What Restaurant La Iancu does

Restaurant La Iancu is a traditional Romanian full-service restaurant operating from a single physical location at Strada 23 August 2, Otopeni, Ilfov County, Romania. The legal entity, S.C. IBERIC MASTER SRL, was registered at the Romanian Trade Registry in 2012, with restaurant operations traceable to 1999 per firmographic data. The restaurant serves a 93-item menu spanning Romanian traditional cuisine, schnitzels (Șnițelărie), wood-fired oven pizzas and flatbreads, pasta, fish, beef and lamb, platters, soups, salads, and desserts. Its core cooking technology is a wood-fired oven used for pizza and focaccia preparation. The business is operated by approximately 15 employees and runs dine-in service, online ordering and delivery, third-party marketplace listings (eat-me.online), and private event catering for baptisms, corporate events, civil weddings, and memorial services.

Revenue is generated through three primary streams: dine-in restaurant service, online ordering with delivery (zone-based with minimum orders of 40–110 lei and 40–120 minute delivery windows), and event catering and private dining. Payment is accepted via cash, meal vouchers, and bank card through a Netopia Payments integration. Menu items are individually priced in the 15–450 lei range. Go-to-market is predominantly direct-to-consumer through the laiancu.ro website, social media presence, third-party marketplace listings, and the upcoming Go4Eat proprietary mobile application scheduled for end of June 2026. The restaurant belongs to a multi-concept portfolio under common ownership that includes La Iancu Signature, Studio 80, Lucky Pizza, and Lucky Burger, with cross-linked branding across each entity's web presence indicating a multi-brand restaurant group structure.

Name

Restaurant La Iancu

Legal name

S.C. IBERIC MASTER SRL

Website

https://laiancu.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurant La Iancu is a single-location traditional Romanian full-service restaurant in Otopeni, operated by S.C. IBERIC MASTER SRL since 2012, serving a 93-item menu with dine-in, online delivery, and private event catering for local diners, families, and event organizers.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Traditional Romanian cuisine
• Wood-fired pizza
• Restaurant dining service
• Event catering services
• Online food ordering

Headquarters

HQ city

Otopeni

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Service: In-restaurant dining service with full menu offerings including traditional Romanian cuisine, schnitzels, grilled meats, fish, pasta, and desserts. Table reservations available.
2. Online Food Ordering and Delivery: Website-based ordering system with delivery service to specific zones. Minimum order requirements vary by delivery zone (40, 90, or 110 lei). Delivery time estimated 40-120 minutes. Payment via cash, meal vouchers, or bank card.
3. Event Catering and Private Dining: Private event hosting and catering services including baptisms, corporate events, civil weddings, and memorial services. Customized menus available for events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Restaurant La Iancu is a single-location traditional Romanian restaurant in Otopeni, Ilfov County, Romania, offering dine-in service, online ordering with home delivery, and private event catering. The restaurant serves a 93-item menu spanning Romanian traditional dishes (platters, soups, schnitzels, grilled meats, fish, appetizers), wood-fired oven pizzas, pasta, side dishes, and desserts, with table reservations and a forthcoming Go4Eat mobile app for direct customer ordering. It also provides full-service event hosting for weddings, baptisms, corporate events, and memorial services.

Product overview

Restaurant La Iancu is a traditional Romanian restaurant located in Otopeni, operating as a single-location establishment offering both dine-in and delivery/takeout services. The restaurant's core product is its online ordering system (laiancu.ro/shop) which allows customers to order from 93 menu items across 16 categories including Platters, Soups, Pork, Poultry, Beef & Lamb, Fish, Schnitzel (Șnițelărie), Hot/Cold Appetizers, Salads, Wood-Fired Pizza, Pasta, Side Dishes, and Desserts. The restaurant also offers event catering services for weddings, baptisms, corporate events, and memorial services, providing customized menus and professional event planning. Operating hours are Monday 10:00-23:30, with table reservations available online and delivery service within specified zones.

Differentiator

Problem solved

Functional benefit

Brands

• La Iancu Signature: A related dining brand operated by the same entity, mentioned as one of the associated restaurant brands.

