LA Kings Ice at Pickwick Gardens

What LA Kings Ice at Pickwick Gardens does

LA Kings Ice at Pickwick Gardens is a single-venue ice skating facility located at 1001 Riverside Drive, Burbank, California, operating continuously since 1961 (originally as Pickwick Ice) and rebranded under the LA Kings NHL umbrella on January 1, 2019. The facility serves a diverse customer base spanning recreational families, youth and adult hockey players, figure skaters, scout and school groups, summer campers, and corporate/private event bookers across the Greater Los Angeles area. Core operations include general public skating sessions, structured Learn to Skate Academy classes (Snowplow Sam through Freeskate levels, plus Adult programs), youth hockey development, adult recreational hockey leagues across D2-D5 and Invitational divisions, figure-skating freestyle sessions, birthday party packages, a summer day camp (Camp Chillin, ages 6-12), and private ice rentals for events and film production.

The technology stack is built entirely on commodity SaaS rather than proprietary systems: DaySmart Recreation powers program registration, session scheduling, and member accounts via web portal and iOS/Android mobile apps; SportsEngine's Sports Relationship Management (SRM) platform hosts the public website (lakingsicepickwick.com); Microsoft Forms handles private-lesson and party request intake; Google Maps and YouTube support directions and content hosting. There is no proprietary technology disclosed, no public API platform, and no AI/ML tooling referenced—operations rely on standard rink-management software paired with direct customer contact by phone or in-person at the front desk.

Revenue is generated through seven disclosed streams: usage-based public skating admissions ($22 door / $18 advance, skate rental included); subscription-based academy classes (~$236 per 9-week semester with a $25 annual membership); recurring hockey league and clinic fees (e.g., $30 per adult clinic session); one-time birthday party packages ($550); Camp Chillin summer camp ($120/day or $101/day for full-week registration); group bookings at $16/person for 20+ skaters; and private ice rentals across prime-time (5AM-12AM) and late-night (12AM-5AM) slots. Distribution mixes self-serve online registration via DaySmart, walk-in door sales at the physical facility, and phone-based sales for corporate and private events handled by Facility Manager Ben Blandford. The business is private, has no external equity funding disclosed, and operates as one of six rinks under the LA Kings Ice network umbrella (sibling sites in El Segundo, Mammoth Lakes, Palos Verdes, Paramount, and Santa Clarita).

Name

LA Kings Ice at Pickwick Gardens

Legal name

Pickwick Ice

Website

https://lakingsicepickwick.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

LA Kings Ice at Pickwick Gardens is a single-venue ice skating facility in Burbank, California, offering public skating, learn-to-skate classes, youth and adult hockey leagues, figure skating, summer camp, and private event rentals to families, athletes, and local groups.

Ownership category

akta.pro rank

Product category

Recreational Ice Skating Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ice skating facility
• Public skating sessions
• Hockey league programs
• Skating lessons academy
• Recreation venue

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public Skating Admissions: Revenue from general admission fees for public skating sessions. Includes rental skates in the base price. Premium pricing for advance online reservations vs. walk-up door pricing.
2. Learn to Skate Academy Programs: Semester-based group skating lessons (Snowplow Sam, Basic, Freeskate levels) with professional instruction. Requires annual membership fee. Includes skate rental and free public skate passes with enrollment.
3. Hockey Programs and Leagues: Youth and adult hockey leagues, skills clinics, stick time, pickup games, and Burbank Hockey League games. Youth in-house league on Saturdays. Summer Adult Hockey Clinic at $30 per session.
4. Birthday Parties and Private Events: Birthday party package at $550 for 90-minute sessions during public skate. Add-ons include semi-private lessons, extra skaters, balloons, and extended room time. Private ice rentals for corporate events, film shoots, and broomball.
5. Camp Chillin Summer Program: Day camp for children ages 6-12 during summer months. Daily rate of $120 or discounted $101/day for full-week registration. Includes skating, activities, snacks, and pizza on Fridays.
6. Group/Scout Programs: Group rates for 20+ skaters at $16/person for 90-min sessions or $20/person for holiday sessions. Scout program at $35/person includes lesson, cocoa, and Zamboni tour.
7. Equipment and Facility Rentals: Skate aide rentals at $15. Private ice rental during off-hours (late night 12AM-5AM) for broomball and skating. Prime time private rentals available 5AM-12AM.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

