Lakeshow Hoops AAU

What Lakeshow Hoops AAU does

Lakeshow Hoops AAU is a 501C3 non-profit youth basketball development organization founded in 2005 and headquartered in Oakland, California. The organization runs competitive AAU basketball programs for boys (8U through high school, 26 teams, 240+ players) and girls (9U-15U, 10 teams, 100+ players) across two locations — Oakland at the Open Gym Premier facility (4 NBA-size courts, where Lakeshow holds exclusive tenant status from 3-9pm Monday through Friday) and Danville at San Ramon Valley Methodist Church and surrounding schools. The core Spring season product runs 24 weeks (February through mid-July) and is priced at $2,250 per player, covering two weekly 90-minute practices, 2-3 weekend tournaments per month, coaching, and gear. The program competes in regional circuits including Grassroots 365, Grassroots Tournaments, State2State, Hoop Community, Adidas 3SSB, and Adidas Gold.

The business model is multi-stream and transaction-based: primary revenue comes from seasonal player registration fees, supplemented by publicly accessible summer camps (ARC, OGP, CPC venues), Sunday Skills Clinics, Open Gym and shooting-machine pay-per-session bookings, and tax-deductible donations supporting the non-profit mission. Distribution is regional and self-serve, with all registrations processed through the leagueapps platform linked from the website, supported by seasonal in-person tryouts and a community-led marketing approach that leverages an extensive alumni network, Bill Flitter's online coaching community of 200,000+ members, the 'Coaching Youth Hoops' podcast, and Instagram under the #LakeshowFam hashtag.

Leadership is family-operated: Joey Fuca (Director) is a former European professional player and head coach at Prolific Prep; Christian Fuca (Head Coach) is a state champion and 8-year program veteran; Bill Flitter (Girls Director) is a former tech entrepreneur who founded Level Up Basketball in 2014 and merged it into Lakeshow; Jeffrey Ma (Head of Operations) is a Babson College basketball analytics alumnus. Quantified outcomes include 200+ student-athletes earning college scholarships for basketball or academics over the program's history.

Name

Lakeshow Hoops AAU

Legal name

Lakeshow

Website

https://lakeshowhoops.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeshow Hoops AAU is a 501C3 non-profit AAU basketball program in the Bay Area serving 340+ youth players (boys 8U-HS and girls 9U-15U) across Oakland and Danville, generating revenue through $2,250 seasonal registrations, camps, clinics, and donations.

Ownership category

akta.pro rank

Product category

Youth Basketball Development Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYTHAAAKAM

Adventure Multi-Sport Camps & Skills Academies

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Youth basketball development
• AAU basketball program
• Competitive basketball training
• Basketball camps and clinics
• College recruitment preparation

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Season Registration Fees: Primary revenue stream from seasonal program fees covering practices, tournaments, coaching, and gear. Spring 2025 season costs $2,250 per player.
2. Basketball Camps and Clinics: Summer camps and skills clinics open to the public, providing additional revenue and player development pipeline.
3. Open Gym and Shooting Sessions: Pay-per-session open gym access and shooting machine sessions available to the public.
4. Donations: Non-profit accepts tax-deductible donations to support program mission of providing exposure, training, and resources for student-athletes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lakeshow Hoops AAU is a 501C3 non-profit youth basketball organization that runs competitive AAU boys and girls basketball programs for players in grades 2 through high school. The program delivers seasonal team practices (twice weekly), weekend tournament participation in regional circuits (Grassroots 365, Adidas 3SSB, NorCal), summer camps, skills clinics, and college recruitment exposure. Its primary service is the 24-week Spring season at $2,250 per player, supplemented by ancillary camps, clinics, and open gym sessions.

Product overview

Lakeshow Hoops AAU is a 501C3 non-profit youth basketball development organization offering a multi-tiered program portfolio. The core offerings consist of competitive AAU boys (26 teams, 8U to high school) and girls (10 teams, 9U-15U) basketball programs that participate in regional tournament circuits. These are supplemented by ancillary services including Summer Basketball Camps (multiple sessions at ARC, OGP, and CPC venues), Summer Sunday Skills Clinics, Fall Pre-Tryout Workouts, and Open Gym/Shooting Machine sessions. The primary season program runs for 24 weeks (February through July) at a cost of $2,250, covering twice-weekly practices and monthly tournament participation. Programs operate from two main locations: Open Gym Premier in Oakland (4 NBA-size courts) and various facilities in Danville.

Differentiator

Problem solved

Functional benefit

Products and services

• Boys AAU Basketball Program Competitive boys youth basketball teams from 8U through high school (26 teams, 240+ players) participating in regional tournament circuits including Grassroots 365, Adidas 3SSB, and NorCal, with twice-weekly practices and monthly tournaments.
• Girls AAU Basketball Program (Lakeshow Ladies) Girls youth basketball teams (9U-15U) with 10 teams, one of the largest girls programs in Northern California, practicing Mondays and Wednesdays at Open Gym Premier in Oakland.
• Spring Season AAU Program 24-week Spring season (February through mid-July) including 2 practices per week (Tuesdays and Thursdays) and 2-3 weekend tournaments monthly with 4-game guarantees, priced at $2,250 per player including gear.
• Lakeshow Summer Basketball Camps Week-long summer basketball camps held at multiple locations (ARC, OGP, CPC) throughout June and July 2026, open to the public for skill development.
• Summer Sunday Skills Clinics Weekly basketball skills development clinics held on Sunday mornings at Open Gym Premier, open to the public for registration.
• Open Gym Sessions Open gym access and 30-minute shooting machine sessions available for booking at Open Gym Premier in Oakland, open to the public.

Quantifiable outcome

• 200+ student-athletes have earned college scholarships for basketball or academics through the program
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Open Gym Premier (OGP)coreStrategic or Co-development PartnerOpen Gym Premier serves as Lakeshow's exclusive home facility in Oakland, providing 4 NBA-size regulation courts. Lakeshow is the exclusive tenant of OGP from 3-9pm every Monday to Friday. The partnership also includes tournament participation through Grassroots Tournaments at OGP venues.
• Grassroots TournamentscoreChannel Partner/ Reseller/ DistributorAs a partner of Open Gym Premier, Lakeshow plays in Grassroots Tournaments which feature 4-game guarantees (2 Saturday and 2 Sunday games) with D1-D3 competition levels. Lakeshow teams compete in events like Memorial Day Challenge, Battle at the Bay, and Gold Rush.
• State2State and Hoop CommunityminorChannel Partner/ Reseller/ DistributorThe Danville program competes in State2State (2 Saturday games) and Hoop Community tournaments which provide appropriate competition levels for younger and developmental players.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lakeshowhoops
• LinkedInlinkedin.com/company/lakeshow-hoops

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshow Hoops AAU