasting menus.
Quantifiable outcome
- TOP 10% best-rated hotels worldwide on Tripadvisor (2022, 2023, 2024)
- +7 more outcomes
Companies that use La Huerta Hotel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
La Huerta Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
La Huerta Hotel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Universidad Nacional de ColombiacoreResearch partnership with Universidad Nacional de Colombia for agroecology education and investigation at the Campo Escuela. The university conducts soil macrofauna studies and provides academic support for the farm design methodology.
- Yotoco Nature ReservecoreAdjacent nature reserve forming a biological corridor with the hotel's forest. Joint conservation efforts have enabled a 400%+ recovery of the pava caucana bird population. The reserve is a key destination for guests' nature excursions.
- ProColombiacoreFeatured as one of 6 unique gastronomic hotel experiences by Colombia's official tourism marketing body. Included in Colombia Travel website recommendations. Hosted fam trips for cycling tour operators organized with ProColombia.
- Colombia Bird FaircoreStrategic ally of Colombia Bird Fair since before the hotel opened. The hotel's forest and proximity to Yotoco Reserve makes it ideal for birdwatching tourism. Ally since 3 years before the hotel was operational.
- CVC (Corporacion Autonoma Regional del Valle del Cauca)coreRegional environmental authority that monitors biodiversity at the hotel. Provided Negocio Verde certification and organized the Vitrina de Negocios Verdes event. Co-monitors the biological corridor with WSC.
- AsoprorganicosminorNetwork of organic farmers from Cali who have been selling organic products for 23 years. Visited the hotel for a knowledge exchange on organic farming practices and techniques.
- WSC (Wildlife Conservation Society)coreCo-monitors the biological corridor and pava caucana population recovery with CVC. Scientific partner for biodiversity conservation at the hotel and Yotoco Reserve.
- Patrick Lavelle (University of Paris)minorWorld-renowned earthworm researcher from the University of Paris who conducted soil macrofauna studies at the hotel as part of the transition to agroecology.
- WilextoursminorBirdwatching tour operator founded by Pablo Perez, a recognized specialist in birding tourism in Spain and other countries. Collaborated on birdwatching tours from the hotel.
- Cali Valle BureauminorRegional tourism bureau that collaborated with ProColombia and local chambers of commerce to bring Ludwing Ellenberg for slow tourism workshops.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
La Huerta Hotel competitors and assessment
Company assessmentBroad incumbents
- Belmond: Belmond (LVMH) operates luxury heritage hotels and lodges across Latin America and globally, including remote nature properties with sustainability programs. Comparable to La Huerta as a broader incumbent in luxury experiential hospitality with adjacent regenerative and conservation positioning.
- 1 Hotels: 1 Hotels is a US-based sustainability-driven boutique hotel brand (SH Hotels & Resorts) with a focus on biophilic design, organic F&B, and verified environmental commitments. Comparable to La Huerta in fusing luxury accommodation with environmental storytelling and organic amenities.
- Six Senses: Six Senses is a global luxury resort brand owned by IHG with deep sustainability, wellness, and immersive nature positioning. While broader and more upscale, it represents the global category leader that La Huerta's regenerative positioning aspires to, and is a useful benchmark for premium regenerative hospitality at scale.
Regional players
- Tierra Hotels: Tierra Hotels operates boutique lodges in Patagonia and the Atacama Desert in Chile, with remote, nature-immersed experiences and sustainability positioning. Comparable to La Huerta as a remote, nature-driven boutique hospitality brand with strong experiential and adventure components in Latin America.
- Lapa Rios Lodge: Lapa Rios Lodge is a Costa Rican eco-lodge in a private nature reserve with biodiversity programs, research partnerships, and a focus on conservation-led tourism. Comparable to La Huerta as a regional Latin American eco-lodge combining verified biodiversity outcomes with high-end experiential hospitality.
- Awasi: Awasi operates private-villa lodges in Patagonia and the Atacama in Chile, focused on curated nature experiences with high sustainability standards. Comparable to La Huerta in delivering high-touch, nature-immersive boutique hospitality with guided experiences in Latin America.
Direct peers
- Hotel Las Islas: Hotel Las Islas is a Colombian boutique eco-chic property in the Islas del Rosario/Cartagena area with sustainability positioning and immersive nature experiences. Comparable to La Huerta as a Colombia-based boutique hotel emphasizing sustainability, local food, and curated nature-driven stays.
- Mashpi Lodge: Mashpi Lodge is an Ecuadorian eco-lodge located in a cloud forest reserve with biodiversity-focused offerings, including birdwatching, naturalist guides, and immersive nature experiences. It is a direct peer in the regional nature lodge category with strong sustainability credentials and a research/education component.
- Inkaterra: Inkaterra is a Peru-based operator of eco-lodges and nature reserves with a strong emphasis on biodiversity conservation, research partnerships, and educational tourism. Comparable to La Huerta in combining sustainable lodging with verified conservation outcomes and a research-driven brand.
- Cannúa: Cannúa is a Colombian boutique hotel in Antioquia that also operates as a regenerative hospitality concept with agroecology, nature experiences, and farm-to-table dining. Like La Huerta, it integrates food production, sustainability, and immersive rural tourism in a single property, making it the closest direct conceptual peer in Colombia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Huerta Hotel social profiles
Digital presenceLa Huerta Hotel compliance and trust
Trust signalCompliance5 records
La Huerta Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Huerta Hotel leadership team
Management profileNumber of profiles
Profiles1 record
La Huerta Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Huerta Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Huerta Hotel
What does La Huerta Hotel do?
La Huerta Hotel is a boutique regenerative tourism hotel near Lake Calima in Valle del Cauca, Colombia, that operates an integrated ecosystem of accommodations, a farm-to-table restaurant using 65%+ on-site organic ingredients, corporate event halls, outdoor nature experiences, and an agroecology Field School. The 7-hectare property combines hospitality services with an organic production system applying seven Forest Immunity Principles, allowing guests and course participants to engage directly with regenerative agriculture, biodiversity conservation, and community-driven rural tourism.
Is La Huerta Hotel a public or private company?
La Huerta Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Huerta Hotel founded?
La Huerta Hotel was founded in -1. It employs 11 to 50 people.
Where is La Huerta Hotel based?
La Huerta Hotel is headquartered in Yotoco, Colombia, in the Latin America region.
How does La Huerta Hotel make money?
Five revenue lines are on record. Hotel accommodation is the primary driver. The others are farm-to-table restaurant, corporate events and meetings, field School and educational programs and experiences and tours.
Who are La Huerta Hotel's main competitors?
Broad incumbents on record are Belmond, 1 Hotels and Six Senses. Regional players are Tierra Hotels, Lapa Rios Lodge and Awasi. Direct peers are Hotel Las Islas, Mashpi Lodge, Inkaterra and Cannúa.
Does La Huerta Hotel have an API?
No public API is recorded for La Huerta Hotel.
What industry is La Huerta Hotel in?
La Huerta Hotel's product category is Regenerative Tourism Hospitality. Its primary akta.pro industry code is THAGADAE, Eco-Boutique & Sustainable Lifestyle Hotels, with a secondary code of THAAAAAI, Nature Lodges & Eco-Resorts. Its NAICS code is 72111 and its SIC code is 7000.