Lakeshore Home Builders Association

What Lakeshore Home Builders Association does

Lakeshore Home Builders Association (LHBA), founded in 1967 and headquartered in Holland, Michigan, is a private non-profit trade association serving the residential construction industry across the West Michigan lakeshore corridor — from Fennville north to Ludington and east to Allendale. The organization represents and provides services to home builders, remodelers, trade contractors (electrical, plumbing, HVAC, roofing, insulation, drywall), building suppliers, architects, interior designers, landscape contractors, and finance/insurance/legal professionals serving the housing market. Member-facing platforms include a public website (lakeshorehba.com), a members-only portal (members.lakeshorehba.com), and a searchable membership directory distributed in print at the annual Home Show and digitally year-round; the underlying technology is GrowthZone, a third-party association management SaaS platform.

The association's product surface spans three layers. First, a recurring membership core offering industry-specific contracts, insurance programs, advocacy representation, marketing visibility, a job board, and peer groups. Second, an educational layer featuring Spanish for Construction (a 10-week introductory language course priced at $900 members / $1,200 non-members, delivered in partnership with Latin Americans United for Progress) and the two-tier Lessons in Leadership program (101 and 201) awarding LHBA Field Leadership Certificates. Third, an event and signature-program layer anchored by the Lakeshore Parade of Homes showcase, the annual Lakeshore Home Show at Holland Civic Center Place, plus golf outings, clay shoots, and Membership Mingles. The association also administers a Trades Scholarship Program offering up to $1,000 per student for tools and safety equipment, with member-company sponsorship opportunities at $1,000–$5,000 increments.

LHBA generates revenue through four streams: recurring membership dues from builders, remodelers, and suppliers; course registrations (Spanish for Construction and Lessons in Leadership); event revenue including Home Show admission ($6 pre-sale / $8 regular) and exhibitor/sponsorship fees; and advertising and sponsorship, with platinum-tier sponsors including Van Der Kolk, James Hardie, and LMCU. The organization participates in monthly HBA of Michigan (HBAM) Power Utility Zoom calls addressing utility service challenges with DTE and Consumers Energy. Operationally, LHBA runs an 8-person staff and is pursuing a Building Campaign-funded office addition/remodel scheduled July–December 2025 to expand capacity.

Name

Lakeshore Home Builders Association

Legal name

Lakeshore Home Builders Association

Website

https://lakeshorehba.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeshore Home Builders Association is a 1967-founded, Holland, Michigan-based non-profit trade association serving home builders, remodelers, trade contractors, suppliers, and design/finance professionals across the West Michigan lakeshore corridor through membership, education, advocacy, and signature events.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Trade association services
• Home builder association
• Construction industry membership
• Workforce development training
• Residential construction networking

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees for home builders, remodelers, contractors, suppliers, and related professionals in the West Michigan lakeshore construction industry.
2. Course Registrations: Revenue from educational courses including Spanish for Construction ($900 members, $1,200 non-members) and Lessons in Leadership programs ($900 members, $1,200 non-members).
3. Event Revenue: Revenue from signature events including Parade of Homes, Home Show exhibitor fees, golf outings, and clay shoots. Home Show admission is $6 pre-sale until March 5 / $8 regular price March 6-14.
4. Advertising & Sponsorship: Advertising opportunities in the Membership Directory (distributed at Home Show and year-round) and event sponsorships including platinum sponsors Van Der Kolk, James Hardie, and LMCU.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Lakeshore Home Builders Association is a regional non-profit trade association that provides membership services to home builders, remodelers, trade contractors, suppliers, and design professionals in the West Michigan lakeshore area. Its core offerings include annual membership enrollment, an online member directory and job board, advocacy representation, networking events, and signature consumer-facing events (Parade of Homes and Lakeshore Home Show), as well as workforce development courses such as Spanish for Construction and Lessons in Leadership.

Product overview

Lakeshore Home Builders Association operates a membership-based platform offering a directory of member businesses, events calendar, and job board as core services. The association provides educational programs including Spanish for Construction and Lessons in Leadership courses, operates signature events like the Lakeshore Home Show and Parade of Homes, manages a trades scholarship program, and offers member benefits including industry contracts, insurance programs, and marketing opportunities. The platform is powered by GrowthZone membership management software.

Differentiator

Problem solved

Functional benefit

Brands

• Lakeshore Home Show: Annual home improvement show held in March featuring outdoor living, landscaping, kitchens & baths, remodeling, and more
• Lakeshore Parade of Homes

