Laiko

What Laiko does

Laiko SAS is a full-service 360° communication agency founded in June 2020 in Angers, France, by Arthur Lair and Albane Thommeret during the COVID-19 pandemic. The company operates as a bootstrapped micro-agency with four team members and provides an integrated portfolio of digital, print, branding, video, signage, and training services to small businesses, solo entrepreneurs, micro-enterprises, and franchise networks across France, with a geographic concentration in the Pays de la Loire region. Service delivery is built around both project-based engagements (websites from €2,200, logos from €950, full brand identities from €1,650) and recurring monthly subscriptions including digital coaching (from €60/month), community management retainers (€455–€1,435/month), and a proprietary franchise communication platform priced at €180/month per franchisor plus €85/month per franchisee.

The technology backbone combines WordPress-based website development with custom-coded alternatives (e.g., Hydro Clean Service), management of paid campaigns on Google Ads and Meta Ads, and a proprietary franchise coordination platform that centralizes media sharing and editorial calendars between franchisors and franchisees. Laiko monetizes through a hybrid model: roughly half of revenue is project-based work delivered via custom quotes (devis) with payment split 30%/30%/40%, and the remainder is recurring subscription revenue from coaching, community management, and franchise contracts.

Go-to-market combines sales-led outreach (a free 30-minute discovery call), product-led packaged subscriptions available via the website, and community-led growth through an active Instagram/Facebook/LinkedIn presence, an educational blog, and 21 Google reviews rated EXCELLENT. The company carries no external funding, no patents, no disclosed revenue, and operates solely in the French market.

Name

Laiko

Legal name

Laiko SAS

Website

https://laiko.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Laiko is a bootstrapped, four-person full-service 360° communication agency in Angers, France, serving small businesses, solo entrepreneurs, and franchise networks with web development, SEO, social media management, branding, video production, print, and recurring coaching subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Verrières-en-Anjou

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Services (Devis/Quote): One-time fees for specific deliverables: website creation, logo design, graphic design, video production, print materials, SEO audits. Clients sign a devis (quote) to validate work. Payment split 30% at signature, 30% mid-project, 40% at delivery.
2. Recurring Coaching Subscriptions: Monthly coaching subscriptions (from 60€/month) offering digital strategy, monthly meetings, ongoing support via email/phone/Instagram. Available in no-commitment, 6-month, 12-month, and 24-month plans.
3. Community Management Retainers: Monthly retainers for ongoing social media management across platforms (Instagram, Facebook, LinkedIn, TikTok). Packs range from 455€/month (LinkedIn starter) to 1,435€/month (TikTok premium), billed monthly.
4. Managed Services (Ad Management): Fees for managing paid advertising campaigns (Google Ads, Meta Ads): 200€ installation fee + 60€/month management fee + client ad budget. Custom website maintenance at 500€/year after first year included.
5. Franchise Network Management: Monthly subscription for franchise/network management: 180€/month for franchisor + 85€/month/franchise, including access to communication platform, monthly individual meetings, and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laiko is a full-service 360° communication agency that delivers website creation (showcase and e-commerce), SEO, paid social advertising, community management, branding (logos and visual identity), video and photo production, printed materials, signage, and training/coaching to small businesses, entrepreneurs and franchise networks in France. The agency packages some services as monthly subscriptions (community management, coaching, franchise management from €60/month) and sells project-based work via custom quotations.

