Lake Edge Wealth Advisors
Lake Edge Wealth Advisors is a Raymond James-affiliated wealth management firm operating three Wisconsin offices. It provides financial planning, investment management, retirement, tax, estate, charitable giving, and Biblically Responsible Investing services to individuals, pre-retirees, and retirees across Wisconsin.
- Company typePrivate
- Founded2019
- HeadquartersGreen Bay, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lake Edge Wealth Advisors does
Lake Edge Wealth Advisors is a Raymond James-affiliated wealth management firm operating three offices across Wisconsin (Green Bay, Sturgeon Bay, Manitowoc). The firm was formally constituted in 2019 as a collaborative partnership consolidating three previously independent practices — Gottshall Capital Partners (founded 2009), Cape Financial Group (founded 2012), and Stephani Wealth Management (founded 2019) — under a unified brand while each office remains separately owned. The firm is led by President and Senior Wealth Advisor Daniel Cape alongside founding partners Mike Stephani and Paul Gottshall, with founding partner J. Franklin Cape recently transitioned to emeritus status. Approximately 12 team members support client service, communications, and concierge functions across the offices. Securities are offered through Raymond James Financial Services, Inc. (member FINRA/SIPC) and investment advisory services through Raymond James Financial Services Advisors, Inc., with the firm leveraging Raymond James' institutional research, custody, and operational infrastructure rather than operating any proprietary technology platform.
The firm's service portfolio spans six core lines: retirement planning, investment management, tax strategies, estate planning, charitable giving, and comprehensive financial planning covering budgeting, debt management, and savings. A differentiated offering is Biblically Responsible Investing (BRI), which screens investments against biblical values and serves as a niche acquisition channel for faith-aligned households. The firm also participates in the Ramsey SmartVestor Pro referral program, receiving pre-qualified prospects from Dave Ramsey's national audience of debt-free, philosophy-aligned consumers.
Revenue is generated through three streams: recurring fee-based investment advisory services billed as a percentage of assets under management, transaction-based securities commissions on equity and fixed-income trades executed through Raymond James, and commissions on insurance and annuity products. Go-to-market is relationship-driven and sales-led, relying on complimentary discovery meetings, community events (annual Financial Forums, client appreciation gatherings, Social Security workshops), client and personal referrals, and the SmartVestor Pro channel. The customer base is entirely retail, segmented across individuals and families, pre-retirees, retirees, and Ramsey-aligned followers, all served within Wisconsin. The firm has earned consecutive Forbes Best-in-State Wealth Management Team recognition in 2025 and 2026, with Daniel Cape individually named to the 2026 Forbes Best-in-State Top Wealth Advisors list.
Lake Edge Wealth Advisors firmographics
Firmographics- Name
- Lake Edge Wealth Advisors
- Legal name
- Lake Edge Wealth Advisors
- Website
- https://lakeedgewealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lake Edge Wealth Advisors is a Raymond James-affiliated wealth management firm operating three Wisconsin offices. It provides financial planning, investment management, retirement, tax, estate, charitable giving, and Biblically Responsible Investing services to individuals, pre-retirees, and retirees across Wisconsin.
- Ownership category
- akta.pro rank
Lake Edge Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Lake Edge Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lake Edge Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Fee-based investment advisory services delivered through Raymond James Financial Services Advisors, Inc. Provides active portfolio management aligned with client risk tolerance and financial objectives.
- Securities Commission Revenue: Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, generating commission revenue on equity, fixed income, and other securities transactions.
- Insurance and Annuity Products: Sale of insurance products including life insurance, annuities, and related protection products, providing both commission revenue and premium income.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lake Edge Wealth Advisors product offering
Product offeringCore offering
Lake Edge Wealth Advisors delivers personalized wealth management and financial planning services to individuals and families through an independent branch affiliation with Raymond James Financial Services. Its core offerings include retirement planning, investment management, tax strategies, estate planning, charitable giving, comprehensive financial planning, and a specialty in Biblically Responsible Investing, all delivered via dedicated advisor relationships across three Wisconsin offices.
Product overview
Lake Edge Wealth Advisors is a financial advisory firm that offers a unified suite of personalized wealth management services. The core service portfolio includes Retirement Planning, Investment Management, Tax Strategies, Estate Planning, Charitable Giving, and Financial Planning. Specialized offerings include Biblically Responsible Investing (BRI) for clients seeking faith-based investment criteria, and participation in the Ramsey SmartVestor Pro referral program for clients following Dave Ramsey's financial principles. The firm operates as a collaborative partnership of three independent offices (Cape Financial Group, Gottshall Capital Partners, and Stephani Wealth Management) affiliated with Raymond James Financial Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Planning
Quantifiable outcome
- Daniel Cape named to 2026 Forbes Best-in-State Top Wealth Advisors (approximately 11,302 advisors selected from ~52,043 nominations)
- +2 more outcomes
Companies that use Lake Edge Wealth Advisors
Customer profileSegments4 records
Ideal customer profiles4 records
Lake Edge Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lake Edge Wealth Advisors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Raymond James Financial ServicescoreLake Edge Wealth Advisors operates as an independent branch of Raymond James Financial Services. Securities are offered through Raymond James Financial Services, Inc. (member FINRA/SIPC), and investment advisory services are offered through Raymond James Financial Services Advisors, Inc. This affiliation provides access to Raymond James' research, investment managers, and institutional resources while allowing the firm to craft custom portfolios and financial plans. The relationship is described as providing 'enhanced security, monitoring, and much more.' Raymond James was founded in 1962 (public since 1983) and manages approximately $1.48 trillion in client assets with approximately 8,800 financial advisors.
