Lake Keowee Chrysler Dodge Jeep

What Lake Keowee Chrysler Dodge Jeep does

Lake Keowee Chrysler Dodge Jeep Ram is a privately-held franchised automotive dealership operating from a single location at 10815 Clemson Blvd in Seneca, South Carolina. Authorized by Stellantis (FCA US LLC) to sell new Chrysler, Dodge, Jeep, and Ram vehicles, the dealership also sells certified pre-owned and used vehicles, operates a service and parts department using genuine Mopar OEM components, and arranges financing and leasing through third-party financial partners. It serves individual consumers, families, off-road and performance enthusiasts, and commercial or fleet buyers across the Upstate South Carolina market including Seneca, Clemson, Greenville, Anderson, Pickens, Easley, and Northlake.

The business runs a traditional dealership go-to-market with a sales-led, direct-to-consumer motion. Customers engage in person at the physical showroom, by phone across dedicated sales, service, and parts lines, or online via the Dealer Inspire-powered website that supports inventory browsing, trade-in valuation, financing applications, payment calculation, and online service scheduling. Digital workflow tools include TradePending/AutoAPR for trade-in estimates and BotDoc for secure document exchange. The technology underlying the vehicles sold includes Stellantis's Uconnect 5 infotainment system and CONNECT ONE connected services (10 years complimentary), which provide remote operations, SOS calls, vehicle health reports, and EV charging controls.

Revenue is generated across five streams: new vehicle sales (MSRP-based with manufacturer incentives and dealer discounts), pre-owned vehicle sales (including certified pre-owned with manufacturer-backed warranties), service and maintenance, parts and accessories, and financing and leasing (transaction-fee model through financial partners). Pricing is unit-based with new vehicles ranging from approximately $30,000 to over $70,000, supported by 190+ new vehicles in current inventory. The dealership has maintained operations for over 20 years, though it has no disclosed parent company, holding entity, or institutional ownership.

Name

Lake Keowee Chrysler Dodge Jeep

Legal name

Lake Keowee Chrysler Dodge Jeep Ram

Website

https://lakekeoweechryslerdodge.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Keowee Chrysler Dodge Jeep Ram is a privately-held Stellantis CDJR franchise dealership in Seneca, South Carolina, selling new and pre-owned vehicles, parts, and service across the Upstate South Carolina market.

Ownership category

akta.pro rank

Headquarters

HQ city

Seneca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles to individual and commercial customers. Revenue generated through MSRP pricing with potential incentives, rebates, and dealer discounts.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles at various price points, including budget-friendly options under $25K and certified pre-owned programs with manufacturer warranties.
3. Service and Maintenance: Full-service auto maintenance and repair including oil changes, tire rotations, brake jobs, multi-point inspections, and general repairs for Chrysler, Dodge, Jeep, and Ram vehicles.
4. Parts and Accessories: Sale of genuine Mopar OEM parts, factory replacement components, performance parts, and genuine accessories for vehicle maintenance, repair, and customization.
5. Financing and Leasing: Arrangement of auto loans and lease agreements through financial partners, helping customers secure affordable financing with competitive rates and monthly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lake Keowee Chrysler Dodge Jeep Ram is an authorized Stellantis franchise dealership that sells new Chrysler, Dodge, Jeep, and Ram vehicles, certified pre-owned and used vehicles, and arranges auto financing and leasing. The dealership operates an on-site service department performing maintenance and repairs using genuine Mopar OEM parts and accessories for CDJR vehicles. It serves both individual retail buyers and commercial fleet customers across the Upstate South Carolina region from its Seneca, SC location.

Product overview

Lake Keowee Chrysler Dodge Jeep Ram is a CDJR franchise dealership offering new and pre-owned vehicles across four Stellantis brands (Chrysler, Dodge, Jeep, Ram). The product portfolio includes Chrysler minivans (Pacifica, Pacifica Plug-in Hybrid, Voyager), Dodge muscle cars and SUVs (Challenger, Charger, Durango, Hornet), Jeep SUVs and trucks (Compass, Grand Cherokee, Grand Cherokee L, Grand Cherokee 4xe, Wrangler, Wrangler 4xe, Gladiator, Wagoneer, Grand Wagoneer, Wagoneer S), and Ram trucks (1500, 2500, 3500, Chassis Cab, ProMaster, ProMaster EV). The dealership also provides certified pre-owned vehicles, vehicle financing, leasing options, and comprehensive service and parts departments. Uconnect connected vehicle services are offered as a technology feature across the vehicle lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Vehicles (Pacifica, Pacifica Plug-in Hybrid, Voyager)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Stellantis (FCA US LLC)coreTechnology or IntegrationAuthorized Chrysler, Dodge, Jeep, and Ram dealership operating under Stellantis franchise agreement. Receives new vehicle inventory, manufacturer incentives, Uconnect connected services technology, and access to FCA financial services for customer financing. The dealership is powered by Dealer Inspire digital platform for website and inventory management.
• Apple App Store and Google PlaycoreTechnology or IntegrationVehicle brand apps available for download on Apple App Store and Google Play, enabling customers to access connected services, vehicle health reports, remote operations, and service scheduling through their smartphones.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sonic Automotive: Franchised dealer group operating ~140 dealerships across 20+ brands, including Stellantis franchises and a dedicated EchoPark used-vehicle chain. Same franchise dealer model with additional online used-car exposure.
• Group 1 Automotive: US/UK franchised auto retailer with 200+ dealerships, including Chrysler/Dodge/Jeep/Ram franchises. Same revenue structure (new, used, F&I, service, parts) and same OEM franchise model as Lake Keowee CDJR.
• Lithia Motors: Major US franchised dealer group with 300+ rooftops across the US and Canada, including extensive Stellantis brand representation. Highly comparable business model — new/used vehicle sales, F&I, service and parts — and a relevant consolidator benchmark.
• Penske Automotive Group: International franchised automotive and commercial truck retailer with 340+ dealerships. Operates both retail auto and Premier Truck Group (commercial trucks), directly comparable to Lake Keowee's combined consumer and Ram commercial/fleet business.
• Asbury Automotive Group: US franchised dealer group with 150+ rooftops across luxury and mass-market brands including CDJR. Same franchise-based revenue model and relevant benchmark for F&I and service-bay economics.
• AutoNation: Largest US franchised auto retailer operating ~300 rooftops across 19 brands. Directly comparable as a franchise dealer group whose revenue mix (new, used, F&I, service, parts) mirrors Lake Keowee CDJR at scaled-up volume.

Regional players

• AutoCanada: Canadian franchised auto retailer with 80+ dealerships including Chrysler/Jeep/Dodge/Ram franchises. Same business model and brand portfolio as Lake Keowee CDJR but operates in a different geography (Canada), making it a relevant regional comparable.

Emerging players

• CarMax: Largest US used-vehicle retailer with 240+ stores and omnichannel buying. Competes with Lake Keowee's pre-owned/CPO business for trade-in supply and used-vehicle buyers, and pressures new-vehicle F&I attachment economics.
• Carvana: Pure-online used-vehicle retailer with used-car vending machines and home delivery. Competes with Lake Keowee's pre-owned business for online car shoppers and pressures local dealer pricing transparency.

Others

• CarGurus: Leading US online automotive marketplace connecting buyers to dealers, including Lake Keowee CDJR. Not a competitor but a key customer-acquisition channel and a structural force pressuring dealer pricing transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lake-keowee-chrysler-dodge-jeep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Keowee Chrysler Dodge Jeep