Lakeshore Swim Club

What Lakeshore Swim Club does

Lakeshore Swim Club is a non-profit competitive swimming organization headquartered in Etobicoke, Ontario, operating in the Greater Toronto Area under the legal name 'Lakeshore Swim Club.' It delivers a tiered competitive swim program spanning pre-competitive (ages 6-10) through grassroots and elite competitive tiers, with explicit positioning as a pathway to National and International competition. The club recruits athletes through scheduled tryouts and a mailing list, assesses competitive placements via named head coach 'Coach Riley,' and delivers training across multiple regional aquatic facilities including Etobicoke Olympium, Toronto Pan Am Sports Centre, and competition venues such as Gull Lake Rotary Park.

The club's technology backbone is the Pool Queue web-based team management platform, which handles registration, event management, meet scheduling, job sign-ups, results tracking, and communications for both competitive team events and hosted meets. Operational data (club records, meet schedules) is surfaced through the Pool Queue-hosted site and supporting Google Sheets documents, indicating a lightweight, third-party SaaS stack rather than proprietary technology infrastructure.

Revenue is generated from three streams: recurring membership and registration fees for pre-competitive and competitive programs, transactional fees for swim meet participation and team travel, and one-time social event ticket sales (e.g., the Season End/Graduation Party at $70 per parent/sibling ticket). Membership pricing is not publicly disclosed. The go-to-market is community-led, relying on word-of-mouth within the Ontario swimming community, the official website, the mailing list, and visibility through regional, provincial, and national meet participation. Customer segments are horizontal: competitive swimmers, pre-competitive swimmers aged 6-10, and swimmer families supporting club activities through officiating, volunteering, and event participation.

Name

Lakeshore Swim Club

Legal name

Lakeshore Swim Club

Website

https://lakeshoreswimclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeshore Swim Club is a non-profit competitive swimming organization based in Etobicoke, Ontario that runs tiered pre-competitive and elite competitive programs for young swimmers, supported by professional coaching and Pool Queue team management software, and serves swimmer families across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Competitive Swimming Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Competitive swimming club
• Swim team programs
• Youth swim training
• Swimming coaching services
• Aquatic sports club

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Membership and Registration: Revenue generated from swimmer registration and membership fees for pre-competitive and competitive programs at various skill levels
2. Event Participation Fees: Fees collected for participation in swim meets, team travel, and seasonal events
3. Social Events: Ticket sales for season-end celebrations and graduation parties - $70 per parent/sibling ticket

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lakeshore Swim Club is a competitive swimming club that offers pre-competitive and competitive swim programs for swimmers from grassroots through National and International levels. The club provides professional coaching, structured training groups by age and skill tier, hosted swim meets, summer camps, and team travel coordination. Operations are supported by the Pool Queue web-based team management platform for registration, scheduling, and results tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Competitive Program Entry-level competitive swimming program for young swimmers aged 6-10 developing foundational skills. Includes structured group training designed to build confidence and introduce competitive techniques.
• Competitive Program Multi-tier competitive swimming program with structured training groups organized by age and competitive level. Provides professional coaching and progression pathways from grassroots through to National and International competition.
• Summer Camps Seasonal summer swimming camps offered by the club for young athletes to develop skills during the summer season.
• Hosted Swim Meets and Team Travel Club-coordinated participation and hosting of regional, provincial, and national swim meets, plus organized team travel for competitions. Includes participation in events scheduled through 2026.
• Social Events (Season End/Graduation Party) Ticketed social events including the Season End/Graduation Party for swimmers and their families. Tickets are priced at $70 per parent and sibling.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pool QueuecoreTechnology or IntegrationPool Queue provides the web-based team management software platform for Lakeshore Swim Club, handling event management, meet scheduling, registration, job sign-ups, results tracking, and club communication. The platform is used for both competitive and team event organization.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Island Swimming Club: Island Swimming Club is a competitive swimming organization based in British Columbia with a focus on developing swimmers from entry level to national competition. It is comparable as a regional Canadian swim club with parallel programming tiers.
• Etobicoke Swim Club: Etobicoke Swim Club is a competitive swim club based in Etobicoke, Ontario, the same community as Lakeshore Swim Club. It is a direct competitor for athletes, families, and pool time at shared facilities such as the Etobicoke Olympium.
• Markham Aquatic Club: Markham Aquatic Club is an Ontario-based competitive swimming program offering tiered development from grassroots to provincial-level competition. It is comparable as a regional competitive club with similar coaching pipelines and Swim Ontario affiliation.
• Hyack Swim Club: Hyack Swim Club is one of Canada's most established competitive swimming clubs based in New Westminster, BC, with a long history of developing national and international-level swimmers. It is comparable as a premier Canadian swim club with a similar tiered athlete development model.
• Toronto Swim Club: Toronto Swim Club is a competitive swimming club operating in the Greater Toronto Area, serving swimmers from grassroots to high-performance levels. It is directly comparable as a fellow Ontario-based competitive swim club competing for similar athlete talent and family memberships.
• Edmonton Keyano Swim Club: Edmonton Keyano Swim Club is an Alberta-based competitive swimming club offering programming across age and skill tiers. It is comparable as a regional Canadian competitive swim club competing for similar Swim Canada-eligible athletes.
• Cascade Swim Club: Cascade Swim Club is a competitive swimming program based in British Columbia serving swimmers from learn-to-swim through national-level competition. It is comparable as a western Canadian peer operating a similar grassroots-to-elite development structure.

Others

• Pool Queue: Pool Queue provides web-based team management software used by Lakeshore Swim Club for event management, registration, scheduling, and results tracking. It is comparable as the core technology infrastructure provider that powers LSC's daily operations.
• Swim Ontario: Swim Ontario is the provincial governing body for competitive swimming in Ontario, referenced by Lakeshore Swim Club for sport safety and time standards. It is comparable as the ecosystem governing body that defines competition pathways, time standards, and athlete eligibility used by LSC.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lakeshore-swim-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshore Swim Club