Lake George Regional Chamber of Commerce & CVB

Name

Lake George Regional Chamber of Commerce & CVB

Legal name

Lake George Regional Chamber of Commerce & CVB

Website

https://lakegeorgechamber.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Chamber of Commerce and Convention & Visitors Bureau Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Regional chamber of commerce
• Convention visitors bureau
• Business membership services
• Tourism promotion services
• Sponsorship advertising sales

Headquarters

HQ city

Lake George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsorship Packages: The Chamber offers tiered sponsorship packages (Gold $2,500, Silver $1,500, Bronze $750) that include benefits such as event sponsorships, website presence, social media exposure, VIP access to events, newsletter features, and digital banner placement.
2. Advertising Products: Revenue generated through website advertising including enhanced digital listings ($350/year), box ads ($500/year), leaderboard ads ($500/year), and masthead ads ($1,000/year). Also includes print advertising in travel brochures and maps.
3. Membership Dues: Annual membership fees for local businesses providing access to networking, committees, educational programs, marketing support, and member discounts on services like Constant Contact.
4. Event-Specific Sponsorships: Additional sponsorship opportunities for specific events including Annual Dinner ($1,000), Business/Consumer Show Expo Booth ($500), Women in Business Program ($150), and Coffee Hour/Networking Program ($150).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Lake George Regional Chamber of Commerce & CVB operates as a dual-function non-profit delivering business membership services and destination marketing for the Lake George Region. It sells tiered annual membership and sponsorship packages (Gold $2,500, Silver $1,500, Bronze $750), digital and print advertising products, and event sponsorships to local businesses. Visitor-facing, it provides free tourism information through a website with 1+ million annual visits, an annual Travel Brochure & Map, Business Directory, Events Calendar, Community Job Board, the Adirondack Craft Beverage Trail program, and Convention & Visitors Bureau sales services for meeting planners.

Product overview

The Lake George Regional Chamber of Commerce & CVB operates as a regional tourism promotion and business membership organization rather than a unified software platform. The organization's primary offerings consist of tiered advertising and sponsorship products (Enhanced Digital Listing, Box Ad, Leaderboard Ad, Masthead Ad), annual print publications (Travel Brochure & Map), sponsorship packages at Gold ($2,500), Silver ($1,500), and Bronze ($750) levels, and event-specific sponsorships. Core services include a business directory, events calendar, community job board, Adirondack Craft Beverage Trail passport program, and member resources including Media Hub image library and ribbon cutting coordination. The Chamber connects member businesses with visitors and job seekers through its digital platform while providing networking, marketing support, and community development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Enhanced Digital Listing Premium business directory placement on the Chamber website featuring a photo gallery of three photos, featured location on the listing page, and optional coupon capability; offered to member businesses at $350 per year.
• Box Ad Mid-rectangle digital display advertisement sized 300x250 pixels (jpg/png/gif, 72 dpi), featured on two pages of the Chamber website of the member's choice, and bundled with an enhanced business listing; sold at $500 per year.
• Leaderboard Ad Top-banner digital display advertisement sized 728x90 pixels (72 dpi), positioned at the top of pages of the member's choice on the Chamber website; sold at $500 per year.
• Masthead Ad Full-width 1480x800 pixel premium digital advertisement (jpg/png, 72 dpi) featured on one page of the member's choice, bundled with an enhanced business listing; sold at $1,000 per year.
• Gold Sponsorship Package Premium $2,500 annual sponsorship package including Annual Dinner Title Sponsorship, Speaking/Lunch and Learn opportunity, homepage and event page banner slider, monthly social media spotlight mentions, two complimentary tickets to all Chamber monthly and holiday mixers, newsletter logo placement 3-4x per month, quarterly Business Spotlight, and digital banner placement at the Chamber office.
• Silver Sponsorship Package Mid-tier $1,500 annual sponsorship package including Title sponsorship for the Annual Dinner, bi-monthly social media mentions with hyperlink, four complimentary event tickets, bi-annual newsletter feature, enhanced digital listing, and member benefits.
• Bronze Sponsorship Package Entry-level $750 annual sponsorship package including sponsorship recognition for Chamber programs/events, enhanced website listing for one year, quarterly social media mentions with hyperlink, two complimentary event tickets, an annual newsletter feature, and member benefits.
• Event-Specific Sponsorships Individual event-level sponsorship opportunities offered to businesses, including Annual Dinner ($1,000), Business/Consumer Show Expo Booth ($500), Women in Business Program ($150), and Coffee Hour/Networking Program ($150).
• Travel Brochure & Map (Print Advertising) Annual printed travel brochure and map distributed to visitors, featuring paid advertising placements for member businesses, with the 2026 edition currently available.
• Business Directory Online searchable directory of Chamber member businesses and services in the Lake George Region, serving as the core navigation hub on the Chamber website.
• Events Calendar Comprehensive event-listing platform on the Chamber website that aggregates regional attractions, festivals, and Chamber events, and accepts event submissions from organizers.
• Community Job Board Regional employment marketplace connecting job seekers with Lake George area employers, featuring categorized listings, employer profiles, and postings by local financial institutions such as Glens Falls National Bank and Trust Company.
• Adirondack Craft Beverage Trail Passport-based tourism program promoting local Adirondack craft beverage producers, offering member perks and a sign-upable trail passport experience for visitors.
• Ribbon Cutting Request Program Member benefit service in which Chamber staff coordinate ribbon-cutting ceremonies and promotional support for new member business openings.
• Media Hub Image Library Digital image and video library made available to Chamber members for marketing use, accessed via the Crowdriff platform.
• Annual Business Membership Annual membership tier offered to local businesses providing access to networking opportunities, committees, educational programs, marketing support, and member discounts such as 25% off Constant Contact. Pricing is not publicly disclosed.
• Convention & Visitors Bureau Sales Services Convention and visitors bureau sales services delivered through the LGRCVB division, assisting meeting planners, conference organizers, and event producers with regional venue, lodging, and logistics information for conferences, conventions, festivals, and events.