Product overview

Laiko is a full-service 360° communication agency based in Angers, France, that offers a comprehensive portfolio of digital and traditional communication services. The agency operates as a service-based business rather than a software platform, providing human-delivered marketing and communication solutions. The core offerings include website creation (showcase, e-commerce, and custom sites), SEO and digital advertising, social media management via Community Management packages, Social Ads management, and branded content production. Supporting services include visual identity creation (logos and graphic charters), graphic design, video production and animation, photography, copywriting, signage, POS advertising, and training/coaching programs. The agency also offers specialized services for franchise networks. All services are customized to client needs and delivered through direct collaboration with the Laiko team.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation Creation of custom websites including showcase sites, e-commerce platforms, and bespoke solutions for small businesses in France. Includes responsive design, SEO optimization, WordPress training, and first-year maintenance. Showcase sites start at €2,200 and e-commerce sites from €3,800.
• SEO and Referencing Search engine optimization services including one-time natural SEO audit (€150), per-page SEO optimization, and paid advertising management via Google Ads (€200 installation + €60/month management + ad budget). Targets SMBs seeking Google ranking improvements in France.
• Social Ads Paid advertising campaign management across social platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, Snapchat, Pinterest, Twitter/X and Waze for small businesses looking to reach targeted audiences in France.
• Community Management Full social media management service including content creation, scheduling, community animation, performance analysis and engagement optimization across Instagram, Facebook, TikTok and LinkedIn. Offered as monthly subscription retainers ranging from €455/month (LinkedIn Starter) to €1,435/month (TikTok Premium).
• Social Network Filters Custom branded AR filters for Instagram, TikTok, and Snapchat that allow community members to become brand ambassadors and increase brand awareness. Pricing from €200 (cheek filter) to €350 (wheel filter) with fully custom filters on devis.
• Communication Supports (Print) Printed communication materials including business cards, flyers, catalogs, clothing (embroidery/flocking), packaging, and promotional items. All printed in France. Flyers start at €295 per print run with quantity-tiered unit pricing.
• Graphic Creation Visual design services for business cards, flyers, illustrations and custom visual supports aligned with each client's brand identity.
• Logo Creation Custom logo design service for SMBs and entrepreneurs, including brainstorming, multiple proposals and iterative refinement. Fixed price of €950.
• Visual Identity Creation Complete brand identity development combining logo and comprehensive graphic charter with colors, typography and usage guidelines. Priced at €1,650 including logo and brand guidelines document.
• Copywriting SEO-optimized text creation for websites, flyers, catalogs and promotional materials using strategic keyword placement and effective messaging for SMB clients.
• Video Production Professional video creation including shooting (360°, drone, traveling), editing, and motion graphics for social media, websites and events. Targeted at SMBs in France.
• Video Animation Logo animation, motion design, and custom GIF creation for dynamic brand communication on social media and websites.
• Photography Professional photography services for products and teams including reporting, product shots, and photo retouching for SMB clients.
• Signage Custom signage solutions including storefront signs, vehicle lettering and wall/door stickers to support local business visibility for French SMBs.
• POS Advertising (PLV/ILV) Point-of-sale advertising materials including displays, flyer holders, roll-up banners, kakemonos and custom trade show booths for SMBs.
• Coaching Monthly coaching subscriptions combining training and community management, where clients learn to manage their own social media with expert guidance. Available in no-commitment, 6-month, 12-month, and 24-month plans starting at €60/month.
• Training and Workshops Communication training programs and workshops covering Instagram (8h, €660), influencer marketing (€715), Reels/TikToks (2h, €120), smartphone video editing with KineMaster (4h, €240), social network fundamentals, Meta advertising, content scheduling and graphic charter content. Available in-person at the Angers office or remote.
• Franchises and Networks Comprehensive communication solution for franchise networks including access to Laiko's proprietary franchise platform, national strategy development, local strategy coordination with franchisees, monthly individual meetings, and ongoing support. Priced at €180/month for franchisor + €85/month/franchise.

Quantifiable outcome

• Client Sophie Hérault doubled her LinkedIn contacts within 1 year through community management support.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Yumens: French digital marketing agency specializing in SEO, SEA, social media, and content for PME clients. Comparable in geographic focus (regional France), service breadth, and SMB target segment.
• Insign: French digital agency with comparable web, SEO, social media, and branding offerings for SMB and mid-market clients across France. Similar project-plus-retainer commercial model.
• Wokine: French digital agency providing web development, SEO/SEA, social media, and content production to PME and ETI clients. Comparable in agency-of-record positioning and full-service digital capabilities for French SMBs.
• Digimood: French digital agency offering SEO, paid media, social media, and web development to mid-market clients. Comparable in service portfolio and Google/Meta Ads management emphasis.
• Eskimoz: French digital marketing agency offering SEO, SEA, social media, and content marketing services to SMBs and mid-market clients. Closely comparable in service mix, target customer (French SMEs), and digital-first approach.

Broad incumbents

• Publicis Groupe: Global communications holding company with deep French roots, offering advertising, digital, PR, and branding at scale. Operates in the same industry but serves enterprise clients through a much broader portfolio than Laiko's localized agency model.
• Havas: Global French-headquartered advertising and communications group. Industry overlap is high but at vastly different scale, with integrated creative, media, and digital capabilities for large advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laiko.fr
• LinkedInlinkedin.com/company/laikofr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laiko