Lakshyam

What Lakshyam does

Lakshyam is an Indian non-profit trust registered under the Indian Trust Act 1882 and headquartered in New Delhi, founded in 2012 by social entrepreneur Rashi Anand as an amalgamation of the earlier Lakshya society. The organization serves underprivileged children, marginalized women, and underserved communities across 17 Indian states and 3 countries, impacting an estimated 300,000 lives directly and 700,000 lives indirectly since inception. It operates four core programs: the Butterfly Program (child welfare and education for slum and street children), the Toy Library Program (17 toy libraries distributing 2.5 lakh books and toys), the Rooh Program (women empowerment through handicraft skill training yielding Rs. 3,000-5,000 monthly income for 4,000+ women), and Tuk Tuk Gilhari (India's first 100% eco-friendly experiential learning center and animal sanctuary in Noida and Gurgaon, built with mud and bamboo).

Lakshyam has no proprietary technology platform or software products; the underlying 'technology' of its programs is community-based field operations, supplemented by a digital donation portal supporting bank transfer, Paytm, UPI, credit/debit card, and foreign currency (FCRA-eligible) transactions, plus a 'Shop For a Cause' e-commerce storefront for handicraft inventory. The organization holds 12(A), 80(G), FCRA, Niti Ayog, Guide Star, and CSR registrations, allowing both domestic and international tax-deductible donations.

The business model is donation- and sponsorship-led. Revenue streams include individual sponsorships (Rs. 1,000/month per child, scaling to Rs. 60,000 over four years), corporate CSR partnerships (Ircon International, Samsung, Xavient Digital, Binomo), event-based fundraising through annual 'Fashion for a Cause' galas featuring Bollywood celebrities, sale of handmade products from recycled materials, and corporate volunteer programs. Go-to-market is community-led and event-driven rather than demand-generation-marketing-led, with celebrity endorsements (Salman Khan, Priyanka Chopra, Ranbir Kapoor) and media exposure (BBC, Doordarshan, Times of India) driving awareness. The organization is governed by a Chairperson-led board with a high-profile advisory committee and operates with a small 22-person core team plus center supervisors across multiple locations.

Name

Lakshyam

Legal name

Lakshyam

Website

https://lakshyam.co.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakshyam is a Delhi-based non-profit trust founded in 2012 that runs education, women-empowerment, and eco-learning programs for underprivileged children and marginalized women across 17 Indian states via donations, CSR partnerships, and celebrity-supported fundraising events.

Ownership category

akta.pro rank

Product category

Non-profit Social Welfare Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Child education programs
• Women empowerment initiatives
• Non-profit NGO services
• Community welfare programs
• Eco-friendly learning center

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Sponsorships: Primary revenue stream from individual and corporate donations. Sponsors can sponsor a child (Rs. 1000/month or Rs. 15000/year), support women empowerment programs, or fund Toy Library setups. All donations are tax-deductible under Section 80G.
2. Handicraft Products Sales: Women under the Rooh program create handmade products from recycled materials (katran, waste cloth). Products include Doll Pencils (Rs. 75), Doll Potlis (Rs. 100), Doll Magnets (Rs. 100), and Doll Bangles (Rs. 150). Revenue supports the women directly and funds Lakshyam programs.
3. Corporate Volunteer Programs: Companies engage employees in volunteering activities including marketing, promotions, fundraising, financial analysis, and program support. Corporate partnerships also include project sponsorships.
4. Event-Based Fundraising: Annual Fashion for a Cause events generate funds through ticket sales, designer partnerships, and auction of luxury items. Celebrity participation amplifies fundraising potential.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lakshyam is a non-profit NGO that delivers child welfare, education, and women empowerment services through community centers across India. Its core offerings include the Butterfly Program (free education and holistic child development), the Toy Library Program (educational toys and books), the Rooh Program (vocational training for women in handicraft production from recycled materials), and Tuk Tuk Gilhari (eco-friendly experiential learning center and animal sanctuary).

Product overview

Lakshyam is an NGO (non-profit organization) operating as a single unified charitable entity with multiple social impact programs. The organization offers four distinct program offerings: the Butterfly Program for child welfare and education, the Toy Library Program for providing educational toys and books, the Rooh Program for women empowerment through skill training and handicraft production, and Tuk Tuk Gilhari as an eco-friendly experiential learning center. These programs work together to address the holistic development needs of disadvantaged children and women in marginalized communities across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Butterfly Program Child welfare and education program providing comprehensive assistance to impoverished children through a learning program focusing on textual and practical knowledge as well as personality development, aiming to increase school enrollment at primary level and reduce school dropout rates (particularly for girls).
• Toy Library Program Program that provides toys and books to underprivileged children, recognizing that toys play a crucial role in holistic child development by boosting imagination and creativity skills.
• Rooh Program Women empowerment program providing vocational training and professional skills, enabling women to earn Rs. 3,000-5,000 per month through making handicraft items from recycled materials while working from home.
• Tuk Tuk Gilhari India's first 100% eco-friendly experiential learning center cum animal sanctuary in Noida and Gurgaon, built entirely with mud and bamboo, equipped with integrated renewable energy, rainwater harvesting, water recycling, and waste management systems.
• Handicraft Products (Shop For a Cause) Handicraft products sold under Shop For a Cause including Doll Pencils (Rs. 75), Doll Potlis (Rs. 100), Doll Magnets (Rs. 100), and Doll Bangles (Rs. 150), made by women artisans from recycled materials as part of the Rooh Program.