Quantifiable outcome

• Over 1 million annual website visits providing advertising reach

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Warren County Tourism OfficialscoreStrategic or Co-development PartnerThe Chamber works in conjunction with county tourism officials to highlight and promote the Lake George Region for conferences, conventions, major festivals and events.
• Constant ContactminorGTM or Marketing PartnerThe Chamber offers members a 25% discount on Constant Contact marketing services, providing digital marketing tools including newsletters, social media integration, events management, and surveys.
• Local Financial InstitutionsminorOthersGlens Falls National Bank and Trust Company and other financial institutions list job openings through the Chamber's Community Job Board.
• Nolee-O Web DesignminorOthersWebsite design and hosting provider for the Chamber's website platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pure Michigan (Michigan Economic Development Corporation): State-level destination marketing organization widely regarded as a benchmark public-private DMO model. Demonstrates scaled destination marketing at a budget level significantly beyond what a regional chamber typically commands.
• Visit Florida: Statewide private DMO that operates with a membership and sponsorship-driven funding model similar in structure to Lake George's but at vastly larger scale. Provides a peer reference for the sponsorship-tier and tourism-promotion model.
• I LOVE NY (New York State Division of Tourism): Statewide destination marketing organization that promotes travel to all of New York. Operates at a much larger scale and budget, and frequently co-funds campaigns that the Lake George Chamber participates in as a regional sub-destination.

Regional players

• Greater Glens Falls Chamber of Commerce: Adjacent regional chamber serving the greater Glens Falls area immediately south of Lake George. Operates with a similar small-staff, membership-funded model and overlaps in geographic coverage of the southern Adirondacks.
• Finger Lakes Tourism Promotion Agency: Regional DMO promoting the Finger Lakes region of New York. Comparable in scope (regional DMO with member business involvement) but serves a different New York geography, competing for Northeast leisure traveler share.

Others

• U.S. Travel Association: National trade association representing the U.S. travel industry. Functions as an industry-voice and research provider rather than a competitor, but is the upstream membership and policy body that regional DMOs and chambers engage with.
• Destinations International: Industry trade association for destination marketing organizations (formerly DMAI). Does not compete with Lake George but provides the professional framework, accreditation, and best-practice standards that member CVBs like the Chamber follow.

Direct peers

• Warren County Tourism Department: County-level tourism promotion agency that partners with the Chamber. Operates an overlapping mandate to market Lake George and Warren County as a visitor destination, sharing visitor traffic and event calendars with the Chamber.
• Saratoga County Chamber of Commerce: Regional chamber of commerce serving Saratoga County, NY. Operates with similar dual business-networking and tourism-promotion focus for an Upstate New York destination, competing with Lake George for visitor spending and meeting/convention business.
• Adirondack Regional Tourism Council / Visit Adirondacks: Regional destination marketing organization covering the broader Adirondack region. Operates at a larger geographic scale with overlapping visitor-promotion and member-business goals, and coordinates marketing that the Lake George Chamber complements for the sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisitLakeGeorge
• LinkedInlinkedin.com/company/lake-george-regional-chamber-of-commerce-&-cvb

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake George Regional Chamber of Commerce & CVB