Products and services

• Online Ordering and Delivery Service Website-based ordering system (laiancu.ro/shop) allowing customers to browse menu categories, add items to cart, and place delivery or pickup orders. Includes nutritional information, allergen warnings, and pricing for all menu items. Delivery is available to Ilfov County zones with minimum orders of 40, 90, or 110 lei depending on zone, with delivery time 40-120 minutes. Payment via cash, meal vouchers, or bank card.
• In-Restaurant Dining On-premises dining at Strada 23 August 2, Otopeni, Ilfov County. Open Monday 10:00-23:30 (with restaurant website hours confirmed in operating schedule). Table reservation system available via the website booking form. Serves the full menu of over 93 items across categories including platters, soups, pork, poultry, beef and lamb, fish, schnitzels (Șnițelărie), appetizers, salads, wood-fired pizza, pasta, side dishes, and desserts.
• Event Catering and Private Dining Services Full-service event organization for weddings, baptisms, corporate events, and memorial services (parastasis). Includes customized menus, table reservations, floral arrangements, and professional photography/videography services. Targeted at both individual family event planners and small-business corporate event organizers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• eat-me.onlineminorChannel Partner/ Reseller/ DistributorThird-party food delivery marketplace platform listing. The restaurant is available for ordering through the eat-me.online platform, extending reach to customers who use aggregated delivery services.
• Lucky PizzacoreOthersRelated restaurant brand operated under the same ownership group. La Iancu appears on Lucky Pizza's website footer, indicating shared ownership or strategic partnership within the restaurant group.
• Lucky BurgercoreOthersRelated restaurant brand operated under the same ownership group. Lucky Burger is part of the restaurant group family alongside La Iancu.
• La Iancu SignaturecoreOthersPremium/upscale dining concept operated under the same ownership. La Iancu Signature represents a higher-end brand within the restaurant group.
• Studio 80minorOthersCreative/design studio appearing as a partner in the restaurant group network. Located in the website footer alongside other group brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Springtime Romania: Established Bucharest-based restaurant chain offering multi-cuisine full-service dining with table reservations and event hosting. Comparable full-service dine-in model and Romanian market presence, though with a broader international menu.
• Trattoria Il Calcio: Italian trattoria concept operating in Bucharest with wood-fired pizza and pasta menu in casual full-service setting. Comparable on cuisine overlap (Italian + Romanian-leaning menu), dine-in delivery model, and suburban Bucharest positioning.
• Little Italy Romania: Italian-cuisine casual dining chain operating in Romania with pizza, pasta, and similar dine-in/delivery model. Direct overlap on pizza category and Romanian suburban footprint.
• Lucky Pizza: Sister pizza brand under the same ownership group. Directly comparable on pizza category and wood-fired cooking method, and shares the same Otopeni/Ilfov operating geography.
• La Iancu Signature: Sister premium dining concept operated by the same ownership group (S.C. IBERIC MASTER SRL). Same customer base and Romanian cuisine focus but positioned at a higher price tier, making it the closest possible peer.
• Casa Doina: Long-established traditional Romanian restaurant in Bucharest, well-known for live music, traditional cuisine, and event hosting including weddings and corporate banquets - directly comparable on cuisine, dine-in model, and event catering capability.
• Lucky Burger: Sister QSR/burger concept under the same ownership umbrella. Comparable on Romanian suburban casual-dining market and shared back-office infrastructure, but differentiated by quick-service vs. full-service model.

Broad incumbents

• McDonald's Romania: Largest QSR chain in Romania with dine-in and delivery nationwide. Competes for the same suburban Otopeni/Bucharest customer wallet on convenience, price, and speed rather than traditional cuisine.
• Pizza Hut Romania: Global pizza QSR/casual-dining brand with national Romanian footprint. Overlaps on pizza category and delivery channel but operates at significantly larger scale and as a chain rather than independent operator.
• KFC Romania: Major QSR chain with national Romanian footprint and strong delivery presence. Competes on casual dining occasion and delivery speed within the same Otopeni/Ilfov customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-iancu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant La Iancu