Quantifiable outcome

• 300,000+ lives directly impacted since 2012
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Geeli MitticoreStrategic or Co-development PartnerGeeli Mitti is a partner in the Tuk Tuk Gilhari project - India's first 100% eco-friendly experiential learning center cum animal sanctuary. The partnership combines Lakshyam's social impact expertise with Geeli Mitti's eco-friendly construction approach using mud and bamboo.
• Green Beauty FarmsminorOthersGreen Beauty Farms hosts the Tuk Tuk Gilhari location in Noida, behind Sector 135. The facility operates within this farm setting.
• Ircon International LtdcoreStrategic or Co-development PartnerIrcon International Ltd partnered with Lakshyam for the Rooh Program in Umri Village, Madhya Pradesh. The CSR partnership aims to uplift women through skill training and employment opportunities.
• Xavient Digital Powered by TELUS InternationalcoreStrategic or Co-development PartnerCorporate partnership for refurbishing and revamping Kailashwati Inter-School and Shamsher School in Ghaziabad. The partnership transformed dilapidated school infrastructure into a conducive learning environment.
• Samsung India LtdcoreStrategic or Co-development PartnerCorporate partnership for refurbishing Lal Chand School in Ghaziabad alongside Xavient Digital. Samsung contributed to transforming the school infrastructure.
• Underdog Motion PicturesminorStrategic or Co-development PartnerCollaboration to produce Pata Lapata docudrama showing the reality of unequal access to basic amenities in Central and South Delhi communities.
• Literate's Welfare Association (LAW) TheniminorOthersPartner NGO in Tamil Nadu - Kadamalaikundu – 625579, extending Lakshyam's reach in southern India.
• VIKASANAminorOthersPartner organization in Karnataka - Chikmagalore District Tarikere – 577228, extending community development initiatives.
• ASHAminorOthersPartner NGO in Jharkhand - Tipudana Village – 834003, supporting local community development.
• Education, Communication and Development Trust (EDUCATR)minorOthersPartner NGO in Tamil Nadu - Usilampatti – 625532 Madurai District, supporting educational initiatives.
• Bal AshramminorOthersPartner organization near Doordarshan Kendriya Leh – 194101 Jammu & Kashmir, supporting children.
• Maitri ManthanminorOthersPartner organization in Udaipur - 5th Floor, Pacific Tower, Opp. Chocolate Room, Madhuban, Udaipur – 313001 Rajasthan.
• Gram Vikas TrustminorOthersPartner NGO in Gujarat - Shrawan Chowkdi, Bharuch – 392001, supporting rural development.
• North-East Center for Equity Action on Integrated Development (NEAID)minorOthersPartner organization in Assam - House No. 68, No. 2 Madhabpur, Kamrup (M) Guwahati, supporting northeastern India operations.
• Movement for Scavenger Community (MSC)minorOthersPartner organization in Haryana - Kurukshetra – 136132, focusing on scavenger community welfare.
• Prama Jyoti FoundationcoreStrategic or Co-development PartnerCo-organized Fashion for a Cause 2018, the 6th annual show themed 'Empowering the Girl Child Today, to Building Women Leaders of Tomorrow'.
• Being Human (Salman Khan's Charitable Trust)flagshipGTM or Marketing PartnerSalman Khan's Being Human foundation partnered for the first Fashion for a Cause event. Being Human donated a generous amount and Lakshyam kids walked the ramp with the superstar.
• Nehru Public SchoolminorOthersEducational institution partner in Ujjain, Madhya Pradesh 456001, hosting Lakshyam center.
• BinomominorGTM or Marketing PartnerCorporate partner for distribution of Solar Lamps and Ration Kits to underprivileged families.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Smile Foundation: India-based NGO operating large-scale education, healthcare, and women empowerment programs for underprivileged children and families — closely matching Lakshyam's dual child-welfare/women-empowerment model with similar donation-based funding and corporate partnership channels.
• Goonj: Major India-based NGO addressing poverty through clothing, education, and community development — closely comparable in scale, multi-state footprint, and donation-driven model, with overlapping rural/semi-urban beneficiary focus.
• Pratham: One of India's largest NGOs focused on education for underprivileged children, including school enrollment, learning programs, and remedial support — directly comparable to Lakshyam's Butterfly Program and government-school engagement (58,000 children across 75 schools).
• Akshaya Patra Foundation: India's largest school meal NGO serving millions of children across government schools — directly comparable to Lakshyam's school engagement model while operating at substantially larger scale.
• CRY (Child Rights and You): One of India's largest NGOs focused on child rights, education, and welfare across underprivileged communities — directly comparable to Lakshyam's Butterfly Program and overall child welfare mission. Operates at far greater scale nationally.
• Magic Bus India Foundation: India-based NGO providing education and livelihood programs for underprivileged children and youth through activity-based learning — comparable target beneficiary profile (slum and street children) and similar partnership-based delivery model to Lakshyam.

Emerging players

• Teach For India: India-based nonprofit placing teachers in low-income schools to address educational inequity — comparable education-equity mission to Lakshyam's Butterfly Program, with a different teacher-placement delivery model.
• Make-A-Wish Foundation India: Indian chapter of a globally recognized children's NGO focused on critically ill children — overlaps with Lakshyam's child-welfare mission, special-needs focus (e.g., Ankit with club foot), and celebrity-driven fundraising model.

Broad incumbents

• Helpage India: Large, established Indian NGO focused on elder care and disadvantaged community welfare — comparable as a long-running national NGO operating through donations, corporate partnerships, and FCRA-registered structures, though serving older beneficiaries.
• Save the Children India: Indian arm of a global child welfare NGO — overlaps significantly with Lakshyam's mission of underprivileged child welfare and education, while operating at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lakshyamNGO
• YouTubeyoutube.com/channel/UCRWFFg3gkgj9tgiAd_e2aJw
• Facebookfacebook.com/LakshyamNGO
• Instagraminstagram.com/lakshyamngo
• LinkedInlinkedin.com/company/lakshyam

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Lakshyam