LA Kings Ice at Pickwick Gardens operates a single-location indoor ice skating facility in Burbank, California, offering public open-skate admissions, semester-based Learn to Skate Academy group lessons, youth and adult hockey leagues and skills clinics, figure skating and freestyle sessions, a summer day camp (Camp Chillin) for ages 6-12, birthday party packages, group bookings, scout programs, and private ice rentals for corporate events, broomball, and film production. All program registration, scheduling, and membership management are handled through the DaySmart Recreation platform, with the public website built on the SportsEngine Sports Relationship Management (SRM) platform.

Product overview

LA Kings Ice at Pickwick Gardens is an ice skating facility offering a comprehensive portfolio of recreation and sports programs. The core offering centers on public skating sessions, structured Learn to Skate/Skate Academy group lessons, youth and adult hockey programs, and figure skating/freestyle sessions. Additional revenue streams include Camp Chillin (summer day camp), birthday party packages with room rental and add-on lessons, private ice rentals for events or broomball, and group bookings for scouts and school groups. The facility operates as a single-venue operation serving the Burbank community and Greater Los Angeles area, utilizing DaySmart Recreation for all program registration and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Skating General public open-skate sessions open to families and individuals of all skill levels, with skate rental included and skate aides available for an additional fee. Offered both as walk-in door admissions and advance online reservations.
• Learn to Skate / Skate Academy Semester-based group skating lessons for all ages and skill levels using a Learn to Skate USA-aligned curriculum spanning Snowplow Sam, Basic, Adult, and Freeskate levels. Weekly 30-minute classes include professional instruction, skate rental, and free public skate passes; a $25 annual membership per skater is required.
• Youth Hockey Youth hockey programming including LK Academy, Little Kings League (in-house Saturday league), skills clinics, stick time, and partnership-based league play with the California Golden Bears youth hockey club.
• Adult Hockey Adult hockey offerings including skills clinics (e.g., summer clinic at $30/session), stick time, pickup games, and league play in the Burbank Hockey League (D2, D3, D4, D5, and Invitational divisions) operated by partner Ice Angeles.
• Camp Chillin Summer day camp for children ages 6-12 featuring ice skating lessons, supervised activities, arts and crafts, outdoor play, snacks, and pizza on Fridays. $120/day individually or $101/day for full-week registration; sibling discount of $50 available.
• Figure Skating / Freestyles Dedicated figure skating and freestyle practice sessions for skaters who have passed the Preliminary Freestyle test, supporting jump and spin development.
• Birthday Party Packages Birthday party package priced at $550 for a 90-minute party held during a public skate session. Includes 2-hour room rental, 14 skate passes with skate rental, tables with settings, 8 balloons, and 3 skating walkers. Optional add-ons include semi-private lessons ($85), extra skaters ($20 each), extra tables ($15), and dozens of balloons ($45).
• Private Ice Rental