Products and services

• LHBA Membership Annual trade association membership for residential builders, remodelers, trade contractors, building suppliers, and design professionals in the West Michigan lakeshore region, providing access to the member directory, job board, networking events, advocacy, and member benefits.
• Lessons in Leadership 101 & 201 Courses Two-level leadership development program (101 and 201) for construction business owners and managers, awarding the LHBA Introductory Field Leadership Certificate (101) and the LHBA Advanced Field Leadership Certificate (201). $900 for LHBA members and $1,200 for non-members; includes all materials.
• Spanish for Construction Course 10-week introductory Spanish language course for construction workers with little to no Spanish experience, teaching jobsite communication skills and awarding the Spanish for Construction Completion Certificate. $900 for members, $1,200 for non-members; includes all materials; participants must attend at least 8 of 10 sessions for certification.
• Lakeshore Parade of Homes Annual signature consumer event showcasing new and remodeled homes along the West Michigan lakeshore, where LHBA members enter properties for consumer touring and buyer lead generation.
• Lakeshore Home Show Annual home improvement trade show held in March at Holland Civic Center Place featuring LHBA builder, remodeler, and supplier exhibitors for direct consumer engagement.
• Trades Scholarship Program Scholarship program awarding up to $1,000 per student for tools, work gear, and safety equipment for students pursuing trades careers, with company-sponsored scholarship opportunities for member companies.
• Member Directory Advertising Paid advertising placements in the LHBA Membership Directory (annual print edition distributed at the Home Show and at HBA events year-round, plus the interactive digital directory on the LHBA website).
• Member Benefits Program Bundle of membership benefits including industry-specific contracts, group insurance programs, marketing opportunities, advocacy representation with HBA of Michigan, and exclusive partner discounts.

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Van Der KolkcoreGTM or Marketing PartnerPlatinum sponsor of Lakeshore Home Builders Association. Plumbing and HVAC contractor. Provides support for association events and programs.
• James HardiecoreGTM or Marketing PartnerPlatinum sponsor of Lakeshore Home Builders Association. Fiber cement siding manufacturer. Provides sponsorship support for association activities.
• LMCU (Lake Michigan Credit Union)coreGTM or Marketing PartnerPlatinum sponsor of Lakeshore Home Builders Association. Financial institution providing banking services. Supports association as a sponsor.
• Latin Americans United for Progress (LAUP)coreStrategic or Co-development PartnerPartnership with LAUP to deliver Spanish for Construction training course. LAUP provides expertise and curriculum support for the language training program designed to help construction workers communicate with Spanish-speaking team members.
• Walk Your Plans West MichiganminorGTM or Marketing PartnerHost of Membership Mingle events. Company providing construction planning services that hosts networking events for HBA members.
• Perspective 3DminorGTM or Marketing PartnerCo-host of Membership Mingle events with Walk Your Plans for HBA member networking.
• HBA of Michigan (HBAM)coreStrategic or Co-development PartnerState-level home builders association. LHBA participates in monthly HBAM Power Utility Zoom calls to address utility service challenges with DTE and Consumers Energy. HBAM CEO Bob Filka facilitates discussions.
• Lumbermen'scoreGTM or Marketing PartnerPresenting sponsor for Annual Golf Outing and Clay Shoot events. Building materials supplier supporting association events.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Kalamazoo HBA: Regional home builders association serving the Kalamazoo, Michigan area. Operates the same member-driven model (builders, remodelers, suppliers, advocates) with Parade of Homes and educational programs in a neighboring West Michigan geography.
• Home Builders Association of Greater Toledo: Regional home builders association serving northwest Ohio and southeast Michigan. Closely comparable in size, structure, and member offerings (Parade of Homes, member directory, education) to LHBA, with geographic proximity across the state border.
• Holland Area Chamber of Commerce: Local business membership organization in Holland, Michigan, sharing overlapping member base and geography with LHBA. Provides broader business networking but covers all industries rather than construction specifically.
• HBA of Southeastern Michigan: Regional home builders association covering the southeastern Michigan market including Detroit metro. Comparable structure, membership composition, and event-based programming to LHBA but serves a much larger and more urban geography.
• Greater Grand Rapids HBA: Regional home builders association serving the Grand Rapids, Michigan area. Comparable in structure and member offerings (Parade of Homes-style events, education, directory) but covers a different West Michigan submarket.

Broad incumbents

• Associated Builders and Contractors (ABC) - Michigan Chapter: National construction industry trade association with a Michigan chapter. Comparable in providing advocacy, training, and member benefits, but broadly covers commercial and industrial contractors rather than LHBA's residential-builder focus.
• National Association of Home Builders (NAHB): National umbrella trade association for the home building industry in the United States. Provides national advocacy, research, and member benefits that flow down to local HBAs like LHBA through HBAM.
• HBA of Michigan (HBAM): State-level home builders association that LHBA partners with for advocacy and utility coordination. Operates as the state umbrella for local HBAs across Michigan, providing legislative representation and shared services.

Others

• Michigan Building Trades Council: Statewide labor-side construction trade association focused on workforce and apprenticeship development. Compares to LHBA on the workforce development dimension (similar to LHBA's Spanish for Construction and scholarship programs) but represents union contractors rather than residential builders.
• Hispanic/Latino Chamber of Commerce of West Michigan: Regional community and business chamber serving Hispanic/Latino professionals and businesses in West Michigan. Directly comparable to LHBA on the workforce/community engagement dimension given LHBA's Spanish for Construction partnership with LAUP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakeshoreHBA
• Instagraminstagram.com/lakeshorehba
• LinkedInlinkedin.com/company/lakeshore-home-builders-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshore Home Builders Association