- Ramsey Solutions / SmartVestor Pro ProgramcoreDaniel Cape participates as a SmartVestor Pro in Dave Ramsey's SmartVestor Pro referral program. SmartVestor Pro is an advertising and referral service operated by The Lampo Group, LLC d/b/a Ramsey Solutions that connects people with vetted local investment professionals. Daniel Cape pays a flat monthly fee to be a SmartVestor Pro, advertise through the SmartVestor website, and receive client referrals from interested consumers in his geographic region. Every SmartVestor Pro is vetted by the Ramsey team for principles, ethics, and service quality aligned with Ramsey's philosophies.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lake Edge Wealth Advisors competitors and assessment
Company assessmentBroad incumbents
- Fidelity Wealth Services: A large diversified wealth manager offering retail brokerage, investment advisory, and financial planning services nationally. Comparable to Lake Edge as a comprehensive financial planning and investment management provider to individuals and families.
- Northwestern Mutual: A large mutual financial services company with a strong Wisconsin presence and a planning-led, insurance-integrated advisor model. Highly comparable to Lake Edge's retirement/financial planning and insurance/annuity offerings through a captive advisor network.
- Ameriprise Financial: A diversified financial services firm with a large advisor force offering financial planning, investment advisory, and insurance products. Comparable to Lake Edge in its advisor-led, planning-centric model and integrated insurance offerings.
- LPL Financial: The largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors and RIAs. Comparable to Lake Edge as an independent advisor branch leveraging a larger IBD's platform, research, and back-office infrastructure.
- Edward Jones: A large national broker-dealer affiliated wealth advisory firm with thousands of branch offices serving mass-affluent individuals and families. Highly comparable to Lake Edge's model: commission/subscription hybrid, retirement-focused, and regional office structure.
- Waddell & Reed Financial Advisors: A longstanding financial advisory firm focused on financial planning and investment management for individuals, with a Midwest-centric footprint. Comparable to Lake Edge in its planning-led, retail-focused, geographically rooted advisor model.
- Cetera Financial Group: A leading independent broker-dealer serving financial advisors with planning, investment, and insurance solutions. Comparable to Lake Edge's independent branch model under a larger broker-dealer, with similar advisor economics and product shelf.
Regional players
- Marquette Associates: An independent, Midwest-based investment consulting firm headquartered in Chicago with a strong Wisconsin presence. While institutionally focused, it represents another notable Midwest wealth advisory brand and competes for the same HNW advisors and clients in the region.
Others
- SmartVestor Pros (Ramsey Solutions Network): An advertising and referral network connecting consumers with vetted local investment professionals aligned with Dave Ramsey's principles. Daniel Cape is a SmartVestor Pro himself; other Pros serve as direct funnel competitors for the same Ramsey-referred prospects.
Emerging players
- Eventide Asset Management: A faith-based and values-aligned mutual fund company and investment manager. Comparable to Lake Edge's Biblically Responsible Investing focus in the broader faith-based investing space, enabling retail investors to align portfolios with Christian values.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lake Edge Wealth Advisors social profiles
Digital presenceLake Edge Wealth Advisors compliance and trust
Trust signalCompliance1 record
Lake Edge Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Edge Wealth Advisors leadership team
Management profileNumber of profiles
Profiles10 records
Lake Edge Wealth Advisors subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lake Edge Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Edge Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Edge Wealth Advisors
What does Lake Edge Wealth Advisors do?
Lake Edge Wealth Advisors delivers personalized wealth management and financial planning services to individuals and families through an independent branch affiliation with Raymond James Financial Services. Its core offerings include retirement planning, investment management, tax strategies, estate planning, charitable giving, comprehensive financial planning, and a specialty in Biblically Responsible Investing, all delivered via dedicated advisor relationships across three Wisconsin offices.
Is Lake Edge Wealth Advisors a public or private company?
Lake Edge Wealth Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lake Edge Wealth Advisors founded?
Lake Edge Wealth Advisors was founded in 2019. It employs 1 to 10 people.
Where is Lake Edge Wealth Advisors based?
Lake Edge Wealth Advisors is headquartered in Green Bay, United States, in the North America region.
How does Lake Edge Wealth Advisors make money?
Three revenue lines are on record. Investment Advisory Services are the primary driver. The others are securities Commission Revenue and insurance and Annuity Products.
Who are Lake Edge Wealth Advisors's main competitors?
Broad incumbents on record are Fidelity Wealth Services, Northwestern Mutual, Ameriprise Financial, LPL Financial, Edward Jones, Waddell & Reed Financial Advisors and Cetera Financial Group. Marquette Associates is listed as a regional player. SmartVestor Pros (Ramsey Solutions Network) is listed as an others. Eventide Asset Management is listed as an emerging player.
Does Lake Edge Wealth Advisors have an API?
No public API is recorded for Lake Edge Wealth Advisors.
What industry is Lake Edge Wealth Advisors in?
Lake Edge Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.