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• LA Kings Ice (Corporate Parent)flagshipStrategic or Co-development Partner · 1 January 2019LA Kings Ice is a network of ice rinks owned/operated by the LA Kings NHL franchise. The Pickwick facility was renamed to LA Kings Ice at Pickwick Gardens on January 1, 2019. Other facilities include Burbank, El Segundo (Toyota Sports Performance Center), Mammoth Lakes, Palos Verdes, Paramount (LA Kings Iceland), and Santa Clarita (The Cube).
• California Golden Bears Youth Hockey ClubcoreStrategic or Co-development PartnerNonprofit youth hockey club (ages 5-18) operating as one of the oldest youth hockey clubs in Southern California, chartered in 1964. Member of USA Hockey, SCAHA, and CAHA. Uses the facility for home games and practices. Professional coaches dedicated to developing young players in hockey education and physical training.
• Ice AngelescoreChannel Partner/ Reseller/ DistributorManages the adult Burbank Hockey League (BHL) at the facility. Handles scheduling, operations, and league administration for adult recreational hockey games across multiple divisions (D2, D3, D4, D5, Invitational) on various weeknights and weekends.
• LA Kings Youth Hockey (LiL Kings)coreStrategic or Co-development PartnerAffiliated with the LA Kings NHL franchise. LiL Kings and High School Hockey programs utilize the facility for youth development, skills training, and games.
• Burbank CougarsminorStrategic or Co-development PartnerYouth hockey team that won the LAKHSHL Varsity Championship in 2020. Uses the facility for home games and practices.
• DaySmart RecreationcoreTechnology or IntegrationTechnology platform powering online registration, program management, event scheduling, and member accounts. Available via web portal and mobile apps (iOS/Android). Handles all class registrations, camp signups, and public skate reservations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ice Station Valencia: Independent ice rink in Valencia, California (northern LA County) offering public skating, youth and adult hockey leagues, figure skating, and learn-to-skate programs. Operates in the same Greater LA region with a similar full-service programming model but without NHL affiliation.
• LA Kings Ice at Palos Verdes (Promenade on the Peninsula): LA Kings-affiliated ice rink at the Promenade on the Peninsula in Palos Verdes. Same brand family as Pickwick with similar public skating, learn-to-skate, and hockey programming in the South Bay LA market.
• The Cube - Ice and Entertainment Center (Santa Clarita): LA Kings-affiliated ice rink in Santa Clarita offering public skating, hockey, figure skating, and youth programs. Same brand family as Pickwick with overlapping program portfolio, serving a different but nearby LA-area geography.
• LA Kings Iceland (Paramount): Another LA Kings-affiliated ice rink in Paramount, California, offering public skating, hockey leagues, and learn-to-skate programs. Directly comparable in brand, programming mix, and target customer base, making it the closest direct peer within the same LA Kings Ice network.
• Toyota Sports Performance Center (El Segundo): LA Kings NHL practice facility in El Segundo that also offers public skating and programming. Sister facility within the LA Kings Ice network with shared branding and NHL franchise affiliation.
• Skating Edge Ice Arena (Canoga Park): Family-owned ice rink in the San Fernando Valley offering public skating, hockey leagues, learn-to-skate, and figure skating. Same LA-area geography and comparable program mix to Pickwick.
• KHS Ice Arena (Anaheim Ducks affiliate): Ice rink in Anaheim affiliated with the Anaheim Ducks NHL franchise, offering public skating, hockey leagues, and learn-to-skate. Comparable as another SoCal NHL-affiliated full-service ice rink with similar programming.
• LA Kings Ice at Mammoth Lakes: LA Kings-affiliated ice rink in Mammoth Lakes, California. Direct peer in brand and programming, though it serves a destination/tourism market rather than a suburban LA market.

Broad incumbents

• Bay Area Ice (San Jose) - NHL Sharks affiliate rinks: NHL-affiliated ice rinks in the San Francisco Bay Area operated under the San Jose Sharks franchise. Comparable as NHL-affiliated community ice rink networks, though operating in a different California region.

Regional players

• Anaheim Ice: Ice rink in Anaheim, California (Orange County) offering public skating, hockey, and figure skating programs. Comparable LA-metro market peer though operating in a different county (Orange vs LA).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pickwick_ice
• Facebookfacebook.com/pickwickice
• Instagraminstagram.com/lakingsiceburbank
• LinkedInlinkedin.com/company/la-kings-ice-at-pickwick-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Kings Ice at Pickwick Gardens